Media OutReach
TVB Unveils Artiste-Creator Network (ACN) at MarketingPulse 2026
How TVB’s ACN is shaping the creator economy by empowering brands to leverage premium talent-turned-creators for authentic, multi-platform storytelling
HONG KONG SAR – Media OutReach Newswire – 19 March 2026 — As the era of Artificial Intelligence (AI) matures, cross-media platforms must innovate at pace to meet the demand for forward-looking marketing solutions. Today, at the Hong Kong Trade Development Council’s (HKTDC) flagship events, MarketingPulse and eTailingPulse, themed “Generate New Growth,” industry leaders gathered to explore the frontiers of agentic AI, phygital commerce, and the evolution of content creation.
Television Broadcasts Limited (TVB), a world renowned cross-media platform, marked the occasion by introducing the TVB Artiste-Creator Network (ACN). This strategic initiative integrates TVB’s robust marketing ecosystem with its extensive roster of talent to offer a digital-first, influence-driven solution for modern brands.
Mr. SIU Sai Wo, General Manager (Business Operations) of TVB, stated, “With the largest talent pool of artistes in Hong Kong and an unparalleled, loyal audience, TVB remains at the forefront of influence. In this new AI-driven landscape, we are capitalizing on the inherent credibility our artistes have built on the TV screen and extending it across digital and social ecosystems through the Artiste-Creator Network.
This represents more than a new career trajectory for our talent; it is a sophisticated, integrated marketing engine. By precisely matching brands with the right creators, we provide seamless coverage across every consumer touchpoint—from primetime television to personal mobile screens—enabling brands to scale effectively within the Greater Bay Area and beyond.”
Industry Leaders and Artiste-Creators Convene to Explore the Path to Brand Conversion
At MarketingPulse 2026, TVB hosted a high-level sharing session titled “Beyond Broadcast, Beyond Borders: The Social Appeal and Commercial Value of TVB Artiste-Creators.” Addressing an audience of marketing industry leaders, the session was moderated by Mr. Kevin SHUI, Chief Marketing Officer of Starry and a digital marketing veteran with over 20 years of Asia-Pacific expertise.
The panel featured Ms. Alexandra LO—former Head of Digital at Nestlé HK, current CEO of TaRa Innovation Limited, and Assistant Adjunct Professor at HKU Business School—alongside popular TVB artistes Bowie CHEUNG and Tony HUNG. Together, they explored the strategic cultivation of “cross-platform hybrid content creators,” focusing on how to extend an artiste’s broadcast authority into a powerful, multi-channel digital influence.
Bowie CHEUNG and Tony HUNG shared their first-hand insights on navigating dual identities as traditional artistes and digital creators, highlighting how they engage diverse regional audiences.
Bowie CHEUNG remarked, “Television provided the foundation of recognition and credibility, but social media allows me to layer in my authentic self—sharing my genuine interests, lifestyle, and personal style. This creates a unique point of resonance for fans across different regions, transforming the ‘out-of-reach’ celebrity persona into a relatable, trusted figure who bridges the distance between the screen and the audience.”
Tony HUNG added, “After years as a TVB artiste and a digital creator, I’ve found these two identities to be deeply complementary. By merging the massive reach of broadcast media with the interactivities of social media, brand collaborations can achieve a broader, more multi-layered reach that speaks to consumers at every level of the engagement funnel.”
Strategic Partnership with Starry: AI-Powered Precision in Talent Matching
In a move to further modernize its commercial offering, TVB announced a strategic collaboration with Starry, a leading KOL marketing platform. By integrating Starry’s proprietary AI-driven engine, TVB now provides brand partners with data-backed, high-precision matching for its Artiste-Creator Network (ACN).
Mr. Kevin SHUI, Chief Marketing Officer of Starry, explained, “Traditional platforms often rely on static, pre-set criteria that fail to capture the nuances of influence. Our AI-powered system makes intelligent, real-time adjustments based on the specific DNA of each brand. By analyzing a comprehensive data set—including an artiste’s personality, specialized talents, content sentiment, and social media performance, alongside their broader media reputation—we ensure a seamless, high-conversion match from within TVB’s extensive talent ecosystem.”
Expert Insight: The Irreplaceable Value of Broadcast Trust
Ms. Alexandra LO, CEO of TaRa Innovation Limited & TaRa Bloom (HK & Asia), and Assistant Adjunct Professor at HKU Business School, shared her strategic perspective on the criteria for selecting high-impact KOLs. Ms. LO observed, “In the current marketing landscape, brands have moved beyond simply chasing follower counts. Today’s priorities are engagement quality, brand compatibility, and cross-platform influence. KOL partnerships now allow brand messaging to become truly multi-dimensional through authentic interactions.
TVB artiste-creators hold a significant advantage across all these metrics. The deep-seated trust they have built with the general public through the television screen translates directly into higher brand affinity and business conversion rates, making them a premium commercial asset that is exceptionally difficult to replicate.”
TVB ACN – A Stellar Lineup of Artiste-Creators, The Catalyst for Business Success
A prominent delegation of TVB’s popular artiste-creators attended the event in person, including Judy KWONG, Niklas LAM, Hilary CHONG, Ellyn NGAI, Andrew CHAN, Lucy LI, Karen WU, Derek WONG, Kris LAM, and Arthur SY. The ACN signifies a strategic evolution for TVB’s talent—spanning actors, singers, and performers—who now leverage their massive public recognition to ensure brand communications carry an elite level of credibility. By bridging their established television profiles with deep social media engagement, these creators drive higher-quality digital discourse and superior conversion rates for brand partners.
At this year’s MarketingPulse exhibition, TVB showcased its innovative e-commerce and marketing technologies, demonstrating a seamless transition from Television Primetime to Personal Screen Time. This one-stop content solution, powered by unparalleled star power and advanced matching technology, empowers clients to seize new growth opportunities and achieve sustainable business success.
High Resolution Photos HERE
Hashtag: #TVB #Artiste-Creator #MarketingPulse
The issuer is solely responsible for the content of this announcement.
Media OutReach
Franklin Templeton and DigiFT Advance Institutional Tokenization Through Strategic BENJI Partnership
The collaboration is grounded in a shared early commitment to institutional tokenization. Franklin Templeton launched the first U.S.-registered mutual fund to use a public blockchain to process transactions and record share ownership in 2021. DigiFT has built one of Asia’s most comprehensively regulated platforms for institutional tokenized asset distribution — holding licences in both Singapore and Hong Kong, including Type 1 and Type 4 licences from the Securities and Futures Commission of Hong Kong. This partnership brings those two track records together: DigiFT will serve as a key distributor across Asia, with both organisations committed to expanding the scope of their work together over time.
The partnership arrives at a decisive moment. In 2025, tokenized real-world assets distributed on public blockchains grew from approximately USD 5.5 billion to USD 18.6 billion, with tokenized U.S. government securities emerging as the leading institutional category. This growth underscores a structural inefficiency in digital markets, where institutional capital is frequently held in non‑yielding stablecoins or on‑exchange balances, while traditional fund infrastructure remains constrained by defined settlement cycles. The Benji Technology Platform and its related tokenization products are designed to address this gap by supporting the tokenization of U.S. government securities strategies that accrue yield continuously, including intraday accrual, through Franklin Templeton’s patent‑pending Intraday Yield mechanism. It also supports 24/7 transferability between permissioned wallets and near‑instant on‑chain settlement, enabling a range of potential institutional treasury management, payment and settlement use cases, and deployable off‑exchange collateral for institutional market participants.
Henry Zhang, Founder and Group CEO of DigiFT, said: “DigiFT was built with a specific conviction: that institutional investors deserve access to the world’s best on-chain financial instruments, through a platform that meets the regulatory standard they require. The partnership with Franklin Templeton reflects that conviction and marks the beginning of a long-term strategic collaboration to bring tokenized solutions to market.”
Chetan Karkhanis, SVP, Digital Asset Partnership Development at Franklin Templeton, said: “The partners we choose reflect our long-term commitment, not just our near-term distribution objectives towards bringing the benefits of blockchain and tokenization to the industry. DigiFT’s leadership and innovative edge, together with the institutional infrastructure they have built, provides a strong foundation for this partnership. This marks the beginning of what we expect to be an expanding and enduring collaboration.”
Hashtag: #DigiFT
https://www.digift.io/
https://www.linkedin.com/company/digifttech/
https://twitter.com/DigiFTTech
https://www.youtube.com/@DigiFTtech
The issuer is solely responsible for the content of this announcement.
Media OutReach
Aon Appoints Masahito Hirai as CEO for Japan
In this role, Hirai will lead Aon’s business in Japan, with responsibility for setting and executing the firm’s strategy, driving sustainable growth and ensuring excellence in client service delivery. He will report to Qin Lu, head of North Asia, and will join the North Asia leadership team.
“Max brings deep market insight, strong leadership capability and a clear focus on clients,” said Lu. “His global business experience and collaborative leadership style position him well to build on our strong momentum in Japan and advance our Aon United strategy — helping clients and colleagues navigate an increasingly complex risk environment.”
With more than 30 years of experience in the insurance industry, Hirai brings extensive local and international leadership expertise. He has built his career at Tokio Marine, in Japan before serving in senior leadership roles across South America, North America and Asia. He currently serves as CEO, Asia Region for Tokio Marine, leading the firm’s Life and Non‑Life businesses across Southeast Asia and India.
Hirai is a well‑respected senior leader, with a strong track record of leading large, multi‑market insurance operations through growth and transformation. He is known for building high‑performing, collaborative teams and for his disciplined approach to strategy, execution and financial performance. His deep understanding of the Japan market and client‑focused leadership style will support Aon’s continued growth in Japan.
“I’m honoured to take on this role at an exciting time for the Japan market, where there is significant opportunity ahead,” said Hirai. “I have long respected Aon’s strong position and contributions to clients in Japan and look forward to working closely with colleagues to further strengthen our business in the market.”
Hirai succeeds Tatsuya Yamamoto, who will work closely with him in an advisory capacity to support a smooth leadership transition.
More information about Aon in Japan can be found here.
*Subject to completion of regulatory formalities, where required.
Hashtag: #Aon
The issuer is solely responsible for the content of this announcement.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
Follow Aon on newsroom and sign up for news alerts here.
Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.
Media OutReach
Trump’s Beijing Welcome Banquet: Hisense Joins Top U.S. Tech Enterprises at Elite Table to Sustain Technological Leadership
The high-end roundtable establishes a premium communication channel bridging Chinese manufacturing and U.S. hard technology. While U.S. representatives cover artificial intelligence, advanced semiconductors and new energy vehicles, Hisense represents China’s sophisticated technology manufacturing with a multi-dimensional technological layout. Shattering the long-standing stereotype of a conventional home appliance maker, the company has built inimitable technological barriers in high-end display and smart home sectors, maintaining sustained technological iteration and undisputed global technological advantages in 2026.
Empowered by its end-to-end industrial chain capability, Hisense occupies an apex position in the global display industry. The company’s self-developed RGB-Mini LED technology achieves comprehensive leadership in R&D, mass production and technological iteration. Equipped with the pioneering Linglong 4-Core True Colour Backlight system and independently developed Hi-View AI image processing chip, Hisense’s 2026 latest UX series features 110% BT.2020 ultra-wide colour gamut, 10,000 nits peak brightness and 134-bit high-precision colour control, reproducing over 120 million distinct colours. With these innovations, Hisense now has a one-year technological head start over its competitors, enabling the enterprise to set industrial benchmarks and secure rule-making authority within the global display ecosystem.
Hisense remains an undisputed global pioneer in laser display technology, holding full independent intellectual property rights covering laser light sources, optical modules and terminal devices. Continuous investment in underlying optical research enables superior imaging performance with ultra-high contrast, eye-friendly visual comfort and wide colour gamut. The persistent technological edge reinforces Hisense’s dominant market share in the global laser TV industry, consolidating its status as an indispensable Chinese technological powerhouse in the high-end display landscape.
Beyond display technologies, Hisense expands its technological frontier in premium smart home appliances. The self-developed heat pump washing machine adopts an innovative four-in-one integrated heat pump structure, delivering low-temperature fabric-friendly washing and drying while significantly cutting energy consumption. As an original global energy-saving home appliance solution, it embodies Hisense’s green manufacturing philosophy and diversified R&D strength beyond display technology.
During the banquet, Jia Shaoqian engaged in in-depth dialogues with international tech elites regarding technological innovation, transnational industrial collaboration and eco-friendly intelligent manufacturing. The high-level face-to-face communication enhances mutual trust and cooperation potential between Chinese and U.S. technology enterprises. Adhering to a globalised development strategy, Hisense maintains steady overseas revenue and robust independent brand influence, with its technology-oriented products widely recognised across mainstream international markets.
The prestigious seating arrangement serves as compelling proof of global recognition for China’s high-end manufacturing industry. As a leading Chinese tech enterprise, Hisense has obtained equal diplomatic-level dialogue status within the world’s top technological circle. Moving forward, Hisense will consistently invest in independent R&D, continuously iterate RGB-Mini LED, laser display and heat pump appliance technologies, and actively explore global industrial cooperation. Committed to technological empowerment, Hisense will further strengthen the global influence and industrial voice of Chinese high-end manufacturing.
Visit hisense.sg to learn more about Hisense’s innovative products available now in Singapore.
Disclaimer: This article is an objective industrial observation without exaggerated promotional statements. All technical parameters are sourced from Hisense’s official 2026 product releases.
Hashtag: #Hisense
The issuer is solely responsible for the content of this announcement.
About Hisense
Founded in 1969, Hisense is a global technology group operating in 160+ countries, with a strong portfolio across TVs, home appliances, air-conditioning and commercial solutions. Recognised as one of the Top 2 TV brands worldwide, Hisense continues to strengthen its global presence through innovation, quality manufacturing and major international partnerships, including its role as an Official Sponsor of the FIFA World Cup 2026™
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