Media OutReach
TUMI Unveils The Next Generation Of The Tumi Alpha Collection With Campaigns Starring Lando Norris And Wei Daxun
Global Brand Ambassador Lando Norris and Asia-Pacific Brand Ambassador Wei Daxun gear up to launch the latest evolution of TUMI Alpha.
HONG KONG SAR – Media OutReach Newswire – 28 January 2026 – Today, international travel, lifestyle, and accessories brand TUMI unveils the next generation of the Alpha collection, brought to life through individual campaigns starring Formula 1 World Champion and Global Brand Ambassador Lando Norris, and Asia-Pacific Brand Ambassador and actor Wei Daxun. Together, they embody a revitalized expression of Alpha: sleek, precise, and intentionally understated — designed for modern movement.
The global campaign, directed by Alice Schillaci and photographed by Reto Schmid, casts Norris in a cinematic, suspense-driven narrative. Framed as a man preparing for a mission, the visuals draw from classic action storytelling, defined by precision, focus, and intent.
“When you’re preparing for something important, you don’t want distractions — you want everything to work exactly as it should,” says Norris. “Whether I’m racing or on the move, it’s about being ready. Alpha feels built for that mindset.”
That same sensibility continues in the campaign starring Asia-Pacific Brand Ambassador Wei Daxun. Directed by David Pun and photographed by GK (国琨), the campaign captures Daxun moving through sleek, modern spaces, highlighting Alpha’s clean lines, smooth movement, and refined design.
“Alpha is designed with real intention — you feel it in the materials, the balance, the way it moves with you. It’s something I trust to be there, no matter where the day takes me.” says Wei.
“Alpha represents a blueprint for modern movement,” says Victor Sanz, TUMI Global Creative Director. “It’s where we return to rethink performance. We look at how people move, what they carry, and how design can support that journey.”
“Both Lando Norris and Wei Daxun represent that next generation. Alpha isn’t just designed to keep up with them; it’s designed to perform alongside them.”
Across both campaigns, Alpha’s design intelligence takes focus. Signature FXTTM Ballistic Nylon anchors the collection, paired with streamlined pocketing, silent magnetic closures, and intuitive access points engineered for efficiency. Core styles — including the Dual Access Expandable Carry-On, TUMI Brief PackTM, Double Expansion Duffel, and Convertible Clutch Crossbody — are refined to support movement without interruption.
To celebrate Alpha’s latest evolution, TUMI debuts Ultra Blue, identified by vivid blue accents across key touchpoints on six iconic Alpha silhouettes. The colorway aims to commemorate TUMI’s relentless innovation and commitment to excellence.
This next generation of Alpha reflects TUMI’s enduring commitment to understanding its customer and supporting every moment of their journey, wherever it leads.
PRODUCT HIGHLIGHTS
* TUMI Brief PackTM
Built for those who demand more from every journey. Take your office with you — and then some — with our iconic design. Intuitively crafted to be spacious and well-organized, every item has its place, from the organizational panel to the hidden phone pocket.
* Double Expansion Duffel
Built for travelers who demand more from every journey. Cleverly crafted to maximize packing
capacity, this bestselling duffel features impressive depth and expansion, making it the ultimate companion for long weekends.
* Dual Access Expandable 4 Wheeled Carry-On
Built for travelers who demand more from every journey—this large-capacity, dual-access
expandable carry-on features our signature FXTTM Ballistic Nylon and best-in-class functionality.
* Convertible Clutch Crossbody
Built for those who demand more from every journey. This compact style features signature TUMI design elements and is versatile by design. Carry as a crossbody, wristlet or clutch by
interchanging the included straps accordingly.
Explore the TUMI Alpha Collection now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
Hashtag: #TUMI
The issuer is solely responsible for the content of this announcement.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit 
TUMI.com and follow on 
Instagram, 
TikTok, 
Facebook, and 
YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.
As awareness around women’s health continues to grow, menopause remains a life stage that is frequently underserved by mainstream health solutions. JR Life Sciences is responding to this gap with a science-backed, plant-derived formulation that offers a natural alternative to conventional hormone-based therapies, one that is both accessible and aligned with the preferences of today’s health-conscious consumer.
Menopause Relief is a once-daily capsule containing three plant-based phytoestrogens, each selected for their clinically studied benefits in managing menopause symptoms and supporting long-term health. The formulation is free from synthetic hormones and is suitable for both vegetarian and vegan diets, making it broadly accessible across diverse consumer lifestyles.
Key active ingredients include:
- Lifenol Hops Extract (8-PN phytoestrogen): Shown to lessen hot flushes, night sweats, sleep disturbances, restlessness and irritability while helping to maintain total-body bone-mineral density.
- Flax Lignan (SDG phytoestrogen): Provides gentle hormonal support that helps balance oestrogen levels during the transition.
- Soy Isoflavone (genistein and daidzein): Supports bone strength, reduces hot flashes and steadies mild mood swings.
The launch of Menopause Relief reflects a broader strategic priority for JR Life Sciences: to expand its women’s health portfolio in response to growing consumer demand for natural health solutions. In Singapore, where an ageing population is driving increased interest in preventive health and targeted supplementation, the company sees a significant opportunity to better serve women navigating the menopause transition.
Holistic Way currently distributes a comprehensive range of nutraceuticals across key health categories, including:
- Musculoskeletal Health: Products categorised under joint supplements to address knee pain and mobility concerns in ageing demographics.
- Immunity & General Health: Daily essentials ranging from Vitamin C tablets and multivitamin supplements to vitamins for the immune system.
- Specialised Care: Targeted formulations including eye health supplements, probiotics supplements, and heart health supplements.
- Beauty & Wellness: Functional supplements such as collagen shots, hair growth supplements, and anti-ageing supplements.
As JR Life Sciences prepares for 2027, its focus remains on addressing unmet market needs and evolving consumer expectations. Guided by a commitment to science-backed innovation and quality, the company continues to invest in building a future-ready product pipeline that supports long-term well-being and reinforces trust among consumers in Singapore and beyond.
Menopause Relief is now available through Holistic Way’s retail and digital channels. For more information, visit https://holisticway.com.sg/.
Hashtag: #HolisticWay
The issuer is solely responsible for the content of this announcement.
About Holistic Way
Holistic Way is a leading Singapore-based health supplement brand under JR Life Sciences, committed to supporting holistic wellbeing through science-led nutrition. The brand offers a comprehensive range of supplements formulated to support key health areas, including immunity, hormonal balance, joint health, digestive wellness, and healthy ageing. Guided by evidence-based research and stringent quality standards, Holistic Way focuses on delivering effective, reliable solutions that address both everyday wellness needs and specific life-stage concerns. Through its emphasis on scientific integrity and product excellence, Holistic Way empowers individuals to take proactive control of their health and well-being.
Emerging economies are becoming the EV industry’s fastest-growing markets, creating new opportunities for automakers with an international footprint. VinFast’s latest expansion reflects that shift.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 5 August 2026 – For much of the past decade, the global electric vehicle conversation has revolved around three markets: China, the United States, and Europe. But recent industry data suggests the next chapter may be written elsewhere.
According to the International Energy Agency (IEA), global car sales fell about 5% in the first half of 2026 as economic pressures, fuel price volatility and policy changes weighed on demand in China and the US. Yet electric vehicle sales rebounded strongly in the second quarter, reaching record levels in 50 countries. Markets including Vietnam, India, Australia and South Korea roughly doubled EV sales compared with a year earlier, while more than 90 countries posted year-on-year growth during the first half of the year.
The shift reflects a broader change in where future industry growth is likely to come from. While China remains the world’s largest EV market, the IEA expects sales there to stagnate this year for the first time this decade, even as electric vehicles account for more than 60% of new car sales. Meanwhile, emerging markets are becoming increasingly important, supported by expanding policy incentives, growing charging infrastructure and rising consumer interest.
The agency also notes that China and other emerging economies are expected to account for around 60% of global car demand over the next decade, making success in these markets an increasingly important determinant of future automotive leadership.
VinFast’s latest performance reflects this changing landscape.
The Vietnamese automaker delivered 70,085 electric vehicles globally in the second quarter of 2026, up 96% year-on-year, bringing first-half deliveries to 128,662 vehicles, a 78% increase from the same period last year. The company’s two-wheel business also continued to expand rapidly, with 286,039 electric scooters and e-bikes delivered during the quarter, up 311% year-on-year.
The delivery mix also highlights the importance of products designed for diverse market needs. Models ranging from the compact VF 3 and VF 5 to the Limo Green MPV and the newly introduced VF MPV 7 all contributed meaningfully to second-quarter volumes, suggesting demand is spread across both personal mobility and commercial transportation segments.
Just as significant is where those vehicles are going.
In July, VinFast exported more than 5,000 electric vehicles aboard two dedicated vessels. One shipment, consisting of approximately 1,500 VF 6 SUVs, was designated for partner Green SM’s planned expansion in Europe, while another transported more than 3,500 vehicles to the Philippines and Indonesia. The voyages marked VinFast’s 37th and 38th international export shipments in fewer than four years, underscoring the increasing operational scale behind its global expansion.
VinFast’s effort in international market, including in the Middle East, shows that as growth becomes more geographically diversified, automakers can no longer rely on a handful of mature markets to drive expansion. Instead, success will increasingly depend on building products, distribution networks and operations that can compete across a wide range of emerging economies.
For the global EV industry, the center of gravity is not disappearing from established markets. It is becoming far more distributed. VinFast’s recent momentum suggests that companies positioned across multiple high-growth regions may be among the best placed to benefit from that shift.
Hashtag: #VinFast
The issuer is solely responsible for the content of this announcement.
Media OutReach
EM Services and SPTel Partner to Advance Smart Estate Management Through Digital Connectivity and IoT Solutions
- Faster detection of estate issues
- Faster response and resolution times
- Better use of manpower and resources
- Better services and living environments for residents
CEO
EM Services
Chief Executive Officer
SPTel
Hashtag: #EMServices #SPTel
The issuer is solely responsible for the content of this announcement.
About EM Services
About SPTel
