Media OutReach
TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”
Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling
BANGKOK, THAILAND –
The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.
Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.
TVC ‘Feel All The Feelings‘ by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”
In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win – Metawin Opas–iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.
The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.
Furthermore, the “Feel All the Feelings“ campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.
Join “LISA“ on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings“ campaign. The “Feel All The Feelings“ TVC is currently available at official Amazing Thailand channels:
Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org
Media contacts:
- Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
- Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC
The issuer is solely responsible for the content of this announcement.
Media OutReach
Global Governance Report Highlights Future Shock Risks as Democratic Accountability Slips and State Capacity Plateaus
The BGI, presented Wednesday by an international group of governance scholars, analyses measurable benchmarks of democratic accountability across 145 countries.
On a 100-point scale, the global score for democratic accountability slipped slightly from 65 in 2000 to 64 in 2023, the most recent data used in the project. The wave of democratisation observed in the closing decades of the last century has stalled in the last 15 years. Democratic accountability fell in 54 countries while it improved in 48 countries.
Yet the BGI — a collaborative project of the Luskin School of Public Affairs at the University of California, Los Angeles (UCLA), Berlin’s Hertie School and the Berggruen Institute, a think tank headquartered in Los Angeles — captures remarkably widespread growth in provision of public goods.
Encompassing healthcare, education, infrastructure, environmental sustainability and conditions to foster employment and rising prosperity, public goods improved in 135 of the countries studied, while declining slightly in just four. The global average jumped from 58 to 69 points from 2000 to 2023.
The third component of what the BGI authors refer to as the “governance triangle” is state capacity, defined as the ability to tax, borrow and spend, control territory, operate scrupulous, competent bureaucracies and administer predictable rule of law. The index finds the global average ticking up from 48 to 49 points; 56 countries had increased state capacity while 57 declined.
“What does it tell us about the world ahead?” Prof. Helmut K. Anheier, a Luskin School sociologist and BGI principal investigator, asked during the public release of the 2026 BGI on the UCLA campus.
“Countries are not really improving in their governance performance in significant ways. … We’re not really having forward-looking investment in governance capacity. There is considerable inertia.”
The largest improvements across all three BGI components occurred in Gambia, which the report groups with “low-capacity developing states.” These states score low across the board, particularly in the provision of public goods. This cluster constitutes the poorest countries with the least developed economies, which face the most serious challenges.
“They have the greatest exposure to likely future crises, whether it’s global warming, whether it’s a new pandemic, whether it’s another financial crisis, whether it’s the impact of AI,” Anheier said. “And they have the least capacity to respond to it.”
Bhutan, Georgia, Iraq and Tunisia — which make up the remaining top five countries with the largest improvements in the BGI — are classified as “capacity-constrained states.” They tend to be middle-income with struggling democracies. These countries score higher across the board than the low-capacity developing states, but their state capacity tends to lag compared to public goods and democratic accountability.
The capacity-constrained states risk falling into “a cycle that erodes the institutions they have built,” Anheier said.
“Consolidated democratic states”, a cluster of most of the world’s richest countries, which score highly in all three BGI components, have to confront domestic complacency. Further, in the United States and some others, “political dysfunction” is leaving mounting problems unaddressed and risking erosion of state capacity, Anheier said.
At the other end of the spectrum, the country with the farthest fall on the BGI since 2000 is Nicaragua. Second from last is Venezuela, followed by Hong Kong, Hungary and Turkey. The rest of the bottom 10 are Russia, Iran, Poland, El Salvador and Belarus.
Since 2023, which is the last year of data available for the study, Poland and Hungary have both seen government changes via election, despite serious democratic backsliding. Both had fallen out of the group of “consolidated democratic states” by 2023 and moved into the capacity constrained cluster.
The other eight countries at the bottom of the list are all places that once had some semblance of competitive elections, but by now have little or no remaining pretense of democracy. They are grouped by the authors among the “authoritarian and hybrid states”, which have by far the lowest democratic accountability but outperform even some struggling democracies in delivering public goods.
These regimes have tended toward faster economic growth in the period observed. But that seeming prosperity, typically fueled by extractive industries or overreliance on exports, masks “serious institutional weaknesses in these countries, including divided elites,” Anheier said.
Relatively few countries — 21 of the 145 — changed enough for better or worse to be classified in a new group by the end of the 23-year study period.
“Movement between them is rare, but this is largely what we should expect,” said Stella Ghervas, a UCLA historian on a panel of experts who discussed the BGI findings Wednesday. “Government systems are not created in a moment. They evolve over long periods of time.”
Local conditions shaping governance in each country can rarely be quickly reset through political will or even external shocks, Joseph C. Saraceno, a Luskin School data scientist and BGI co-author, said Wednesday.
“Despite all the talk of major transformations happening in global affairs, the underlying configuration of governance simply doesn’t appear to change very much,” Saraceno said. “We use the term inertia to describe this reoccurring pattern. In other words, the structures of global governance are resistant to movement as the conditions beneath them are quite sticky: political economies, demographics, resource endowments. These are deeply layered, and they push each country toward the world that it already inhabits.”
But the challenges lurking around the world may not wait for the slow and difficult processes of political change and development to catch up.
“With the few exceptions of those countries in the consolidated democratic world,” Anheier said, “the great majority of the countries in the world is ill-prepared for the future.”
The full report, ‘ 2026 Berggruen Governance Index – The Four Worlds of Governance‘, can be viewed and downloaded from the website of the UCLA’s Luskin School.
Frank Fuhrig, DNA
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This text and the accompanying material (photos and graphics) are an offer from the Democracy News Alliance, a close co-operation between Agence France-Presse (AFP, France), Agenzia Nazionale Stampa Associata (ANSA, Italy), The Canadian Press (CP, Canada), Deutsche Presse-Agentur (dpa, Germany) and PA Media (PA, UK). All recipients can use this material without the need for a separate subscription agreement with one or more of the participating agencies. This includes the recipient’s right to publish the material in own products.
The DNA content is an independent journalistic service that operates separately from the other services of the participating agencies. It is produced by editorial units that are not involved in the production of the agencies’ main news services. Nevertheless, the editorial standards of the agencies and their assurance of completely independent, impartial and unbiased reporting also apply here.
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Media OutReach
Grobrix Launches “Silver Harvest Initiative”, Turning Schools into Micro-Farms Powered by Students and Retirees
The pilot transforms existing spaces such as corridors and rooftops into small-scale growing sites using compact, soil-less farming systems. By using existing infrastructure instead of new farmland or large facilities, the model enables food production across multiple community locations, making it easier to implement in schools and shared environments.
Students take part in planting, transplanting and harvesting as part of their daily school environment, while crops such as leafy greens can be harvested in cycles of approximately three weeks. This demonstrates how consistent production can be achieved even within limited spaces.
Retirees, known as “Silver Farmers”, manage the farms and oversee daily operations. Students support planting, harvesting and basic monitoring, creating a working environment where food production becomes part of everyday school life. The setup also gives students direct exposure to how food is grown and managed, turning the school into a hands-on learning environment aligned with sustainability and applied learning goals.
“Singapore does not have the luxury of large farming spaces. But we have schools, and we have retirees who want to contribute. This pilot shows that food production can be practical and repeatable by using spaces we already have,” said Mathew Howe, Founder of Grobrix.
The initiative comes amid growing adoption of micro-farming across Singapore, with schools, companies and community spaces increasingly integrating small-scale food production into existing environments. Demand for such systems has risen in recent months, reflecting broader interest in community-based approaches to food resilience.
The Bukit View Primary School pilot will run over 12 months, focusing on improving yields and integrating produce into school consumption. Grobrix will track how much of the school’s leafy green needs can be met through these growing spaces, with the aim of developing a model that can be adopted across other schools.
Grobrix has installed more than 100 edible growing systems across Singapore and is expanding its footprint regionally and internationally. The company plans to scale the Silver Harvest Initiative to more schools while training additional retiree participants, building a network of community-based growing sites over time.
As Singapore continues to strengthen its food security strategy, including updated targets to increase local production of vegetables and protein by 2035, the initiative offers a practical example of how food production can be integrated into everyday environments beyond traditional farming spaces. It also aims to build greater awareness of food sources and encourage more active participation in local food systems.
Hashtag: #Grobrix #growingtogether #sustainability #urbanfarming
https://grobrix.com/
Grobrix is a Singapore based agritech company that integrates farming into the built environment through its patented “Farming as a Service” model. By combining modular vertical farming technology with a cloud based management system, the company enables corporate and residential spaces to produce high quality local crops. Beyond hardware, Grobrix fosters community engagement and food resilience through its unique intergenerational and corporate wellness programs. Currently operating across Singapore, Malaysia, and the United States, the brand is redefining how urban populations interact with their food sources. Its mission is to transform urban infrastructure into a productive, sentient, and sustainable ecosystem for all.
Media OutReach
CUHK Claims Top Positions in Hong Kong and Asia in the Latest QS World University Rankings by Subject
CUHK’s Academic Excellence and Global Research Impact
Ranked among the world’s top 50 universities, CUHK ascended to 32nd place globally in the QS World University Rankings 2026, marking a four-place rise that reinforces its role as a hub for rigorous inquiry, and a dynamic environment where students are empowered to pursue meaningful research and knowledge exchange. This trajectory is supported by 17 CUHK researchers recognised on the Highly Cited Researchers 2025 list by Clarivate Analytics, and 431 academics listed among the world’s top 2% scientists by Stanford University. Among them, 47 scholars were ranked within the global top 100 in their respective fields. Notably, three scholars, including Vice-Chancellor and President Professor Dennis Lo Yuk-ming, have earned positions within the global top 10, a distinction that highlights the remarkable depth and excellence of CUHK’s research community.
CUHK’s The Nethersole School of Nursing: Nurturing Research Innovation and Global Talent in Nursing
Among CUHK’s strongest performers in this year’s rankings, the Nethersole School of Nursing has been ranked #1 in Hong Kong and Asia, and #6 worldwide. Reflecting on the academic environment, Pham Nhat Vi DO, a Vietnamese PhD student in Nursing, shared: “My PhD journey at CUHK has transformed my research abilities, critical thinking, and leadership skills. Through CUHK’s outstanding faculty support, I have accessed diverse academic resources and gained invaluable hands-on experience, building a strong foundation for my future career.”
Vi’s research focuses on colorectal cancer survivorship using cutting-edge technology. As the first Vietnamese researcher adopting this approach, her work reflects CUHK’s strength in empowering students to break new ground.
CUHK’s Geography and Resource Management: Advancing Student Research on Pressing Climate Challenges
CUHK’s Department of Geography and Resource Management has also earned notable recognition in this year’s ranking, placing #4 in Asia and #21 worldwide. Arati POUDEL, a Nepali PhD student, highlighted the University’s research ecosystem as a key defining aspect of her experience. “CUHK exceeds expectations through outstanding research facilities, supportive faculty, and comprehensive professional development opportunities. The prestigious Belt and Road Scholarship has also enriched my research journey in this beautiful campus environment.”
Supported by CUHK, Arati’s research investigates how adaptation to climate extremes—particularly water scarcity and excess—are being addressed, and the pivotal role played by communities and civil society in leading these responses.
Through the QS World University Rankings by Subject 2026, CUHK continues to demonstrate the impact of its research and scholarship. These achievements underscore the University’s growing influence on the global academic stage and its steadfast commitment to addressing complex global challenges through innovation, insight, and collaboration.
Hashtag: #CUHK
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About CUHK
The Chinese University of Hong Kong (CUHK) is a leading higher education institution dedicated to nurturing and empowering students to become responsible and compassionate global citizens. With a rich heritage and a forward-looking vision, CUHK strives to blend tradition with innovation, fostering academic excellence, research breakthroughs, and meaningful societal impact.
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