Media OutReach
Thailand Unites to Elevate Bangkok Pride 2025 into a Global Festival of Diversity and Tourism Powerhouse
The press conference gathered key government, industry, and international organizations, including Ministry of Tourism and Sports, National Soft Power Development Committee, Subcommittee on Festival Industry National Soft Power Strategy Committee, Federation of Thai Industries (FTI), Bangkok Metropolitan Authority, Tourism Authority of Thailand, UN Secretary-General in Thailand, Naruemit Pride Co., Ltd. and Yellow Channel Co., Ltd., along with representatives from various public and private sectors —demonstrating a united cross-sector commitment to elevating pride month in Bangkok as a global celebration of diversity and soft power.

National Collaboration and Global Vision
The 2025 celebration is not just a singular event, but a month-long convergence of four major initiatives—collectively forming Thailand’s most significant Pride movement to date:
- “The Celebration: Right to Love”, a curated campaign of events across global destinations – Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, is hosted under the ONESIAM banner by Siam Piwat, spotlighting inclusivity through fashion, art, performance, and design.
- “Bangkok Pride Festival 2025”, including the Bangkok Pride Parade, is organized by Bangkok Pride, led by Naruemit Pride Co., Ltd., and serves as the national centerpiece of Pride Month.
- “Drag Bangkok Festival 2025” is hosted by Drag Bangkok and produced by Yellow Channel Co., Ltd., celebrating drag culture through shows, competitions, and global performances.
- “Paint the City with MY PRIDE” is an identity campaign launched by CISPI, under the Federation of Thai Industries (FTI), in collaboration with CEA, aimed at empowering creative industries and enhancing Thailand’s soft power through inclusive branding and design.
This ecosystem of distinct-yet-united initiatives forms the foundation for positioning Bangkok as a world-class Pride destination and a beacon of both equality and economic opportunity.
“Siam Piwat Group has long championed diversity and inclusion,” said Saruntorn Asaves, First Executive Vice President – Shopping Center Business, Siam Piwat Co., Ltd. “Through ONESIAM, we are not only hosting world-class events—we are empowering social progress, supporting creative industries, and drawing global visitors to Thailand. Our properties are platforms of opportunity where love, identity, and creativity intersect to generate real value for communities and the nation.”
Michaela Friberg-Storey, Representative of the UN Secretary-General in Thailand, remarked, “Inclusive societies are more resilient and prosperous. Thailand’s Pride movement demonstrates how rights, culture, and commerce can work in harmony.” Echoing this, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated, “Pride tourism is a powerful tool to strengthen Thailand’s appeal and position the country as a welcoming, creative, and world-ready destination.”
Pride as a Growth Engine for the Creative Economy and Tourism
Waaddao Ann Chumaporn, President of Naruemit Pride Co., Ltd., emphasized that the Bangkok Pride Festival is rapidly becoming a key economic and cultural engine for Thailand.

“In just three years, participation has surged from 100,000 in 2023 to over 300,000 projected in 2025. Economic circulation from Pride Month is expected to exceed 4.5 billion baht, benefitting sectors from retail and entertainment to hospitality and transport,” she stated.
This year’s Bangkok Pride Parade will span 3 kilometers along Rama I Road with Siam Center, Siam Paragon and Siam Discovery serving as major event anchors, reinforcing the area’s identity as Bangkok’s Pride District and a vibrant commercial hub for inclusive tourism.
This exponential growth reflects Pride’s rising role as a national tourism driver and soft power export. As the festival continues to scale—with over 70 partners and increasing international interest—it lays the groundwork for Bangkok to become Asia’s Pride capital and a future host of World Pride 2030.
“This is more than a celebration for the LGBTQIA+ community—it is a platform for nationwide economic stimulus, creative industry expansion, and global positioning. It’s a declaration that Bangkok and Thailand are ready to lead,” Waaddao concluded.
ONESIAM Presents Art, Creativity, and Identity in Action
As part of ONESIAM experiences, Siam Center will present “Galaxy of Love”, featuring creative installations and live performances, while Siam Discovery marks Pride Month with exclusive fashion and lifestyle collections celebrating self-expression. At Siam Paragon, Drag Bangkok Festival will take center stage from May 30–June 1, spotlighting iconic drag performers and celebrating the vibrancy of Thai queer culture. Over at the riverfront, ICONSIAM’s “Pride Out Louder 2025” will offer immersive public activations throughout June. Further commemorating the occasion, Siam Piwat is also launching a limited-edition ONESIAM drinking water, symbolizing boundless love and promoting sustainable consumption.
“MY PRIDE” – A Soft Power Strategy Through Inclusive Branding
At national level, CISPI, under the FTI, and the CEA have launched the campaign “Paint the City with MY PRIDE”—a strategic initiative that introduces a new identity system designed to be adopted across industries to increase business value and support national tourism. Over 10 major brands will release special products throughout May–June.
“The LGBTQIA+ community is a powerful creative driver,” said Kriengkrai Thiennukul, Chairman of FTI. “MY PRIDE channels that energy into inclusive branding, helping industries nationwide grow with purpose.”
This powerful cross-sector collaboration marks a pivotal step in uniting creativity, inclusivity, and national strategy—demonstrating Thailand’s readiness to host World Pride and take its place on the global stage.
Hashtag: #SiamPiwat #ONESIAM #ONESIAMexperience #PrideMonth2025 #PrideMonth #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #TheCelebrationRighttoLove #BangkokPride #BangkokPrideParade #BangkokPrideFestival #DragBangkok #DragBangkokFestival #MYPride #PrideDistrict #PrideBangkok #Bangkok #GlobalDestination #GlobalPrideDestination
The issuer is solely responsible for the content of this announcement.
Siam Piwat Company Limited
Siam Piwat is a leading retail and real estate developer that owns Bangkok’s top destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. Siam Piwat has 50 subsidiaries across seven core businesses: real estate development, department stores, retail, food and beverage, venue management, digital platforms, and business support.
Over the past six decades, Siam Piwat has played a significant role in shaping Bangkok’s retail landscape and is recognized for creating iconic and innovative retail models, with the goal of consistently delivering extraordinary experiences that delight and inspire all customers.
Media OutReach
FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube:
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
Media OutReach
DHL Express appoints new commercial lead for Asia Pacific
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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