Media OutReach
TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin
Acquisition strengthens Chemin’s capabilities in complex AI data services amid global demand surge
SINGAPORE – Media OutReach Newswire – 20 June 2025 – TDCX Group, a leading provider of digital customer experience (CX) and growth services for global enterprises, today announced the acquisition of SUPA, a cutting-edge data labeling and annotation platform known for its agile, gig-powered delivery model. SUPA will be integrated into Chemin, TDCX Group’s recently launched AI enablement subsidiary, to address the rising complexity of AI development and meet surging global demand for elite-level data services.
As artificial intelligence systems evolve rapidly — from large language models (LLMs) to autonomous agents — the nature of data-related work has grown more specialized and cognitively demanding. What was once simple tagging has shifted toward intricate data interpretation, nuanced prompt engineering, synthetic data validation, and multi-modal reasoning tasks increasingly performed by individuals with advanced academic training, including PhDs, engineers, linguists, and ethicists.
Mr. Laurent Junique, Chief Executive Officer and Founder, TDCX Group, said, “The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we’re doubling down on our ability to support enterprise and frontier AI labs with world-class data operations.”
Mr. Mark Koh, Chief Executive Officer and co-founder of SUPA, said, “The future of AI is all about the quality of its decisions. At SUPA, we’ve built a platform that refines raw data into the fuel for smarter, more reliable AI systems. It’s about injecting judgment and deep domain expertise at critical points in the data lifecycle. TDCX Group gives us the global platform to scale our model of precision and agility while keeping quality uncompromised.”
Ms. Lianne Dehaye, Senior Vice President, and newly appointed Head of Chemin, said, “SUPA immediately enhances our ability to deliver complex data pipelines, whether it’s fine-tuning models with domain-specific annotations or deploying PhD-level reviewers for critical edge-case scenarios. We enable intelligent task orchestration that scales reliably, maximizes throughput, and ensures high-quality outputs at every stage of the pipeline.”
Chemin, launched earlier this year, serves as a next-generation platform for AI enablement, offering services such as data collection, annotation, model evaluation, red-teaming, and prompt optimization. With SUPA’s tech stack and elite talent network now integrated, Chemin is positioned to serve clients developing foundational models, enterprise AI copilots, and safety-critical systems.
This strategic move places TDCX Group at the center of the AI enablement, a sector forecasted to become a multi-billion-dollar global market. As AI adoption accelerates among Fortune 500 companies, small and medium-sized businesses (SMBs), to digitally native direct-to-consumer (DTC) brands, Chemin, now fortified with SUPA’s deep expertise, aims to be a critical enabler of safe, scalable, and sophisticated AI.
TDCX Group will continue investing in an end-to-end AI services portfolio, anchored by robust CX infrastructure, gig-economy flexibility, and now, a deep bench of highly qualified human-in-the-loop talent.
Hashtag: #TDCX #CustomerExperience
The issuer is solely responsible for the content of this announcement.
About TDCX
Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.
About Chemin
Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries.
Chemin’s access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, please visit www.chemin.com.
About SUPA
SUPA is the definitive choice for building better AI with high-quality labeled data. SUPA’s lightning-fast, AI-assisted labeling platform integrates seamlessly with a diverse workforce across APAC. SUPA has spent the last five years labeling over 100 million data points for unicorns, enterprises, and startups worldwide, helping them build award-winning AI products in healthcare, consumer retail, transport (AV), robotics, agriculture, construction, and more. For more information, please visit: www.SUPA.so.
Media OutReach
Etiqa’s Project Firefly Reinforces Mangrove Ecosystem in Sungai Panjang in Collaboration with Malaysian Nature Society
Through Etiqa’s Project Firefly, Etiqa is taking proactive steps to preserve and sustain the ecosystem by planting 130 Sonneratia Caseolaris or locally known as Berembang saplings and 200 Sonneratia Caseolaris seeds, undertaking habitat restoration works, and mobilising 50 Etiqa volunteers for a community-driven initiative along Sungai Panjang, covering a total stretch of 10 kilometres. In addition, an awareness session was conducted by Universiti Kebangsaan Malaysia’s Faculty of Science which aimed to educate participants on the ecological importance of fireflies and the need for long-term conservation.
Fireflies play an important role as indicators of mangrove ecosystem health, which in turn supports environmental balance and benefits surrounding communities. However, across Malaysia, firefly populations are declining due to rapid habitat loss caused by river pollution, deforestation, and increasing light pollution along mangrove-lined rivers. These threats not only endanger native species but also affect the livelihoods of local fishermen and villagers who rely on healthy river ecosystems and firefly-based eco-tourism. Protecting congregating firefly zones through the preservation of adequate vegetation buffers along riverbanks is therefore critical to ensuring the long-term survival of these species and the sustainability of local livelihoods.
Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad (EGIB) said, “We initiated Etiqa’s Project Firefly as conserving native firefly species is deeply connected to the well-being of the communities that co-exist around them. By conserving firefly habitats, we are not only protecting an irreplaceable part of Malaysia’s biodiversity but also helping sustain the eco-tourism and river-based livelihoods of Sungai Panjang residents. This reflects Etiqa’s purpose in Making the World a Better Place that includes meaningful environmental action which strengthens both nature and society, creating long-term value for future generations.”
Mr. I.S Shanmugaraj, Executive Director of Malaysia Nature Society says, “Fireflies are natural indicators of a healthy mangrove ecosystem, and their presence reflects the overall condition of our rivers and surrounding environments. We commend Etiqa for taking proactive steps through Etiqa’s Project Firefly to address the growing threats of habitat degradation along fireflies corridor. Meaningful conservation requires collective action, and we hope this initiative will inspire more companies to collaborate with environmental organisations and local communities to protect biodiversity while supporting sustainable livelihoods for the long term.”Hashtag: #Etiqamy
The issuer is solely responsible for the content of this announcement.
About Etiqa
Etiqa is a multi-channel distributor of Insurance and Takaful products via its 10,000 agency force, 44 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.
In striving to make the world a better place, Etiqa’s Sustainability journey focuses on internal initiatives that reduces its carbon footprint and increases its social impact, as well as external solutions that allow its clients to do the same.
Media OutReach
PolyU research teams and startups shine at CES 2026, winning three prestigious innovation awards
Prof. Christopher CHAO, PolyU Senior Vice President (Research and Innovation), remarked, “PolyU is committed to nurturing innovative research talent with both national and international outlooks. We empower our teams by leading them to major international innovation events and fostering close collaboration among industry, academia, research and investment sectors on a global level, creating opportunities for the overseas expansion of PolyU startups. PolyU was the sole university from Hong Kong to exhibit at the event, with its participating teams making up 30% of the Hong Kong delegation, contributing to Hong Kong’s advancement into an international innovation and technology hub. Our record-breaking performance at this year’s CES affirms international recognition of PolyU research and innovation, propelling our teams to continue striving along the path of innovation and technology to create even more profound social impact.”

Leveraging its robust research strengths and its unique startup ecosystem, PolyVentures, the University actively supports its research teams and startups in developing innovative technologies, bringing Hong Kong research achievements to the global stage. The Smart Firefighting Robot, developed by Mr WANG Meng, a PhD candidate of the Department of Building Environment and Energy Engineering as well as Founder of PolyU startup Widemount Dynamics Tech Limited, along with his team, achieved the highest score in the “Products in Support of Human Security for All” category and earned the prestigious “Best of Innovation Award”. The Powered Rehab Skateboard, developed by Prof. Kenneth FONG, Associate Dean of the Graduate School and Associate Head of the Department of Rehabilitation Sciences, received an “Innovation Award” in the “Accessibility and Longevity” category. The FattaLab® Fatty Liver Diagnostic Device, developed by a team spearheaded by Prof. ZHENG Yongping, Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, and Founder and Chief Scientist of PolyU startup Eieling Technology Limited, also won an “Innovation Award” in the “Digital Health” category.
The three award-winning innovations aim to enhance human security or health through cutting-edge technologies. The AI-driven Smart Firefighting Robot features autonomous patrol, burning materials classification, fire extinguishing and real-time data sharing functions in smoke-filled environments, protecting firefighters and the public simultaneously. The Powered Rehab Skateboard is a portable and cost-effective robotic system that supports home-based and community rehabilitation for stroke patients. The skateboard facilitates motor recovery in hemiparetic upper limbs and allows users to engage in effective therapy. The FattaLab® Fatty Liver Diagnostic Device is the world’s first lightweight intelligent assessment system for fatty liver detection. Weighs only 120 grams, the device can complete fatty liver assessment within 30 seconds, achieving detection accuracy at medical-grade standards.
Organised by the Consumer Technology Association, CES is one of the world’s largest and most influential consumer electronics exhibitions, spotlighting cutting-edge technologies for modern living. This year, CES attracted over 4,500 exhibitors from around the globe. The PolyU startups participating in the exhibition were as follows:
| PolyU Startups | Featured Innovations | Company Representatives |
| AniMed Technology Limited | Contactless real-time AI-driven health monitoring | Dr LYU Weimin Co-founder and CEO, AniMed Technology Limited |
| CyanSE Smart Energy Tech Limited | AI-powered energy optimisation platforms for smart buildings | Ms Amber ZHANG Co-founder, CyanSE Smart Energy Tech Limited |
| DRESIO Limited | AI-powered physiotherapy assessments software solution | Mr Alexander YING CEO, DRESIO Limited |
| Eieling Technology Limited | FattaLab® Fatty Liver Diagnostic Device (CES 2026 Innovation Award) |
Prof. ZHENG Yongping Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, PolyU; Founder and Chief Scientist, Eieling Technology Limited |
| Entoptica Limited | Cutting-edge ophthalmic diagnostic technologies | Dr Mukhit KULMAGANBETOV Senior Research Fellow, InnoHK Centre for Eye and Vision Research; CEO, Entoptica Limited |
| Feelings Group Limited | AI-powered computer vision solution | Dr WONG Wing-sze Research Assistant Professor, Department of Language Science and Technology, PolyU; Clinical Consultant and Co-inventor, Feelings Group Limited Ms YIP Chi-hay |
| Gembody Limited | Next-generation portable AI ultrasound system | Ms MAO Qian CEO, Gembody Limited Dr YANG Fan CTO, Gembody Limited |
| ImageVector MedTech Limited | AI-Vision for Joint Degeneration
|
Dr JIANG Tianshu
Executive Director, ImageVector MedTech Limited |
| Immune Materials Limited | Innovative long-lasting antimicrobial self-disinfection materials | Prof. Chris LO Kwan-yu Professor, Department of Logistics and Maritime Studies, PolyU; Co-founder, Immune Materials Limited Prof. KAN Chi-wai |
| Innobound Limited | Portable smart terminal for emotional interaction, health monitoring and daily living assistance | Ms GAO Lan CEO and Founder, Innobound Limited |
| MedVision Limited | AI-powered medical imaging solution | Prof. CAI Jing Head and Professor, Department of Health Technology and Informatics, PolyU; Consultant, MedVision Limited Dr MA Zongrui |
| Mirror Caring Limited | Knee health management solution | Prof. Stephen WANG Jia Professor, School of Design, PolyU; Founder, Mirror Caring Limited |
| Nuvatech Limited | Next-Gen Fashion OS powered by Multi-modal AI | Mr DENG Yanheng Founder, Nuvatech Limited |
| On-Skin Wearable Technology Limited | Wearable Biomedical Electronic Device | Dr Rayman GONG Founder and CEO, On-Skin Wearable Technology Limited |
| ReSaTech Limited | AI solutions for product reliability | Mr Ricky LAW CEO, ReSaTech Limited |
| UbiquiTech Innovations Limited | Edge-AI robot for autonomous inspection and cleaning in confined spaces | Prof. CAO Jiannong Vice President (Education), Otto Poon Charitable Foundation Professor in Data Science, Chair Professor of Distributed and Mobile Computing, PolyU; Founder and Chief Scientist, UbiquiTech Innovations Limited Dr LIANG Zhixuan |
| Vcare Vision Technology Limited | Non-invasive myopia prevention solution | Dr TANG Yuk-ming Senior Lecturer, Department of Industrial and Systems Engineering, PolyU; Co-founder, Vcare Vision Technology Limited |
| Widemount Dynamics Tech Limited | Smart Firefighting Robot
(CES 2026 Best of Innovation Award) |
Mr WANG Meng PhD candidate, Building Environment and Energy Engineering, PolyU; Founder, Widemount Dynamics Tech Limited |
| XOXO Beverages Limited | Automated Cocktail Machine for improvements event and hospitality efficiency | Mr Nicholas YU Wo-ping Founder, XOXO Beverages Limited |
Hashtag: #PolyU
The issuer is solely responsible for the content of this announcement.
Media OutReach
Starlight Centre Launches New Program For Students with Autism Entering Mainstream Primary Schools.
Peer Modeling
Starlight Centre has provided specialised care services for children with high-functioning autism from primary 1 to 6 and have supported many students who are now ready to demonstrate positive behaviours from the programmes. Through peer modelling, younger students can observe and learn from their more experienced peers, helping them understand the acceptable boundaries of good behaviour.
RISE™
The Starlight RISE™ Primary School Readiness Program effectively prepares young children for formal education by developing their physical, social, emotional, and cognitive skills through engaging, play-based activities.
By actively involving parents in the process through comprehensive evaluations and strong partnerships, Starlight Centre aims to make parents feel valued and confident that their child’s development is being supported holistically, beyond just basic skills.
Hashtag: #AutismEducation #SpecialNeedsEducation #EarlyChildhoodEducation #ParentingSupport #StarlightCentre
The issuer is solely responsible for the content of this announcement.
About Starlight Centre
Starlight was founded by a group of parents and seasoned autism professionals who have experienced first-hand the challenges of finding the most effective therapy programs, preschools, and after-school care services. We understand what you’re going through and are here to help. No matter your child’s needs, come to us, and we will connect you with the right resources.
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