Connect with us

Media OutReach

Thailand Unites to Elevate Bangkok Pride 2025 into a Global Festival of Diversity and Tourism Powerhouse

Published

on

BANGKOK, THAILAND –

The press conference gathered key government, industry, and international organizations, including Ministry of Tourism and Sports, National Soft Power Development Committee, Subcommittee on Festival Industry National Soft Power Strategy Committee, Federation of Thai Industries (FTI), Bangkok Metropolitan Authority, Tourism Authority of Thailand, UN Secretary-General in Thailand, Naruemit Pride Co., Ltd. and Yellow Channel Co., Ltd., along with representatives from various public and private sectors —demonstrating a united cross-sector commitment to elevating pride month in Bangkok as a global celebration of diversity and soft power.

Siam Piwat, together with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute, the Creative Economy Agency, and the United Nations in Thailand, along with over 70 government agencies and private sectors launches “Bangkok Pride Festival 2025” and “The Celebration: Right to Love”
Siam Piwat, together with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute, the Creative Economy Agency, and the United Nations in Thailand, along with over 70 government agencies and private sectors launches “Bangkok Pride Festival 2025” and “The Celebration: Right to Love”

National Collaboration and Global Vision
The 2025 celebration is not just a singular event, but a month-long convergence of four major initiatives—collectively forming Thailand’s most significant Pride movement to date:

  • “The Celebration: Right to Love”, a curated campaign of events across global destinations – Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, is hosted under the ONESIAM banner by Siam Piwat, spotlighting inclusivity through fashion, art, performance, and design.
  • “Bangkok Pride Festival 2025”, including the Bangkok Pride Parade, is organized by Bangkok Pride, led by Naruemit Pride Co., Ltd., and serves as the national centerpiece of Pride Month.
  • “Drag Bangkok Festival 2025” is hosted by Drag Bangkok and produced by Yellow Channel Co., Ltd., celebrating drag culture through shows, competitions, and global performances.
  • “Paint the City with MY PRIDE” is an identity campaign launched by CISPI, under the Federation of Thai Industries (FTI), in collaboration with CEA, aimed at empowering creative industries and enhancing Thailand’s soft power through inclusive branding and design.

This ecosystem of distinct-yet-united initiatives forms the foundation for positioning Bangkok as a world-class Pride destination and a beacon of both equality and economic opportunity.

“Siam Piwat Group has long championed diversity and inclusion,” said Saruntorn Asaves, First Executive Vice President – Shopping Center Business, Siam Piwat Co., Ltd. “Through ONESIAM, we are not only hosting world-class events—we are empowering social progress, supporting creative industries, and drawing global visitors to Thailand. Our properties are platforms of opportunity where love, identity, and creativity intersect to generate real value for communities and the nation.”

Michaela Friberg-Storey, Representative of the UN Secretary-General in Thailand, remarked, “Inclusive societies are more resilient and prosperous. Thailand’s Pride movement demonstrates how rights, culture, and commerce can work in harmony.” Echoing this, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated, “Pride tourism is a powerful tool to strengthen Thailand’s appeal and position the country as a welcoming, creative, and world-ready destination.”

Pride as a Growth Engine for the Creative Economy and Tourism
Waaddao Ann Chumaporn, President of Naruemit Pride Co., Ltd., emphasized that the Bangkok Pride Festival is rapidly becoming a key economic and cultural engine for Thailand.

Panel discussion on Bangkok’s roadmap to World Pride 2030
Panel discussion on Bangkok’s roadmap to World Pride 2030

“In just three years, participation has surged from 100,000 in 2023 to over 300,000 projected in 2025. Economic circulation from Pride Month is expected to exceed 4.5 billion baht, benefitting sectors from retail and entertainment to hospitality and transport,” she stated.

This year’s Bangkok Pride Parade will span 3 kilometers along Rama I Road with Siam Center, Siam Paragon and Siam Discovery serving as major event anchors, reinforcing the area’s identity as Bangkok’s Pride District and a vibrant commercial hub for inclusive tourism.

This exponential growth reflects Pride’s rising role as a national tourism driver and soft power export. As the festival continues to scale—with over 70 partners and increasing international interest—it lays the groundwork for Bangkok to become Asia’s Pride capital and a future host of World Pride 2030.

“This is more than a celebration for the LGBTQIA+ community—it is a platform for nationwide economic stimulus, creative industry expansion, and global positioning. It’s a declaration that Bangkok and Thailand are ready to lead,” Waaddao concluded.

ONESIAM Presents Art, Creativity, and Identity in Action
As part of ONESIAM experiences, Siam Center will present “Galaxy of Love”, featuring creative installations and live performances, while Siam Discovery marks Pride Month with exclusive fashion and lifestyle collections celebrating self-expression. At Siam Paragon, Drag Bangkok Festival will take center stage from May 30–June 1, spotlighting iconic drag performers and celebrating the vibrancy of Thai queer culture. Over at the riverfront, ICONSIAM’s “Pride Out Louder 2025” will offer immersive public activations throughout June. Further commemorating the occasion, Siam Piwat is also launching a limited-edition ONESIAM drinking water, symbolizing boundless love and promoting sustainable consumption.

“MY PRIDE” – A Soft Power Strategy Through Inclusive Branding
At national level, CISPI, under the FTI, and the CEA have launched the campaign “Paint the City with MY PRIDE”—a strategic initiative that introduces a new identity system designed to be adopted across industries to increase business value and support national tourism. Over 10 major brands will release special products throughout May–June.

“The LGBTQIA+ community is a powerful creative driver,” said Kriengkrai Thiennukul, Chairman of FTI. “MY PRIDE channels that energy into inclusive branding, helping industries nationwide grow with purpose.”

This powerful cross-sector collaboration marks a pivotal step in uniting creativity, inclusivity, and national strategy—demonstrating Thailand’s readiness to host World Pride and take its place on the global stage.

Hashtag: #SiamPiwat #ONESIAM #ONESIAMexperience #PrideMonth2025 #PrideMonth #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #TheCelebrationRighttoLove #BangkokPride #BangkokPrideParade #BangkokPrideFestival #DragBangkok #DragBangkokFestival #MYPride #PrideDistrict #PrideBangkok #Bangkok #GlobalDestination #GlobalPrideDestination

The issuer is solely responsible for the content of this announcement.

Siam Piwat Company Limited

Siam Piwat is a leading retail and real estate developer that owns Bangkok’s top destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. Siam Piwat has 50 subsidiaries across seven core businesses: real estate development, department stores, retail, food and beverage, venue management, digital platforms, and business support.

Over the past six decades, Siam Piwat has played a significant role in shaping Bangkok’s retail landscape and is recognized for creating iconic and innovative retail models, with the goal of consistently delivering extraordinary experiences that delight and inspire all customers.

Advertisement

Media OutReach

Asia Coach Group Partners with Veteran Business Consultant Rick Tam to Launch “Business Breakthrough” Programme for Hong Kong SMEs

Published

on

HONG KONG SAR – Media OutReach Newswire – 9 February 2026 – Asia Coach Group Limited announced today its partnership with seasoned business consultant Rick Tam to launch the “Business Breakthrough” enterprise training programme, designed to help Hong Kong SME owners strengthen their business models, improve cash flow, and enhance financing capabilities.

Rick Tam, Founder of “Business Breakthrough” Coaching Programme for Hong Kong SMEs

Challenging Business Environment Demands New Solutions

Hong Kong’s SMEs are facing unprecedented operational pressures. According to a survey by CPA Australia, 37% of small businesses in Hong Kong struggle to obtain external financing. Data from Airwallex further reveals that 96% of SMEs have experienced cash flow difficulties in the past year. With property asset values declining, banks’ insistence on property collateral for loans has left many enterprises in financial distress.

Responding to Market Needs with Systematic Business Upgrade Solutions

“Hong Kong has never lacked capital—what’s missing is the mechanism to connect businesses with it,” Rick Tam noted. The programme addresses common pain points faced by local SMEs, including declining profits, low business valuations, tight cash flow, and recruitment challenges. Built upon the four-pillar framework of “Commerce, Strategy, Breakthrough, and Structure,” the curriculum covers stabilising cash flow and enhancing financial flexibility, repositioning businesses and improving client quality, reshaping product value and expanding profit margins, as well as systematising operations and attracting investors. The programme commits to helping participants improve cash flow, increase business value, and strengthen their business models within 90 days.

Four Practical Tools for Immediate Application

Participants will acquire four core tools: the “Cash Flow Vortex System” for rapid assessment of financial status and establishing safety buffers; the “A.T.C. Client Leverage Ladder” for repositioning and enhancing client value; the “High-Value Breakthrough Method” for creating products with greater value and trust; and the “Marketing Triangle Matrix” for integrating human resources, client bases, and operational systems to plan business expansion. The programme adopts a six-step progressive model—from restructuring business models, improving profit margins, attracting capital injection, building high-performance teams, and systematising operations, to ultimately helping business owners reclaim their time and freedom.

Instructor Credentials

Programme instructor Rick Tam is a graduate of the University of Hong Kong’s Business School and currently serves as CEO of two family offices and chief consultant to several others. He holds the CFPCM Certified Financial Planner designation. Tam has founded more than nine brands spanning wealth management, securities, and food and beverage sectors, and has guided over 1,000 participants through business expansion.

As Hong Kong’s economy seeks transformation, channelling capital precisely into the real economy through the “Business Breakthrough” approach offers more than a lifeline for SMEs—it injects vital momentum into Hong Kong’s long-term economic development.

Hashtag: #RickTam #AsiaCoach

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Zuellig Pharma Strengthens Consumer Healthcare Portfolio with the Acquisition of Zam-Buk® and Vapex® Brands from Bayer

Published

on

SINGAPORE – Media OutReach Newswire – 9 February 2026 – Zuellig Pharma, a leading healthcare solutions company in Asia, today announced that it has acquired all rights, title, and interest in and to the Zam-Buk® and Vapex® consumer healthcare brands from Bayer Consumer Care AG for Thailand, Singapore, Indonesia, Malaysia and Brunei.

Zam-Buk® is an ointment used for the temporary relief of pain and itch, including discomfort from insect bites. First launched in 1902, Zam-Buk® has retained strong brand equity over the decades and is widely perceived as a trusted household brand. Vapex® is a nasal inhaler used to help relieve nasal congestion. Launched in 1917, Vapex® has built meaningful brand recognition, particularly in Thailand.

The acquisition of the brands supports Zuellig Pharma’s strategic priority to strengthen and scale its consumer healthcare portfolio across Asia. It also marks the company’s second consumer healthcare acquisition, following Propan in the Philippines, reinforcing its focus on building a strong commercial platform for trusted, everyday healthcare products in the region.

“This acquisition marks another significant growth milestone for our consumer healthcare product portfolio. Zam-Buk® and Vapex® are enduring brands with deep heritage and trust in the communities they serve. By combining the brands’ legacy with Zuellig Pharma’s regional commercial capabilities and local market expertise, we aim to expand distribution and access across all relevant retail channels in the region. In doing so, these brands will continue to remain relevant, easy to find, and accessible to consumers.” said John Graham, CEO of Zuellig Pharma.

Hashtag: #ZuelligPharma #ConsumerHealthcare #ConsumerHealth #Healthcare #Pharmaceuticals #Zambuk #Vapex #Bayer


The issuer is solely responsible for the content of this announcement.

About Zuellig Pharma

Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, commercialization, and clinical trial support services, underpinned by a strong culture of innovation to support the growing healthcare needs in this region. The company was founded a hundred years ago and has grown to become a multibillion-dollar business covering 18 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.

Continue Reading

Media OutReach

International Entertainment Corporation to Hold EGM on 26 February 2026 for Proposed Convertible Notes Issuance

Published

on

HONG KONG SAR – Media OutReach Newswire – 9 February 2026 – International Entertainment Corporation (the “Company“, together with its subsidiaries, the “Group“; HKEX stock code: 1009) will hold an extraordinary general meeting (the “EGM”) on 26 February 2026 at 11:00 a.m. for shareholders to vote on resolutions related to the proposed issuance of up to HK$1.6 billion convertible notes (the “Notes“) to DigiPlus Interactive Corp. (the “Subscriber“) (Philippine Stock Exchange stock symbol: PLUS).

DigiPlus Interactive Corp., named as one of the Fortune Southeast Asia 500, together with its subsidiaries, is an innovative digital entertainment group in the Philippines and is a leader in the casinos and gaming industry. On 17 November 2025, the Company entered into the Subscription Agreement with the Subscriber, pursuant to which the Company conditionally agreed to issue and the Subscriber conditionally agreed to subscribe for the Notes in two tranches with a maturity of five years and an interest rate of 3% per annum.

Upon full conversion of the Notes at the initial Conversion Price, a total of 1,600,000,000 Shares will be issued by the Company, representing approximately 53.89% of the issued share capital of the Company as enlarged by the issue and allotment of the Conversion Shares. As such, the Subscriber will be obliged to make a mandatory general offer pursuant to Rule 26.1 of the Takeovers Code, unless the Whitewash Waiver is granted and approved.

The initial Conversion Price of HK$1.00 per Conversion Share represents a discount of approximately 3.85% to the closing price of HK$1.04 per Share as quoted on the Stock Exchange on the Latest Practicable Date (6 February 2026).

The board of Directors (the “Board“) believes that the Subscription would be beneficial to improving and strengthening the Group’s liquidity and financial position on a longer-term basis. In the event that the Subscriber converts part or the full amount of the Notes into the Conversion Shares, it will also broaden the shareholder and capital base of the Company. The Group intends to apply part of the net proceeds raised from the issuance of the Notes of approximately HK$489.22 million for the early repayment of the Promissory Notes and interest accrued thereon (the “PN Repayment“), and approximately HK$392.39 million to early repay the Secured Bank Borrowing to achieve immediate interest savings.

The remaining net proceeds will primarily be used for funding the Investment Commitment and attractive investment/business opportunity(ies); and as general working capital of the Group. The Investment Commitment is currently expected to include capital investments for acquisition of land for the expansion of the Group’s integrated resort in Manila City in the Philippines (the ”Hotel”) and the construction of additional hotel rooms, for provision of other amenities of the integrated resort, and for ongoing upgrades, refurbishments and renovations to the facilities and infrastructures of both the Hotel and the Group’s existing casino (the “Casino“).

The Independent Board Committee, which comprises all the independent non-executive Directors, is of the opinion that (i) the terms of the Subscription Agreement are on normal commercial terms, and the terms of the Subscription, the Whitewash Waiver and the Special Deal (the PN Repayment to the PN Holder) are fair and reasonable so far as the Independent Shareholders are concerned; and (ii) the Subscription, the Whitewash Waiver and the Special Deal are in the interests of the Company and the Shareholders as a whole and as far as the Independent Shareholders are concerned. It, therefore, recommends the Independent Shareholders to vote in favour of the relevant resolution(s) to be proposed at the EGM.

Hashtag: #InternationalEntertainmentCorporation

The issuer is solely responsible for the content of this announcement.

About International Entertainment Corporation (HKEX: 1009)

International Entertainment Corporation is an investment holding company. The Company and its subsidiaries are principally involved in hotel operations, operating the gaming business under provisional licence and leasing of gaming venues at the hotel complex of the Group in Metro Manila in the Republic of the Philippines to a tenant for authorized gaming operation and live poker events in Macau.

Continue Reading

Trending