Media OutReach
Super March Success: MDRi’s Insights into Hong Kong’s Mega Event Momentum
Reflecting the vibrancy of Hong Kong’s cultural identity and reinforcing its standing as a premier destination for global events
- A significant 55% of respondents were aware of the Super March campaign, with social media serving as the primary source of information
- 72% of respondents believe the “Super March” campaign will invigorate the city’s economy
- The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development
HONG KONG SAR – Media OutReach Newswire – 25 April 2025 – In March, Hong Kong came alive with the “Super March” campaign, a bold initiative by the Hong Kong Tourism Board that celebrated world-class sports, arts, and entertainment. Events such as the Rugby Sevens, Art Basel, Art Central, and ComplexCon not only showcased the city’s vibrant cultural scene but also reinforced its status as a dynamic hub for art and culture, both regionally and globally. A recent survey by MDRi, a leading business and consumer insights provider, highlights public sentiment regarding these mega events and their implications for the broader economy.
The survey, conducted immediately after the events, polled 1,000 respondents from Hong Kong’s general population. It aimed to measure awareness, participation, and feedback on the four flagship events of Super March. The results highlight Hong Kong’s rich cultural identity and its potential for economic revitalization.
- Public Awareness and Engagement of the Super March Campaign
A significant 55% of respondents were aware of the Super March campaign, with social media being the primary source of information (see figures 1a & 1b). Among the events, Rugby Sevens emerged as the clear favorite, achieving an impressive 89% awareness and drawing 24% of the surveyed population (figures 2a & 2b).
- Rugby Sevens: The Crown Jewel of Hong Kong
Rugby Sevens emerged as the marquee event, receiving positive ratings from 91% of attendees. Contributing factors included the state-of-the-art facilities at Kai Tak Stadium (64% satisfaction), the quality of competition and entertainment (44%), and effective event organization (37%). Awareness of key sponsors, such as Cathay and HSBC, was notably high at 89%. These sponsors enjoyed strong positive sentiment, with Cathay earning a 4.1 out of 5 rating and HSBC a commendable 4.2.
- Art Basel Hong Kong: An Artistic Feast
Art Basel attracted a wealthier audience, boasting the highest average personal income (HKD 44K) and liquid assets (HKD 2.74 million, see table 1) among all events. A striking 86% of attendees rated their experience positively, with over 73% praising the quality of the artwork and exhibits. The event reinforces Hong Kong’s reputation as a major global art center alongside New York, London and Paris. Awareness of the Hong Kong Tourism Board’s sponsorship reached 74%, while UBS garnered recognition from 66% of respondents, earning a positive rating of 4 out of 5. “Art Basel not only showcased incredible artwork from global artists but also highlighted Hong Kong as a global art destination,” noted an art enthusiast.
- Art Central: Carving a Niche
Despite modest awareness (26%), Art Central impressed attendees with its facilities (72% positive rating), quality of artwork (57%), and organization (44%). Over 80% provided glowing feedback, signaling its potential to carve out a niche in Hong Kong’s artistic landscape. Awareness of the Hong Kong Tourism Board’s sponsorship reached 76%, with 50% recognizing UOB as a partner, who received a favorable rating of 3.9 out of 5. “Art Central is a good complement to Art Basel and serves as a showcase for both established and emerging Asian artists,” remarked a visitor.
- ComplexCon: Engaging the Next Generation
ComplexCon distinguished itself by attracting the largest share of Gen Z attendees (45%) among the key March events (figure 7). Despite a 21% awareness level, attendee enthusiasm was evident, with 89% expressing satisfaction and 87% indicating a desire to return. Its contemporary vibe positions ComplexCon as a forward-thinking platform for younger demographics. Awareness of HSBC as the key sponsor was 68%, with a positive rating of 4.1 out of 5, and 47% recognized the Hong Kong Tourism Board’s sponsorship.
The Bigger Picture: Economic Sentiments and Future Outlook
The survey reveals promising optimism about Hong Kong’s economic future. Notably, 72% of respondents believe the “Super March” campaign will invigorate the city’s economy, with 91% identifying Rugby Sevens as the event with the highest economic impact (figures 8a & 8b). The successful execution of these events demonstrates Hong Kong’s capacity to host mega events that attract international audiences and foster economic development. Major sponsors, including Cathay, HSBC, UBS, and UOB, received positive ratings, underscoring their critical roles and the success of their sponsorship in driving brand awareness and fostering positive sentiment towards their brands.
Super March has proven to be more than just a festive celebration; it serves as a model for revitalization, showcasing Hong Kong’s role on the global stage. The momentum generated during the month lays a strong foundation for the city’s continued post-pandemic recovery, emphasizing its unique blend of sports, arts, and culture.
Simon Tye, CEO of MDRi, said, “The success of Super March not only reflects the vibrancy of Hong Kong’s cultural identity but also reinforces its standing as a premier destination for global events, driving both cultural exchange and economic growth.” He added, “The commitment of the Hong Kong Tourism Board and its sponsors to promoting our city is clearly reflected in the success of Super March.”
Hong Kong is poised for resurgence as a center of excellence in arts, culture, sports, and entertainment. With sustained investment in infrastructure and targeted promotional strategies that embrace innovation and exciting offerings, the city is well-positioned to bring joy to its residents while attracting global audiences and fostering economic growth.
Hashtag: #MDRi
The issuer is solely responsible for the content of this announcement.
About The Mishcon de Reya Group
The Mishcon de Reya Group is an independent, international professional services business with law at its heart, employing over 1450 people, with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.
Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with Karas So LLP). The firm services an international community of clients, and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: Corporate; Dispute Resolution; Employment; Impact; Innovation; Private; and Real Estate.
The Mishcon de Reya Group includes consultancy businesses MDR Discover, MDR Mayfair (in London, Singapore and Dubai), MDR ONE, MDRi (in Hong Kong), and MDRx. The Group also includes MDR Lab, which invests in the most promising early-stage legaltech companies, as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.
Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.
About MDRi
Based in Hong Kong, and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organizations with data-driven advice to make informed decisions and drive growth.
Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionizing the way organizations harness insights for success.
Media OutReach
St. George’s University Prepares Future South Korean Physicians for the Growing Global Cancer Care Challenge
Recognizing the importance of addressing workforce shortage in South Korea, St. George’s University (SGU) School of Medicine in Grenada, West Indies, highlights how its medical education approach supports the development of clinical competencies relevant to cancer care across healthcare settings.
These challenges reflect broader global trends, where cancer care increasingly depends on multidisciplinary teams rather than specialty expansion alone. SGU’s curriculum is designed to build a strong foundation in clinical diagnosis, patient communication and multidisciplinary care, which are essential skills for effective oncology and cancer-related care. Through anatomy labs, simulation-based learning, and integrated digital tools, students develop foundational clinical skills in structured, supervised environments designed to reflect real-world medical practice.
The curriculum also integrates traditional cadaveric dissection with modern 3D anatomical modeling. This blend helps students visualize the human body in a holistic way while reinforcing knowledge through their hands-on interaction. SGU’s simulation lab also enables medical students to have their first direct interaction with ill patients in a safe, simulated learning environment.
On top of core medical training, SGU offers early exposure to prevention, diagnosis and patient-centered care to prepare graduates to tackle complex health issues. SGU has developed long-standing relationships with more than 75 established hospitals and clinical centers in the US and UK. These clinical placements provide exposure to diverse patient populations and care environments, including settings where cancer diagnosis and management are part of routine clinical practice.
South Korean SGU alumni are contributing to healthcare systems through roles that intersect with cancer diagnosis, treatment coordination, and long-term patient care. For example, Dr. Julia Hweyryoung Cho, MD 2022 is practicing internal medicine, which plays a crucial role in cancer care. Internal medicine physicians are often involved in the initial diagnosis of cancer, managing complex medical conditions that may arise during treatment and providing long-term comprehensive care and survivorship planning for patients with a history of cancer.
In observance of World Cancer Day 2026, SGU encourages all medical professionals and organizations to collaboratively address global cancer care challenges. This includes recognizing and meeting the cancer healthcare needs of individuals and communities in South Korea.
For more information on the programs and tracks available through SGU School of Medicine, visit SGU’s website.Hashtag: #St.George’sUniversity
The issuer is solely responsible for the content of this announcement.
Media OutReach
Finalists and Semifinalists for $1 Million Seeding The Future Global Food System Challenge Announced
Created and funded by Seeding The Future Foundation and, for the first time, hosted by Welthungerhilfe (WHH), the Challenge attracted a record 1,600+ applications from innovator teams in 112 countries, underscoring growing global momentum for food systems transformation.
Following a multi-stage, rigorous international review process, 36 teams have advanced across three award levels. These include 16 Seed Grant Finalists (competing for 8 awards of USD 25,000), 12 Growth Grant Semifinalists (competing for 3 awards of USD 100,000), and 8 Seeding The Future Grand Prize Semifinalists (competing for 2 awards of USD 250,000).
“Hosting the GFSC reflects Welthungerhilfe’s commitment to accelerating bold, scalable innovations where they are needed most. This year’s diversity of solutions underscores the complexity of food system challenges and the creativity of innovators worldwide.” said Jan Kever, Head of Innovation at Welthungerhilfe
The submitted innovations span diverse themes and approaches, including climate-smart production, nutrient-dense foods, food loss reduction, and inclusive market models, reflecting the complexity and interconnected nature of today’s food systems challenges.
“The Seeding The Future Global Food System Challenge exists to catalyze impactful, bold, and scalable innovations that advance food systems transformation. We are excited to work alongside Welthungerhilfe as a trusted partner and host of the Challenge and are encouraged by the quality and diversity of innovations emerging from this first year of collaboration.” said Bernhard van Lengerich, Founder and CEO of Seeding The Future Foundation
While the number of awards is limited, all semifinalists and finalist applicants plus all applicants with any prior recognition of other innovation competitions can join the STF Global Food System Innovation Database and Network—currently in beta testing with the Food and Agriculture Organization of the United Nations—vastly expanding their visibility and reach across a global audience.
List of 2025 GFSC Seed Grant Finalists, Growth Grant and Seeding The Future Grand Prize Semifinalists
Find details here: welthungerhilfe.org/gfsc-finalists
Seeding The Future Grand Prize Semi-Finalists
- CNF Global, Kenya
- ZTN Technology PLC, Ethiopia
- One Acre Fund, Rwanda
- Sanku, Tanzania
- Nabahya Food Institute (NFI), Democratic Republic of the Congo
- ABALOBI, South Africa
- metaBIX Biotech, Uruguay
- Nurture Posterity International, Uganda
Growth Grant Semi-Finalists
- Baobaby, Togo
- Safi International Technologies Inc., Canada
- Centro Internacional de Mejoramiento de Maíz y Trigo (CIMMYT), Mexico
- Farmlab Yeranda Agrisolution Producer Company Limited, India
- Banco de Alimentos Santa Fe (BASFE), Argentina
- Chartered Consilorum (Pty) Ltd, South Africa
- American University of Beirut, Environment and Sustainable Development Unit (ESDU at AUB), Lebanon
- The Source Plus, Kenya
- Iviani Farm Limited, Kenya
- Rwandese Endogenous Development Association, Rwanda
- NatureLEAD, Madagascar
- Ndaloh Heritage Organisation, Kenya
Seed Grant Finalists
- Inua Damsite CBO, Kenya
- World Neighbors, United States
- Keloks Technologies Ltd, Nigeria
- REBUS Albania, Albania
- Tanzania Conservation and Community Empowerment Initiative (TACCEI), Tanzania
- Intrasect, Switzerland
- VKS AGRITECH, India
- Murmushi People’s Development Foundation, Nigeria
- Levo International, Inc., United States
- Effective Altruism Research Services Ltd, Uganda
- Taita Taveta University, Kenya
- CultivaHub, Democratic Republic of the Congo
- Resource Hub for Development (RHD), Kenya
- FUTURALGA S.COOP.AND, Spain
- West Africa Centre for Crop Improvement, University of Ghana, Ghana
- Sustainable Solutions Kenya, Kenya
Hashtag: #TheFutureGlobalFoodSystemChallenge
The issuer is solely responsible for the content of this announcement.
About Seeding The Future Foundation
STF is a private nonprofit dedicated to ensuring equitable access to safe, nutritious, affordable, and trusted food. It supports innovations that transform food systems and benefit both people and planet. More at Seeding the future.
About Welthungerhilfe
WHH is one of Germany’s largest private aid organizations, striving for a world without hunger since 1962. More at: Welthungerhilfe (WHH)
Media OutReach
PolyU develops novel antibody targeting fat cell protein, offering new approach to treating metabolism-related liver cancer
Metabolic dysfunction-associated steatotic liver disease (MASLD), commonly known as fatty liver disease, currently affects around a quarter of the global population and is an important risk factor for liver cancer. In affected individuals, fat cells induce insulin resistance and chronic inflammation, leading to excessive fat accumulation in the liver. This ultimately impairs liver function and may progress to liver cancer. Treatment options for MASLD-induced liver cancer remain limited and the effectiveness of current immunotherapies is suboptimal.
A breakthrough study led by Prof. Terence LEE, Associate Head and Professor of the PolyU Department of Applied Biology and Chemical Technology, and his research team has revealed that an adipocyte-derived protein, known as fatty acid-binding protein 4 (FABP4) is a key driver that accelerates tumour growth. Through mass spectrometry, the team confirmed that patients with MASLD-induced liver cancer had markedly elevated FABP4 levels in their serum. Further investigations showed that FABP4 activates a series of pro-proliferative signalling pathways within cells, causing cancer cells to multiply and grow more rapidly.
Prof. Lee’s team has successfully developed a monoclonal antibody that neutralises FABP4. This antibody not only inhibits the growth and proliferation of FABP4-driven cancer stem cells, but also enhances the ability of immune cells to combat cancer.
Prof. Lee said, “This neutralising antibody against FABP4 demonstrates significant potential in inhibiting tumour growth and activating immune cells, providing a complementary approach to current immunotherapy strategies. Our findings highlight that targeting adipocyte-derived FABP4 holds promise for treating MASLD-induced liver cancer.”
Prof. Lee added that gaining deeper insights into how adipocyte-derived FABP4 affects liver cancer cells helps to explicate the disease mechanisms of liver cancer, particularly in obese individuals. Intervening in the relevant signalling pathways could provide effective methods to combat this aggressive malignancy.
Prof. Lee believes that, as this adipocyte-targeted immunotherapy continues to mature, it will bring more treatment options to MASLD patients. He remarked, “If its efficacy can be proven in clinical trials, it could offer new hope to many affected individuals.”
The research is supported by the Innovation and Technology Fund of the Innovation and Technology Commission of the Government of the Hong Kong Special Administrative Region of the People’s Republic of China. PolyU has filed a non-provisional patent for the developed antibody and is continuing to optimise its binding affinity to facilitate future clinical applications.
Hashtag: #PolyU #FattyLiver #Cancer #LiverCancer #理大 #香港理工大学 #肝癌 #癌症 #脂肪肝
The issuer is solely responsible for the content of this announcement.
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