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Sprite Lands Back in the Heart of Street Culture in ASEAN & South Pacific with Launch of New Global Platform ‘It’s That Fresh’
Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platform brings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy food, basketball, music
SINGAPORE – Media OutReach Newswire – 22 April 2026 – Sprite®, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in ASEAN & South Pacific. With the launch of ‘It’s That Fresh,’ Sprite reaffirms its role as the region’s choice for ultimate refreshment — introducing a vibrant new visual identity, an iconic and ownable Sprite Sound, and fresh locally-resonant cultural collaborations that meet people at the heart of everyday street culture.
From bustling sari-sari stores in the Philippines and warungs in Indonesia, to late-night mamak stalls in Malaysia and supermarket aisles in Australia and New Zealand, Sprite has long been part of how people across the region cool down, connect, and express themselves. It’s That Fresh brings this shared heritage together under one global platform, brought to life in ways that reflect the spirit, taste, and energy of ASEAN & South Pacific.
A Fresh Platform, Brought to Life Locally
‘It’s That Fresh’ unifies Sprite’s brand expression across 180 markets globally. In ASEAN & South Pacific the platform comes to life through a culturally grounded expression, anchored in spicy food, basektball, and music, and supported by a refreshed logo, bold new packaging, and the Sprite Sound.
“Sprite is more than just a drink—it’s part of how people experience refreshment in the heat, through food, sport, and shared moments,” said Mark Dee, Category Marketing Sr. Director of Sparkling Flavors for Coca-Cola ASEAN & South Pacific. “It’s That Fresh celebrates authenticity, originality, and the bold spirit of the region’s youth, bringing global brand strength together with local culture in a way that feels real and relevant.”
Spicy Food First: Where Refreshment Meets Real Heat
Spicy food sits at the heart of street food culture across ASEAN & South Pacific – from hawker centers and night markets to local eateries adn late-night favorite spots. For Gen Z in the region, spice is more than a flavor; it’s a shared experience that brings people together.
Building on this deep cultural connection, Sprite is leaning further into its ‘Hurts Real Good with Sprite’ platform in the region – celebrating the joy of bold, spicy flavors paired with the ultimate refreshment. Sprite complements some of the region’s most loved dishes, from tom yum and laksa to satay and other street-food favorites, delivering crisp lemon-lime refresment that cuts through the heat.
Global and local partnerships will bring this to life through creator-led content, live experiences, and Sprite & Spicy bundle offers—all rooted in the everyday way people enjoy food across the region.
Basketball: Community, Expression and Local Experience
Basketball continues to be a powerful form of self-expression and community connection across ASEAN & South Pacific. In 2026, Sprite will continue to support basketball at the local level, building on its long-standing presence in the sport through partnerships and experiences that celebrate creativity, individuality, and the energy of the game. These efforts reflect Sprite’s commitment to showing up where culture lives, consistently and authentically.
A Dynamic New Look & Sound
Sprite’s refreshed visual design marks the return of the iconic Lymon symbol, updated for a new era and paired with the a bold white Sprite wordmark as one unified hero asset. Flanking both Sprite and Sprite Zero Sugar, the design system uses dynamic movement, liquid cues, and new packaging that radiates the unmistakable green-and-white palette, joined by black cues on Sprite Zero Sugar to ensure clear choice for consumers. The new look will roll out across coolers, street stalls, and supermarkets across ASEAN & South Pacific starting this month. will
Meanwhile, music remains a key part of Sprite’s global DNA and its connection to youth culture. In the region, music plays a supporting role, amplifying moments of refreshment, creativity, and self-expression across platforms and experiences.
At the center of this is the Sprite Sound—a new, iconic ownable brand sound and sonic identity designed to be instantly recognizable, much like a signature audio cue. Created in partnership with globally-renowned music producers but designed to connect with regional and youth music culture in ASEAN & South Pacific, the Sprite Sound serves as the audio shorthand for Sprite refreshment.
Bold Innovations to Watch Out For
Sprite keeps innovating with launches that respond to the evolving tastes and latest trends of the region. In 2026, consumers can look forward to:
- Sprite Chill Lemon Mint: tapping into consumer demand for multi-sensorial refreshment, we’re bringing intense refreshment to fans in new and unexpected ways. . Sprite Chill Lemon Mint will be launched across selected markets, offering an unique cooling sensation and ultimate refreshment.
- Sprite + Tea:inspired by the viral social trend of consumers steeping tea bags in Sprite, Sprite + Tea reflects the brand’s commitment to listening to consumers and translating cultural moments into scalable innovation that will be launched in ASP starting with this year
- Sprite Lime Mint: dialing up refreshment to cut through the heat and humidity of South East Asia, we’ve elevated Sprite’s iconic lemon‑lime fizz with a touch of soft, cool mint, creating a drinking experience that is more than just a beverage, it’s a reset that cools you down.
Availability of these varieties and other flavour options, including Zero Sugar, will vary by market. For specific products near you, visit Sprite.com.
Stay Refreshed
For more on ‘It’s That Fresh,’ follow Sprite’s journey on Instagram, TikTok and YouTube, or visit Sprite.com.
Hashtag: #Sprite
The issuer is solely responsible for the content of this announcement.
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A Pandastic Summer Birthday Celebration at Ocean Park Chance to win the all-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV
Even more exciting, visitors could take home fabulous prices, including the newly launched MAXUS MIFA 7 PLUS, the mid-size family pure electric MPV – by entering the Summer Joy Lucky Draw* on every eligible visit during the promotion period of 3 July and 31 August 2026!
Birthday photo spots and Panda Friends encounters
Celebrate the pandas’ special days with pandastic photo opportunities across the Park. Capture snapshots at the main entrance’s gigantic birthday countdown zone. Don’t miss the charming 5-metre-tall Giant Panda Birthday Bun Tower at Waterfront Plaza, adorned with piles of pink birthday buns to celebrate the pandas’ birthdays in true Hong Kong style.
Explore the Panda Friends Cute & Cuddly zone at Eco-Herbal Trail, featuring over 60 Panda Friends sculptures, each carrying magnifying sunglasses and cameras, ready to discover the wonders of nature.
The precious panda moments
Relive the heartwarming journey of all six giant pandas at the Pandastic Happy Moments exhibit next to the Hong Kong Jockey Club Sichuan Treasures. This special display showcases precious footage commemorating the rapid growth of twins Jia Jia and De De and other adorable life stages from all the giant panda members. It is a truly unmissable experience for all panda enthusiasts.
Fans can also visit the Giant Panda Fans Zone near the exhibit, created for fans to meet and connect and exchange their own handmade crafts and treasured panda keepsakes until 31 August 2026!
Summer splashing fun with Panda Friends
Dive into body-cooling water fun at the Panda Friends Splashy Birthday Camp outside Applause Pavilion. Experience the thrill of dashing through giant water curtains or facing a massive waterfall-style deluge from the mega water bucket. Unleash your playful instincts with all-time favourite water bomb fights at Panda Friends Water Bomb Fun or get caught in refreshing water gun ambushes from Ocean Park’s special Celebration Squad during their energetic Pandastic Birthday Splash, featuring adorable dance routines inspired by the panda twins.
Delightful entertainment and limited-edition performances
The highly-anticipated Pandastic Summer Birthday Spectacular features giant inflatable Panda Friends roaming the Park, accompanied by various performance groups delivering vibrant songs and dances at the Pawsome Summer Party on 8, 15 and 16 August 2026. Ocean 6N1 dress up with their special birthday outfits and showcase incredible singing and dancing in All Star Jam talent show. Whiskers & Friends will also give a birthday edition special performance at Ocean Park Star Match. Ocean Park’s lively roving band will also keep the festive atmosphere high.
Exclusive collectibles
Commemorate the twins’ second birthday with exclusive, limited-edition Giant Panda Birthday stamps. Collect all the stamps from designated Park locations to complete your very own beautiful birthday card. Test your skills and reflexes at interactive game booths to win special prizes. The talented coloured-chalk artists painting adorable giant panda figures in the Park.
Adorable merchandise and food and beverage
Check out our adorable Panda Friends Summer Collection, vibrant with colourful and summery designs. Highlights include the Giant Panda Plush Keychain Blind Box, featuring all the Panda Friends in their cutest summer outfits. Jia Jia and De De have transformed into the “Lemon Twins”, starring in a new range of summer essentials to keep everyone cool and refreshed throughout the season. Equally unmissable is the Panda Friends Hong Kong Food Collection, which charmingly captures iconic Hong Kong food elements.
Beyond these, the all-new Ocean Park x Maltese Crossover Series and the Panda Friends Hong Kong Food Collection prize items will be making their way to game booths across the Park, starting from mid-July. On top of that, fans can also look forward to Panda Friends photo frame, claw machines and press penny machines to bring in another level of excitement.
To celebrate the giant pandas’ birthdays, Ocean Park has prepared a tempting lineup of panda-themed treats, including the Panda Twins Mini Burgers and Panda Snack Platter. No birthday celebration is complete without desserts and cakes. The Park has also launched a delightful selection of treats, as well as refreshing snow cones and frozen fruits for visitors to beat the summer heat. What’s more, other restaurants across the Park will be introducing a summer menu featuring fruit-inspired recipes, so you can savour the flavours of summer with surprises in every bite.
Summer Joy Lucky Draw
Adding a final layer of excitement, the Summer Joy Lucky Draw* offers fantastic surprises. From 3 July to 31 August 2026, upon Park admission, visitors can register to participate for a chance to win from over 1,000 prizes with a total value of more than HK$815,000, including the grand prize, a brand-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV worth HK$369,102, sponsored by Inchcape Hong Kong. Every visit offers another chance to win!
Pair up and dive into summer fun with Summer Duo Pass
Pair up with a friend or family for an unforgettable summer adventure and enjoy up to 30% off with the Summer Duo Pass# available from now until 31 August 2026. Weekday tickets for two adults or two kids start at HK$753 and HK$377 respectively, while any-day tickets for two adults or two kids start at HK$861 and HK$430 respectively.
New Get Closer to the Animals experiences
Beyond the panda birthday festivities, Ocean Park is launching two new Get Closer to the Animals programmes. You can enjoy snorkelling in the Park’s world-class aquarium and visit behind the scenes to interact with the mysterious yet adorable sharks and rays for the very first time in the newly launched Fish Friends Face-Off X Shark & Ray Discovery! There is also a new Meerkat Feeding experience for visitors to learn more about these adorable ambassadors!
Elevating the digital visitor experience
To coincide with the launch of Ocean Park’s summer celebrations, Ocean Park is also enhancing its digital experience with a redesigned official website, which features enhanced mobile compatibility and a more intuitive browsing experience across all devices. This new website supersedes the previous mobile application and enables viewers to access the latest park information anytime, anywhere on one platform.
Ocean Park Named “Muslim-friendly Attraction of The Year”
Ocean Park has been named Muslim-friendly Attraction of The Year at the prestigious Halal in Travel Awards 2026 organised by CrescentRating, the world’s leading consultant on Muslim-friendly tourism. This recognition highlights the Park’s dedication to welcoming diverse guests through comprehensive facilities, including dedicated prayer rooms and an expanded portfolio of Halal-certified dining options like the recently certified Bayview Restaurant. With this milestone, Ocean Park looks forward to welcoming even more international visitors to experience its unique blend of conservation, entertainment, and exceptional cultural hospitality.
*The Summer Joy Lucky Draw (Trade Promotion Competition Licence Number: 61599) will be held from 3 July to 31 August 2026. Terms and conditions apply. For eligibility, registration procedures and promotion details, please visit https://www.oceanpark.com.hk/en/a-day-at-the-park/events/summer-joy-lucky-draw
# Terms and conditions apply. For information of the Summer Duo Pass, please visit: https://www.oceanpark.com.hk/en/ticket-offer/admission-ticket-special-offers
Hashtag: #OceanPark
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Nanyang Optical Co. Pte Ltd (In Liquidation) Announces Tender Sale of Optical Inventory Located in Shenzhen, China
https://www.instagram.com/rkco_pte_ltd
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Robert Khan & Co Pte Ltd
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Hong Kong Disneyland Continues to Enhance Guest Experience Through Flexible Weather Adaptation Measures
From cooling facilities and shaded rest areas to flexible operational arrangements, the initiatives are designed to provide more choices and added ease for both guests and cast members during the summer months.
Additionally, HKDL has introduced an exclusive “Summer Chill” 4PM Ticket Offer for Hong Kong residents. Guests can enjoy the park from 4:00pm onwards, helping them avoid the hottest hours or periods of heavy rain, with prices starting at just HK$480.
Guests are also encouraged to stay hydrated and explore the resort’s wide selection of indoor attractions and entertainment offerings during the hottest hours of the day.
Weather-Conscious Design for a Better Guest Experience
The guest experience is supported by the resort’s planning and operations through a combination of environmental design and infrastructure enhancements. Disney Imagineers use detailed studies of sunlight, temperature, humidity and wind, supported by advanced computer simulations, to assess conditions across different areas of the park and guide design decisions.
For instance, Wayfinders’ Table in Adventureland was designed with sun exposure and ventilation needs in mind. Through the use of hard roof materials and thoughtful airflow planning, the design helps reduce heat buildup while providing shelter from rain.
Canopies, trees and fans are also used for the outdoor stage show “Moana: A Homecoming Celebration” to provide shade and added relief. The park also preserves and plants trees more extensively to provide additional natural shade.
Enhancing Infrastructure to Adapt to Changing Weather Conditions
HKDL has strengthened its guest-focused infrastructure to help improve airflow and provide added cooling support in various summer weather conditions. Energy-efficient ceiling fans operate at entrances and ticketing areas, while upgraded axial fans enhance airflow in queuing zones.
The park now features approximately 860 fans, with mobile units deployed flexibly to provide cooling support where they are needed most, particularly in high-traffic areas. Portable air-conditioning units have also been added in select outdoor zones to further support ventilation.
Mist cooling systems are also available at multiple outdoor locations, while additional shade structures have been added to queuing and dining areas.
Over 40 free water dispensers are provided across the resort, with nearly half already upgraded to dispense water 50% faster, helping guests rehydrate more conveniently throughout their visit.
Supporting Cast Members Through Changing Weather Conditions
With cast member safety as a top priority, HKDL continuously reviews operational measures to support frontline teams working outdoors in varying weather conditions. Cast members are dressed in outdoor costumes made with breathable, moisture-wicking fabrics, while additional rest breaks, hydration support and access to cooling facilities are provided during periods of extreme heat and humidity.
The resort closely monitors weather conditions and proactively adjusts outdoor show schedules whenever Heat Stress at Work Warnings are issued.
Disney Ambassadors also distribute electrolyte drink powder and chilled water bottles to frontline cast members working in outdoor areas.
Cooling Fun with Pixar Summer Fest
HKDL integrates cooling moments into storytelling. Guests can conveniently transition between a wide variety of indoor attractions, dining venues and entertainment offerings located throughout the resort, helping the magic continue in changing weather conditions.
The newly launched “Pixar Summer Fest” invites guests to beat the heat with immersive entertainment. The “Pixar Water Play Street Party!” welcomes guests to join beloved Pixar characters in a lively water parade, offering refreshing fun as part of the festive atmosphere.
Guests can also chill out with refreshing Pixar-themed treats, including Lime Dole Whip with Pineapple Slush Float at Jessie’s Snack Roundup, Monsters, Inc.-inspired Mike Wazowski Ice Cream Bar, Toy Story Alien Ice Cream Bar, and Sulley-inspired Mint Chocolate Flavored Soft Serve. These playful creations offer visual delight and refreshing summer treats for guests.
Exclusively for Hong Kong residents, the “Summer Chill” 4PM Ticket offers later entry to the park for just HK$480, allowing guests to enjoy an afternoon-to-evening “Pixar Summer Fest” experience.
Hashtag: #HongKongDisneyland
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