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Super March Success: MDRi’s Insights into Hong Kong’s Mega Event Momentum
Reflecting the vibrancy of Hong Kong’s cultural identity and reinforcing its standing as a premier destination for global events
- A significant 55% of respondents were aware of the Super March campaign, with social media serving as the primary source of information
- 72% of respondents believe the “Super March” campaign will invigorate the city’s economy
- The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development
HONG KONG SAR – Media OutReach Newswire – 25 April 2025 – In March, Hong Kong came alive with the “Super March” campaign, a bold initiative by the Hong Kong Tourism Board that celebrated world-class sports, arts, and entertainment. Events such as the Rugby Sevens, Art Basel, Art Central, and ComplexCon not only showcased the city’s vibrant cultural scene but also reinforced its status as a dynamic hub for art and culture, both regionally and globally. A recent survey by MDRi, a leading business and consumer insights provider, highlights public sentiment regarding these mega events and their implications for the broader economy.
The survey, conducted immediately after the events, polled 1,000 respondents from Hong Kong’s general population. It aimed to measure awareness, participation, and feedback on the four flagship events of Super March. The results highlight Hong Kong’s rich cultural identity and its potential for economic revitalization.
- Public Awareness and Engagement of the Super March Campaign
A significant 55% of respondents were aware of the Super March campaign, with social media being the primary source of information (see figures 1a & 1b). Among the events, Rugby Sevens emerged as the clear favorite, achieving an impressive 89% awareness and drawing 24% of the surveyed population (figures 2a & 2b).
- Rugby Sevens: The Crown Jewel of Hong Kong
Rugby Sevens emerged as the marquee event, receiving positive ratings from 91% of attendees. Contributing factors included the state-of-the-art facilities at Kai Tak Stadium (64% satisfaction), the quality of competition and entertainment (44%), and effective event organization (37%). Awareness of key sponsors, such as Cathay and HSBC, was notably high at 89%. These sponsors enjoyed strong positive sentiment, with Cathay earning a 4.1 out of 5 rating and HSBC a commendable 4.2.
- Art Basel Hong Kong: An Artistic Feast
Art Basel attracted a wealthier audience, boasting the highest average personal income (HKD 44K) and liquid assets (HKD 2.74 million, see table 1) among all events. A striking 86% of attendees rated their experience positively, with over 73% praising the quality of the artwork and exhibits. The event reinforces Hong Kong’s reputation as a major global art center alongside New York, London and Paris. Awareness of the Hong Kong Tourism Board’s sponsorship reached 74%, while UBS garnered recognition from 66% of respondents, earning a positive rating of 4 out of 5. “Art Basel not only showcased incredible artwork from global artists but also highlighted Hong Kong as a global art destination,” noted an art enthusiast.
- Art Central: Carving a Niche
Despite modest awareness (26%), Art Central impressed attendees with its facilities (72% positive rating), quality of artwork (57%), and organization (44%). Over 80% provided glowing feedback, signaling its potential to carve out a niche in Hong Kong’s artistic landscape. Awareness of the Hong Kong Tourism Board’s sponsorship reached 76%, with 50% recognizing UOB as a partner, who received a favorable rating of 3.9 out of 5. “Art Central is a good complement to Art Basel and serves as a showcase for both established and emerging Asian artists,” remarked a visitor.
- ComplexCon: Engaging the Next Generation
ComplexCon distinguished itself by attracting the largest share of Gen Z attendees (45%) among the key March events (figure 7). Despite a 21% awareness level, attendee enthusiasm was evident, with 89% expressing satisfaction and 87% indicating a desire to return. Its contemporary vibe positions ComplexCon as a forward-thinking platform for younger demographics. Awareness of HSBC as the key sponsor was 68%, with a positive rating of 4.1 out of 5, and 47% recognized the Hong Kong Tourism Board’s sponsorship.
The Bigger Picture: Economic Sentiments and Future Outlook
The survey reveals promising optimism about Hong Kong’s economic future. Notably, 72% of respondents believe the “Super March” campaign will invigorate the city’s economy, with 91% identifying Rugby Sevens as the event with the highest economic impact (figures 8a & 8b). The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development. Major sponsors, including Cathay, HSBC, UBS, and UOB, received positive ratings, underscoring their critical roles and the success of their sponsorship in driving brand awareness and fostering positive sentiment towards their brands.
Super March has proven to be more than just a festive celebration; it serves as a model for revitalization, showcasing Hong Kong’s role on the global stage. The momentum generated during the month lays a strong foundation for the city’s continued post-pandemic recovery, emphasizing its unique blend of sports, arts, and culture.
Simon Tye, CEO of MDRi, said, “The success of Super March not only reflects the vibrancy of Hong Kong’s cultural identity but also reinforces its standing as a premier destination for global events, driving both cultural exchange and economic growth.” He added, “The commitment of the Hong Kong Tourism Board and its sponsors to promoting our city is clearly reflected in the success of Super March.”
Hong Kong is poised for resurgence as a center of excellence in arts, culture, sports, and entertainment. With sustained investment in infrastructure and targeted promotional strategies that embrace innovation and exciting offerings, the city is well-positioned to bring joy to its residents while attracting global audiences and fostering economic growth.
Hashtag: #MDRi
The issuer is solely responsible for the content of this announcement.
About The Mishcon de Reya Group
The Mishcon de Reya Group is an independent, international professional services business with law at its heart, employing over 1450 people, with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.
Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with Karas So LLP). The firm services an international community of clients, and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: Corporate; Dispute Resolution; Employment; Impact; Innovation; Private; and Real Estate.
The Mishcon de Reya Group includes consultancy businesses MDR Discover, MDR Mayfair (in London, Singapore and Dubai), MDR ONE, MDRi (in Hong Kong), and MDRx. The Group also includes MDR Lab, which invests in the most promising early-stage legaltech companies, as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.
Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.
About MDRi
Based in Hong Kong, and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organizations with data-driven advice to make informed decisions and drive growth.
Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionizing the way organizations harness insights for success.
Media OutReach
AECOM supports CEDD and AFCD of HKSAR Government in launching Hong Kong’s first comprehensive nature-based solutions guidelines to advance sustainable urban development
Developed through multidisciplinary expertise in ecology, landscape architecture, engineering, climate resilience and urban planning, the HKNbSDG provides a practical blueprint for designing, implementing, sustainably managing, and evaluating NbS across diverse environmental contexts — from rivers and wetlands to coastlines and high-density urban districts.
Factoring in the characteristics of Hong Kong’s natural ecology and urban development, the HKNbSDG is built on three core principles that outline a holistic approach to promoting ecosystem diversity at multiple scales, embracing human-nature coexistence for mutual benefits, and improving resilience through NbS. It also includes a performance evaluation framework to support evidence-based decision-making and features local case studies, including Long Valley Nature Park and Tung Chung East Eco-shoreline.
“The HKNbSDG reflects our commitment to advancing nature‑positive design and supporting Hong Kong’s journey toward climate resilience and sustainable growth,” said Dr. Johnny Cheuk, senior vice president and Hong Kong executive leader at AECOM. “By integrating ecological science into design practice, we aim to empower practitioners to harness nature’s potential in building climate-resilient infrastructure.”
The HKNbSDG was officially launched at the Promulgation Ceremony held on March 3, 2026, at Long Valley Nature Park. The event was officiated by Miss. Diane Wong Shuk-han, JP, Under Secretary for Environment and Ecology; Mr. David Lam Chi-man, JP, Under Secretary for Development; Mr. Charles Karangwa, Global Head of Nature-based Solutions Centre of the International Union for Conservation of Nature (IUCN); Ir Michael Fong Hok-shing, JP, Director of Civil Engineering and Development; and Mr. Mickey Lai Kin-ming, JP, Director of Agriculture, Fisheries and Conservation.
The ceremony featured an introduction to the HKNbSDG by Stephen Suen, director of landscape architecture at AECOM, followed by a panel discussion on building cross-sector partnerships to reverse nature and biodiversity loss through NbS.
Panelists included:
- Mr. Charles Karangwa, Global Head, Nature-based Solutions Centre, IUCN
- Ir. Michael Fong Hok‑shing, JP, Director of Civil Engineering and Development
- Mr. Mickey Lai Kin Ming, JP, Director of Agriculture, Fisheries and Conservation
- Ms. Frances Chen, Director, Sustainability & Climate Change, North Asia, HSBC
- Mr. Benny Au, Senior Manager, Sustainable Development, Swire Properties Limited
The release of the HKNbSDG supports Hong Kong’s key policy commitments, including the Climate Action Plan 2050 and its biodiversity conservation targets, by providing a practical roadmap for enhancing urban resilience and expanding green infrastructure. This publication equips practitioners with essential tools — from integrating ecology into early planning to designing for multifunctional benefits — grounded in Hong Kong-specific experience. It also serves as a central resource for advancing the Northern Metropolis development strategy, where NbS is helping to drive urban-rural integration and foster the co-existence of urban development and ecological conservation.
The HKNbSDG forms part of AECOM’s broader mission to help cities adapt to climate risks while enhancing quality of life. By bringing together global best practices and local ecological insights, AECOM aims to strengthen industry-wide capability in implementing NbS at scale.
Learn more about the Hong Kong Nature-based Solutions Design Guidelines here.
Download high-resolution images here.
Hashtag: #AECOM #NatureBasedSolutions #NaturePositive #ClimateResilience #Biodiversity
The issuer is solely responsible for the content of this announcement.
About AECOM
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of US$16.1 billion in fiscal year 2025. Learn more at AECOM.
Media OutReach
Asian Computer Industry Online Exhibition 2026: A Global Hub for Technology Industry Collaboration
Since its launch in 2022, the exhibition has been jointly organized by AsianNet and TradeAsia (www.e-tradeasia.com). The event has supported numerous companies in expanding into overseas markets and has earned strong industry recognition for high-quality buyers, efficient matchmaking, and measurable order results.
In 2026, ACI 2026 will expand in scale and be held concurrently with leading international technology trade shows, including Embedded World, Display Week (SID), COMPUTEX TAIPEI, and ISC High Performance. By aligning with major global exhibitions, the event creates a strong time-synergy effect, enabling international buyers to efficiently compare products, evaluate suppliers, and complete procurement decisions within a concentrated timeframe. This strategic alignment enhances purchasing efficiency and maximizes cross-exhibition business opportunities.
ACI 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as HIGHGRADE TECH, OKAYO ELECTRONICS, BIPOLAR ELECTRONIC, YNG WEI, YNG YUH ELECTRONIC, ESMT, GOOD OPPORTUNITY ELECTRONIC, MSTRONIC, SUN RISE EXACT, AIRWAVE TECHNOLOGIES, KING DESGIN INDUSTRIAL, CLEVER INTELLIGENCE UNITY, YO-TRONICS TECHNOLOGY, DORIS INDUSTRIAL, REUEX INDUSTRIAL, ARIOSE ELECTRONICS, UNITEX NUNG LAI BUTTON and many more. These companies will present thousands of the latest computer industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.
Comprehensive Coverage Across the Entire Industry Chain
The Asian Computer Industry Online Exhibition 2026 brings together dozens of premium suppliers from the global computer manufacturing and electronic components sectors, showcasing over a thousand innovative products and forward-looking technologies. The exhibits are strategically structured around the core value of the industry supply chain, comprehensively covering key system-level products such as desktop computers, laptops and accessories, tablets and accessories, industrial computers and embedded systems, gaming and e-sports equipment, as well as computer software, IT, and internet services.
The ACI 2026 also highlights critical communications infrastructure, including networking equipment, wireless communication devices, telecommunications and fiber access equipment, landline and VoIP systems, and antennas. In terms of key components and supply chain solutions, the showcased products include computer components, storage and memory devices, active components, power supply units, connectors and terminals, cables and cable assemblies, wiring accessories, transformers, batteries, and charging equipment.
In addition, the ACI 2026 features monitors, computer accessories and peripherals, input devices, point-of-sale (POS) systems, printers, plotters and scanners, printer consumables and parts, as well as broadcast and professional AV equipment, audio and video components, consumer electronics accessories and components, and electronic materials and supplies.
Together, these comprehensive categories fully demonstrate the complete ecosystem of the computer industry, spanning system integration, communications infrastructure, core components, and end-use applications. Combining technological depth with product breadth, the exhibition stands as a premier international trade event for efficient business matchmaking and global market expansion among professional buyers and industry stakeholders worldwide.
ACI 2026 Online Exhibition：
https://www.etradeasia.com/online-show/43/Asian-Computer-Industry-Online-Exhibition-2026.html
Innovative Online Exhibition Model
The Asian Computer Industry Online Exhibition 2026 features dedicated online showrooms, digital catalogs, and virtual exhibition halls fully integrated with the TradeAsia platform. Buyers worldwide can browse exhibitor information, submit quotation requests, and conduct procurement evaluations in real time, thereby facilitating efficient, cost-effective, and results-driven global business connections.
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
About TradeAsia
TradeAsia (
www.e-tradeasia.com) is a well-established global B2B trade platform with millions of members and over 600,000 suppliers worldwide. The platform facilitates efficient matchmaking between buyers and sellers and maintains strategic partnerships with hundreds of trade organizations and exhibition entities globally. Through cross-platform marketing and integrated exposure, TradeAsia provides suppliers with expanded international visibility and multi-channel promotion opportunities. For ACI 2026, the organizers will implement a comprehensive global marketing campaign to support exhibitors in expanding overseas markets, enhancing brand presence, and maximizing business opportunities.
Media OutReach
ABP Securite Announces Strategic Partnership With Rapid7 to Enhance Cybersecurity in Asia Pacific
The collaboration marks an important step in enabling enterprises to strengthen their security posture amid the region’s rapidly expanding digital landscape. With evolving hybrid infrastructures, accelerated cloud transformation, and increasing threat complexity, organisations across Asia Pacific are seeking more comprehensive ways to gain visibility, prioritise risk, and streamline response.
Under this partnership, ABP Securite will distribute and support Rapid7’s cybersecurity portfolio across Asia Pacific— including the Rapid7 Command Platform covering exposure management, SIEM and XDR, cloud security, application security, automation, and external threat intelligence.
Closing the Cyber Visibility Gap
“As the cybersecurity threat surface in Asia Pacific continues to grow, visibility and control have become mission critical,” said Joyce Ng, Chief Executive Officer of ABP Securite. “At ABP Securite, our role is to help customers turn complexity into clarity. Partnering with Rapid7 brings a best-in-class platform that empowers security teams to quantify and reduce risk more effectively. Together, we can help organisations operationalise cyber resilience and protect their most valuable assets.”
Jason Heng, Regional Sales Director, ASEAN at Rapid7, added, “ABP Securite has built a strong reputation for enabling regional partners and customers with advanced cybersecurity technologies. Through this collaboration, Rapid7 gains a powerful ally to extend our reach and help organisations in Asia Pacific gain real-time insight into their exposure, simplify operations, and respond faster to emerging threats.”
Hashtag: #ABPSecurite
The issuer is solely responsible for the content of this announcement.
About ABP Securite Pte Ltd
ABP Securite Pte Ltd is a leading cybersecurity and network-performance Value-Added Distributor (VAD), incorporated in 2015 and headquartered in Singapore, with regional offices across Asia Pacific. The company delivers a comprehensive portfolio of advanced security technologies and professional services — including architecture advisory, solution integration, after-sales support, and cloud-managed services. ABP Securite collaborates with a broad ecosystem of partners to help organisations strengthen cyber resilience, secure infrastructure, and protect critical assets across cloud, network, and data environments.
Website: www.abpsecurite.com
About Rapid7
Rapid7, Inc. (NASDAQ: RPD) is a global leader in AI-powered managed cybersecurity operations, trusted to advance organizations’ cyber resilience. Open and extensible, the Rapid7 Command Platform integrates security data, enriching it with AI, threat intelligence, and 25 years of expertise and innovation to reduce risk and disrupt attackers. As a recognized leader in preemptive managed detection and response (MDR), Rapid7 unifies exposure and detection to transform the cybersecurity operations of more than 11,500 customers worldwide. For more information, visit our website, check out our blog, or follow us on 
LinkedIn or 
X.
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