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Thailand Unites to Elevate Bangkok Pride 2025 into a Global Festival of Diversity and Tourism Powerhouse

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BANGKOK, THAILAND –

The press conference gathered key government, industry, and international organizations, including Ministry of Tourism and Sports, National Soft Power Development Committee, Subcommittee on Festival Industry National Soft Power Strategy Committee, Federation of Thai Industries (FTI), Bangkok Metropolitan Authority, Tourism Authority of Thailand, UN Secretary-General in Thailand, Naruemit Pride Co., Ltd. and Yellow Channel Co., Ltd., along with representatives from various public and private sectors —demonstrating a united cross-sector commitment to elevating pride month in Bangkok as a global celebration of diversity and soft power.

Siam Piwat, together with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute, the Creative Economy Agency, and the United Nations in Thailand, along with over 70 government agencies and private sectors launches “Bangkok Pride Festival 2025” and “The Celebration: Right to Love”
Siam Piwat, together with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute, the Creative Economy Agency, and the United Nations in Thailand, along with over 70 government agencies and private sectors launches “Bangkok Pride Festival 2025” and “The Celebration: Right to Love”

National Collaboration and Global Vision
The 2025 celebration is not just a singular event, but a month-long convergence of four major initiatives—collectively forming Thailand’s most significant Pride movement to date:

  • “The Celebration: Right to Love”, a curated campaign of events across global destinations – Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, is hosted under the ONESIAM banner by Siam Piwat, spotlighting inclusivity through fashion, art, performance, and design.
  • “Bangkok Pride Festival 2025”, including the Bangkok Pride Parade, is organized by Bangkok Pride, led by Naruemit Pride Co., Ltd., and serves as the national centerpiece of Pride Month.
  • “Drag Bangkok Festival 2025” is hosted by Drag Bangkok and produced by Yellow Channel Co., Ltd., celebrating drag culture through shows, competitions, and global performances.
  • “Paint the City with MY PRIDE” is an identity campaign launched by CISPI, under the Federation of Thai Industries (FTI), in collaboration with CEA, aimed at empowering creative industries and enhancing Thailand’s soft power through inclusive branding and design.

This ecosystem of distinct-yet-united initiatives forms the foundation for positioning Bangkok as a world-class Pride destination and a beacon of both equality and economic opportunity.

“Siam Piwat Group has long championed diversity and inclusion,” said Saruntorn Asaves, First Executive Vice President – Shopping Center Business, Siam Piwat Co., Ltd. “Through ONESIAM, we are not only hosting world-class events—we are empowering social progress, supporting creative industries, and drawing global visitors to Thailand. Our properties are platforms of opportunity where love, identity, and creativity intersect to generate real value for communities and the nation.”

Michaela Friberg-Storey, Representative of the UN Secretary-General in Thailand, remarked, “Inclusive societies are more resilient and prosperous. Thailand’s Pride movement demonstrates how rights, culture, and commerce can work in harmony.” Echoing this, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated, “Pride tourism is a powerful tool to strengthen Thailand’s appeal and position the country as a welcoming, creative, and world-ready destination.”

Pride as a Growth Engine for the Creative Economy and Tourism
Waaddao Ann Chumaporn, President of Naruemit Pride Co., Ltd., emphasized that the Bangkok Pride Festival is rapidly becoming a key economic and cultural engine for Thailand.

Panel discussion on Bangkok’s roadmap to World Pride 2030
Panel discussion on Bangkok’s roadmap to World Pride 2030

“In just three years, participation has surged from 100,000 in 2023 to over 300,000 projected in 2025. Economic circulation from Pride Month is expected to exceed 4.5 billion baht, benefitting sectors from retail and entertainment to hospitality and transport,” she stated.

This year’s Bangkok Pride Parade will span 3 kilometers along Rama I Road with Siam Center, Siam Paragon and Siam Discovery serving as major event anchors, reinforcing the area’s identity as Bangkok’s Pride District and a vibrant commercial hub for inclusive tourism.

This exponential growth reflects Pride’s rising role as a national tourism driver and soft power export. As the festival continues to scale—with over 70 partners and increasing international interest—it lays the groundwork for Bangkok to become Asia’s Pride capital and a future host of World Pride 2030.

“This is more than a celebration for the LGBTQIA+ community—it is a platform for nationwide economic stimulus, creative industry expansion, and global positioning. It’s a declaration that Bangkok and Thailand are ready to lead,” Waaddao concluded.

ONESIAM Presents Art, Creativity, and Identity in Action
As part of ONESIAM experiences, Siam Center will present “Galaxy of Love”, featuring creative installations and live performances, while Siam Discovery marks Pride Month with exclusive fashion and lifestyle collections celebrating self-expression. At Siam Paragon, Drag Bangkok Festival will take center stage from May 30–June 1, spotlighting iconic drag performers and celebrating the vibrancy of Thai queer culture. Over at the riverfront, ICONSIAM’s “Pride Out Louder 2025” will offer immersive public activations throughout June. Further commemorating the occasion, Siam Piwat is also launching a limited-edition ONESIAM drinking water, symbolizing boundless love and promoting sustainable consumption.

“MY PRIDE” – A Soft Power Strategy Through Inclusive Branding
At national level, CISPI, under the FTI, and the CEA have launched the campaign “Paint the City with MY PRIDE”—a strategic initiative that introduces a new identity system designed to be adopted across industries to increase business value and support national tourism. Over 10 major brands will release special products throughout May–June.

“The LGBTQIA+ community is a powerful creative driver,” said Kriengkrai Thiennukul, Chairman of FTI. “MY PRIDE channels that energy into inclusive branding, helping industries nationwide grow with purpose.”

This powerful cross-sector collaboration marks a pivotal step in uniting creativity, inclusivity, and national strategy—demonstrating Thailand’s readiness to host World Pride and take its place on the global stage.

Hashtag: #SiamPiwat #ONESIAM #ONESIAMexperience #PrideMonth2025 #PrideMonth #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #TheCelebrationRighttoLove #BangkokPride #BangkokPrideParade #BangkokPrideFestival #DragBangkok #DragBangkokFestival #MYPride #PrideDistrict #PrideBangkok #Bangkok #GlobalDestination #GlobalPrideDestination

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Siam Piwat Company Limited

Siam Piwat is a leading retail and real estate developer that owns Bangkok’s top destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. Siam Piwat has 50 subsidiaries across seven core businesses: real estate development, department stores, retail, food and beverage, venue management, digital platforms, and business support.

Over the past six decades, Siam Piwat has played a significant role in shaping Bangkok’s retail landscape and is recognized for creating iconic and innovative retail models, with the goal of consistently delivering extraordinary experiences that delight and inspire all customers.

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Watchbook Singapore Opens Second Boutique At Far East Plaza

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New boutique separates luxury brand collections across two dedicated spaces, giving collectors a more focused buying experience

SINGAPORE – Media OutReach Newswire – 12 May 2026 – Watchbook Singapore has opened a second boutique at Far East Plaza, separating its curated collections across two dedicated spaces on the same floor to give collectors a more focused buying experience.

The expansion allows Watchbook to organise its inventory by brand family. The main boutique at #03-139 focuses on Rolex, Patek Philippe, Audemars Piguet and Cartier. The new boutique at #03-55 features contemporary luxury watches including Tudor, Omega, Hublot and other brands.

“By giving each collection its own dedicated space, we can offer collectors a sharper, more personalised experience,” said Anson Toh, chief executive officer at Watchbook Singapore. “This expansion reflects the growing interest in both neo-vintage and modern luxury watches, and our commitment to serving collectors at every level.”

Watchbook enters this next phase as Singapore’s second-highest-reviewed watch dealer, with more than 2,400 verified Google reviews reflecting thousands of successful transactions. Both boutiques are backed by the company’s end-to-end model: in-house authentication, a dedicated service centre staffed by certified watchmakers, and curated inventory under one roof.

Far East Plaza is well-established as a destination for watch enthusiasts and luxury retailers in Singapore. The opening of a second boutique on the same floor reinforces Watchbook’s position at the centre of that community.

Boutique Details

Both boutiques are open daily from 11:00 a.m. to 7:00 p.m.

Main boutique
14 Scotts Road,
#03-139 Far East Plaza,
Singapore 228213.

New boutique
14 Scotts Road,
#03-55 Far East Plaza,
Singapore 228213.

Hashtag: #watchbook #fareastplaza




The issuer is solely responsible for the content of this announcement.

Watchbook Singapore

Watchbook is Singapore’s Neo-Vintage Rolex Specialist and a trusted destination for authenticated pre-owned luxury watches. The company offers one of Singapore’s deepest curated selections of certified neo-vintage Rolex timepieces from the 1980s to 2000s, alongside a broader portfolio including Patek Philippe, Audemars Piguet, Cartier, Omega and more.

As an independent luxury watch dealer, Watchbook operates a fully in-house service centre staffed by certified watchmakers, delivering complete authentication, servicing and warranty support. Recognised as Singapore’s second-highest-reviewed watch dealer, Watchbook serves collectors and enthusiasts who value heritage, character and certified quality.

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SIM Academy showcases Part-Time Upskilling Options for Working Adults in Singapore

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SINGAPORE – Media OutReach Newswire – 12 May 2026 – SIM Academy is showcasing a range of part-time professional development opportunities designed for working adults in Singapore who want to strengthen their skills without stepping away from their careers. The academy’s programmes are positioned around industry-aligned learning, practical application, and flexible development pathways for professionals at different career stages.

Short Courses Structured for Busy Professionals

For working adults who want targeted upskilling, SIM Academy’s course listing includes instructor-led programmes that are typically offered in short formats. The 1-day or 2-day course structure may appeal to professionals seeking to build capability while balancing work and personal commitments.

The topics covered reflect a mix of core workplace capabilities and emerging skill areas, including communication skills, cognitive skills, systems leadership, sustainability, as well as broader organisational and leadership competencies. Such short-format training has become a common feature within Singapore’s continuing education landscape, particularly among working adults seeking to remain competitive in a changing job market.

SkillsFuture Funded Training Courses

A number of SIM Academy’s professional development courses are eligible for SkillsFuture Credit and related funding schemes. These funding mechanisms are part of national efforts to encourage lifelong learning and support workforce transformation. The availability of funding-supported courses may lower barriers to participation for individuals and employers, particularly for those pursuing incremental skills upgrading.

Career Switch for mid‑career professionals

SIM Academy offers programmes under the SkillsFuture Career Transition Programme (SCTP). These programmes are designed for individuals considering a shift into new roles or sectors and typically run over 5-6 months. Programme structures may include a combination of classroom learning, practical projects and career support elements such as guidance on job search and career planning.

This reflects a broader trend in Singapore’s training ecosystem, where structured transition programmes are increasingly used to support workforce mobility and adaptation to new job roles.

Flexible Delivery Formats

SIM Academy’s programmes are delivered through a mix of in-person, online and blended learning formats. This allows participants to select learning modes that align with their schedules and professional commitments. Short courses are conducted throughout the year, primarily at SIM Management House, alongside digital learning options that support greater accessibility. Flexible delivery has become an increasingly important feature of professional education, particularly for working adults balancing training with full-time employment.

Part of a Broader Continuing Education Landscape

As industries continue to evolve, demand for continuous skills development remains a key focus within Singapore’s workforce strategy. Short courses, modular training and structured transition programmes are among the approaches adopted by training providers to meet these needs.

SIM Academy’s range of offerings includes shorter, skills-focused workshops and longer-duration programmes designed to support career transitions.

References

Hashtag: #SIMAcademy #SIMA

The issuer is solely responsible for the content of this announcement.

About SIM Academy

SIM Academy provides leading-edge professional development and enterprise solutions. SIM Academy offers over 300 executive and business programmes that help almost 10,000 professionals annually on average hone their competencies to drive business value and achieve peak personal and enterprise performance.

Our programmes encompass a comprehensive range of lifelong learning opportunities designed to empower professionals with the knowledge, skills, and competencies necessary to become effective change-makers and leaders in today’s volatile and uncertain business landscape.

For more information on SIM Academy, visit

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Patented Ingredients Help Malaysian Supplement Brands Stand Out as Wel-Bloom Bio-Tech Expands Market Presence

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 12 May 2026 – Wel-Bloom Bio-Tech is set to redefine product differentiation in Malaysia’s health supplement sector by introducing its exclusive patented ingredients, Wel-ROS6® and Wel-EGT®. This strategic initiative aims to support local brands in navigating a highly homogenized retail landscape through advanced Functional Jelly technology and scientifically-backed formulations.

According to IMARC Group, the Malaysian dietary supplements sector is projected to grow at a CAGR of 4.68% through 2034.Amidst this expansion, Wel-Bloom Bio-Tech emphasizes the importance of leveraging high-barrier patented ingredients. For the beauty and wellness sector, the exclusive ingredient Wel-ROS6® utilizes the “Black Crystal Roselle,” a variety developed over nine years. Through a triple-patented micro-grinding technology, the total anthocyanin content reaches up to 17.7 times that of conventional roselle extracts.

To address the aging population’s needs, Wel-Bloom Bio-Tech also introduces Wel-EGT®, a high-purity ergothioneine extracted through a patented process. This ingredient serves as a core component for cognitive health supplements, offering 5 times the BCAA content of standard chicken essence to support anti-aging and neurological health.

Beyond ingredient innovation, Wel-Bloom’s patented Functional Jelly technology enables preservative-free supplements that maintain 97.8% active ingredient integrity. As an international CDMO and health supplement manufacturer certified under NSF-GMP and HALAL, Wel-Bloom Bio-Tech provides integrated services from R&D to production, empowering Malaysian partners to achieve differentiated positioning in the evolving wellness market.
Hashtag: #Welbloom

The issuer is solely responsible for the content of this announcement.

About Wel-Bloom Bio-Tech

Wel-Bloom is a globally recognized CDMO expert in the health food industry, dedicated to delivering innovative, one-stop solutions. Guided by forward-looking market insights and supported by robust R&D capabilities, Wel-Bloom empowers clients to develop highly competitive, differentiated health food products.

For partnership opportunities and functional ingredient solutions, visit https://welbloom.com/ or search for Wel-Bloom online.

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