Media OutReach

The United Nations World Food Programme (WFP) and Choithram International Foundation Expand School Feeding Partnership in Benin

Published

10 months ago

15/08/2025

CIF will contribute $975,000 in the next three years to sustain and expand school feeding initiatives under the Benin Government’s Integrated National School Feeding Programme (PNASI)

DUBAI, UNITED ARAB EMIRATES – EQS Newswire – 15 August 2025 – The United Nations World Food Programme (WFP) and Choithram International Foundation (CIF) (www.Choithrams.com) are renewing their commitment to fight hunger and improve education in Benin. CIF will contribute $975,000 in the next three years to sustain and expand school feeding initiatives under the Benin Government’s Integrated National School Feeding Programme (PNASI).

CIF has partnered with WFP in Benin since 2015 to help thousands of schoolchildren receive nutritious meals. The programme now supports 30 schools across the country to increase school enrolment and retention rates, reduce dropout rates, and improve the nutritional status of schoolchildren while fostering economic empowerment and community resilience.

Between 2025 and 2027, the programme will aim to improve nutrition, education, and resilience in Tanguiéta, Matéri, Malanville, Ségbana, and Banikoara in the north of Benin. It will also invest in sustainable agricultural practices, with a focus on training women’s food processing groups, improving community resilience through local farmers’ support groups, and introducing “green” canteens equipped with energy-efficient cooking technologies.

“This funding from the Choithram International Foundation marks a significant milestone in our efforts to support the most vulnerable communities in Benin—particularly in the northern regions, where food insecurity and instability have deepened. It will enable us not only to ensure the continued operation of school canteens, but also to strengthen nutrition outcomes, enhance community resilience to overlapping crises, and promote the economic empowerment of women at the grassroots level,” said Ali Ouattara, WFP Country Director and Resident Representative in Benin.

CIF’s investment has transformed schools and communities, not just ensuring children stay in classrooms thanks to dependable, healthy school meals, but also reshaping livelihoods. With funds channeled into building essential infrastructure—including kitchens, refectories, water points, and gardens— the partnership is helping beneficiary schools on their journey towards becoming sustainability hubs.

“The school feeding programme run by WFP in cooperation with local governments around the world is a benchmark global campaign that aims to solve challenges of food security and climate change. Choithrams is continuously looking to improve the quality of food consumed, reduce the quantum of food wasted, and efficiently upgrade how food is grown, distributed and retailed. Our commitment to WFP is a synergy of purposes. It gives us an opportunity to rally behind children facing the risk of hunger and malnutrition,” said Lekhu T. Pagarani, Chairman of CIF.

The programme originally launched as a three-year plan targeting 10 schools in the Atacora department, specifically in Boukoumbé and Toucountouna. In its second phase, from 2019 to 2021, the initiative expanded to the southern regions of Mono and Ouémé, benefiting 3,698 schoolchildren in 10 other schools. In 2022, it was extended to support 20 more schools, including those in the Couffo, Atlantique and Alibori departments.

Beyond the classroom, the foundation’s support is empowering local economies by establishing a maize mill and equipping women’s cooperatives with cassava and palm nut processing tools. The result has been a strengthened community where education and employment go hand in hand, creating long-term resilience for families in need.

For the people of Benin, Choithrams’ contribution will supply essential food items—including cereals, beans, oil, and iodized salt—while fresh produce from community gardens will complement the meals. The programme will support 750 women with training and market access.

Through innovative partnerships and strategic investments, WFP and CIF are driving long-term impact, empowering communities with food security solutions that promote self-sufficiency and economic resilience. The delivery of these programmes not only addresses immediate hunger challenges but also lays the foundation for a healthier, more sustainable future for generations to come.

Distributed by APO Group on behalf of Choithram International Foundation.

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Caption: Privat, 9 years old, is a student at the Honhoun public primary school in Djidja. He receives nutritious meals at school thanks to the Integrated School Feeding and Nutrition Project that WFP is implementing. Life-changing interventions like these are enabled through the support of valued donors—including the Choithram International Foundation—who remain key partners in WFP’s humanitarian efforts. Photo: © WFP/Bismarck Sossa (1)

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Caption: The cooks of EPP Agontinmè (public primary school), in the commune of Athiémé, Mono department, preparing maize paste for the students’ meals as part of the National Integrated School Feeding Programme that WFP implements in Benin. Life-changing interventions like these are enabled through the support of valued donors—including the Choithram International Foundation—who remain key partners in WFP’s humanitarian efforts. Credit/Photo: Makéba TCHIBOZO (1)

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Caption: View of EPP Fingninkanmè (public primary school), located in the commune of Dangbo, Ouémé department. WFP has been supporting the Government of Benin in implementing the National Integrated School Feeding Programme which covers 75 percent of all public primary schools, representing 1.4 million schoolchildren in over 5,700 schools. Life-changing interventions like these are enabled through the support of valued donors—including the Choithram International Foundation—who remain key partners in WFP’s humanitarian efforts. Credit/Photo: Makéba TCHIBOZO

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Caption: The WFP-run Integrated School Feeding Programme in Benin ensures students receive nutritious meals that are sourced from a smallholder farmer’s cooperative, thereby fostering education, school attendance and economic growth. Life-changing interventions like these are enabled through the support of valued donors—including the Choithram International Foundation—who remain key partners in WFP’s humanitarian efforts. Photo: ©WFP/Richard Mbouet

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For more info please contact:
Choithram International Foundation
km*******@********ms.com

World Food Programme
lo***************@*fp.org
T +39 06 65131

Social Media:
Choithrams
Twitter: @ choithramsuae

World Food Programme
X: @ wfp_gcc, @ wfp_media
Instagram: @ GccWfp
Hashtag: #WFP #CIF

The issuer is solely responsible for the content of this announcement.

About The UN World Food Programme

The United Nations World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

WFP does not endorse any product or service.

About the WFP – Choithrams Partnership

Established in 2015, the strategic partnership between WFP and Choithrams, through Choithram International Foundation, has delivered tangible, life-changing results for many in vulnerable communities in the Middle East and Africa. Choithrams and WFP have collaborated as partners on a variety of Zero Hunger campaigns in supermarket locations across the United Arab Emirates. Over 6.5 million meals have been donated since the start of the partnership in 2015. The WFP Benin Country Office, with financial support from CIF, continues to deliver school feeding programmes under the framework of the Integrated National School Feeding Programme (PNASI) in the West African country.

About Choithrams

For generations, Choithrams has captured the imagination of UAE residents by following its Full of Goodness mantra, delighting customers, partners, and stakeholders at every touchpoint. The brand offers a truly hybrid shopping experience to customers with more than 50 outlets at strategic locations in the UAE, a robust online presence at www.Choithrams.com, and an optimised mobile-first delivery network to reach customers through Instashop, Talabat, Deliveroo, El Grocer, Noon, WhatsApp or by phone.

Today, Choithrams is a successful group with associates in diverse fields including manufacturing, distribution, commodities, retailing This rich combination brings to the group a huge fund of experience and resources. Choithrams came to UAE in 1974 and its chain of over 50 supermarkets have made it a household name in the Emirates.

Check our website: www.Choithrams.com

Media OutReach

Survey: AI Investment Boom in Asia Pacific Fuelled More by Fear of Missing Out Than Actual Results

Published

8 hours ago

12/06/2026

Media Outreach

SINGAPORE – Media OutReach Newswire – 12 June 2026 – Enterprise AI spending is climbing rapidly, with boards racing to deploy the technology faster than they can measure whether it works. According to the latest IDC InfoBrief, commissioned by Expereo*, around 70% of organizations are investing in AI, motivated by its potential or by the fear of falling behind the competition, but they lag in disciplined ROI evaluation, and one in five (20%) admit they are investing aggressively in AI with little evaluation, driven by the fear of being left behind.

In Asia Pacific (APAC), that pressure is even more pronounced as 37% of organizations admit investing aggressively with little evaluation – nearly double the global average, and well ahead of the US (10%) and Europe (13%). The pressure is most acute in Australia (45%) and Vietnam (44%), while in Singapore, more than one in three organizations admit the same.

The IDC InfoBrief, based on a survey of 800 technology leaders across APAC, Europe, and the US, found that AI has become one of the most prioritized technology investments globally, with 51% of organizations planning to prioritize AI or machine learning investment over the next 12 months – rising to 61% across APAC. However, returns are failing to keep pace with the hype. Just 19% of global organizations surveyed say their AI implementations have exceeded expectations, and only 5% report they have significantly exceeded them¹.

Across APAC, 40% say implementations have exceeded or significantly exceeded expectations – ahead of the global average but still leaving the majority falling short. Globally, the most-cited reasons for underperformance are inadequate or poor-quality training data (51%), higher-than-expected costs or ROI not achieved (47%), and AI not performing as well as expected (46%). For APAC specifically, the picture is broadly similar – though costs bite harder: 49% cite poor-quality training data, 54% cite cost overruns or ROI not achieved (rising to 80% in Malaysia), and 46% say AI has simply not performed as expected.

Where organizations have the right foundations in place, the results speak for themselves. Across APAC, 87% report productivity improvements in the business units most affected by AI, and 82% say quality of work has improved.

Underpinning many of these challenges is also a network and infrastructure readiness gap. Globally, 26% of organizations whose AI implementations have failed to meet expectations cite inadequate network or connectivity performance as a contributing factor. Looking ahead, 54% of organizations say they need more flexible and scalable networks to thrive in an AI-driven environment, and 51% need greater resilience and reliability to maximize uptime². In APAC, the gap is acute as only 9% of organizations describe their network infrastructure as fully ready to support new AI, cloud, and digital initiatives, and 37% say it will need upgrading or replacing soon. The need is most acute in Thailand (74%) and Singapore (58%), both of which rank above the regional average on demand for flexible, scalable networks. In Indonesia, nearly half of all organizations (48%) say their infrastructure will need upgrading or replacing soon.

Ben Elms, CEO, Expereo, says: “Every enterprise we speak to is investing in AI, yet the data shows a clear gap opening up between AI ambition and AI outcomes. More often than not, that gap comes down to the network underneath. AI only delivers on its promise when the infrastructure carrying it is built to support it.

Without resilient, scalable, cloud-optimized networks, even the most well-funded AI programs will struggle to deliver ROI. Getting the network right is no longer an IT decision; it is one of the most important conversations happening in the boardroom today to help fulfill AI ambition.”

APAC is also leading on adoption, with 35% of organizations reporting extensive AI use across the business, against a global average of 25%³. Yet adoption alone is not enough without the right foundations beneath it.

Eric Wong, President, APAC, Expereo, says: “Asia Pacific is moving aggressively on AI adoption, but many organizations are discovering that scaling AI successfully requires more than just investment in applications and models. The underlying network, cloud connectivity, and operational readiness matter just as much. Across the region, we are seeing enterprises reassess whether their infrastructure is truly ready to support AI at scale, particularly around performance, resilience, governance, and visibility. Organizations that address those foundations early are generally seeing stronger outcomes and faster operational impact from their AI initiatives.”

Boardrooms are also waking up to the longer-term risks of unchecked AI investment. According to the survey, 54% of global tech leaders cite the creation of new security risks as a significant potential future threat for their organization’s use of AI, while 39% globally are concerned about losing track of AI-related costs and ROI once the technology is embedded across the business⁴. In APAC, that concern is sharper still as 41% of technology leaders in the region are worried about losing oversight of AI-related costs and ROI as adoption deepens – a figure that rises to 54% in Malaysia. Digital sovereignty is also moving up the strategic agenda, with 38% of APAC organizations rating it a high or top priority as they look to retain control over data and navigate an increasingly complex regulatory landscape.

For the full IDC InfoBrief, commissioned by Expereo, “Enterprise Horizons 2026: Where Innovation Meets Reality“ (doc #EUR154457526-IB, May 2026) please visit: [LINK]

Hashtag: #Expereo, #Network, #ArtificialIntelligence, #AI, #Technology, #AIInvestment

The issuer is solely responsible for the content of this announcement.

Expereo

Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance.

Expereo was acquired in Feb 2021, by Vitruvian Partners which acquired a majority shareholding from Seven2.

Media OutReach

Taylor Swift Wax Figure Arrives in Singapore for Limited-Time

Published

9 hours ago

12/06/2026

Media Outreach

Following last summer’s historic global launch of 13 Taylor Swift wax figures across four continents, one of the world’s most celebrated icons is now making a dazzling limited-time stop at Madame Tussauds Singapore.

SINGAPORE – Media OutReach Newswire – 12 June 2026 – In news guaranteed to send Swifties into a frenzy, Madame Tussauds Singapore today announces the arrival of its touring Taylor Swift wax figure, inviting fans to feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.

Taylor Swift Wax Figure

Originally launched as part of Madame Tussauds’ biggest figure release in its 250-year history, this Taylor Swift wax figures celebrates the Lover era, showcasing the look that became the post image for the Taylor Swift | The Eras Tour concert film. The figure is dressed in a replica of the pink, blue and silver embellished Versace leotard. The look is completed with mesmerising, hand-applied strass Christian Louboutin knee-high boots, donated by the Maison, and bespoke embellished microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.

The campaign will run from 26 June to 27 September 2026. Designed as the ultimate fan celebration, it combines interactive experiences, limited-time activities and social moments inspired by Taylor Swift as one of the most influential and enduring artists of the 21st century.

Guests can enjoy an exclusive online promotion from 26 June to 12 July 2026, with 20% off tickets using promo code TAYLOR20; fans can also participate in a special social media giveaway activity following Madame Tussauds Singapore’s Instagram account to win two pairs of attraction tickets.

Inside the attraction, Swifties will have the opportunity to fully immerse themselves in the experience through a series of themed activities, including:

DIY Friendship Bracelet Booth (26 June to 12 July) – All ticket holders can create their own friendship bracelets inspired by the fan-favourite tradition made famous during The Eras Tour. Available while stocks last.

Concert-Inspired Photo Props – Strike a pose with our exclusive concert-style blazer photo props for the ultimate concert-style photo moment.

“Show Us Your Era” Challenge (26 June to 31 July) – Guests who take a photo with Taylor Swift wax figure, post it on social media and tag Madame Tussauds Singapore with #MadameTussaudsSG #MTSG will receive a free gift onsite, limited to the first 100 participants only.

Steven Chung, General Manager of Madame Tussauds Singapore said: “Last year’s global Taylor Swift figure launch became a cultural moment in itself, and we’re thrilled to bring one to Singapore. This summer, we welcome all Swifties to celebrate the joy, nostalgia and connection Taylor Swift has created for millions of fans around the world at Madame Tussauds Singapore.”

The Taylor Swift touring figure will be available exclusively at Madame Tussauds Singapore from 26 June to 27 September 2026. For this limited time only, Swifties in Singapore will have the rare opportunity to step into one of her most iconic eras and create unforgettable moments of their own.

Madame Tussauds Singapore continues to bring fans closer to the world’s biggest stars through immersive and interactive celebrity experiences, creating unforgettable memories for guests of all ages. For more information, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore

The issuer is solely responsible for the content of this announcement.

Madame Tussauds Singapore

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See www.merlinentertainments.biz for more information.

Media OutReach

AIVA Launches a Pioneering, New Model for AI Vehicle Industry

Published

22 hours ago

11/06/2026

Media Outreach

BEIJING, CHINA – Media OutReach Newswire – 11 June 2026 – AIVA, an AI-native mobility brand, was officially unveiled in Beijing on 9 June 2026.

AIVA will collaborate with Volcano Engine, ByteDance’s cloud and AI platform, to jointly define, design, and develop a new generation of AI vehicles. Volcano Engine will provide AIVA with advanced capabilities, including the Doubao AI Foundation Model and intelligent cockpit, enabling smarter in-vehicle interactions.

At the launch event, AIVA unveiled its brand name and logo, introducing a development philosophy centered on “AI-first vehicle creation”—where AI comes before the car itself. It is believed that AI-native vehicles will fundamentally redefine the relationship between people and automobiles. AIVA also showcased the AIVA Origin Concept, while AIVA ME7, its first mass-production model, is scheduled to debut in 2026. The AIVA lineup will target the mainstream market segment priced above RMB 200,000.

AIVA, short for Artificial Intelligence Voyage Ahead, reflects the brand’s vision of AI accompanying users on every journey toward the future. Built around AI-native mobility, AIVA aims to create embodied AI companions powered by advanced intelligence, transforming vehicles from mere transportation tools into trusted partners that understand, accompany, and serve their users.

When AI is deeply integrated into the vehicle, users no longer need to navigate complex menus. Instead, AI operates around human intent, making the interaction intuitive and direct. By understanding real-time context and user preferences, it can proactively anticipate needs and coordinate vehicle capabilities, delivering a more natural, personalized mobility experience.

As an independently operated company backed by a powerful alliance of strategic shareholders, AIVA will oversee brand development, product strategy, and business operations. SERES Group, as a key shareholder and industrial partner, will provide expertise in vehicle manufacturing and supply chain management. CATL will contribute comprehensive battery solutions. Shaci Zhiyuan, a strategic institutional investor, will provide industrial resource support.

Looking ahead, AIVA will broaden its product lineup through rapid innovation and iteration. By focusing on AI-powered interaction, intelligent experiences, emotional companionship, and safety-centered care, AIVA is committed to creating vehicles that not only move people, but understand them, unlocking a new era of intelligent mobility.
Hashtag: #AIVA

The issuer is solely responsible for the content of this announcement.