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The GULU Introduces Smart Queuing Solutions to Address Long Wait Times at Chong Kee Gold Shop in Hong Kong Amid Gold Price Surge
At the end of April, Chong Kee Gold Shop faced unprecedented customer volume as gold prices surpassed $3,500 per ounce, leading many sellers to sell gold and causing long queues to form outside the store. According to multiple media reports, the shop was bustling, and the extended wait times posed challenges for both customers and staff.
THE GULU, with its professional queuing solutions, is providing a comprehensive queuing system that not only streamlines the waiting process but also allows Chong Kee Gold Shop customers to enjoy a smoother selling or buying experience. In addition to the ticketing machines chosen by Chong Kee Gold Shop, which allow customers to wait orderly according to system-assigned numbers without fear of missing their call, reducing on-site confusion and unnecessary wait times. THE GULU also offers smart queuing services, allowing customers to reserve their queue position through THE GULU app, reducing wait times and ensuring a more orderly flow of people.
THE GULU Is Helping Chong Kee Gold Shop Meet Its Challenges:
The queuing solutions bring several benefits:
- Alleviating congestion in front of the shop: In Hong Kong’s hot and humid summer weather, customers no longer need to wait outside for extended periods. They can wait for their number to be called in a shaded area, avoiding exposure to the sun and enjoying a smoother selling or buying experience.
- Higher operational efficiency: Staff can focus on serving customers rather than managing crowds. In addition to customers being able to enter the shop faster, this also helps reduce staff workload.
- Data analysis support: Ticketing machines can record the daily number of service users and peak hours, helping Chong Kee Gold Shop better understand resource allocation and quickly respond to high customer volumes due to persistently high gold prices.
“At THE GULU, we pride ourselves on being an industry leader in queuing solutions,” said Eric, founder of THE GULU. “Our rapid response to Chong Kee’s needs highlights our commitment to helping Hongkongers save time, using digital technology to improve queuing issues, and enhance the quality of life for citizens.”
The new system has shown positive results, with customers expressing satisfaction with the reduced wait times and improved service quality. Through the digitized queuing process, Chong Kee can now manage customer flow more effectively, allowing staff to focus on providing excellent service.
As major financial institutions continue to favor gold prices and Hongkongers have a time-is-money mentality, THE GULU will strive to support businesses like Chong Kee in quickly addressing these challenges. Our queuing solutions not only help manage people flow, but as pioneers of mobile queuing, we ensure businesses benefit from operational efficiency, enhance their technological image, and customers can flexibly arrange their time and enjoy better service.
To learn more about how THE GULU can assist your business in optimizing customer flow and enhancing service efficiency, please visit https://bit.ly/3FqQvru to see various success stories from our clients!
Use the promo code “GOLDGULU” to book a free on-site demonstration and enjoy special offers for new customers. Offers are subject to terms and conditions.
GET “GOLDGULU” OFFER NOW: email us at ma*******@*****lu.com or call +852 2295 5922
Hashtag: #THEGULU #queue #lineup #crowdmanagement #goldprice
The issuer is solely responsible for the content of this announcement.
About THE GULU
THE GULU is a Hong Kong company focused on smart living and efficient queuing, a leading app that uses technology to put Hongkongers’ efficiency-first mentality into practice. We focus on technology and customer service, providing innovative solutions for businesses to enhance operation efficiency and customer satisfaction.
Media OutReach
Middle East Coffee Shops Earn Spots in The World’s 100 Best Coffee Shops 2026 List
This year’s edition sees six coffee shops from the region secure placements in the Top 100 List
- Benchmark Coffee, UAE
- Harvest Coffee, Qatar
- Meet Lab Coffee, Turkey
- Azura – The Coffee Company, Oman
- Cypher Urban Roastery, UAE
- Flat White Specialty Coffee, Qatar
Hashtag: #TheWorlds100BestCoffeeShop #DaVinciGourmet
The issuer is solely responsible for the content of this announcement.
Media OutReach
Middle East Coffee Shops Earn Spots in The World’s 100 Best Coffee Shops 2026 List
This year’s edition sees six coffee shops from the region secure placements in the Top 100 List
- Benchmark Coffee, UAE
- Harvest Coffee, Qatar
- Meet Lab Coffee, Turkey
- Azura – The Coffee Company, Oman
- Cypher Urban Roastery, UAE
- Flat White Specialty Coffee, Qatar
Hashtag: #TheWorlds100BestCoffeeShop #DaVinciGourmet
The issuer is solely responsible for the content of this announcement.
Media OutReach
Vinfast Middle East Signs MoU with PlusX Electric to Strengthen EV Ownership Experience in the UAE
The partnership is designed to provide greater confidence throughout the EV ownership journey—ensuring that premium electric vehicles are supported by reliable charging solutions, responsive roadside assistance, and integrated digital services. By combining VinFast’s expanding EV presence in the UAE with PlusX Electric’s on-demand charging capabilities and infrastructure expertise, the two parties will work together to deliver a seamless, convenience-led, and assurance-driven experience for VinFast drivers.
Under the MoU, VinFast and PlusX Electric will collaborate across a structured set of initiatives focused on charging availability, ownership support, and infrastructure enablement across key use cases, including home, workplace, fleet, and on-road assistance.
Specifically, the two parties aim to deploy Portable EV Charging Pods to meet customers’ flexible charging needs during vehicle usage, while enabling access to On-Demand Mobile Charging services designed to assist in time-sensitive situations. The partnership will also explore EV Roadside Assistance (RSA) – Emergency Charging services, helping reduce range anxiety and vehicle downtime while strengthening customer assurance through clearly defined service workflows and operational readiness.
In addition, PlusX Electric may become a preferred partner for the supply, installation, and aftersales support of Home & Office Chargers for VinFast customers in the UAE, in alignment with applicable UAE compliance requirements. For commercial and fleet segments, the two parties will explore scalable solutions such as DC Fast Charger Leasing and dedicated mobile charging support, ensuring operational continuity and efficiency for B2B and fleet customers.
As part of the collaboration, VinFast and PlusX Electric will further explore digital integration initiatives to streamline how customers access charging services, manage bookings, and receive service updates through partner platforms. The two parties will also assess potential integration of EV insurance offerings via the PlusX App and explore co-branding opportunities, including VinFast branding on PlusX Power Pods, with the objective of delivering a cohesive and fully integrated EV ecosystem experience.

Ms. Do Hoai Linh, CEO of VinFast Middle East, shared: “VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE—one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure. Through this MoU with PlusX Electric, we are strengthening the support layer around EV adoption by expanding access to flexible charging solutions, emergency assistance services, and integrated digital touchpoints. By working with a DEWA-approved partner that understands local regulatory requirements and operational realities, we aim to make EV ownership simpler, more dependable, and better aligned with the expectations of customers in the Middle East.”
Chintan Sareen – Founder and CEO of PlusX Electric added: “EV adoption accelerates when customers trust that charging and support are always within reach. Our collaboration with VinFast reflects a shared commitment to strengthening the EV ownership ecosystem in the UAE through dependable infrastructure, responsive roadside services, and customer-centric digital solutions. As a DEWA-approved provider, PlusX Electric brings localized expertise in charger supply and installation, mobile charging operations, and fleet enablement. Together with VinFast, we look forward to delivering practical, scalable solutions that enhance service reliability, reduce range anxiety, and support the continued growth of sustainable mobility in the region.”
Across the Middle East, VinFast continues to expand its presence through strategic partnerships, strengthened aftersales capabilities, and the development of EV-supporting infrastructure. The collaboration with PlusX Electric underscores VinFast’s long-term commitment to supporting customers throughout their ownership journey and contributing to the UAE’s transition toward sustainable and future-ready mobility solutions.
Hashtag: #Vinfast
The issuer is solely responsible for the content of this announcement.
About VinFast
VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC — one of Vietnam’s largest private conglomerates — is a pure electric vehicle (EV) manufacturer with a mission to make EVs more accessible to all. Its current product lineup includes a range of electric SUVs, e-scooters, e-bikes, and electric buses.
VinFast is entering its next phase of global growth by rapidly expanding its distribution and dealership network, strengthening manufacturing capabilities, and focusing on key markets in North America, Europe, and Asia.
Learn more about VinFast:
https://me.vinfast.com/en
About PlusX Electric
PlusX Electric is a DEWA-approved EV charging and electric mobility solutions company in the UAE, offering end-to-end charging services including charger supply and installation, mobile charging solutions, EV roadside assistance, and fleet charging partnerships. PlusX Electric is committed to making EV charging more accessible, reliable, and convenient for both individual and commercial customers across the UAE.
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