Media OutReach
Trad To Tech: Craftsmanship Growing Inside the Most Beautiful Homes as MIFF Leads the Way
Instead, MIFF, taking place from 4 to 7 March this year across two major venues at the Malaysia International Trade & Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL), unfolds like a conversation across generations, where chisels and circuit boards share the same floor. Here, traditional woodwork brands stand confidently beside smart home piece creators. It is in this unexpected harmony that MIFF reveals its true character: a place where craftsmanship has not been replaced by technology but expanded by it.
In today’s most beautiful homes, craftsmanship no longer belongs exclusively to the past. It lives quietly alongside technology—coded, calibrated, and refined—shaping furniture that feels both deeply human and unmistakably contemporary. At this year’s edition,this evolution takes center stage, positioning the fair not just as a trade marketplace, but as a living narrative of how tradition and innovation now coexist.
Ms Kelie Lim, General Manager of MIFF 2026, says, “Craftsmanship isn’t being lost to technology. It’s evolving, with technology now working alongside the maker rather than replacing the hand. At MIFF, this evolution plays out in real time—positioning the fair not just as a trade marketplace, but as a living narrative of how tradition and innovation now coexist.”
Craftsmanship in the 21st Century
In modern homes, where space is fluid and functionality is paramount, this new craftsmanship answers contemporary needs without sacrificing beauty. The result is furniture that works harder, lasts longer and feels effortless, an evolution of craft shaped by modern life.
This shift is evident in the work of manufacturers like, among others, SMART TOP, where advanced engineering meets refined furniture-making. Craftsmanship is expressed through precision mechanisms, seamless movement and invisible intelligence built into everyday living pieces. Automation does not replace skill; it amplifies it. Human expertise guides design, ergonomics and material selection, while technology ensures consistency, durability and scale.
Cultural Identity as a Design Constant
Yet, as technology advances, identity remains essential. Across Southeast Asia, furniture traditions are inseparable from cultural expression. You see them woven into motifs, proportions and materials passed down through generations. Among other exhibitors at MIFF 2026 are brands like TANGGAM that demonstrate how cultural heritage can remain a constant, even as production methods evolve.
TANGGAM’s work reflects a deep respect for regional craftsmanship, translating traditional forms and philosophies into contemporary furniture suited for global interiors. Subtle references to vernacular architecture, local materials and artisanal detailing are preserved, not through nostalgia, but through thoughtful reinterpretation. Here, technology becomes a bridge rather than a break. Digital tools allow heritage aesthetics to be refined, repeated and shared across markets, ensuring that cultural identity is not diluted by scale, but protected by it.
Embracing Tech to Preserve the Past
Perhaps nowhere is this balance more intimate than in the realm of rest. Sleep, one of the most personal human experiences, has become a new frontier for craft and technology.
Luxury Sleep exemplifies how advanced systems can preserve traditional values of comfort, care, and well-being.By integrating smart sleep technology like its AI BedMatch™ system developed with scientists at the Sleep to Live® Institute with meticulous material selection and ergonomic design, Luxury Sleep elevates an age-old craft into a future-ready experience. Sensors, adaptive support systems and data-driven comfort do not remove the human element; they respond to it. The craft lies in understanding the body, just as artisans once understood wood or fabric. Only now, the tools are digital.
MIFF 2026: Where Trad Meets Tech
What unites these stories is MIFF itself. In 2026, the fair emerges as a stage where craftsmanship is neither romanticised nor mechanised, but redefined. Exhibitors reflect a shared understanding: the future of furniture lies in collaboration, between hand and machine, heritage and innovation, culture and commerce.
MIFF 2026 is not simply showcasing products. It is presenting a philosophy of making, one where technology safeguards tradition, and craftsmanship evolves to meet the demands of modern living. Inside the world’s most beautiful homes, this new craft is already at work. And at MIFF, its future is being shaped.
The 32nd edition of the Malaysian International Furniture Fair (MIFF) 2026 will be held from 4 to 7 March 2026, in Kuala Lumpur, Malaysia, across two venues: the Malaysia International Trade & Exhibition Centre (MITEC) and the World Trade Centre Kuala Lumpur (WTCKL). Be part of Southeast Asia’s largest furniture trade show from 9:30am to 6:00pm (March 4-6) and 9:30 am – 5:00 pm (March 7). For more information, please visit www.miff.com.my
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Hashtag: #MIFF2026
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About MIFF
MIFF is the largest and leading export-oriented furniture trade show in Southeast Asia, showcasing the widest collection of Made-in Malaysia wooden furniture, home furniture, and office furniture. Since 1995, MIFF is a one-stop platform connecting a wider community of 20,000+ buyers from 140 countries and regions. MIFF is organised by Informa Markets, which is a part of Informa PLC, a leading B2B information services group and the largest B2B event organiser in the world.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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