Media OutReach
This Winter, ‘Gift Yourself Extraordinary’ – at Galaxy Macau – and Discover the Luxury Resort’s Biggest Winter Edition Ever
Step into Galaxy Macau to enjoy magical precinct-wide experiences this Winter, unwrapping dazzling seasonal shopping rewards and lucky draws, tasty dining and glittering entertainment as the season of self-reward and gifting comes to life at Asia’s award-winning luxury resort.
MACAU SAR – Media OutReach Newswire – 5 December 2025 – Galaxy Macau Integrated Resort proudly unveils its spectacular “Gift Yourself Extraordinary” Winter extravaganza, ushering in a season of self-reward, togetherness, and gifting. The award-wining luxury resort has been transformed into a snow-filled wonderland of magical interactive installations, bespoke winter experiences, indulgent dining and exciting shopping offers, elevated by exhilarating live entertainment as the year draws to a close in a crescendo of glorious gifting.
Guests are invited to embark on a whimsical journey with a cast of lovable characters, uncovering hidden treasures across the resort with an even more rewarding experience at Galaxy Promenade inviting guests who shop MOP8,000 or more to join the lucky draw at the giant gacha machine while capturing their glamorous moments at Promenade Central.
At the heart of this celebration are Galaxy’s delightful winter mascots – “The Festive Five” – each symbolising Galaxy Macau’s five unique pillars: premium dining, award-winning luxury accommodations, exquisite shopping, spectacular performances and spellbinding entertainment.
Standout shopping rewards to ‘Gift Yourself Extraordinary’
This season, festive shopping rewards take centre stage and from December 18 to January 4, spend of MOP20,000 or more at Galaxy Promenade’s stores to enjoy shopping and dining rebates of up to 7%. In addition, payments by UnionPay can enjoy a host of additional rewards. Spend MOP8,000 or more for a chance to win instant prizes in the lucky draw and capture stylish moments at Promenade Central to redeem a limited-edition “Giftie” charm featuring one of the adorable characters from The Festive Five; adding surprise touches to every holiday shopping journey.
Exquisite objects feature in each Galaxy Promenade store front, as exceptional gifts come to life for a festive season shopping experience like no other. Home to a curated collection of the world’s finest brands, Galaxy Promenade has recently welcomed the largest lululemon store in Hong Kong and Macau, in addition to Promenade Central’s new Italian shopping district featuring Italian high jeweller Buccellati.
TOD’S Winter Holidays Pop-up at Pearl Lobby lends Italian artisanal heritage to the mix, with après ski elegance and ski-inspired fun. Guests can explore exclusive holiday designs, immersive experiences, and refined craftsmanship, further cementing Galaxy Macau’s place as Macau’s ultimate destination for experiential luxury retail.
Galaxy Macau Transforms into a Snowy Wonderland
At the Jade Lobby a unique centrepiece seamlessly blends a shimmering Christmas tree with a snow globe design to create an enchanting festive icon. At joyful moments, the installation comes to life with a dazzling display of light, snow flurry and sound, choreographed to Christmas melodies. Inside the globe, a picturesque Christmas Village scene radiates, with a twirling display of The Festive Five inviting guests to pause and immerse themselves in the magic of the season.
Across the resort, festive splendour abounds. While Galaxy Promenade sparkles with glittering snow-filled fun around every corner, the Diamond Lobby welcomes visitors with a resplendent golden winter cascade and a specially choreographed Christmas-themed Diamond Show, set to a magical soundtrack of orchestral sleigh bells. Meanwhile, in the Pearl Lobby, the Bubble Lift carries The Festive Five off on a magical journey, adding yet another layer of wonder to this celebration of the joys of gifting.
For unforgettable photo moments, at Promenade Central a spectacular Christmas bauble-shaped dome features cutting-edge AR technology that brings a mesmerising snowfall to life, perfect for capturing the festive spirit. This exclusive experience is available to guests presenting shopping or dining receipts of MOP500 or more, a ticket to a Galaxy Arena, G Box or Broadway Theatre show, or a key card with key card holder from any of Galaxy Macau’s nine luxury hotels.
Across the Galaxy Macau luxury resort, festive elegance reigns supreme with opulent Christmas trees, shimmering light installations, and whimsical pop-up experiences. Seasonal shopping rewards, exciting lucky draws and exclusive promotions add even more sparkle, ensuring every visit is filled with the wonder of gifting surprises and extraordinary experiences.
Electric Vibes Heat Up Winter
The celebrations warm winter with a line-up of spectacular live performances. Galaxy Arena will host the “2025 iQIYI Scream Night” on December 6, featuring a glittering array of stars, followed by the JSTV “Crush of Music” Music Festival on January 2 to ring in 2026 in grand style. Broadway Theatre welcomes Hong Kong singer-songwriter Gareth.T from December 5–7 and legendary French pianist Richard Clayderman on December 13. The Galaxy Auditorium will also stage an unforgettable evening on December 28 with “Galaxy Music Gala: Sumi Jo – Mad for Love,” starring the iconic South Korean soprano and one of the best-selling classical artists in the world, to welcome the New Year with a joyous symphony.
Celebrate the New Year in spectacular style with a trio of vibrant countdown parties at Galaxy Macau. At the world’s first speakeasy Long Bar, festive cocktails and glamorous vinyl DJ vibes abound. Meanwhile, Andaz Macau sets the stage with Portuguese-Macanese flair, wooden archways, azulejo tiles, and electrifying live sets by DJ Kriel, ensuring a night of rhythm, flavour, and festive exhuberance to dance into 2026. The Ritz-Carlton Bar & Lounge presents “Countdown to Cabaret”, welcoming the new year with a glittering gold theme. Further details are available at www.galaxymacau.com/offers/dining/glamorous-countdown-parties-2025/?noRedirect=1
Galaxy Macau Unveils a Haven of Seasonal Gastronomy
Celebrate the magic of winter with indulgent Christmas and New Year delights across over 15 dining destinations for a selection of the best of Galaxy Macau’s premium gastronomic offerings. From festive afternoon tea sets and succulent festive roasts to lavish buffets, indulgent Asian specialties, and warming winter cocktails, there’s something to satisfy every palate. Details are available at www.galaxymacau.com/offers/dining/gift-yourself-extraordinary-gastronomic-journey/
This winter, Galaxy Macau, StarWorld hotel and Broadway Macau offer warming winter specialties to share, including a total of 99 different hot pots and casseroles! In addition, Taste of Asia welcomes Burger Mania, a new home for delicious smash burgers, signature curly fries and refreshing sodas, only at Galaxy Macau. Meanwhile at Bangkok Bites and Macau Bites tasty local snacks are on offer, with comfort food favourites at Bowl of Wealth Congee & Noodles for authentic staples.
Immersive Warming Winter Spa Rituals
Immerse in two spa therapies inspired by traditional wisdom and natural energy for festive serenity, spiritual balance, warmth and tranquillity. From now until December 31, Galaxy Macau presents a collection of seasonal wellness therapies as the perfect antidote to the busy festivities.
Chinese Meridian Therapy and Bamboo Warmth Massage at Banyan Tree Spa Macau offer 90-minute rituals, with the former restoring harmony by stimulating acupressure points and enhancing the flow of Qi, and the latter melting away fatigue and muscular tightness by gliding warm bamboo rods. Each is priced at MOP2,100++ and a 30-minute extension is available at an additional MOP580++.
At The Ritz-Carlton Spa, Macau Winter Wonderland Spa Journey warms and exfoliates with a gingerbread body polish, followed by a calming ESPA aromatherapy massage, complete with access to the aroma steam room, vitality pool, and relaxation lounge for festive bliss. This 90-minute ritual is priced at MOP1,800++ per person.
This winter, Galaxy Macau transforms into Asia’s most spellbinding glittering stage for unforgettable experiences – where World Class Asian Heart service makes every interaction this winter a gift, and every moment extraordinary.
For more information and news about Galaxy Macau, please visit www.galaxymacau.com.
Winter Fun on Ice at Lai Chi Vun Shipyards
Galaxy Entertainment Group (GEG) is proud to announce “Galaxy Entertainment Lai Chi Vun Shipyards Ice Skating Carnival”, held at Lai Chi Vun Shipyards, a tourism and cultural project curated in association with the Macao SAR Government, as part of GEG’s corporate social responsibility efforts to diversify Macau’s economy and tourism offerings to local and international visitors alike.
Featuring a 28-metre-long ice-skating rink, social-media-popular festive installations and eight booths offering unique retail items and signature local Macanese snacks, the Carnival will be open every weekend between December 24, 2025 and January 25, 2026, in addition to December 24-25, 31 and January 1. Entry is free of charge.
Celebrations in Style at StarWorld Hotel
The joy of winter continues at StarWorld Hotel. This festive season, StarWorld Hotel offers guests an elegant setting for celebrations and gatherings. From intimate moments shared with friends and loved ones to vibrant countdown parties, the hotel promises indulgence and thrilling festive excitement. Guests can immerse themselves in the holiday spirit with Michelin-starred dining at Feng Wei Ju among the delectable dining options on offer, and unrivalled entertainment at the Macau Peninsula’s most spellbinding destination for excitement and festive fun.
For more information, please visit www.starworldmacau.com.
At Galaxy Macau ‘Gift Yourself Extraordinary’ Festive Dining Highlights Include:
| Outlet | Details | Date | Highlights | Price |
| CHA BEI | Festive Special Delicacies | Dec 8 – Jan 4 | 2 complimentary glasses of wine for every Beef Wellington ordered | From MOP98+ to MOP638+ |
| Festive Afternoon Par-Tea | Dec 18 – Jan 4 | / | MOP598+ for 2 | |
| Yule Log Workshop | Dec 21 | 90-minute workshop, a cake and a 3-course set lunch |
MOP488 per person | |
| 8½ Otto e Mezzo BOMBANA | Festive Lunch and Dinner Set Menu | Dec 24 – Jan 1 | A complimentary box of handcrafted chocolates | Lunch Set Menu:
4 courses menu – MOP1,200/person (add MOP300 for Winter Black Truffle) Dinner Set Menu: MOP3,800/person 4 courses menu (exclusively available for 17:30 seating) – MOP2,600/person |
| The Apron Oyster Bar & Grill | Festive Special Dish | Dec 1 – Jan 4 | “Porchetta” Italian Style Suckling Pig –
2 complimentary glasses of red wine with every order |
MOP398+ per dish |
| gaga | Festive Surf & Turf Celebration Set Menu | Dec 1 – 31 | 2 complimentary glasses of red wine with every order | MOP788+ per set |
| Casa da Rosa | Festive Warming Drink | Dec 1 – 31 | Apple Cinnamon Latte | MOP42 per cup |
| Passion. by Gérard Dubois | Festive à la carte dishes and pastries | Dec 1 – 31 | / | From MOP38 to MOP85 |
| Nagomi | Winter Afternoon Tea Set | Dec 1 – Jan 4 | / | MOP598 for 2 |
| Yamazato | Christmas Kaiseki | Dec 24 & 25 | Sake pairing for an additional MOP638+ | MOP1,880+ per person |
| New Year Kaiseki Dinner | Jan 1 – 3 | |||
| Osechi Lunch Set | Jan 1 – 2 | / | MOP680+ per person | |
| Saffron | Christmas 8-Course Dinner Set | Dec 13 – Jan 1 | Complimentary welcome cocktail | MOP888+ per person |
| Andaz Kitchen | Christmas Dinner Buffet | Dec 24 & 25 | Reserve in advance to receive one bottle of sparkling wine | MOP688+
per adult; MOP388+ per child (6-12yrs) |
| New Year’s Eve Dinner Buffet | Dec 31 | MOP788+
per adult; MOP488+ per child (6-12yrs) |
||
| Andaz Bar | Countdown Party | Dec 31 | DJ Kriel and live music from a vibrant duo
Free-flow package MOP299++, Add MOP100++ for one glass of Champagne paired with 10g of caviar |
Free Entry |
| Kyo Watami | Festive Dinner 8-course Set Menu | Dec 20 – Jan 2 | / | MOP888+ for 2 persons |
| Raffles Lounge & Terrace | Christmas Set Menu | Dec 24 & 25 | Complimentary customised 3D Raffles gift card & Petits Fours | MOP1388++ per person |
| New Year’s Eve Set Menu | Dec 31 | MOP1588++ per person | ||
| Long Bar | Countdown Party | Dec 31 | / | From MOP388+ per person |
| Festive Special Drinks | Dec 16 – 31 | / | From MOP128+ per glass | |
| Café de Paris Monte-Carlo | Christmas Turkey Take Away Set | Dec 1 – 31 | Succulent Roast Turkey / BBQ Pork Ribs | MOP1,688
(Portion for 6-8 diners); MOP2,088 (Portion for 8-10 diners) |
| Lai Heen | Christmas 8-Course Degustation Menu | Dec 24 – 25 | / | MOP1,688+ per person |
| The Ritz-Carlton Café | Festive Sunday Brunch | Dec 7, 14, 21, 25 & Jan 1 | Free flow of a variety of drinks | Per adult: MOP698+ to 988+
Per child: MOP328+ |
| Christmas 5-Course Dinner | Dec 24 – 25 | 1 complimentary glass of select Champagne
Add MOP288+ for Caviar and Winter Truffle Add MOP488+ for wine pairing |
MOP988+ per person | |
| Festive Turkey Takeaway Set | Now until Dec 31 | Herb-Roasted Turkey / Orange Honey Glazed Ham;
With sides |
MOP1,388
(Portion for 4 – 5 diners) MOP1,788 (Portion for 6 – 8 diners) |
|
| The Ritz-Carlton Bar & Lounge | A Memorable Christmas Afternoon Tea | Dec 1 –
Jan 2 |
Complimentary drinks | MOP538++ per person
(Tea or coffee) MOP738++ per person (2 glasses of Barons de Rothschild, Cuvee Ritz Brut Champagne, tea or coffee) |
| Festive Cocktails | Dec 1 – 30 | / | From MOP138++ | |
| Urban Kitchen | Festive Dinner Buffet | Dec 1 – 23; 26 – 30; Jan 1 | / | Per adult: MOP688+;
Per child: MOP340+ |
| Christmas and New Year’s Dinner Buffet | Dec 24, 25 & 31 | 1 complimentary bottle of G.H. Mumm Brut Grand Cordon Rouge Champagne per 2 adults | Dec 24 – 25
Per adult: MOP1,188+; Per child: MOP495+ Dec 31 Per adult: MOP888+; Per child: MOP395+ |
|
| The Lounge | A Merry Seafood Celebration | Dec 1 – 31 | 1 complimentary bottle of Moët & Chandon Brut Impérial Champagne | MOP1,288++ for 2 |
| The Ritz-Carlton Bar & Lounge | Countdown to Cabaret | Dec 31 | / | Entrance Fee:
488++ includes 2 complimentary drinks Table Package: MOP1,688++ to MOP6,688++ |
Hashtag: #GalaxyMacau
The issuer is solely responsible for the content of this announcement.
About Galaxy Macau Integrated Resort
Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau and the opening-soon Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate.
As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theatres are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai’s golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.
Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.
For more details, please visit 
www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit 
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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