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Strengthening Vietnam-US business partnership in the agricultural sector: Towards sustainable development and trade balance
Deepening the Comprehensive Strategic Partnership
The visit aims to boost bilateral trade and create new opportunities for Vietnam to import more agrifood and timber from the U.S., helping to balance trade between the two countries. Besides trade, the Vietnamese delegation expects to access to new technologies, hence improving the competitiveness of their own value chains.
According to Minister Do Duc Duy, both Vietnam and the U.S. have strong agricultural sectors, but their strengths complement rather than compete with each other. “With active support of both Vietnam and US government, Vietnam’s and US’s agriculture have been increasingly connected. Even we’re now sharing the same supply chains, boosting our competitiveness, thereby supporting both producers and consumers in each country”. The Minister emphasized, “Vietnamese agribusinesses have cooperated strongly with the Government to increase the purchase of agrifood and timber products from the U.S. This effort helps balance bilateral trade and strengthens the agricultural supply chain between the two countries, hence contributing to global food security.”
Earlier, in September 2024, the largest U.S. agribusiness delegation in history visited Hanoi to mark the one-year anniversary of the Vietnam–US Comprehensive Strategic Partnership. Led by USDA Deputy Secretary Alexis Taylor, the delegation was consisted of representatives from nine state governments, 35 businesses, and 25 major industry associations. Their visit underscored the growing interest of U.S. businesses in Vietnam market.
Beyond boosting trade, both countries work to build inclusive development, enhance rural resilience, and promote sustainable production and clean energy. A key highlight is the “International Year of Women Farmers 2026” initiative, co-led by the U.S. and Vietnam and adopted by a United Nations resolution in May 2024. Following the resolution, Vietnam’s Ministry of Agriculture and Environment partnered with the U.S. Mission to ASEAN and the USDA to launch the initiative with a series of events. As part of the program, two American female farmers – Jennifer Schmidt and Jaclyn Wilson – traveled to Southeast Asia to engage with other female farmers, with Vietnam as their first destination.
Driving global economic growth
Today, American consumers increasingly choose Vietnamese agrifood, especially spices, fruits, seafood, and furniture. Meanwhile, Vietnamese producers rely more on U.S. imports, including cornmeal, soybeans, meat, dairy, lumber, livestock equipment, and seedlings.
Vietnam’s farmers are enhanced with better skills and knowledge to adopt advanced American technologies to boost production, improve produce quality and protect the environment. High-quality materials and cutting-edge technologies from the U.S. are helping Vietnam build more competitive and sustainable supply chains.
Vietnam’s agriculture continues to deepen partnerships with U.S. stakeholders, from federal and state governments to associations and businesses. The Ministry of Agriculture and Environment has signed multiple agreements with U.S. authorities and state governments. Vietnamese agribusinesses have signed 18 Memorandums of Understanding since 2020 to purchase agrifood from the U.S., totaling 6 billion USD, with half already implemented.
Recently, the Ministry of Agriculture and Environment has created favorable conditions for U.S. agricultural exporters to enter the Vietnam market. Vietnam has completed registration procedures for 509 meat and meat exporters and 232 seafood exporters from US to Vietnam; no backlog remains to be processed. Both countries are actively working to open their fruit markets to each other, enabling exporters to reach new customers and for consumers to enjoy the distinctive flavors of both tropical and temperate regions.
Vietnam is also among the first eight Asian countries to approve biotechnology-based plant seeds from the U.S. So far, it has approved all 61 biotechnology applications dossiers submitted by U.S. companies. The two sides have also agreed on transparent and practical methods, procedures, and protocols for animal and plant quarantine. These agreements help pave the way for the development of the agrifood markets in both countries. In addition, the new Decree 73/2025/ND-CP, effective from March 31, 2025, cuts import tarriff to 0% for agrifood products that US has strong competiveness. As a result, agricultural exports from both sides have grown steadily, by around 10% annually over the past decade.
Holistic and sustainable cooperation
The visit of Vietnam’s Ministry of Agriculture and Environment delegation to the U.S. in June 2025 reflects Vietnam’s strong commitment to building trust and strengthening strategic partnerships by promoting the shared agricultural supply chains of the two countries. The visit also aims to deepen the Comprehensive Strategic Partnership as the two countries celebrate 30 years of diplomatic relations.
In an interview with Vietnamese press, the USDA emphasized: “Any agricultural trade imbalances are largely sector-specific and influenced by factors such as regulations, consumer demand, and supply chain dynamics. Ensuring reciprocal market access and reducing tariffs remain top priorities to sustain long-term trade growth.”
Dr. Nguyen Do Anh Tuan, General Director of the International Cooperation Department under Vietnam’s Ministry of Agriculture and Environment, expressed concern over President Trump administration’s announcement of a 10% tariff from April 2, 2025, and the potential for a 46% reciprocal tariff on Vietnamese exports from July 9, 2025. This tarriff imposition has alarmed not only Vietnamese exporters but also American businesses.
Dr. Tuan explained: “Beyond shrinking profit margins and weakening business competitiveness on both sides, higher reciprocal tariffs will raise prices for essential food products in the U.S. This action not only hurts American consumers but also potentially disrupts the supply chain that both governments and private sectors of both sides have worked hard to build in recent years. Agrifood is a necessity goods, and hiking price of agrifood will significantly burden American average-income households.”
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Franklin Templeton and DigiFT Advance Institutional Tokenization Through Strategic BENJI Partnership
The collaboration is grounded in a shared early commitment to institutional tokenization. Franklin Templeton launched the first U.S.-registered mutual fund to use a public blockchain to process transactions and record share ownership in 2021. DigiFT has built one of Asia’s most comprehensively regulated platforms for institutional tokenized asset distribution — holding licences in both Singapore and Hong Kong, including Type 1 and Type 4 licences from the Securities and Futures Commission of Hong Kong. This partnership brings those two track records together: DigiFT will serve as a key distributor across Asia, with both organisations committed to expanding the scope of their work together over time.
The partnership arrives at a decisive moment. In 2025, tokenized real-world assets distributed on public blockchains grew from approximately USD 5.5 billion to USD 18.6 billion, with tokenized U.S. government securities emerging as the leading institutional category. This growth underscores a structural inefficiency in digital markets, where institutional capital is frequently held in non‑yielding stablecoins or on‑exchange balances, while traditional fund infrastructure remains constrained by defined settlement cycles. The Benji Technology Platform and its related tokenization products are designed to address this gap by supporting the tokenization of U.S. government securities strategies that accrue yield continuously, including intraday accrual, through Franklin Templeton’s patent‑pending Intraday Yield mechanism. It also supports 24/7 transferability between permissioned wallets and near‑instant on‑chain settlement, enabling a range of potential institutional treasury management, payment and settlement use cases, and deployable off‑exchange collateral for institutional market participants.
Henry Zhang, Founder and Group CEO of DigiFT, said: “DigiFT was built with a specific conviction: that institutional investors deserve access to the world’s best on-chain financial instruments, through a platform that meets the regulatory standard they require. The partnership with Franklin Templeton reflects that conviction and marks the beginning of a long-term strategic collaboration to bring tokenized solutions to market.”
Chetan Karkhanis, SVP, Digital Asset Partnership Development at Franklin Templeton, said: “The partners we choose reflect our long-term commitment, not just our near-term distribution objectives towards bringing the benefits of blockchain and tokenization to the industry. DigiFT’s leadership and innovative edge, together with the institutional infrastructure they have built, provides a strong foundation for this partnership. This marks the beginning of what we expect to be an expanding and enduring collaboration.”
Hashtag: #DigiFT
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In this role, Hirai will lead Aon’s business in Japan, with responsibility for setting and executing the firm’s strategy, driving sustainable growth and ensuring excellence in client service delivery. He will report to Qin Lu, head of North Asia, and will join the North Asia leadership team.
“Max brings deep market insight, strong leadership capability and a clear focus on clients,” said Lu. “His global business experience and collaborative leadership style position him well to build on our strong momentum in Japan and advance our Aon United strategy — helping clients and colleagues navigate an increasingly complex risk environment.”
With more than 30 years of experience in the insurance industry, Hirai brings extensive local and international leadership expertise. He has built his career at Tokio Marine, in Japan before serving in senior leadership roles across South America, North America and Asia. He currently serves as CEO, Asia Region for Tokio Marine, leading the firm’s Life and Non‑Life businesses across Southeast Asia and India.
Hirai is a well‑respected senior leader, with a strong track record of leading large, multi‑market insurance operations through growth and transformation. He is known for building high‑performing, collaborative teams and for his disciplined approach to strategy, execution and financial performance. His deep understanding of the Japan market and client‑focused leadership style will support Aon’s continued growth in Japan.
“I’m honoured to take on this role at an exciting time for the Japan market, where there is significant opportunity ahead,” said Hirai. “I have long respected Aon’s strong position and contributions to clients in Japan and look forward to working closely with colleagues to further strengthen our business in the market.”
Hirai succeeds Tatsuya Yamamoto, who will work closely with him in an advisory capacity to support a smooth leadership transition.
More information about Aon in Japan can be found here.
*Subject to completion of regulatory formalities, where required.
Hashtag: #Aon
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About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
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Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.
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Trump’s Beijing Welcome Banquet: Hisense Joins Top U.S. Tech Enterprises at Elite Table to Sustain Technological Leadership
The high-end roundtable establishes a premium communication channel bridging Chinese manufacturing and U.S. hard technology. While U.S. representatives cover artificial intelligence, advanced semiconductors and new energy vehicles, Hisense represents China’s sophisticated technology manufacturing with a multi-dimensional technological layout. Shattering the long-standing stereotype of a conventional home appliance maker, the company has built inimitable technological barriers in high-end display and smart home sectors, maintaining sustained technological iteration and undisputed global technological advantages in 2026.
Empowered by its end-to-end industrial chain capability, Hisense occupies an apex position in the global display industry. The company’s self-developed RGB-Mini LED technology achieves comprehensive leadership in R&D, mass production and technological iteration. Equipped with the pioneering Linglong 4-Core True Colour Backlight system and independently developed Hi-View AI image processing chip, Hisense’s 2026 latest UX series features 110% BT.2020 ultra-wide colour gamut, 10,000 nits peak brightness and 134-bit high-precision colour control, reproducing over 120 million distinct colours. With these innovations, Hisense now has a one-year technological head start over its competitors, enabling the enterprise to set industrial benchmarks and secure rule-making authority within the global display ecosystem.
Hisense remains an undisputed global pioneer in laser display technology, holding full independent intellectual property rights covering laser light sources, optical modules and terminal devices. Continuous investment in underlying optical research enables superior imaging performance with ultra-high contrast, eye-friendly visual comfort and wide colour gamut. The persistent technological edge reinforces Hisense’s dominant market share in the global laser TV industry, consolidating its status as an indispensable Chinese technological powerhouse in the high-end display landscape.
Beyond display technologies, Hisense expands its technological frontier in premium smart home appliances. The self-developed heat pump washing machine adopts an innovative four-in-one integrated heat pump structure, delivering low-temperature fabric-friendly washing and drying while significantly cutting energy consumption. As an original global energy-saving home appliance solution, it embodies Hisense’s green manufacturing philosophy and diversified R&D strength beyond display technology.
During the banquet, Jia Shaoqian engaged in in-depth dialogues with international tech elites regarding technological innovation, transnational industrial collaboration and eco-friendly intelligent manufacturing. The high-level face-to-face communication enhances mutual trust and cooperation potential between Chinese and U.S. technology enterprises. Adhering to a globalised development strategy, Hisense maintains steady overseas revenue and robust independent brand influence, with its technology-oriented products widely recognised across mainstream international markets.
The prestigious seating arrangement serves as compelling proof of global recognition for China’s high-end manufacturing industry. As a leading Chinese tech enterprise, Hisense has obtained equal diplomatic-level dialogue status within the world’s top technological circle. Moving forward, Hisense will consistently invest in independent R&D, continuously iterate RGB-Mini LED, laser display and heat pump appliance technologies, and actively explore global industrial cooperation. Committed to technological empowerment, Hisense will further strengthen the global influence and industrial voice of Chinese high-end manufacturing.
Visit hisense.sg to learn more about Hisense’s innovative products available now in Singapore.
Disclaimer: This article is an objective industrial observation without exaggerated promotional statements. All technical parameters are sourced from Hisense’s official 2026 product releases.
Hashtag: #Hisense
The issuer is solely responsible for the content of this announcement.
About Hisense
Founded in 1969, Hisense is a global technology group operating in 160+ countries, with a strong portfolio across TVs, home appliances, air-conditioning and commercial solutions. Recognised as one of the Top 2 TV brands worldwide, Hisense continues to strengthen its global presence through innovation, quality manufacturing and major international partnerships, including its role as an Official Sponsor of the FIFA World Cup 2026™
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