Media OutReach
TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin
Acquisition strengthens Chemin’s capabilities in complex AI data services amid global demand surge
SINGAPORE – Media OutReach Newswire – 20 June 2025 – TDCX Group, a leading provider of digital customer experience (CX) and growth services for global enterprises, today announced the acquisition of SUPA, a cutting-edge data labeling and annotation platform known for its agile, gig-powered delivery model. SUPA will be integrated into Chemin, TDCX Group’s recently launched AI enablement subsidiary, to address the rising complexity of AI development and meet surging global demand for elite-level data services.
As artificial intelligence systems evolve rapidly — from large language models (LLMs) to autonomous agents — the nature of data-related work has grown more specialized and cognitively demanding. What was once simple tagging has shifted toward intricate data interpretation, nuanced prompt engineering, synthetic data validation, and multi-modal reasoning tasks increasingly performed by individuals with advanced academic training, including PhDs, engineers, linguists, and ethicists.
Mr. Laurent Junique, Chief Executive Officer and Founder, TDCX Group, said, “The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we’re doubling down on our ability to support enterprise and frontier AI labs with world-class data operations.”
Mr. Mark Koh, Chief Executive Officer and co-founder of SUPA, said, “The future of AI is all about the quality of its decisions. At SUPA, we’ve built a platform that refines raw data into the fuel for smarter, more reliable AI systems. It’s about injecting judgment and deep domain expertise at critical points in the data lifecycle. TDCX Group gives us the global platform to scale our model of precision and agility while keeping quality uncompromised.”
Ms. Lianne Dehaye, Senior Vice President, and newly appointed Head of Chemin, said, “SUPA immediately enhances our ability to deliver complex data pipelines, whether it’s fine-tuning models with domain-specific annotations or deploying PhD-level reviewers for critical edge-case scenarios. We enable intelligent task orchestration that scales reliably, maximizes throughput, and ensures high-quality outputs at every stage of the pipeline.”
Chemin, launched earlier this year, serves as a next-generation platform for AI enablement, offering services such as data collection, annotation, model evaluation, red-teaming, and prompt optimization. With SUPA’s tech stack and elite talent network now integrated, Chemin is positioned to serve clients developing foundational models, enterprise AI copilots, and safety-critical systems.
This strategic move places TDCX Group at the center of the AI enablement, a sector forecasted to become a multi-billion-dollar global market. As AI adoption accelerates among Fortune 500 companies, small and medium-sized businesses (SMBs), to digitally native direct-to-consumer (DTC) brands, Chemin, now fortified with SUPA’s deep expertise, aims to be a critical enabler of safe, scalable, and sophisticated AI.
TDCX Group will continue investing in an end-to-end AI services portfolio, anchored by robust CX infrastructure, gig-economy flexibility, and now, a deep bench of highly qualified human-in-the-loop talent.
Hashtag: #TDCX #CustomerExperience
The issuer is solely responsible for the content of this announcement.
About TDCX
Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.
About Chemin
Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries.
Chemin’s access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, please visit www.chemin.com.
About SUPA
SUPA is the definitive choice for building better AI with high-quality labeled data. SUPA’s lightning-fast, AI-assisted labeling platform integrates seamlessly with a diverse workforce across APAC. SUPA has spent the last five years labeling over 100 million data points for unicorns, enterprises, and startups worldwide, helping them build award-winning AI products in healthcare, consumer retail, transport (AV), robotics, agriculture, construction, and more. For more information, please visit: www.SUPA.so.
Media OutReach
New Documentary A MONA LISA OBSESSION from Discovery to debut December 14 in Southeast Asia
Owned by Frank Huang, an art collector and Taiwanese technology leader from Taiwan, this depiction of the Mona Lisa from his private collection adds a unique perspective to the ongoing conversation surrounding one of Leonardo da Vinci’s most iconic works.
The Mona Lisa has long captivated the world with her enigmatic smile and mysterious gaze – over centuries, many artistic interpretations inspired by the Mona Lisa have emerged, with scholars discovering more hidden details and subtle symbols, fueling the fascination of the original painting.
Catch A Mona Lisa Obsession in Southeast Asia on the Discovery Channel, Thursday, December 11, 2025 at 7:10 PM SGT and on Discovery Asia on Sunday, December 14 at 9:00 PM SGT.
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Note to editors:
The issuer is solely responsible for the content of this announcement.
About Discovery Channel
Media OutReach
Financial Stress Keeps Singapore Awake, while Overall Well-Being in APAC Lags Behind Global Peers
Promotion of exercise culture and therapy may boost physical and mental health
The Singapore report of the Cigna Healthcare International Health Study 2025, released today encompasses more than 11,000 respondents across 13 markets, including 1,000 in Singapore and 4,000 across the Asia-Pacific region. The study reveals that physical, mental and financial well-being are the three aspects prioritized by Singapore residents. However, financial well-being is ranked the lowest with almost four in 10 (39%) rating their financial health as “fair” or “poor”.
Raymond Ng, CEO & Country Manager, Cigna Healthcare Singapore & Australia said: “Health and vitality are key to building resilient communities. It promises the well-being of our workforce and enables us to grow and prosper as a society. While vitality and well-being levels held firm among Singapore residents, more needs to be done in today’s uncertain environment to tackle stressors that can negatively impact their physical and mental well-being.”
The key indicators of vitality and well-being in Singapore are as follows:
| Vitality Score | Overall Well-Being
(% rating as “excellent” or “very good”)
|
Top Three Areas of Well-Being
(% rating as “excellent” or “very good” in 2025) |
| 2025: 61.2
2024: 61.4 |
2025: 34%
2024: 33% |
Family well-being: 44%
Mental well-being: 36% Physical well-being: 34% |
On a regional level, overall well-being in Asia Pacific lags behind the global average, with less than three in 10 (28%) Asia-Pacific respondents rating their overall well-being as “excellent” or “very good”, compared to four in 10 (41%) globally. While physical and mental well-being are the two most important aspects of well-being for respondents globally, financial well-being is more important for those in Asia Pacific, coming in as the third most important aspect. With financial well-being remaining the weakest aspect across the globe, there is a pressing need for governments and organizations to render support to address financial concerns.
Robert Peat, Chief Executive Officer, Asia Pacific, Cigna Healthcare said: “Asia Pacific continues to be one of the fastest growing regions in the world. To sustain this momentum, communities and employers need to recognize that healthy people are the foundation of a healthy economy and implement measures to close the gaps in their well-being.”
Sleepless in Singapore: Financial stress as the sleep killer
While mental well-being in Singapore remains stable with more than a third of respondents rating it as “excellent” or “very good” this year, eight in 10 (79%) respondents are stressed. Their greatest stressors are the current cost of living (53%); uncertainty about the future (47%); and personal finance (43%).
Stress affects more than mental and emotional health and can have huge implications on physical well-being. Our study reveals that disrupted sleep is the most common effect of stress among respondents in the nation, with close to half (48%) of respondents who are stressed reporting this effect, compared to 38% regionally.
Therapy remains underused by Singapore respondents. Despite nearly half (49%) of respondents reporting being negatively impacted by poor mental health, nearly nine in 10 (89%) say they did not receive counselling or therapy in the past 12 months, with 77% believing they do not need it. Given the impacts of stress and poor mental health on physical and overall well-being, more efforts are needed to raise awareness about the benefits of therapy and destigmatize seeking help.
Exercise culture runs strong in Singapore
More than a quarter (26%) of respondents in Singapore rate their exercise habits as “excellent” or “very good”.
When asked how they manage their weight, two-thirds (66%) said they exercise regularly, higher than the Asia-Pacific average of 61%; with only 4% of Singapore respondents turning to medication for weight management. The findings underscore a relatively strong exercise culture and the prioritization of healthy habits among those living in the nation. Communities and organizations may leverage the growing fitness trend to enhance physical well-being.
Cautious optimism around AI in healthcare
Close to half (47%) of Singapore respondents are positive about the impact of AI on healthcare, with 45% expecting it will reduce wait times within three years. This could have an outsized impact in Singapore, as respondents here are 29% more likely to have delayed or avoided getting care due to concern with wait times than their regional counterparts.
Additionally, almost half of Singapore respondents (48%) mention a reduction in human interaction as an expected change with the advent of AI. The challenge ahead is striking the right balance between efficiency and empathy.
The full findings of the report are available here.
Hashtag: #CignaHealthcare #CignaHealthcareInternationalHealthStudy #Health #Wellness #Wellbeing
https://www.cigna.com.sg/
https://www.linkedin.com/company/cigna-singapore/
https://www.facebook.com/cignasg/
https://www.instagram.com/cignasg/
The issuer is solely responsible for the content of this announcement.
Cigna Healthcare Singapore
Cigna Healthcare is a division of The Cigna Group, a global health company committed to creating a better future built on the health and vitality of every individual and every community. Cigna Healthcare is a health benefits provider that advocates for better health through every stage of life. We guide our customers through the healthcare system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.
Cigna Healthcare Singapore is a strong believer of total health and wellness and prides itself on delivering personalized solutions for the health of our clients and customers. To achieve this, Cigna Healthcare Singapore works as one global team and in close partnership with its customers, network providers and communities to understand and address their diverse needs. Learn more at www.cigna.com.sg
The JESSICA Beauty and Wellness Awards celebrate excellence across luxury beauty, healthcare and wellness. It is one of the most recognized beauty industry awards in Hong Kong. The organizer, JESSICA, is a major lifestyle and media company. For over 25 years, JESSICA has been reporting on fashion, lifestyle and business, as one of the most trustworthy and influential media sources in Hong Kong.
“We’re incredibly fortunate to win this new, Best AI Slimming Award with JESSICA,” said the spokesperson for SWISS REJU. “Our goal was to provide our guests with top medical aesthetic technologies. Platforms like BTL EXION and INDIBA, are exactly the type of top medical technologies which SWISS REJU is heavily investing in. The breathtaking results powered by AI, reflect the endless possibilities new technologies can bring to the beauty and slimming field”
The JESSICA Beauty and Wellness Awards is extremely selective and has a rigorous nominations and editorial selection process. Only brands that have been proven to provide genuine service and excellent results are eligible to compete. Amongst the Winners this year, are Australian organic brand “CANVAS” and Japanese household name “Panasonic VITALIFT” beauty appliances.
SWISS REJU, with its heavy investment in new and prestigious technologies such as INDIBA (recently approved in Europe under the Medical Device Regulation), offers a seamless blend of traditional wellness and innovation, allowing guests to experience what many considered to be one of the most effective slimming treatments in Hong Kong. INDIBA with its trademark Proionic 448khz technology, is loved by the Top 1% most influential users in the world, amongst them European royalties, celebrity footballers and international singers.
The recognition of this major annual Award, reaffirms SWISS REJU’s commitment to exceptional technology. It is the 12th annual award won by the brand, representing a new record.
SWISS REJU and integrative power of cutting edge technologies
SWISS REJU’s trademarked “K-Lipolysis” body contouring program offers winning technologies including INDIBA, BTL EXION, Winback, ATP LIPO X, amongst others. It is the unique contouring solution beauty lovers are craving for.
Hashtag: #SWISSREJU #熱光溶脂
http://www.reju.hkThe issuer is solely responsible for the content of this announcement.
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