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TVB Unveils Artiste-Creator Network (ACN) at MarketingPulse 2026

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How TVB’s ACN is shaping the creator economy by empowering brands to leverage premium talent-turned-creators for authentic, multi-platform storytelling

HONG KONG SAR – Media OutReach Newswire – 19 March 2026 — As the era of Artificial Intelligence (AI) matures, cross-media platforms must innovate at pace to meet the demand for forward-looking marketing solutions. Today, at the Hong Kong Trade Development Council’s (HKTDC) flagship events, MarketingPulse and eTailingPulse, themed “Generate New Growth,” industry leaders gathered to explore the frontiers of agentic AI, phygital commerce, and the evolution of content creation.

The sharing session titled “Beyond Broadcast, Beyond Borders: The Social Appeal and Commercial Value of TVB Artiste-Creators” was moderated by Mr. Kevin SHUI, Chief Marketing Officer of Starry (1st left), and featured in-depth exchanges with Ms. Alexandra LO, CEO of TaRa Innovation Limited & TaRa Bloom (HK & Asia), and Assistant Adjunct Professor at HKU Business School (1st right); popular TVB artistes Bowie CHEUNG (2nd left), and Tony HUNG (2nd right).

Television Broadcasts Limited (TVB), a world renowned cross-media platform, marked the occasion by introducing the TVB Artiste-Creator Network (ACN). This strategic initiative integrates TVB’s robust marketing ecosystem with its extensive roster of talent to offer a digital-first, influence-driven solution for modern brands.

Mr. SIU Sai Wo, General Manager (Business Operations) of TVB, stated, “With the largest talent pool of artistes in Hong Kong and an unparalleled, loyal audience, TVB remains at the forefront of influence. In this new AI-driven landscape, we are capitalizing on the inherent credibility our artistes have built on the TV screen and extending it across digital and social ecosystems through the Artiste-Creator Network.

This represents more than a new career trajectory for our talent; it is a sophisticated, integrated marketing engine. By precisely matching brands with the right creators, we provide seamless coverage across every consumer touchpoint—from primetime television to personal mobile screens—enabling brands to scale effectively within the Greater Bay Area and beyond.”

Industry Leaders and Artiste-Creators Convene to Explore the Path to Brand Conversion

At MarketingPulse 2026, TVB hosted a high-level sharing session titled “Beyond Broadcast, Beyond Borders: The Social Appeal and Commercial Value of TVB Artiste-Creators.” Addressing an audience of marketing industry leaders, the session was moderated by Mr. Kevin SHUI, Chief Marketing Officer of Starry and a digital marketing veteran with over 20 years of Asia-Pacific expertise.

The panel featured Ms. Alexandra LO—former Head of Digital at Nestlé HK, current CEO of TaRa Innovation Limited, and Assistant Adjunct Professor at HKU Business School—alongside popular TVB artistes Bowie CHEUNG and Tony HUNG. Together, they explored the strategic cultivation of “cross-platform hybrid content creators,” focusing on how to extend an artiste’s broadcast authority into a powerful, multi-channel digital influence.

Bowie CHEUNG and Tony HUNG shared their first-hand insights on navigating dual identities as traditional artistes and digital creators, highlighting how they engage diverse regional audiences.

Bowie CHEUNG remarked, “Television provided the foundation of recognition and credibility, but social media allows me to layer in my authentic self—sharing my genuine interests, lifestyle, and personal style. This creates a unique point of resonance for fans across different regions, transforming the ‘out-of-reach’ celebrity persona into a relatable, trusted figure who bridges the distance between the screen and the audience.”

Tony HUNG added, “After years as a TVB artiste and a digital creator, I’ve found these two identities to be deeply complementary. By merging the massive reach of broadcast media with the interactivities of social media, brand collaborations can achieve a broader, more multi-layered reach that speaks to consumers at every level of the engagement funnel.”

Strategic Partnership with Starry: AI-Powered Precision in Talent Matching

In a move to further modernize its commercial offering, TVB announced a strategic collaboration with Starry, a leading KOL marketing platform. By integrating Starry’s proprietary AI-driven engine, TVB now provides brand partners with data-backed, high-precision matching for its Artiste-Creator Network (ACN).

Mr. Kevin SHUI, Chief Marketing Officer of Starry, explained, “Traditional platforms often rely on static, pre-set criteria that fail to capture the nuances of influence. Our AI-powered system makes intelligent, real-time adjustments based on the specific DNA of each brand. By analyzing a comprehensive data set—including an artiste’s personality, specialized talents, content sentiment, and social media performance, alongside their broader media reputation—we ensure a seamless, high-conversion match from within TVB’s extensive talent ecosystem.”

Expert Insight: The Irreplaceable Value of Broadcast Trust

Ms. Alexandra LO, CEO of TaRa Innovation Limited & TaRa Bloom (HK & Asia), and Assistant Adjunct Professor at HKU Business School, shared her strategic perspective on the criteria for selecting high-impact KOLs. Ms. LO observed, “In the current marketing landscape, brands have moved beyond simply chasing follower counts. Today’s priorities are engagement quality, brand compatibility, and cross-platform influence. KOL partnerships now allow brand messaging to become truly multi-dimensional through authentic interactions.

TVB artiste-creators hold a significant advantage across all these metrics. The deep-seated trust they have built with the general public through the television screen translates directly into higher brand affinity and business conversion rates, making them a premium commercial asset that is exceptionally difficult to replicate.”

TVB ACN – A Stellar Lineup of Artiste-Creators, The Catalyst for Business Success

A prominent delegation of TVB’s popular artiste-creators attended the event in person, including Judy KWONG, Niklas LAM, Hilary CHONG, Ellyn NGAI, Andrew CHAN, Lucy LI, Karen WU, Derek WONG, Kris LAM, and Arthur SY. The ACN signifies a strategic evolution for TVB’s talent—spanning actors, singers, and performers—who now leverage their massive public recognition to ensure brand communications carry an elite level of credibility. By bridging their established television profiles with deep social media engagement, these creators drive higher-quality digital discourse and superior conversion rates for brand partners.

At this year’s MarketingPulse exhibition, TVB showcased its innovative e-commerce and marketing technologies, demonstrating a seamless transition from Television Primetime to Personal Screen Time. This one-stop content solution, powered by unparalleled star power and advanced matching technology, empowers clients to seize new growth opportunities and achieve sustainable business success.

High Resolution Photos HERE


Hashtag: #TVB #Artiste-Creator #MarketingPulse

The issuer is solely responsible for the content of this announcement.

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PFIS Group Announces Global Rebranding to Alpina Legacy: A Strategic Evolution Grounded in Swiss Excellence

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HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – PFIS Group, a Swiss-rooted wealth structuring advisory firm, today announced a comprehensive rebranding to Alpina Legacy. This strategic transformation marks a significant milestone in the firm’s history, aligning its corporate identity with its profound Swiss heritage and its core mission of safeguarding cross-generational wealth.

Mr. Samy Reeb, CEO of Alpina Legacy

Refining our Identity After Years of Strategic Growth

Since its inception, PFIS Group has undergone an extraordinary journey of expansion. What began as a specialised boutique advisory practice in cross-border insurance has evolved into a formidable international platform. Today, the firm operates 8 offices worldwide, holds intermediation licenses in 34 countries, and has successfully advised on the structuring and restructuring of over USD 1 billion in private wealth.

“After years of rapid international expansion and hundreds of complex client engagements, we realised that our identity needed to catch up with our evolution,” said Mr. Samy Reeb, CEO of Alpina Legacy. “This rebranding comes at a pivotal moment. After establishing a robust global footprint, we are returning to our roots—not by shrinking our horizons, but by deepening the Swiss values that have always been the bedrock of our success.”

A Name that Bridges Heritage and Future

The new name, Alpina Legacy, was meticulously chosen to reflect the dual pillars of the firm’s value proposition:

  • Alpina: A tribute to the firm’s Swiss foundation. It symbolises the precision, discretion, and unwavering regulatory discipline associated with the Swiss financial tradition. In an increasingly volatile global landscape, “Alpina” represents the stability and rigour that the firm’s institutional partners and clients rely upon.
  • Legacy: Defines the firm’s ultimate purpose. It underscores a commitment to helping internationally mobile families, entrepreneurs, and investors protect and transmit their wealth across jurisdictions and generations through compliant, sophisticated insurance solutions.

Strengthening Partnerships and Roots

The transition to Alpina Legacy also reinforces the firm’s commitment to its global network of private banks, asset managers, and institutional partners.

“Our business partners are the lifeblood of our operation. By rebranding to Alpina Legacy, we are signalling our long-term commitment to the standards they expect from a Swiss-rooted firm,” added Samy Reeb. “As we look back on our years in operation, we recognise that our growth was only possible because we remained close to our roots while remaining agile in the face of complex regulatory environments.”

A New Chapter in Wealth Structuring

While the name and visual identity have changed, Alpina Legacy’s dedication to excellence remains constant. The firm will continue to provide bespoke cross-border planning and international insurance solutions, ensuring that the wealth created today becomes the enduring legacy of tomorrow.
Hashtag: #AlpinaLegacy

The issuer is solely responsible for the content of this announcement.

About Alpina Legacy

Alpina Legacy (formerly PFIS Group) is a leading international insurance and wealth structuring firm. With a global reach spanning 8 offices and licenses in 34 countries, Alpina Legacy specialises in providing compliant, cross-border life insurance and wealth planning solutions for high-net-worth individuals and international families.

For more information, please visit the newly launched website at:
(formerly https://www.pfisgroup.com/).

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SEEK’s AI Lead Speaks at Global Talent Summit: How responsible AI is helping connect candidates and hirers with trust in an increasingly noisy hiring market

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Jobsdb by SEEK hosts “The Hong Kong HR Awards 2025/26” celebrating industry excellence

HONG KONG SAR –

Mr Grant Wright, Group Executive, Artificial Intelligence at SEEK, the parent company of Jobsdb, spoke at the “Global Talent Summit Week – Hong Kong’s International Talent Forum” on 18 March 2026

Building trust with Responsible AI and verification

At the forum, Mr Wright described the current global talent landscape as increasingly noisy with the rise of AI agents and the use of large language models in the recruitment process making it harder to assess candidates fit and motivation without the right tools.

“In a world where AI allows every candidate to put their best foot forward, traditional signals like the CV and cover letter tell us less than they used to,” said Mr Wright. “Simply applying for a role is no longer necessarily a signal of motivation or suitability. In this noisier AI environment, marketplaces play a critical role to connect interested and high-fit candidates and hirers faster, and to add more trust to the process.

SEEK established a dedicated Responsible AI team in 2017 to address fairness and bias in AI-driven matching. Mr Wright outlined the company’s core principles for ensuring technology empowers rather than excludes.

“AI makes predictions, which means by definition it can be wrong. We must consider the impact of those predictions on individuals,” Mr Wright added.

“Humans can be biased in recruitment, and we need to recognise that exists in the system and in the data we train on. Our responsible AI team and processes aim to ensure AI improves outcomes for everyone and creates opportunity.”

SEEK has invested in AI to improve customer experiences for over a decade, building one of Asia Pacific’s most established AI teams. Beyond making job hunting and hiring simpler, SEEK is focused on using AI to add trust and efficiency into our marketplace. This proprietary technology powers every stage of the hiring process:

  • Enhanced targeting for high-fit candidates: SEEK identifies which candidates are a high fit for a role. This allows us to predict a candidate’s likelihood of being shortlisted for any given job ad. High-fit candidates are three times more likely to be shortlisted.
  • Enhanced Efficiency and Search Experience: Features like AI-assisted ad writing help employers create compelling job descriptions, while AI-powered analytics provide real-time insights to optimise ad performance. At the same time, candidates can use natural, everyday language to describe what they’re looking for, and personalised search models match them to the most relevant roles.
  • Responsible AI and Trust: SEEK’s dedicated Responsible AI framework focuses on fairness, transparency and bias mitigation in AI‑driven matching. To combat market friction and build confidence, SEEK has also introduced automated verified credentials, reducing verification times from days to seconds, increasing hirer trust in the integrity of matches and helping candidates stand out.
  • Voice AI Refence Checks: SEEK also leverages natural language AI to transform the reference checking experience. SEEK’s voice AI assistant allows referees to complete checks through natural conversation with SEEK’s Voice AI service. This cuts completion time for hirers in half, from 24 to 12 minutes, while capturing more data than traditional reference checking methods.

When asked about his vision for Hong Kong’s workforce over the next five years, Mr Wright highlighted that while Hong Kong has always been exceptional at attracting talent, the automation of entry-level tasks could pose a risk to traditional learning curves.

“I would like to see Hong Kong focus on the development problem for the future workforce,” said Mr Wright. “If you take away entry-level jobs, you remove the safe space for newcomers to ‘fail fast’ and learn how an organisation works. That would be a real challenge, and I hope to see Hong Kong find a solution to bridge this gap for the betterment of organisations and future talent.”

Celebrating excellence in HR

The dialogue on the future of work continued later that day as Jobsdb celebrated industry excellence at ‘The Hong Kong HR Awards 2025/26’. With the theme ‘Empowering Talent and Technology Towards Tomorrow’, the awards recognised 70 companies, for their excellence in talent acquisition and management strategies. The ceremony was attended by approximately 450 guests, witnessing the industry’s achievements in integrating technology with talent development.

Mr Bill Lee, Managing Director, Hong Kong, Jobsdb by SEEK, stated, “Now in its fifth year, The Hong Kong HR Awards are once again dedicated to celebrating the exceptional organisations and visionary individuals who are reshaping the future of people strategy in Hong Kong. This year’s winners demonstrate how forward‑thinking employers are transforming talent attraction, development and engagement through the smart use of data and technology. We are also proud to introduce the inaugural SEEK APAC Employer of the Year Award, recognising excellence across our Asia markets plus Chinese Mainland and reinforcing Hong Kong’s role as a hub for talent in Asia Pacific. At Jobsdb, we are committed to providing the tools and insights to help the local workforce navigate this transformation and unlock new possibilities for growth.”

For the full list of winners and more details, please visit:
https://hk.employer.seek.com/page/the-hong-kong-hr-awards-2025-26-winners

Hashtag: #Jobsdb #AI #SEEK

The issuer is solely responsible for the content of this announcement.

About Jobsdb by SEEK

Jobsdb is a leading employment marketplace, connecting the right people with the right work in Hong Kong since 1998. Operated by SEEK, an Australian Securities Exchange-listed company, Jobsdb combines its deep local expertise with SEEK’s world-class AI technology and platform to create relevant job and talent matches across Asia Pacific. For more information, visit .

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SIM Global Education Highlights Integrated Undergraduate Experience, Combining Academic Learning and Career Preparation

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SINGAPORE – Media OutReach Newswire – 20 March 2026 – Undergraduate education today extends beyond academic instruction, with institutions increasingly emphasising the development of practical skills, career readiness and personal growth. At SIM Global Education (SIM GE), the undergraduate experience is structured to combine academic learning with career preparation and student engagement, reflecting the evolving expectations of higher education.

Through partnerships with universities in the United Kingdom, the United States and Australia, SIM GE provides access to internationally recognised degree programmes delivered in Singapore. Students are supported by a learning environment that integrates classroom instruction with opportunities for applied learning and professional development.

A Structured Undergraduate Experience
A typical weekday at SIM GE reflects a balance between academic commitments and broader developmental activities.

Mornings are generally dedicated to lecture preparation and collaborative study, with students making use of campus facilities designed for both individual and group learning. Formal classes, including lectures, seminars and case discussions, typically take place later in the morning. These sessions often incorporate group-based assignments and presentations, enabling students to apply theoretical knowledge in practical contexts.

Midday periods frequently involve informal collaboration, with students using shared spaces to coordinate group work and prepare for assessments. This collaborative approach reinforces teamwork and communication skills, which are essential in professional environments.

Afternoons may include academic support activities, such as consultations and workshops offered through the Student Learning Centre. These resources are designed to strengthen competencies in areas including academic writing, research methodologies and presentation skills.

Career development forms an integral component of the undergraduate experience. SIM GE provides access to career advisory services, networking opportunities and industry engagement initiatives, allowing students to gain insights into employer expectations and explore potential career pathways prior to graduation.

Beyond academic and career-focused activities, students are encouraged to participate in co-curricular engagements. With a wide range of student clubs, interest groups and volunteering initiatives available, these activities provide opportunities to develop leadership, interpersonal skills and cross-cultural understanding within a diverse student community.

Evenings are often dedicated to independent study, assignment completion and preparation for upcoming classes, reflecting the balance between structured learning and self-directed development.

Supporting Holistic Student Development
The undergraduate experience at SIM GE is designed to support both academic progression and personal development. Through a combination of structured coursework, academic support services, career preparation and student-led activities, learners are able to build a broad set of competencies relevant to both further education and employment.

This integrated approach enables students to develop practical skills, expand professional networks and gain exposure to diverse perspectives, contributing to a more comprehensive preparation for the demands of the global workforce.

References:
1. Devanshi Soni student story –
https://timesofindia.indiatimes.com/education/news/from-new-delhi-to-singapore-how-sim-global-education-shaped-devanshi-sonis-global-journey/articleshow/122850280.cms

2. SIM GE Student Ambassador Yong Kunyada story –
https://regional.simge.edu.sg/philippines/en/scholar-student-ambassador-yong-shares-her-experiences-of-learning-and-thriving-in-sim/

3. SIM Student Learning Centre – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/learning-support
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit

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