Media OutReach
Super March Success: MDRi’s Insights into Hong Kong’s Mega Event Momentum
Reflecting the vibrancy of Hong Kong’s cultural identity and reinforcing its standing as a premier destination for global events
- A significant 55% of respondents were aware of the Super March campaign, with social media serving as the primary source of information
- 72% of respondents believe the “Super March” campaign will invigorate the city’s economy
- The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development
HONG KONG SAR – Media OutReach Newswire – 25 April 2025 – In March, Hong Kong came alive with the “Super March” campaign, a bold initiative by the Hong Kong Tourism Board that celebrated world-class sports, arts, and entertainment. Events such as the Rugby Sevens, Art Basel, Art Central, and ComplexCon not only showcased the city’s vibrant cultural scene but also reinforced its status as a dynamic hub for art and culture, both regionally and globally. A recent survey by MDRi, a leading business and consumer insights provider, highlights public sentiment regarding these mega events and their implications for the broader economy.
The survey, conducted immediately after the events, polled 1,000 respondents from Hong Kong’s general population. It aimed to measure awareness, participation, and feedback on the four flagship events of Super March. The results highlight Hong Kong’s rich cultural identity and its potential for economic revitalization.
- Public Awareness and Engagement of the Super March Campaign
A significant 55% of respondents were aware of the Super March campaign, with social media being the primary source of information (see figures 1a & 1b). Among the events, Rugby Sevens emerged as the clear favorite, achieving an impressive 89% awareness and drawing 24% of the surveyed population (figures 2a & 2b).
- Rugby Sevens: The Crown Jewel of Hong Kong
Rugby Sevens emerged as the marquee event, receiving positive ratings from 91% of attendees. Contributing factors included the state-of-the-art facilities at Kai Tak Stadium (64% satisfaction), the quality of competition and entertainment (44%), and effective event organization (37%). Awareness of key sponsors, such as Cathay and HSBC, was notably high at 89%. These sponsors enjoyed strong positive sentiment, with Cathay earning a 4.1 out of 5 rating and HSBC a commendable 4.2.
- Art Basel Hong Kong: An Artistic Feast
Art Basel attracted a wealthier audience, boasting the highest average personal income (HKD 44K) and liquid assets (HKD 2.74 million, see table 1) among all events. A striking 86% of attendees rated their experience positively, with over 73% praising the quality of the artwork and exhibits. The event reinforces Hong Kong’s reputation as a major global art center alongside New York, London and Paris. Awareness of the Hong Kong Tourism Board’s sponsorship reached 74%, while UBS garnered recognition from 66% of respondents, earning a positive rating of 4 out of 5. “Art Basel not only showcased incredible artwork from global artists but also highlighted Hong Kong as a global art destination,” noted an art enthusiast.
- Art Central: Carving a Niche
Despite modest awareness (26%), Art Central impressed attendees with its facilities (72% positive rating), quality of artwork (57%), and organization (44%). Over 80% provided glowing feedback, signaling its potential to carve out a niche in Hong Kong’s artistic landscape. Awareness of the Hong Kong Tourism Board’s sponsorship reached 76%, with 50% recognizing UOB as a partner, who received a favorable rating of 3.9 out of 5. “Art Central is a good complement to Art Basel and serves as a showcase for both established and emerging Asian artists,” remarked a visitor.
- ComplexCon: Engaging the Next Generation
ComplexCon distinguished itself by attracting the largest share of Gen Z attendees (45%) among the key March events (figure 7). Despite a 21% awareness level, attendee enthusiasm was evident, with 89% expressing satisfaction and 87% indicating a desire to return. Its contemporary vibe positions ComplexCon as a forward-thinking platform for younger demographics. Awareness of HSBC as the key sponsor was 68%, with a positive rating of 4.1 out of 5, and 47% recognized the Hong Kong Tourism Board’s sponsorship.
The Bigger Picture: Economic Sentiments and Future Outlook
The survey reveals promising optimism about Hong Kong’s economic future. Notably, 72% of respondents believe the “Super March” campaign will invigorate the city’s economy, with 91% identifying Rugby Sevens as the event with the highest economic impact (figures 8a & 8b). The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development. Major sponsors, including Cathay, HSBC, UBS, and UOB, received positive ratings, underscoring their critical roles and the success of their sponsorship in driving brand awareness and fostering positive sentiment towards their brands.
Super March has proven to be more than just a festive celebration; it serves as a model for revitalization, showcasing Hong Kong’s role on the global stage. The momentum generated during the month lays a strong foundation for the city’s continued post-pandemic recovery, emphasizing its unique blend of sports, arts, and culture.
Simon Tye, CEO of MDRi, said, “The success of Super March not only reflects the vibrancy of Hong Kong’s cultural identity but also reinforces its standing as a premier destination for global events, driving both cultural exchange and economic growth.” He added, “The commitment of the Hong Kong Tourism Board and its sponsors to promoting our city is clearly reflected in the success of Super March.”
Hong Kong is poised for resurgence as a center of excellence in arts, culture, sports, and entertainment. With sustained investment in infrastructure and targeted promotional strategies that embrace innovation and exciting offerings, the city is well-positioned to bring joy to its residents while attracting global audiences and fostering economic growth.
Hashtag: #MDRi
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About The Mishcon de Reya Group
The Mishcon de Reya Group is an independent, international professional services business with law at its heart, employing over 1450 people, with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.
Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with Karas So LLP). The firm services an international community of clients, and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: Corporate; Dispute Resolution; Employment; Impact; Innovation; Private; and Real Estate.
The Mishcon de Reya Group includes consultancy businesses MDR Discover, MDR Mayfair (in London, Singapore and Dubai), MDR ONE, MDRi (in Hong Kong), and MDRx. The Group also includes MDR Lab, which invests in the most promising early-stage legaltech companies, as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.
Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.
About MDRi
Based in Hong Kong, and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organizations with data-driven advice to make informed decisions and drive growth.
Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionizing the way organizations harness insights for success.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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