Media OutReach
The World’s First Upper House Branded Residences Launch in Bangkok
Two ultra-luxury freehold developments on prestigious Wireless Road officially named Upper House Residences Bangkok and The Wireless Residences by Upper House
BANGKOK, THAILAND – Media OutReach Newswire – 17 October 2025 – City Dynamic, a joint venture between City Realty and Swire Properties, and Swire Hotels proudly announce a strategic partnership to bring the internationally acclaimed Upper House brand to Bangkok. This collaboration introduces Upper House Residences Bangkok, the world’s first Upper House branded residences, and The Wireless Residences by Upper House, extending the brand’s renowned hospitality to residential living. These two ultra-luxury freehold residential towers, situated on Bangkok’s prestigious Wireless Road, offer panoramic views of Lumphini Park and Benjakitti Park, while being steps away from the city’s premier shopping destinations, five-star hotels, international schools, and embassies.
This landmark project presents world-class design and hospitality together with a commitment to sustainability, setting a new benchmark for premium living in Southeast Asia. With construction commencing in April 2025 and completion expected by 2030, these high-quality residences represent a significant milestone for Bangkok’s luxury property market.
Upper House is a collection of refined, highly individual properties managed by Swire Hotels, renowned for their distinctive designs and exceptional service. The brand’s flagship property, Upper House Hong Kong, was ranked among the top five hotels in The World’s 50 Best Hotels for 2023 and 2024, and was awarded a coveted Two Keys rating in the inaugural global MICHELIN Keys selection in 2025. The Houses in Chengdu and Shanghai have each been awarded One MICHELIN Key. With six hotels currently operating across Hong Kong, the Chinese Mainland and the United States, and five additional hotels under development in the Chinese Mainland and Japan, Swire Hotels continues to expand its presence in the region.
Casey Au, Co-Managing Director, City Dynamic, said, “In unveiling the world’s first-ever Upper House Branded Residences, we are proud to place Bangkok at the forefront of global luxury living. This pioneering partnership combines Upper House’s iconic identity with City Dynamic’s vision to create timeless and transformative living spaces that can be enjoyed for generations. We are excited to draw on the understated luxury and commitment to excellence that has made the Upper House so successful, to set a new benchmark for branded residences in Bangkok.”
Thomas Woolsey, Co-Managing Director, City Dynamic, added, “Our partnership with Swire Hotels provides additional appeal to Upper House Residences Bangkok and The Wireless Residences by Upper House in addition to its prestigious location on Wireless Road and the rare opportunity for freehold ownership at Bangkok’s most coveted address. Following acclaimed residential developments such as OPUS Hong Kong and EDEN Singapore, this exciting development offers buyers the chance to own the next masterpiece in Swire Properties’ collection of landmark residences.”
Toby Smith, Chief Commercial Officer, Swire Hotels, said, “Upper House Residences Bangkok and The Wireless Residences by Upper House herald an exciting new chapter in Upper House’s remarkable story, bringing world-renowned design and luxury hospitality to residential living. This milestone venture in Southeast Asia sets the stage for future business expansion, driven by a clear vision as the group extends its presence across international markets.”
Located on Wireless Road, in the heart of Bangkok’s business district, Upper House Residences Bangkok and The Wireless Residences by Upper House integrate wellness and sustainability with timeless design, brought to life through a collaboration with world-class design partners to deliver an exceptional living experience. The architecture, shaped by Foster + Partners through F&P (Thailand) Ltd., focuses on proportion, light, and orientation, while PLandscape creates gardens and sky terraces to bring nature into daily life.
The two projects are distinguished by their interior design approach. Upper House Residences Bangkok, a 52-storey tower comprising 156 units, offers an immersive brand experience. From its interior design to the full-suite of amenities and wellness programmes available for residents, it represents a complete expression of the Upper House brand. Interiors by BAR Studio blend warmth, texture, and everyday comfort with hospitality-inspired design, while wellness facilities, created in collaboration with global wellness specialist GOCO, deliver a holistic living experience. The Wireless Residences by Upper House, a 71-storey tower with 239 units, is designed by PIA Interior, incorporating local context and functional elements. The Wireless Residences also feature front-of-house services managed by Upper House, ensuring residents experience the brand’s signature hospitality.
Hashtag: #CityDynamic
https://www.linkedin.com/company/city-dynamic-co-ltd
The issuer is solely responsible for the content of this announcement.
CITY DYNAMIC
Founded in February 2023, City Dynamic is a visionary joint venture between two leading real estate developers: City Realty Company Limited from Thailand and Swire Properties Limited from Hong Kong. This strategic partnership blends the strengths of both companies, combining architectural innovation with a deep understanding of local knowhow and real estate insights from diverse global markets. City Dynamic is poised to address the evolving needs of tomorrow while enhancing the lifestyles of today. The collaboration not only brings together expertise from two dynamic regions but also reflects a shared vision of innovation, elegance, and forward-thinking design. With this powerful alliance, City Dynamic seeks to redefine the future of real estate development.
CITY REALTY COMPANY (CRC)
Founded in Bangkok in 1987, City Realty Co., Ltd, stands as one of Thailand’s leading property developers with members of the Sophonpanich family as its majority shareholders. Under the leadership of Mr. Chali Sophonpanich, the group has developed a quality portfolio of premium projects in Thailand and abroad, including the renowned Chatrium Hotels & Residences, mixed use Emporium Tower & Shopping Complex, rental residences including Bangkok Garden, office towers such as Sathorn City Tower and Asia Centre, as well as two prestigious Shrewsbury International School Bangkok campuses. With meticulous site-selection underpinning all its developments, City Realty has consistently pioneered projects that redefine their neighborhood and Thailand’s real estate landscape.
SWIRE PROPERTIES LIMITED (SPROPS)
Established in Hong Kong in 1972, Swire Properties is a leading developer of commercial, retail, hotel and residential properties with a particular focus on mixed-use developments at prime locations. Over the years, the Company has built industry-redefining projects including the luxury shopping mall Pacific Place; The Upper House (Top 5 of The World’s 50 Best Hotels in 2023 & 2024); and world-class residential properties OPUS HONG KONG – by the legendary architect Frank Gehry, and EDEN in Singapore – by eminent designer Thomas Heatherwick of Heatherwick Studio. Swire Properties is also renowned for its pioneering sustainability efforts and is currently ranked No. 1 in the Dow Jones Best-in-Class World Index 2024 (formerly known as Dow Jones Sustainability World Index) in the Real Estate Management & Development Industry category. The Company is Hong Kong-listed and is a member of the Hong Kong-listed international conglomerate Swire Pacific – which comprises the core businesses of Property, Beverages and Aviation, as well as new areas of growth, such as healthcare.
SWIRE HOTELS
Swire Hotels creates and manages distinctive hotels in Hong Kong, the Chinese Mainland and the United States under two brands, Upper House and EAST, providing unscripted and authentic experiences for travellers who seek originality, style and personalised service.
Upper House is a group of refined, highly individual Houses, apartments and residences that offer a distinctive approach to luxury. From Hong Kong to Shanghai and Chengdu, each House is a sophisticated, singular work of design, created by talented architects to reflect the unique character of its surroundings. Upcoming openings include Houses in Shenzhen, Xi’an, and Tokyo, as well as branded residences in Bangkok, extending its signature unscripted hospitality to those who seek a different, intimate, and personalised experience. EAST is a collection of lifestyle hotels located in Hong Kong, Beijing, and Miami, emphasizing a unique approach to hospitality and always seeking fresh alternatives to live, work, dine, and play – that is why each property blends thoughtful design with an informally impeccable approach.
Media OutReach
TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”
Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling
BANGKOK, THAILAND –
The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.
Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.
TVC ‘Feel All The Feelings‘ by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”
In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win – Metawin Opas–iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.
The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.
Furthermore, the “Feel All the Feelings“ campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.
Join “LISA“ on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings“ campaign. The “Feel All The Feelings“ TVC is currently available at official Amazing Thailand channels:
Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org
Media contacts:
- Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
- Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC
The issuer is solely responsible for the content of this announcement.
The Group was also ranked third in Thailand under the international “Best Place to Work in Thailand 2025” certification, reinforcing ONYX’s commitment to sustainable people management and a strong corporate culture.
BANGKOK, THAILAND – Media OuReach Newswire – 30 January 2026 – ONYX Hospitality Group has been recognised as the seventh Best Place to Work in the Asia-Pacific region for 2025, awarded by Best Places to Work, an internationally recognised organisation specialising in workplace assessment and employee experience benchmarking. The recognition reflects the Group’s people-centric workplace practices and a culture that places equal emphasis on employee development and service excellence, and is further reinforced by ONYX’s third-place ranking in Thailand under the “Best Place to Work in Thailand 2025” certification, highlighting the Group’s long-standing focus on sustainable people management and a strong, values-driven corporate culture.
With a diverse portfolio spanning hotels, resorts, serviced apartments, and luxury residences under well-established brands including Amari, OZO, Shama, and Oriental Residence, ONYX Hospitality Group continues to strengthen its position across key strategic markets in the region. As the Group approaches its 60th anniversary in 2026, these accolades further highlight ONYX’s long-standing commitment to building a resilient organisation powered by engaged and capable people.
The “Best Places to Work” certification is an internationally recognised programme that benchmarks organisational excellence in human resource practices and employee engagement. Certification is awarded through a comprehensive evaluation covering employee engagement, employee experience, and the effectiveness of HR policies and practices. In this year’s assessment, ONYX Hospitality Group demonstrated strong performance across multiple dimensions, including a supportive work environment, an open and inclusive corporate culture, and a people development strategy closely aligned with the Group’s regional business direction.
One of the key pillars supporting ONYX’s evolution as a trusted workplace is ONYX Academy, the Group’s comprehensive learning and development institute. ONYX Academy delivers structured programmes spanning foundational skills training, advanced role-specific competency development, and clearly defined career pathways for employees at all levels. By prioritising both future-ready capabilities and practical, applicable skills, the Academy equips team members for sustainable personal and professional growth.
The effectiveness of ONYX Academy has also been recognised at an industry level through multiple honours at the EXA: Employee Experience Awards 2025, including awards for the General Manager Development Programme (GM Track), the NextYou Initiative, the HR Leadership Enhancement Programme, and the Group’s ESG initiatives. These accolades further underscore ONYX Hospitality Group’s long-term and focused commitment to meaningful employee development.
Alongside capability building, ONYX Hospitality Group continues to foster a corporate culture rooted in openness and dynamism, encouraging employees to think creatively, experiment, and contribute new ideas. The Group actively supports agility and adaptability by creating space for diverse voices across the organisation. Employee well-being is also prioritised through the ONYX Cares programme, which holistically supports physical and mental health, relationships, and team engagement—contributing to a work environment that nurtures both individual fulfilment and organisational growth.
Saranya Watanasirisuk, Senior Vice President, Corporate Human Resources, commented: “At ONYX Hospitality Group, we believes that our people are the foundation for delivering exceptional experiences and service. Our success in human resource management is driven by strong leadership support at every level, enabling employees to grow across all dimensions. This commitment spans from recruitment and holistic learning systems to cultivating an environment that encourages creativity, experimentation, and the full expression of individual potential. These efforts have positioned ONYX not only as an employer of choice, but also as an organisation trusted by partners and guests alike.”
Receiving the “Best Place to Work” Certification at both national and regional levels marks another significant milestone for ONYX Hospitality Group. The achievement reinforces its commitment not only to being a regional leader in hospitality management, but also to being an organisation that genuinely values its people.
Looking ahead, ONYX remains dedicated to continuously enhancing the workplace environment and delivering meaningful employee experiences that support long-term growth and sustained competitiveness.
For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com.
Hashtag: #ONYXHospitalityGroup
https://www.linkedin.com/company/onyx-hospitality-group/
https://www.facebook.com/ONYXHospitalityGroup
https://www.instagram.com/onyxhospitalitygroup/
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: 
www.onyx-hospitality.com
Media OutReach
SCOPE’s Ultra-Luxury Residential Performance Underscores Strong Investor Confidence in Thailand’s Prime Market
Despite global headwinds including escalating trade disputes, rising commodity prices, and shifting monetary policies, Thailand’s prime residential market remains structurally strong. Bangkok, in particular, continues to attract foreign buyers seeking long-term residential assets that combine lifestyle quality with capital stability. Demand in this segment has been driven less by short-term speculation, and more by purchasers prioritizing quality, identity, and long-term livability.
Commenting on the market outlook, Mr. Yongyutt Chaipromprasith, Chief Executive Officer of SCOPE Company Limited, said: “Thailand offers exceptional value when compared with global cities, not only in pricing but also in quality of life, project standards, and long-term livability. Many international investors view Thai ultra-luxury residences as a safe haven asset, supported by competitive rental yields, lower holding costs, and a lifestyle proposition that few markets can replicate.”
Among its flagship developments, SCOPE Langsuan recorded over 90% sales completion within 2025, reflecting strong demand from discerning buyers. The project’s success highlights a clear shift in buyer behavior: ultra-luxury purchasers are increasingly focused on authenticity, design integrity, and long-term residential value rather than speculative gains.
Central to this appeal is SCOPE’s collaboration with internationally acclaimed designer Thomas Juul-Hansen, whose portfolio includes prominent residential development in New York, notably along the iconic “Millionaire’s Row.” By engaging designers of this caliber, SCOPE reinforces its role as a developer of globally competitive, non-replicable residential projects, rather than locally derivative offerings.
This approach further emphasizes the “value for money” proposition of Thailand’s luxury market. Achieving equivalent design pedigree and spatial quality in global financial capitals would require significantly higher development and acquisition costs.
This philosophy guides every stage of development — from spatial planning and material selection to service design and community environments — ensuring that residences are built to support genuine, long-term living.
From curated common spaces designed as well-being hubs, to personalized residential services and collaborations with world-class architects and designers, SCOPE aims to establish new benchmarks for service-driven, timeless luxury in Thailand’s residential market. This evolution reflects a broader industry shift from competing on physical specifications alone to competing on holistic living experiences.
Looking ahead, Thailand’s ultra-luxury real estate market is transitioning from price-based competition toward differentiation driven by design excellence, development standards, service quality, and long-term livability. This shift strengthens the country’s positioning on the global stage and reinforces ultra-luxury residential assets as stable, long-term investments amid ongoing global uncertainty.
Hashtag: #Scope #Scopecollection
https://scopecollection.com/
https://www.facebook.com/scopecollection?locale=th_TH
https://www.instagram.com/scopecollection/
The issuer is solely responsible for the content of this announcement.
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