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Travel with the JR EAST PASS (Tohoku Area)

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8 months ago

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Enjoy a convenient and affordable journey to the beautiful snowy landscapes of Japan’s Tohoku region

TOKYO, JAPAN – Media OutReach Newswire – 8 December 2025 – Japan is now entering the heart of winter, and there is no better place to experience the beauty of snowy landscapes than the Tohoku region in northern Japan. From atmospheric hot spring towns blanketed in white, to charming traditional wooden houses, majestic mountains draped in snow, and vast fields shimmering under the winter sun—Tohoku offers breathtaking scenery that can be reached from Tokyo in just a few hours by JR East’s Shinkansen.

For travelers uncertain about winter travel in snowy areas, the JR EAST PASS (Tohoku Area) provides a worry-free solution. With this pass, travel in warm train cars is possible without concerns about road conditions. Stunning views of a silver-white world can be enjoyed from the Shinkansen windows, and time spent en route becomes a luxurious part of the journey—an experience unique to rail travel.

This winter, many travelers can discover the extraordinary winter landscapes of Tohoku by Shinkansen. To inspire winter travel, a selection of model courses showcasing the best of Tohoku is introduced below.
A Journey Through Silver Landscapes, History, and Hot Springs (5 Days / 4 Nights)
Day 1
From Tokyo Station, take the Tohoku Shinkansen to Koriyama Station in Fukushima Prefecture (approx. 1 hour 20 minutes). Transfer to the JR Banetsu West Line and continue on to Aizu-Wakamatsu Station.
Stroll around iconic spots such as Tsuruga Castle and Nanukamachi Street, then visit Suehiro Sake Brewery for a tour and tasting. In the evening, unwind in a snowy open-air hot spring bath at Aizu Higashiyama Onsen.
Day 2
From Aizu-Wakamatsu Station, take the Yamagata Shinkansen to Yamagata Station (approx. 3 hours). Upon arrival, begin with a relaxing break at S-PAL Yamagata, a shopping complex directly connected to the station, offering local fruits, pickles, sweets, and more. Then, take a 15-minute walk from the station to Kajo Park to enjoy the serene winter scenery of snow-covered stone walls and moats. Afterward, transfer from Yamagata Station via the Yamagata Shinkansen and bus (approx. 1 hour 30 minutes) to Ginzan Onsen, a famous hot spring town nestled deep in the mountains. Wooden inns reminiscent of Japan’s Taishō era line the river, creating a magical view—especially in winter when snow and gas lamps produce a nostalgic, dreamlike atmosphere. For lunch, local specialties such as soba noodles or Yamagata beef dishes can be savored. An overnight stay in the hot spring town is highly recommended.
Day 3
In the morning, take a leisurely stroll around Ginzan Onsen, enjoying the serene atmosphere and the beautiful silver-white scenery of the town. In the afternoon, return to Yamagata Station by bus and the Yamagata Shinkansen, then take the JR Senzan Line to Sendai (approx. 1 hour 30 minutes).Upon arrival, indulge in Sendai’s famous local foods such as gyutan (grilled beef tongue) and zunda sweets. In the evening, head to Sendai Castle Ruins (Aoba Castle Ruins) to admire the illuminated statue of Lord Date Masamune on horseback and take in the panoramic night views of Sendai City—an unforgettable winter moment.
Day 4
From Sendai Station, take the JR Senseki Line to Matsushima-Kaigan Station (approx. 40 minutes). In Matsushima, one of Japan’s Three Most Scenic Spots, a sightseeing cruise offers views of islands softly covered in winter snow. Historical landmarks such as Zuiganji Temple and Godaidō Hall can be visited, and lunch at a local oyster hut provides the opportunity to savor fresh, seasonal oysters.
Day 5
From Sendai Station, take the Tohoku Shinkansen back to Tokyo (approx. 1 hour 30 minutes). To conclude the journey, shopping time in the capital can be enjoyed. GRANSTA Tokyo, one of the largest commercial complexes inside a Japanese railway station, offers a wide variety of shops, gourmet foods, and souvenirs right within Tokyo Station.
atre Ueno, a shopping and dining complex directly connected to Ueno Station, is another convenient option, and the iconic Ginza area—an essential stop during a visit to Tokyo—provides opportunities to browse sweets shops and find memorable gifts.
A Dynamic Journey Through Frost-Covered Forests and Hidden Hot Springs (5 Days / 4 Nights)

Day 1
From Tokyo Station, take the Yamagata Shinkansen to Akayu Station (approx. 2 hours 40 minutes). Upon arrival, explore the snowy Nanyo Winery and stroll through Akayu Onsen Town, once a historic post town. In the evening, relax at Akayu Onsen, a hot spring with a 900-year history, and enjoy a dinner featuring Yamagata beef along with soothing, free-flowing natural hot spring water.
Day 2
Travel from Akayu Station to Yamagata Station (approx. 30 minutes), then take a bus to Zao Onsen (approx. 40 minutes). In the afternoon, ride the Zao Ropeway up the snow-covered mountains to witness the world-famous Juhyo “Snow Monsters”—fantastically shaped frost-covered trees. In the evening, stroll through Zao Onsen town and take in the magical winter atmosphere created by rising steam and soft snowlight.
Day 3
Start the morning with a relaxed departure from Zao Onsen and explore downtown Yamagata. Visit Bunshokan (Former Prefectural Office) and Yamagata Marugoto-kan Beninokura to enjoy local cuisine and shopping. In the afternoon, take the Yamagata Shinkansen to Shinjo (approx. 1 hour), where travellers can experience a charming local town blanketed in snow. Be sure to try regional dishes such as Torimotsu Ramen, a beloved specialty.
Day 4
From Shinjo, take the Ōu Main Line to Akita Station (approx. 3 hours). The Akita Dog Station offers opportunities to meet and take photos with Akita dogs, with walking experiences available by advance reservation. Then, head to Yokote City’s Kamakura Hall, where real kamakura (snow huts) are displayed year-round, allowing immersion in the atmosphere of the traditional Yokote Snow Festival. After sightseeing, return to the Akita Station area to enjoy local delicacies such as Inaniwa udon and Kiritanpo hot pot.
Day 5
From Akita Station, take the Akita Shinkansen back to Tokyo (approx. 3 hours 40 minutes). For the final part of the journey, shopping can be enjoyed at GRANSTA Tokyo inside Tokyo Station, or the Ginza area can be explored for souvenirs and sweets.
Breathtaking Winter-Only Scenery and Hot Spring Destinations

Below are the featured spots introduced in the model courses, along with access information.
Aizu-Wakamatsu Fukushima Prefecture

Aizu-Wakamatsu is a historic castle town filled with traditional charm. In winter, Tsuruga Castle and the surrounding samurai residences are covered in snow, creating a uniquely beautiful landscape. The red-tiled castle tower stands out vividly against the pure white snow—an iconic winter view.The old-town streets also retain their classic atmosphere, and Nanukamachi Street offers relaxed strolling with cafés and small shops to explore. The area is also famous for its high-quality sake, and visitors can enjoy tours and tastings at long-established breweries.Aizu-Wakamatsu is a place where history, culture, and cuisine come together—an ideal spot to experience the essence of winter in Tohoku.

  • Access (from Tokyo Station):

– Koriyama Station: As fast as 1 hour 13 minutes via the Tohoku Shinkansen
– Aizu-Wakamatsu Station: About 1 hour 15 minutes after transferring to the Banetsu West Line

Ginzan Onsen Yamagata Prefecture

Ginzan Onsen is a tranquil hot spring town where traditional wooden inns lined along the river create a nostalgic streetscape, especially enchanting when covered in snow. The warm glow of gas lamps adds to the magical, dreamlike winter atmosphere. It is an ideal place to quietly enjoy snowy scenery. Many inns feature open‐air baths, allowing guests to experience yukimi rotenburo—soaking in a hot spring while admiring the silver-white winter landscape.

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  • Access (from Tokyo Station）：

– Ōishida Station: As fast as 2 hours 53 minutes via the Yamagata Shinkansen
– Ginzan Onsen: About 40 minutes by Obanazawa City bus from Ōishida Station

Sendai: Sendai Castle Ruins

Located on a hill overlooking the city, the Sendai Castle Ruins (Aoba Castle Ruins) are a popular winter viewpoint where the crisp, clear air offers sweeping panoramic views of Sendai. The winter blue sky and the soft glow of sunset behind the iconic equestrian statue of Lord Date Masamune create a dignified, striking beauty—perfect for photography.

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Along with the historic atmosphere preserved in the stone walls and castle remains, visitors can enjoy the grand scenery unique to Sendai, the “City of Trees.” In the evening, the area is illuminated, revealing a magical contrast between the glowing cityscape and the silhouette of Lord Masamune’s statue.This scenic spot—where history, views, and atmosphere come together—stands as one of the most iconic winter destinations in Miyagi.

  • Access (from Sendai Station)：

‐ Sendai Castle Ruins: About 20 minutes by city bus, or around 15 minutes by taxi

Matsushima Miyagi Prefecture

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Matsushima is one of Japan’s most celebrated scenic destinations and is counted among the Three Most Scenic Spots of Japan. In winter, the crisp, clear air enhances the view of the surrounding snow-covered trees and islands, making it an ideal place to experience the beauty of a Japanese winter.

The area is also famous for its seasonal oysters, allowing visitors to enjoy both spectacular winter scenery and delicious local cuisine—an experience unique to this time of year.

  • Operating Hours (Sightseeing Cruise)：9:00–15:00 (winter season)
  • Access (from Tokyo Station):

– Sendai Station: As fast as 1 hour 30 minutes via the Tohoku Shinkansen
– Matsushima-Kaigan Station: About 40 minutes via the JR Senseki Line
– Matsushima: Approximately a 10-minute walk from Matsushima-Kaigan Station

Akayu Onsen Town Yamagata Prefecture

With a history of over 900 years, Akayu Onsen is a hot spring destination known for its free-flowing natural springs and its calm, traditional atmosphere. In winter, the town is enveloped in snow, and the gentle steam rising through the silver-white streets creates a beautifully nostalgic scene.The local inns offer hot spring baths renowned as “beautifying waters,” known for their soft, skin-friendly qualities. From the open-air baths, guests can enjoy a serene winter landscape while soaking in the warm water—an experience of pure relaxation.The surrounding area also features wineries and restaurants that serve dishes made with local ingredients, making Akayu a perfect place to enjoy hot springs, food, and slow, peaceful moments.

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Access (From Tokyo)：

  • Akayu Station: As fast as 2 hours 18 minutes via the Yamagata Shinkansen
  • Akayu Onsen town center: About 25 minutes on foot from Akayu Station, or approximately 5 minutes by taxi

Zao (Yamagata Prefecture)

In winter, Zao offers a rare natural phenomenon found in very few places in the world—the spectacular juhyo, or “snow monsters,” formed by ice and snow coating the trees. The view from the ropeway, looking down over the vast field of frosted trees, is truly breathtaking. The area is also home to hot spring resorts, where visitors can enjoy yukimi rotenburo, open-air baths with views of the snowy landscape.

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  • Opening Hour（Rope Way）：8:30～17:00（subject to change）
  • Access (from Tokyo Station):

‐ Yamagata Station: As fast as 2 hours 22 minutes via the Yamagata Shinkansen
‐ Zao Onsen Bus Terminal: About 40 minutes by Yamako Bus from Yamagata Station
‐ Zao Onsen: Approximately a 5-minute walk from the Zao Onsen Bus Terminal

Make The Trip Even More Affordable JR EAST PASS（Tohoku area)

With the JR EAST PASS (Tohoku Area), unlimited travel for 5 days (or 10 days) is available on designated JR East lines within the covered area, including the Tohoku Shinkansen, limited express trains, and local lines. The pass allows free and flexible travel between Tokyo and destinations throughout the Tohoku region during the validity period. For an even more convenient and cost-effective winter journey, the JR EAST PASS (Tohoku Area) is an ideal option.

【Great Value】 A special pass for foreign nationals, offering significantly better value than purchasing regular tickets within Japan.
【UnlimitedTravel】 Enjoy unlimited rides for 5 days (or 10 days) within the validity period on JR East lines in the designated area—including Shinkansen trains—as well as certain private railway limited express trains and JR buses.
【Easy Booking】 Purchasing online is simple. The pass and seat reservations can be arranged through JR-EAST Train Reservation. After purchase, the pass can be easily picked up at JR East reserved-seat ticket machines and other designated locations.

For more details, please visit the official JR East website:
https://www.jreast.co.jp/th/multi/pass/eastpass_t.html

Winter in Japan’s Tohoku region is when the power and beauty of nature shine brightest. With the comfort and reliability of the Shinkansen—and the value offered by the JR EAST PASS—an unforgettable journey through breathtaking winter landscapes becomes possible. A winter adventure that will be remembered for years to come awaits.

Hashtag: #JREast

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From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK

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4 hours ago

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24/07/2026

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HONG KONG SAR – Media OutReach Newswire – 24 July 2026 – As the media industry becomes increasingly global and interconnected, students are seeking education that spans cultures and markets. For Jose Manuel Cervantes Sanchez, a scholarship recipient from Mexico, The Chinese University of Hong Kong (CUHK) offers a platform to do exactly that.

Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK

Hong Kong: A Strategic Hub for Global Media

Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.

A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.

Academic Excellence and Creative Exploration

Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.

Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.

A Creative Career Taking Shape in Hong Kong

Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.

For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.

CUHK’s Global Communication Programme

CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.

  • Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
  • Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
  • Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
  • International Classroom: A 1:1 ratio of international to local students with all courses taught in English.

For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK

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Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026

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5 hours ago

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24/07/2026

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Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences

SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.

Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.

“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.

Event Highlights

Cesar Millan Makes His Singapore Debut
One of this year’s biggest highlights is the highly anticipated Singapore debut of world-renowned dog behaviour expert Cesar Millan.
Visitors can look forward to exclusive live sessions, stage appearances, and limited-capacity private workshops. For just $98 per session, pet owners can enjoy an intimate learning experience, gaining practical insights into dog behaviour, training techniques, and the opportunity to learn directly from the world-famous “Dog Whisperer.”
Fans can also choose from specially curated experience packages. The $68 Meet & Greet Package includes a photo with Cesar and a live autograph session, where he will sign the exclusive collectible merchandise included with your ticket. Collectors can also purchase the Exclusive Cesar Millan Collector’s Pack for $50 during the Early Bird promotion, available until 30 July. The pack includes a pair of autographed coasters.

Shop, Save & Win

Visitors can enjoy:

  • $30,000 worth of Cash Rebates & Lucky Draw Prizes
  • Exclusive event-only product launches, promotions, and deals
  • Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
  • Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
  • Complimentary themed photobooth print-outs for qualifying spenders
  • Exclusive giveaways and brand activations throughout the festival

Singapore’s Largest Pet Marketplace

With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.

International & Industry Highlights

Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.

Highlights include:

  • International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
  • Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
  • The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
  • National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
  • International judging panels and industry experts

Dedicated Experiences for Every Pet Lover

Visitors can enjoy:

  • A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
  • Interactive pet-friendly activities and experiences
  • Exclusive themed pet photo shoot experiences

Education & Community

Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:

  • Educational talks, workshops, and live demonstrations
  • Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
  • Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
  • A platform connecting pet owners, businesses, and animal lovers across the region

Exclusive Media Preview

Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.

The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.

Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair




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About Singapore Pet Festival

Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.

About Citrus Media

Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.

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Escape the Heat: Journey from Vietnam to Guizhou’s 23°C Summer Paradise

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5 hours ago

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24/07/2026

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GUIZHOU, CHINA – Media OutReach Newswire – 24 July 2026 – As July brings scorching heat to Vietnam, Guizhou enjoys a refreshing breeze. Recently, a group of Vietnamese travel merchants and tourism influencers landed at Guiyang Longdongbao International Airport, embarking on a journey to explore Guizhou. Known as a “Green Kingdom” steeped in natural beauty and rich culture, Guizhou is redefining summer travel for Vietnamese tourists with its cool 23°C climate, world-class landscapes, and vibrant local lifestyle.

Link: https://www.youtube.com/watch?v=SwgVyMKMj2M

Spectacular Mountain Scenery, Nature‘s Air Conditioner

From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.

“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”

Link: https://www.guizhoutravel.com/feature/list

Immersive Culture & Play your way Through Guizhou

During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.

Pack your bags and go: Effortless Travel to Your Next Getaway

With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.

Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”

Pack your bags this summer and embark on your own adventure to mystical Guizhou!

Discover more of mystical Guizhou: www.guizhoutravel.com

Hashtag: #Guizhou #Vietnam #SummerEscape

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