Media OutReach
Sony Hong Kong Named Official Imagery Partner for the Cathay/HSBC Hong Kong Sevens 2025
Empowering Photographers to Capture Breathtaking Moments with the Latest Camera Gears
HONG KONG SAR – Media OutReach Newswire – 2 April 2025 – Sony Hong Kong is proud to be the Official Imagery Partner of the Cathay/HSBC Hong Kong Sevens, successfully held from 28 to 30 March 2025 at Kai Tak Sports Park. As an official sponsor, Sony Hong Kong provided top-tier support to photographers covering the highly anticipated rugby event, offering them access to cutting-edge imaging technology and unmatched service at the event.
In line with the commitment to supporting creators’ success, Sony provided professional sports photographers with hands-on experience using the latest digital imaging products to capture breathtaking moments from the action-packed matches. By offering the very best in photography gear, Sony ensures that all professionals can document the excitement of the Hong Kong Sevens with exceptional clarity and precision.
On-Site Services for Media and Photographers
Sony’s service depot at the venue offered a comprehensive range of services to meet the needs of photographers on-site. Over 100 photographers benefitted from the instant support including:
- Gear Loans: Access to a wide variety of top-tier Sony gear, including latest lenses and cameras, tailored to meet the demands of sports photography.
- Instant Cleaning Services: Keeping equipment in prime condition for optimal performance throughout the event.
- Technical Support: Dedicated on-site expertise provided prompt troubleshooting and assistance to ensure photographers’ seamless experience.
“We are thrilled to be supporting the Hong Kong Sevens as the Official Imagery Partner this year. Our goal is to empower photographers and content creators by providing them with top-quality tools to capture stunning moments with excellence,” said Mr. Norihiko Sakura, Division Managing Director, Sony Corporation of Hong Kong. “At Sony, we always aim to support the success of creators, helping them showcase the spirit of the event in ways that are truly remarkable.”
“The first Cathay/HSBC Hong Kong Sevens at Kai Tak Sports Park drew huge media interest. We accredited 250 photographers from 100 media organisations across 20 countries, and bringing in Sony as our Official Imagery Partner was a key part of our hosting in the new venue.” added Mr. Jon Pallett, Head of Communications, Hong Kong China Rugby (organisers of the Cathay/HSBC Hong Kong Sevens). “We would like to thank the team at Sony Hong Kong for their professional service, which was well-received by all photographers, and their hard work across a very busy event weekend.
Mr. Conrad Yu, a professional sports photographer and Sony Curators Elite, expressed his appreciation for Sony’s continued commitment to the sports photography community. “Sony’s service depot makes a significant difference in the field. The combination of the latest technology and exceptional support creates a powerful environment for photographers. The gear and technical assistance provided are truly unparalleled, setting the industry standard for excellence,” he shared.
Throughout the event, Sony’s professional photographers had access to the very best tools to capture the high-energy action of the rugby games, ensuring that iconic moments are immortalized with precision and clarity.
Experience the highlights of Hong Kong Sevens through the lens of Sony’s latest cameras.
For customer enquiries, please contact Sony hotline service at (852) 2833-5129.
Hashtag: #SonyHongKong
The issuer is solely responsible for the content of this announcement.
Sony Hong Kong
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony’s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s products and services, please visit our website at
http://www.sony.com.hk
Media OutReach
The 7th Cross-Strait Financial Forum and Taiwan-Funded Enterprise Development Forum
This year’s forum is an important supporting event of the 18th Cross-Strait Forum. During the event, nine Fujian-Taiwan financial integration projects were signed, with a total value of RMB 9.1 billion. The projects cover a wide range of financial services across areas including cross-strait industrial cooperation, water supply security for public welfare, capacity upgrades for long-established Taiwan-funded enterprises, technology and innovation industries, and modern agriculture. These initiatives continue to unlock the benefits of financial policies, promote shared access to financial resources for Taiwan compatriots and Taiwan-funded enterprises, and inject new momentum into industrial integration between Fujian and Taiwan.
At the forum, the Cross-Strait Wealth and Asset Management Cross-Sector Alliance was officially inaugurated. Supported by Jinyuan Group and jointly proposed by its affiliated financial institutions, the alliance was co-founded by Xiamen International Trust, Jinyuan Uni-President Securities, Yuanxin Yongfeng Fund, Fubon Bank (China), Junlong Life Insurance, and Xiamen Chang Gung Hospital, among others. Centered on serving the wealth management and asset management needs of people on both sides of the Taiwan Strait, the alliance aims to build a one-stop service platform covering asset allocation for Taiwan compatriots and Taiwan-funded enterprises on the mainland, family trusts and wealth succession planning, pension finance, and healthcare protection solutions.
The forum also unveiled a series of innovative financial achievements related to Taiwan. The banking industry’s first group standard dedicated to Taiwan-related financial services on the mainland, the “Specification for Taiwan-Related Financial Services of Banking Financial Institutions,” was officially released. At the same time, the “Bailufen” Taiwan Compatriot Financial Service Platform was introduced, further enhancing financial services for Taiwan compatriots living in Fujian and supporting the development of Taiwan-funded enterprises.
Hashtag: #StraitsFinancialForum
The issuer is solely responsible for the content of this announcement.
Media OutReach
Verdant Rock Receives BBB+ Long-Term Insurer Financial Strength Rating with a Stable Outlook from Fitch Ratings
“The infrastructure and capital markets we are targeting have been systematically underserved over the past decade. Verdant Rock enters this space with an investment grade rating, a strong capital position, the regulatory standing, the technical capability, and the long-term commitment that issuers and their advisers have been unable to find elsewhere.”
— Tolga Uzuner, Co-Founder, Chief Executive Officer, Verdant Rock Limited
The Fitch Ratings report can be accessed here:
Fitch Rates Verdant Rock at ‘BBB+’; Outlook Stable
Verdant Rock’s Class 3B registration can be verified via the BMA’s register of regulated entities (search “Verdant Rock”): https://www.bma.bm/regulated-entities
Notes to editors: For the May 2026 licensing announcement, see https://bernews.com/2026/05/walkers-supports-verdant-rock-licensing/
This announcement is (i) for information only; (ii) not an offer or solicitation to buy or sell any security, insurance product, or financial guarantee; and (iii) not for distribution in any jurisdiction where to do so would be unlawful. Forward-looking statements are not guarantees of future results, and Verdant Rock undertakes no obligation to update them. A credit rating is not a recommendation to buy, sell or hold any security and may be subject to revision, suspension or withdrawal at any time by the assigning rating agency.
Hashtag: #VerdantRock
The issuer is solely responsible for the content of this announcement.
ABOUT VERDANT ROCK
Verdant Rock Limited is a Bermuda-based insurance company, regulated by the Bermuda Monetary Authority, providing Basel III and Solvency II compliant financial guarantees in emerging markets, designed to qualify as eligible credit protection under Basel and major insurance solvency regimes, for the benefit of institutions globally.
Media OutReach
TVBS deploys AI translation for NVIDIA GTC Taipei keynote
Online viewers praised the translation quality, with comments including “The quality of this real-time translation is amazing,” “The translation is incredibly fast,” and “The live speech recognition quality is surprisingly good.” Some viewers assumed the subtitles came from NVIDIA’s official translation team.
The achievement demonstrates how Taiwan’s media industry is adapting to AI-driven transformation. TVBS is positioning itself as a leader in integrating proprietary AI development with real-world broadcast applications. The company completed optimization and deployment of the system in just nine days — a process that traditionally requires months of dedicated training, according to Andy Yang, manager of TVBS AI Future Technology Department.
Yang explained that the biggest challenge in real-time translation lies in balancing “content accuracy” with “reading fluency” under extremely tight time constraints. Huang’s speaking style is highly improvisational and frequently switches between English, Mandarin and Taiwanese, while audience applause and cheering often occur simultaneously.
Applying standard off-the-shelf translation software in such an environment would likely result in sentence segmentation errors and unclear semantic interpretation, Yang said. Rather than pursuing “zero-latency” translation at all costs, TVBS designed a subtitle presentation mechanism specifically tailored to the keynote format.
Prior to the event, the TVBS team conducted extensive cross-platform testing on multiple AI translation models, evaluating latency and error rates. By introducing a carefully calibrated broadcast delay, the system gained additional time to process semantic meaning and contextual alignment. This approach enabled smoother subtitles matching natural Chinese reading habits, Yang said.
The team also built a dedicated knowledge base for NVIDIA GTC Taipei, compiling AI industry terminology, product names and technical keywords in advance. This significantly improved translation quality and the accuracy of professional content delivery. TVBS’s real-time translation system can be customized based on different broadcasting scenarios, Yang noted.
Yang emphasized that the key to the rapid nine-day deployment was cross-department collaboration. Engineering teams handled hardware tuning and signal integration, while internal technical and content teams managed ongoing model training and refinement. TVBS established a collaborative workflow integrating both technology and editorial expertise.
Through continuous iteration and adjustment, the team incorporated Taiwanese linguistic nuances and natural Chinese phrasing into the system. This enhanced fluency and readability beyond what generic AI models alone could achieve, ultimately shaping what Yang called a distinct “TVBS AI style.” The approach reflects the company’s “3T” philosophy — Truth, Trust and Technology.
In his keynote at the Taipei Music Center, Huang focused on AI infrastructure, next-generation computing platforms and NVIDIA’s latest technological roadmap. GTC Taipei 2026 attracted significant international attention as AI continues to reshape global industries. Through its own transformation journey, TVBS hopes to help lead Taiwan’s media industry into a new era shaped by AI.
Hashtag: #TVBS
The issuer is solely responsible for the content of this announcement.
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