Inspired by Snow, Designed for the Future — DESCENTE Moves with Innovation

With nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of “Design that Moves,” which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional elegance.

DESCENTE Galaxy Macau Flagship Store adopts the brand’s latest Store 4.0 concept — themed “Tomorrow’s World”. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of “Trajectory, Breakthrough, and Energy”, the flagship store symbolizes the skier’s spirit of exploration and the brand’s ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE’s commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the future.

Reimagining Movement — Spotlight on Running & Training Innovation

Designed around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE’s performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand’s continual evolution of performance technology and lifestyle-forward design.

Lightweight Performance — Running Collection

Engineered for lightness and breathability, the Running collection features men’s and women’s lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau’s changing climate. Both styles utilize two of DESCENTE’s signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement.

Dynamic Control — Body Flex Training Collection

The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men’s training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE’s long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand’s unwavering pursuit of motion performance and wearing comfort.

From Summit to Street — Defining a Multifunctional Lifestyle

DESCENTE Galaxy Macau Flagship Store also showcases the brand’s commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts’ needs with exceptional functionality and durability. The DUALIS series brings DESCENTE’s craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor settings.

The GOLF series showcases DESCENTE’s innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE’s craftsmanship with athletes’ needs for precise swings and stable postures on the course.

Limited-Time Personalization Experience — Mark a Moment in Sport & Style

To celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE’s attention to detail.

Hashtag: #DESCENTE

The issuer is solely responsible for the content of this announcement.

About DESCENTE

Founded in 1935, DESCENTE is a French word meaning “downhill skiing.” The DESCENTE signature arrow logo – known as the “Spirit Mark” – represents the basic skiing techniques of “schuss,” “traverse,” and “sideslip.” Over its 89-year history, the brand has expanded into cycling, running, golf, cross-training, and high-performance gear. By merging functional beauty with exceptional craftsmanship, DESCENTE meets the diverse needs of athletes through innovative designs and collaborations with top professionals. Guided by the brand concept “Design that Moves,” DESCENTE believes that only with exceptional designs backed by continuous technological innovation, it is possible to underpin sportsmanship, make breakthroughs, nurture new forms of sport, and strengthen character. And it is the spirit of those people who share our love of sport that keeps us progressing with relentless innovation.

DESCENTE Galaxy Macau Flagship Store
Address: G009B, G/F Promenade East, Galaxy Promenade
Opening Hours:
Sunday to Thursday: 10:00 – 22:00;
Friday, Saturday, Public Holidays 10:00 – 00:00
Facebook: https://www.facebook.com/HONGKONGDESCENTE/
Instagram: https://www.instagram.com/descentehkg/

Through SiS International Limited, Kaspersky’s industry-leading security products —including endpoint protection, threat intelligence, and advanced threat detection and response —will be more widely available, ensuring enhanced protection against evolving cyber threats.

“As cyber risks continue to grow, partnering with a trusted distributor like SIS International Limited allows us to strengthen our reach and better serve customers in Hong Kong,” Adrian Hia, Managing Director for Asia Pacific. “This expansion ensures that businesses and individuals have seamless access to the cybersecurity tools they need to safeguard their digital environments.”

General Manager of Kaspersky in Greater China Alvin Cheng said, “We are honored that Kaspersky has signed an agency agreement with SIS International Limited. Currently, with the continuous escalation of cybersecurity challenges, Kaspersky’s technologies and products possess significant advantages. By leveraging the resources of SIS International Limited, we are able to provide customized security services to enterprises in various sectors in Hong Kong, China. Through the joint efforts of both parties, we are certain to build a high-quality ecosystem, create more business opportunities, achieve a win-win situation, and drive the development of the industry.”

“We are deeply honored to be appointed as Kaspersky’s official distributor in Hong Kong,” said Raymond Au, general manager at SiS International Limited. “This partnership aligns seamlessly with our mission to provide cutting-edge IT solutions and enhance cybersecurity for our valued clients. We are committed to working closely with Kaspersky to deliver advanced security solutions tailored to the unique needs of the Hong Kong market.”

By joining forces with SIS International Limited, Kaspersky is enhancing product availability, customer support, and cybersecurity resilience across Hong Kong. Clients can expect greater convenience and improved service quality, reinforcing the region’s defenses against modern cyber threats.

This collaboration comes at a pivotal time when cybersecurity is of paramount importance, as businesses and individuals face increasingly sophisticated cyber threats. By joining forces, Kaspersky and SiS International Limited are committed to fostering a secure digital environment and empowering organizations to thrive in the digital era.

For more information, please contact: Joe Lam, channel director, Kaspersky Hong Kong
Email: [email protected] Website: www.kaspersky.com

Hashtag: #Kaspersky

The issuer is solely responsible for the content of this announcement.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

About SIS International Limited

SiS International Limited is one of the largest distributors of IT solutions across Asian countries. With over 30 years in the distribution business, SiS has managed to build long-term and trusting relationships with vendors and channel partners. As an experienced distributor, SiS International Limited provides a wide variety of products and offers professional technical services. By delivering business solutions to our customers, we assist in successfully proliferating their businesses.

Scheduled for September 20–23 in Hefei, Anhui, China, the 2025 Convention will welcome dignitaries, industry leaders, Fortune Global 500 executives, representatives from international organizations, diplomats, and sister-city delegations from nearly 50 countries and regions. Together, they will explore new pathways for advancing high-quality development in the manufacturing sector.

Endorsed by the State Council as a national-level event, the Convention is co-hosted by the Anhui Provincial Government and the National Advisory Committee on Building a Manufacturing Power, among others. Since its launch in 2018, it has grown into a key platform for showcasing China’s cutting-edge equipment, enabling global manufacturers to establish a presence in China, and promoting Chinese high-end manufacturing to the world.

This year’s edition will also feature the Artificial Intelligence & Consumer Electronics Expo and the China (Hefei) International Digital Economy Expo, with a focus on “Digital-Real Integration, Intelligent Future.” The exhibition is expected to reach unprecedented scale and influence, complemented by a series of high-level forums and matchmaking events designed to accelerate the convergence of AI, digital technologies, and manufacturing—fueling the growth of new productivity drivers.

The teaser release underscores Anhui’s confidence, dynamism, and commitment to innovation and industrial transformation, showcasing the boundless potential at the intersection of manufacturing and the digital economy. As a vibrant hub of innovation, Anhui warmly invites the world to join in this landmark celebration of human ingenuity and machine intelligence.

The video link is as follows: https://www.youtube.com/watch?v=brt6dMOMPG8

Hashtag: #WorldManufacturingConvention

The issuer is solely responsible for the content of this announcement.