Media OutReach
The Team Behind Casket Fairprice Launches Everpet, a Pet Funeral Company in Singapore
Entering a New Chapter in Pet Aftercare
Everpet operates as a standalone entity established by the third generation of the Casket Fairprice family and its current managing director. According to co-founder Rachael Tay, the expansion was inspired by the family’s personal experience with their cat, Jacob, who was diagnosed with heart disease.
“As funeral directors, we wanted to pre-plan for Jacob and understand the options available in the pet aftercare market,” shared Ms Tay. “However, we could not find the kind of farewell we envisioned for him. That led us to create something new, one that focuses on providing a healing experience, comfort for the family, and a dignified final send-off, because pets are part of the family too.”
A Celebrant-Led Approach New to the Industry
A key differentiator for Everpet is its celebrant-led model, which places storytelling, ritual, and reflection at the centre of each farewell. 80% of the team comes from the human funeral industry, bringing structured protocols and bereavement expertise into the pet funeral business, where such standards are still emerging.
The Ever Love Spa, a guided ritual spa service, exemplifies this approach. Instead of offering only a basic cleaning, Everpet invites families to take part in a calm, step-by-step ritual led by trained care specialists, allowing them to express a final act of care. This is followed by a final private viewing, where pet parents can share their pet’s story and commemorate their companionship in private.
Purpose-Built Spaces Designed for Comfort
Following their central philosophy of dignity, healing, and transparency, Everpet operates from a purpose-built memorial studio in Kaki Bukit designed to feel warm, peaceful, and unintimidating. The environment contrasts with the more clinical spaces commonly associated with pet cremation facilities, helping families approach the farewell process with less apprehension.
Clients have shared positive feedback regarding the atmosphere, describing it as unexpectedly calm and welcoming. Some noted that it felt more like a boutique studio than a traditional funeral facility, reflecting Everpet’s intention to create a safe, comforting space for grieving families.
Supporting Pet Parents Beyond the Farewell
Everpet extends its care beyond pet funeral, cremation, and memorial services as well. Pet owners can participate in their grief support workshops, which offer a safe space for people to discuss their experiences, share memories, and connect with others facing similar loss.
The company also offers pet keepsakes and jewellery, including ash-infused diamonds and handcrafted coloured glass pieces, which families can view in the showroom. This reflects the broader trend of personalisation within the pet funeral business, driven by the growing desire for meaningful remembrance items.
Looking Ahead
Moving forward, Everpet aims to contribute to a more structured and compassionate framework for pet aftercare in Singapore. By combining elements of traditional funeral practice with tailored services for pets and their families, the team remains committed to shaping a more informed and supportive landscape for pet farewells in the years ahead.
For more information about Everpet and their services, visit their website today.
The issuer is solely responsible for the content of this announcement.
Everpet
Everpet is a Singapore-based company offering pet farewell services designed to support both pets and their families. The company provides a full suite of services, including
water cremation, personalised memorial ceremonies, grief support, and a curated selection of keepsake jewellery. Everpet aims to create comforting and meaningful farewells that honour companionship and support healing.
Media OutReach
SWISS REJU Named “Hong Kong’s Number 1 Best Body Contouring Treatment” Again by SUNDAY MORE, introducing “AI Algo Slimming”
The prestgioius Sunday More Beauty & Wellness Awards took place on a cruise overlooking the Victoria Harbour, with SWISS REJU ranked number 1 again with its proprietory AI Algo Slimming treatment.
HONG KONG SAR – Media OutReach Newswire – 2 April 2026 – Luxury beauty leader SWISS REJU today announced it has been named “Hong Kong’s Number 1 Best Body Contouring Treatment” for its signature slimming program K-Lipolysis, by leading lifestyle platform SUNDAY MORE. The prestigious “SUNDAY MORE Beauty and Wellness Awards” recognized SWISS REJU’s excellence in delivering innovative and AI-enabled body contouring solutions. This is the second year that the brand has ranked “Number 1” in this category, and the 13th time it is recognized in major industry awards. This year’s SUNDAY MORE award ceremony took place as a luxury cruise over Hong Kong’s Victoria Harbour, featuring 360 degree views of the harbour, offering a unique celebration experience for winners this year, amongst them La Mer, Valmont, Dior Beauty.
SWISS REJU’s signature body slimming program “K-Lipolysis”, is an expert designed hybrid combination therapy, harnessing the power of multiple FDA cleared beauty technologies, including INDIBA, BTL EXION, WINBACK, ATP LIPO X and 80 others top machines, including 2.45GHz / 3GHz microwave body slimming and electromagnetic muscle toning. The unique “Heat Stacking” methodology makes long term fat loss and muscle gains possible. With the addition of NMN and ATP, SWISS REJU’s world class regenerative aesthetics approach makes K-Lipolysis a strong beauty and wellness ecosystem. This major win reflects SWISS REJU’s strong momentum and technology leadership in AI.
“AI-enabled Algo Slimming has many advantages. We are honoured to be recognized by SUNDAY MORE as Hong Kong’s Number 1 Best Body Contouring treatment again, and we thank our clients for their overwhelming support not just 1 year but 2 years in a row. AI and technology overmatch remain our key strategy, and delivering beauty treatments that promote holistic health, wellness and longevity” says the spokesperson of SWISS REJU.
This achievement is the 13th consecutive win for SWISS REJU, it has earned major industry award recognitions over the past several years from media moguls including HK01, JESSICA, Cosmopolitan etc. Earlier this year, SWISS REJU was honoured in the Cosmopolitan Best of the Best Awards for the fourth consecutive year, breaking industry records. The excellent feedback of SWISS REJU’s inclusion of INDIBA 448KHZ Proionic and BTL EXION into the signature K-Lipolysis program, confirmed the brand’s ability to provide highly tailored, world-class AI enabled body contouring solutions.
SWISS REJU’s winning streak demonstrates the market’s confidence in the brand’s deep technical expertise in regenerative aesthetics and its status as a well respected, high reputation establishment. Looking ahead, SWISS REJU continues to expand into healthtech and AI beauty solutions, with its unique luxury Swiss hospitality flavour.
Learn more: http://www.reju.hk
Hashtag: #swissreju #熱光溶脂
The issuer is solely responsible for the content of this announcement.
Media OutReach
New Certified Humane® Farm in Vietnam Strengthens Reliable Cage-Free Egg Supply for Food and Hospitality Businesses
Global Food Partners and Certified Humane® celebrated this milestone at a Cage-Free Meet in Vietnam, as companies accelerate cage-free sourcing and compliance
HUNG YEN, VIETNAM – Media OutReach Newswire – 2 April 2026 – Global Food Partners (GFP) and Certified Humane® this week celebrated a major milestone for Vietnam’s egg industry: the certification of the Nguyen Gia Livestock Production Cooperative, owned by Mr. Tue, under the Certified Humane® program—one of the world’s leading standards for farm animal welfare.
The certification is the result of a multi-year partnership launched between GFP and the Cooperative in 2024 to transition the Cooperative’s entire 50,000-hen flock to a 100% cage-free system—one of the largest transitions to cage free in Vietnam and across Asia. GFP provided technical support throughout the transition, including barn retrofitting, implementation of animal welfare best practices, and preparation of the farm to meet Certified Humane® standards.
“Our partnership and this certification are powerful examples of how producers in Vietnam can successfully transition to cage-free systems, expand market access, and meet the growing demand from food and hospitality businesses,” said Jayasimha Nuggehalli, Chief Program Officer and Co-founder of Global Food Partners. “As companies accelerate progress toward their cage-free commitments and reporting, having reliable, locally produced supply is more important than ever.”
Mr. Tue, leader of Nguyen Gia Livestock Production Cooperative, added: “Transitioning to cage-free production and achieving Certified Humane® certification has opened new opportunities for our cooperative. With support from Global Food Partners, we’ve improved animal welfare while strengthening our business and accessing new markets. The ability to sell cage-free credits has also helped us grow sustainably, enabling us to expand our cage-free operations and implement best practices on our farm.”
The certification comes at a critical time, as food and hospitality companies across Vietnam and Asia—including Marriott International, Accor, Hilton, Mondelez International, and Compass Group—scale up cage-free sourcing to meet their commitments.
The milestone was celebrated at a Cage-Free Meet co-hosted by GFP and the Nguyen Gia Livestock Production Cooperative in Hung Yen Province, Hanoi, where Cooperative members and local producers gathered to explore the business case for cage-free production and practical steps to begin the transition. The event was also attended by Tuan Manh Breeding Company, a leading egg distributor in North Vietnam, underscoring growing market engagement in building a credible cage-free supply chain.
For more information about the project and partnership, please contact:
Elissa Lane
Chief Executive Officer, Global Food Partners
Email: e.****@****************rs.com
Tel: +65 87169010
Hashtag: #GlobalFoodPartners
The issuer is solely responsible for the content of this announcement.
About Global Food Partners:
Global Food Partners (GFP) is a Singapore-based consulting company dedicated to helping food and hospitality businesses achieve cage-free sourcing, and egg producers to implement and optimise cage-free production practices. GFP operates across Asia, including in China, Vietnam, Indonesia, Japan, Philippines, Singapore, Thailand, Malaysia, and India. For more information, visit
www.globalfoodpartners.com
About Nguyen Gia Livestock Production Cooperative:
Raising commercial egg-laying hens since 2008, Mr. Nguyen Huu Tue’s farm has continuously grown and expanded in scale, now reaching approximately 50,000 hens. In 2019, Mr. Tue and other members established the Nguyen Gia Livestock Cooperative with 7 members whose main activity is raising commercial egg-laying hens to supply eggs to supermarkets, large hotels and restaurants in the region and the whole country. After many years of raising caged laying hens, realizing that this system revealed many shortcomings related to the health and welfare of the animals as well as productivity and economic efficiency, Mr. Tue’s farm and its members have begun to switch to a cage-free system.
About Certified Humane®:
Certified Humane® is a third-party certification program run by HFAC (Humane Farm Animal Care), ensuring farm animals are raised with high welfare standards from birth through slaughter. The program is supported by various animal protection organizations and is designed to improve the quality of life for farm animals while providing producers a way to communicate their ethical practices. Certified Humane® products are currently available in 80,000 stores in many countries, including the US, Argentina, Australia, Brazil, Canada, Chile, Colombia, India, Indonesia, Malaysia, Mexico, New Zealand, Peru, Singapore, Vietnam and the Philippines.
Media OutReach
Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation
The Orange Dot Award is a benchmark of excellence in the pet industry, established by a panel of elite American experts, including the former president of the American Pet Products Association (APPA). It recognizes products that push the boundaries of safety, innovation, and nutritional science. This year, the spotlight shines on MR.VET’s commitment to “Precision Healthcare.”
A Biotech Breakthrough: The T-Series Revolution
The award-winning entry, MR.VET’s T-Series, represents a paradigm shift in how pet owners approach feline health. Unlike conventional dry kibble, the T-Series—comprising T1 (Intestinal Care), T2 (Skin and Coat Care), T3 (Urinary Health), and T4 (Indoor Cat)—is built on a foundation of advanced biotechnology.
At the heart of this innovation is MR.VET’s Specialized Freeze-Drying Technology. While traditional high-heat processing often destroys delicate bioactive compounds, MR.VET utilizes low-temperature dehydration. This “Bioactive Retention” process locks in original nutrition, ensuring that proteins, fatty acids, and essential micronutrients remain intact for efficient absorption. By combining this technology with customized nutritional profiles, MR.VET offers a tailored solution to the most common health “pain points” faced by modern pet owners.
Certified Market Dominance: The Number One Choice
MR.VET’s scientific accolades are backed by staggering commercial success. According to a recent market position statement by the world-renowned consulting firm Frost & Sullivan, MR.VET has been officially certified as the “Ranked No. 1 in Southeast Asia by Sales Volume of Dry Cat Food in 2025.”
Frost & Sullivan, a global leader in market research for over 60 years, conducted an exhaustive analysis of the Southeast Asian landscape, confirming MR.VET’s status as the undisputed market leader. Over the past year, the brand has witnessed an explosive growth trajectory across both digital and physical storefronts:
- Indonesia: Ranked #1 on both TikTok and Shopee.
- Vietnam: Ranked #1 on TikTok and #3 on Shopee.
- Thailand: Recognized as a Top 10 TikTok Trending Brand.
- Regional Reach: Rapidly becoming the preferred choice for consumers in Malaysia and the Philippines.
Double Victory: Bite of Wild Sweeps Nutrition Category
The Orange Dot Award ceremony also celebrated a second victory for the group, as sister brand Bite of Wild secured the award in the Nutrition Category for its 42 Series.
The inspiration for Bite of Wild began with a personal mission by co-founder Steve Bui. As a devoted pet owner, Steve sought to create a diet that truly honored the “obligate carnivore” nature of his own pets. Dissatisfied with conventional options, he set out to develop a high-meat, biologically appropriate formula, which eventually evolved into the award-winning 42 Series.
Designed to replicate the “Ancestral Blueprint” of wild felines, the Bite of Wild 42 Series (including the P42 High Meats, F42 6-Fish recipes, and K42 Kitten Formula) is engineered for the “Tiger Physique.” The series boasts industry-leading specifications:
- 92% Animal Raw Materials: Providing pure biological fuel.
- 42% High Crude Protein: The gold standard for lean muscle and vitality.
- 0% Grain & Pork: Eliminating common allergens to ensure peak digestive health.
Bite of Wild caters to the “obligate carnivore” nature of cats, proving that high-performance nutrition can be both scientifically precise and naturally sourced.
A New Era for the Pan-Asian Pet Market
The success of MR.VET and Bite of Wild at the Global Pet Expo signals a broader revolution within the Asian pet market—a transition from “basic feeding” to “scientific nurturing.”
“Winning two Orange Dot Awards in Biotech and Nutrition is a powerful validation of our commitment to elevating pet health standards across the Asian market,” said Steve Bui, co-founder of the brands, during the Orlando ceremony. “It proves that by merging global scientific breakthroughs with deep regional insights, we can lead the world in both market scale and technological sophistication.”
As MR.VET continues to expand its footprint across the Pan-Asian region and beyond, its mission remains clear: to provide pets with “the right care made easy”—backed by science and proven by millions of satisfied owners. The revolution in pet health has arrived, led by the “Tiger Physique” of Bite of Wild and the biotech-driven precision of MR.VET.
Hashtag: #MRVET
The issuer is solely responsible for the content of this announcement.
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