Media OutReach
TVB Unveils Artiste-Creator Network (ACN) at MarketingPulse 2026
How TVB’s ACN is shaping the creator economy by empowering brands to leverage premium talent-turned-creators for authentic, multi-platform storytelling
HONG KONG SAR – Media OutReach Newswire – 19 March 2026 — As the era of Artificial Intelligence (AI) matures, cross-media platforms must innovate at pace to meet the demand for forward-looking marketing solutions. Today, at the Hong Kong Trade Development Council’s (HKTDC) flagship events, MarketingPulse and eTailingPulse, themed “Generate New Growth,” industry leaders gathered to explore the frontiers of agentic AI, phygital commerce, and the evolution of content creation.
Television Broadcasts Limited (TVB), a world renowned cross-media platform, marked the occasion by introducing the TVB Artiste-Creator Network (ACN). This strategic initiative integrates TVB’s robust marketing ecosystem with its extensive roster of talent to offer a digital-first, influence-driven solution for modern brands.
Mr. SIU Sai Wo, General Manager (Business Operations) of TVB, stated, “With the largest talent pool of artistes in Hong Kong and an unparalleled, loyal audience, TVB remains at the forefront of influence. In this new AI-driven landscape, we are capitalizing on the inherent credibility our artistes have built on the TV screen and extending it across digital and social ecosystems through the Artiste-Creator Network.
This represents more than a new career trajectory for our talent; it is a sophisticated, integrated marketing engine. By precisely matching brands with the right creators, we provide seamless coverage across every consumer touchpoint—from primetime television to personal mobile screens—enabling brands to scale effectively within the Greater Bay Area and beyond.”
Industry Leaders and Artiste-Creators Convene to Explore the Path to Brand Conversion
At MarketingPulse 2026, TVB hosted a high-level sharing session titled “Beyond Broadcast, Beyond Borders: The Social Appeal and Commercial Value of TVB Artiste-Creators.” Addressing an audience of marketing industry leaders, the session was moderated by Mr. Kevin SHUI, Chief Marketing Officer of Starry and a digital marketing veteran with over 20 years of Asia-Pacific expertise.
The panel featured Ms. Alexandra LO—former Head of Digital at Nestlé HK, current CEO of TaRa Innovation Limited, and Assistant Adjunct Professor at HKU Business School—alongside popular TVB artistes Bowie CHEUNG and Tony HUNG. Together, they explored the strategic cultivation of “cross-platform hybrid content creators,” focusing on how to extend an artiste’s broadcast authority into a powerful, multi-channel digital influence.
Bowie CHEUNG and Tony HUNG shared their first-hand insights on navigating dual identities as traditional artistes and digital creators, highlighting how they engage diverse regional audiences.
Bowie CHEUNG remarked, “Television provided the foundation of recognition and credibility, but social media allows me to layer in my authentic self—sharing my genuine interests, lifestyle, and personal style. This creates a unique point of resonance for fans across different regions, transforming the ‘out-of-reach’ celebrity persona into a relatable, trusted figure who bridges the distance between the screen and the audience.”
Tony HUNG added, “After years as a TVB artiste and a digital creator, I’ve found these two identities to be deeply complementary. By merging the massive reach of broadcast media with the interactivities of social media, brand collaborations can achieve a broader, more multi-layered reach that speaks to consumers at every level of the engagement funnel.”
Strategic Partnership with Starry: AI-Powered Precision in Talent Matching
In a move to further modernize its commercial offering, TVB announced a strategic collaboration with Starry, a leading KOL marketing platform. By integrating Starry’s proprietary AI-driven engine, TVB now provides brand partners with data-backed, high-precision matching for its Artiste-Creator Network (ACN).
Mr. Kevin SHUI, Chief Marketing Officer of Starry, explained, “Traditional platforms often rely on static, pre-set criteria that fail to capture the nuances of influence. Our AI-powered system makes intelligent, real-time adjustments based on the specific DNA of each brand. By analyzing a comprehensive data set—including an artiste’s personality, specialized talents, content sentiment, and social media performance, alongside their broader media reputation—we ensure a seamless, high-conversion match from within TVB’s extensive talent ecosystem.”
Expert Insight: The Irreplaceable Value of Broadcast Trust
Ms. Alexandra LO, CEO of TaRa Innovation Limited & TaRa Bloom (HK & Asia), and Assistant Adjunct Professor at HKU Business School, shared her strategic perspective on the criteria for selecting high-impact KOLs. Ms. LO observed, “In the current marketing landscape, brands have moved beyond simply chasing follower counts. Today’s priorities are engagement quality, brand compatibility, and cross-platform influence. KOL partnerships now allow brand messaging to become truly multi-dimensional through authentic interactions.
TVB artiste-creators hold a significant advantage across all these metrics. The deep-seated trust they have built with the general public through the television screen translates directly into higher brand affinity and business conversion rates, making them a premium commercial asset that is exceptionally difficult to replicate.”
TVB ACN – A Stellar Lineup of Artiste-Creators, The Catalyst for Business Success
A prominent delegation of TVB’s popular artiste-creators attended the event in person, including Judy KWONG, Niklas LAM, Hilary CHONG, Ellyn NGAI, Andrew CHAN, Lucy LI, Karen WU, Derek WONG, Kris LAM, and Arthur SY. The ACN signifies a strategic evolution for TVB’s talent—spanning actors, singers, and performers—who now leverage their massive public recognition to ensure brand communications carry an elite level of credibility. By bridging their established television profiles with deep social media engagement, these creators drive higher-quality digital discourse and superior conversion rates for brand partners.
At this year’s MarketingPulse exhibition, TVB showcased its innovative e-commerce and marketing technologies, demonstrating a seamless transition from Television Primetime to Personal Screen Time. This one-stop content solution, powered by unparalleled star power and advanced matching technology, empowers clients to seize new growth opportunities and achieve sustainable business success.
High Resolution Photos HERE
Hashtag: #TVB #Artiste-Creator #MarketingPulse
The issuer is solely responsible for the content of this announcement.
Media OutReach
Columbia Asia Hospital Tebrau Wins ESG Champion Award For Sustainable Healthcare At Sustainability & CSR Malaysia Awards 2026
The Sustainability & CSR Malaysia Awards 2026, supported by the Ministry of Women, Family and Community Development, is one of Malaysia’s recognized platforms for celebrating organizations that demonstrate excellence in sustainability, corporate social responsibility (CSR), and Environmental, Social and Governance (ESG) practices. The award ceremony was officiated in Kuala Lumpur by YB Lim Hui Ying, Deputy Minister of Women, Family and Community Development, underscoring the national significance of advancing sustainable and socially responsible business practices in Malaysia.
Columbia Asia Hospital Tebrau received the award for integrating sustainability into healthcare delivery while improving health outcomes for the Johor community. The national award recognizes the hospital’s leadership in environmental sustainability, responsible governance, community health programs and sustainable healthcare delivery in Malaysia.
The award recognizes Columbia Asia Hospital Tebrau’s unwavering commitment to integrating sustainability into healthcare delivery while creating meaningful and lasting value for the communities it serves. It reflects the hospital’s dedication to responsible governance, environmental stewardship and community well-being.
Over the years, Columbia Asia Hospital Tebrau has embraced its mission of “Caring Beyond Boundaries” by extending quality healthcare beyond the hospital walls through impactful Corporate Social Responsibility (CSR) initiatives, preventive health education, free health screening programmes and strategic community partnerships. These initiatives have empowered thousands of individuals to take charge of their health while improving access to quality healthcare in Johor Bahru and even across Johor.
Beyond its community outreach, Columbia Asia Hospital Tebrau has embedded green initiatives into its daily operations through energy-efficient practices, responsible waste management, recycling initiatives, digitalisation and paperless workflows to minimise its environmental footprint. These efforts reflect the hospital’s commitment to delivering high-quality, patient-centred care while fostering long-term healthcare sustainability.
Receiving the Company of the Year – ESG Champion for Health, Wellness and Sustainability Award reflects the hospital’s holistic approach to sustainability; balancing quality healthcare, environmental responsibility and good governance to create a healthier and more sustainable future.
“This recognition is a proud milestone for our entire team and reinforces our commitment to delivering not only quality healthcare but also lasting value to our communities,” said Dr. James Chong, Chief Executive Officer of Columbia Asia Hospital Tebrau. “Healthcare organizations have a responsibility beyond treating illness. We believe sustainable healthcare means improving community health, reducing environmental impact and strengthening responsible clinical governance. This recognition reflects how Columbia Asia Hospital Tebrau integrates these commitments into everyday patient care.”
The hospital attributes this achievement to the unwavering dedication of its doctors, nurses, allied health professionals and support staff, whose passion and commitment have enabled Columbia Asia Hospital Tebrau to consistently deliver compassionate, patient-centred care while championing ESG and sustainability initiatives.
Looking ahead, Columbia Asia Hospital Tebrau remains committed to strengthening community partnerships, embracing innovative healthcare solutions and further advancing sustainable healthcare through responsible environmental stewardship and digital transformation.
Hashtag: #ColumbiaAsiaHospitalTebrau #RightHereForYou #HealthcareExcellence #TeamTebrau #CommunityCare #HospitalCommunications #AwardWinningTeam #CSRMalaysiaAward #CSR #Sustainability #ESG
https://www.columbiaasia.com/malaysia/hospitals/tebrau/
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Tiktok : 
https://www.tiktok.com/@columbiaasiamalaysia?_r=1&_t=ZS-98n3fNa4Eab
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About Columbia Asia
For 30 years, Columbia Asia Group of hospitals has been at the forefront of quality healthcare in the private healthcare industry. Established in 1996, it has evolved from its first hospital in Shah Alam to its latest in Penang, to date. As an international healthcare provider, its services span across 19 hospitals in the region; 13 in Malaysia, five in Indonesia, and one in Vietnam. Through the years, the company strategy has always been about making private healthcare accessible to all, hence its hospitals are strategically located in densely populated areas. Under the umbrella of private healthcare company, Asia OneHealthcare, the Columbia Asia group has expanded its reach to bring effective healthcare, closer to home.
Through the years, Columbia Asia’s emphasis has consistently been about early detection of diseases. This is achieved through advanced diagnostic technology that enables greater precision and supports minimally invasive procedures. To fulfil the typical healthcare needs of communities, Columbia Asia offers core disciplines such as obstetrics & gynecology, pediatrics, and general surgery. Today, it also provides tertiary healthcare addressing more complex fields of medicine such as neurosurgery, cardiac disease treatments, and integrated cancer care.
As it approaches a new decade, Columbia Asia continues to expand; adopting advanced technology to meet the ever-increasing needs of today’s discerning customers.
Upholding strict clinical governance and medical ethics, Columbia Asia is committed to deliver excellent patient outcomes in a safe and trusted environment.
Columbia Asia. Right Here For You.
About Asia OneHealthcare
Asia OneHealthcare (A1H) unites 32 hospitals across Malaysia, Indonesia, and Vietnam into one connected healthcare network with a shared purpose. Built on Columbia Asia’s strong community focused hospitals network and complemented by advanced tertiary and super-specialty centres, A1H is dedicated to caring for people during some of the most important moments of their lives — when they are most in need of trusted medical care.
Our network includes leading institutions such as Subang Jaya Medical Centre (SJMC) and super-specialty hospitals including ALTY Orthopaedic Hospital, Beacon Hospital, Cardiac Vascular Sentral Kuala Lumpur (CVSKL), Hospital Picaso, and Northern Heart Hospital Penang. Together, they provide access to advanced clinical expertise, specialised treatments, and modern medical technology, delivering the best care possible.
With over 4,000 beds across the region, A1H delivers seamless, coordinated care — from initial diagnosis and treatment to complex, life-saving procedures. Guided by our promise, Right Here For You, A1H is committed to standing alongside patients, families, and communities with compassionate, high-quality care when it matters most.
Media OutReach
Orbis Future Vision Leaders 2025/26 Mobilizes 330+ Hong Kong Tertiary Students to Serve Over 2,200 Community Beneficiaries
The campaign spans three core tracks:
- Heal the Future: Infusing medical blindness prevention with psychological empathy and public health outreach.
- Educator 2.0: Deep-diving into campus eye care education and fostering inclusive values in schools.
- Visionary Start-up: Exploring social enterprise models to deliver sustainable accessibility solutions.
Cross-Disciplinary Mobilization Across 10 Hong Kong Universities
Mary Lau, Executive Director of Orbis Hong Kong, praised the student cohorts for independently connecting with over 25 community partners. Through these grassroots collaborations, student teams designed and executed a wide range of interactive eye advocacy initiatives, including vision screenings, clinical escape rooms, AR eye disease simulations, and braille decoding workshops, directly serving more than 2,200 citizens.
The initiative rallied students from 10 major tertiary institutions across Hong Kong (listed in no particular order):
- The University of Hong Kong (HKU)
- The Chinese University of Hong Kong (CUHK)
- The Hong Kong University of Science and Technology (HKUST)
- The Hong Kong Polytechnic University (PolyU)
- Hong Kong Metropolitan University (HKMU)
- Lingnan University (LU)
- The Education University of Hong Kong (EdUHK)
- Hong Kong Baptist University (HKBU)
- The Hang Seng University of Hong Kong (HSUHK)
- City University of Hong Kong (CityU)
CEO Mentorship & Distinguished Judging Panel
To bolster the commercial viability and social impact of the Visionary Start-up track, Orbis engaged prominent corporate mentors to guide youth teams in market strategy and operational planning.
Participating Mentor Companies (in no particular order): Climate Incubator, Education for Good, HK Decoman Technology, Pet Space Group Limited, SOFE COFFEE, and V Cycle.
Grand Final Judging Panel:
- Ms. Mary Lau (Executive Director, Orbis Hong Kong)
- Dr. Vincent Lee Yau-wing (Orbis Volunteer Ophthalmologist & Specialist in Ophthalmology)
- Ms. Sharon Wang (Investment Manager, Beyond Ventures)
- Mr. Francis Ngai (Founder & CEO, Social Ventures Hong Kong)
- Mrs. Julie Ma (Principal, St. Stephen’s College)
Official Launch of the 2026/27 Campaign Cycle
The event concluded with a formal lighting ceremony led by the overall track champions, Orbis Executive Director Mary Lau, and academic representatives from participating universities. The ceremonial lighting of the stage centerpiece marked the conclusion of this cycle and signaled the official launch of the 2026/27 Future Vision Leaders Campaign.
Schools, academic faculties, and community institutions interested in co-curricular partnerships for the upcoming cycle can submit inquiries to [email protected]
Full List of Award Winners: Orbis Future Vision Leaders 2025/26
Overall Track Champions
Heal the Future Overall Champion: The University of Hong Kong
- Project: Created the AEyeChatbot and AEyeScreen Helper web tools via AI/AR to connect with 1,000+ users and boost literacy.
- Team Members: Chan Tsz Ching, Angelina Cheng, Lee Po Wa, Ng Man Lok, Ho Chak Fung.
Educator 2.0 Overall Champion: The Chinese University of Hong Kong
- Project: School workshops combining visual simulation and tactile painting to foster inclusive values among children.
- Team Members: Siu Yan Tung Valerie, Wu Pui Yi, Cheung Hei Long Chloe, Chui Wui
Visionary Start-up Overall Champion: The University of Hong Kong
- Project: Offline digital twin navigation system assisting visually impaired elderly residents in GPS dead zones such as MTR stations.
- Team Members: Sirot Inthasorn, Napat Arjananont, Virakarn Boonfahpratan, Nutnornont Chamadol, Apiwit Triwatana.
Category Winners
1. Heal the Future Track
Vision for theCommunity Award: Hong Kong Metropolitan University (Ng Tim Tim, Wu Nai Wan Rebecca, KeithYeung, Kung Huen Nok) — Launched a Braille workshop, AR senior simulations, and a nursing escape room to drive community blind awareness.
Medical In SightAward: The Hong Kong Polytechnic University (Wong Pak Hei, Choy Yan Lam, Wong Mei Sze, Chiu Sze Ching, Wong Hiu Lam) — Delivered bilingual workshops and tailored eye screenings that evaluated over 110 ethnic minority seniors and empowered their caregivers.
Innovative Perspectivesin Technology Award: The University of Hong Kong (Chan Tsz Ching, Angelina Cheng, Lee Po Wa,Ng Man Lok, Ho Chak Fung) — Created the AEyeChatbot and AEyeScreen Helper web tools via AI/AR to connect with 1,000+ users and boost literacy.
Inclusivity for the VisuallyImpaired Community Award: The University of Hong Kong (Ng Tsun Hin, Chan Chun Yin, Cherry Lam,Winston Lam, Lam Cheung Yeung) — Hosted a blindfolded running workshop alongside a visually impaired athlete to build critical empathy with medical students.
2. Educator 2.0 Track
Color Adventures Award: The Hong Kong Polytechnic University (Tsang Pok Hei, Wu Hoi Shan, Tong Chi Kit, Ng Yu Hei) — Deployed an interactive Inside Out themed workshop featuring Stroop tests, paper folding, and drawing sessions to teach primary school students about eye structures, color blindness, and the connection between emotions and colors.
Eye Health Mission Award: Lingnan University / The Education University of Hong Kong (Cheung Ka Wun, Chan Yat Yi, Chan Wing Sze, Gu Shu Ya) — Organised the zero-budget ‘Sight-athlon’ carnival for primary students using AR eye simulations and Braille decoding.
The Unseen World Award: Lingnan University / The Hang Seng University of Hong Kong / Hong Kong Baptist University (Pang Yu Fei, Lo Hoi Chiu, Fan Man Kit) — Implemented a low-cost simulation workshop using DIY glasses to let school children experience glaucoma and color blindness.
Defeating VisionMonsters Award: The Chinese University of Hong Kong (Siu Yan Tung Valerie, Wu Pui Yi, Cheung HeiLong Chloe, Chui Wui) — Managed a color-blindness simulation glasses painting workshop to foster youth STEAM literacy and active prevention awareness.
3. Visionary Start-up Track
Joyful Journeys toWellness Award: The Chinese University of Hong Kong (Chan Ching Tung, Chan Hau Ying, Deng Yu Hing, Au Wing Sze) — Developed ZIP, a gamified walking app utilizing commission-based models to promote lowcarbon urban wellness.
Tech Solutions forChallenges Award: The University of Hong Kong (Sirot Inthasorn, Napat Arjananont, Virakarn Boonfahpratan, Nutnornont Chamadol, Apiwit Triwatana) —Developed GUIDO, an AI-powered 3D SLAM navigation device mitigating urban transit barriers via a Device-as-a-Service framework.
Co-Creating Community Award: The Hong Kong Polytechnic University / The Hong Kong University of Science and Technology (Yue Yee Ting, Ng Chiu Yee, Chan Chin Yik, Ho Lok Hin) — Formed an ecosystem connector program that bridges schools and NGOs while empowering visually impaired individuals as instructors.
Visual Arts Unleashed Award: Hong Kong Metropolitan University (Fung Ying Ching, Chan Yui Man, Wong Tsz Yi,Li Tsam Yu) — Established a tactile 3D art ecosystem allowing visually impaired individuals to independently create and experience gallery exhibits.
Hashtag: #OrbisHongKong
The issuer is solely responsible for the content of this announcement.
Media OutReach
AsianPLAS 2026 Connects Global Buyers with Plastics & Rubber Suppliers Through an Extended Online Exhibition
Organized jointly by AsianNet and the B2B marketplace TradeAsia, AsianPLAS 2026 provides participating companies with extended international exposure while enabling buyers to discover products, review supplier information, and submit sourcing inquiries online. Through TradeAsia’s B2B platform and digital matchmaking resources, the exhibition facilitates connections between global buyers and plastics and rubber suppliers, creating additional opportunities for international sourcing and cross-border business cooperation.
Expanding International Sourcing Opportunities Through Global Industry Exposure
To increase global visibility and sourcing opportunities, AsianPLAS 2026 aligns its exhibition period with several major international plastics and rubber industry events, including Expo Plast Peru, Taipei International Plastics and Rubber Industry Show, West Africa Plastprintpack, Fakuma, PLAST IMAGEN MEXICO, and IPF Japan. By running alongside major international industry exhibitions, AsianPLAS 2026 provides additional opportunities for participating suppliers to reach international buyers and expand their exposure across global markets.
Through AsianPLAS 2026, buyers can review supplier information, browse product catalogs, and directly contact exhibitors for sourcing inquiries. The platform gives international buyers convenient access to plastics and rubber manufacturers and suppliers across a wide range of materials, machinery, products, and related industry applications, while helping participating companies strengthen their international visibility and explore new business opportunities.
Comprehensive Product Categories and Industry Suppliers Across the Plastics & Rubber Sector
The exhibition brings together suppliers and manufacturers from across Asia’s plastics and rubber industry. International buyers can explore products and sourcing opportunities presented by companies including ELASTIN INTERNATIONAL, YI CHI HSIUNG, SHANG-YUH MACHINE, LIO CHENG KUNG, UNILONGENTERPRISECO and KAIPHONE TECHNOLOGY.
These exhibitors represent a diverse range of products and applications across the plastics and rubber supply chain, including plastic and rubber materials, processing machinery, plastic and rubber products, packaging and containers, polymers and resins, adhesives and sealants, coatings, chemical additives, and related industrial equipment.
Supporting Global B2B Trade Through Digital Sourcing Solutions
Powered by TradeAsia’s B2B platform, AsianPLAS 2026 provides exhibitors with online product showcases, supplier profiles, and digital e-catalogs designed to increase international exposure and sourcing opportunities.
International buyers can browse products and communicate with suppliers online regardless of location or time zone, making it easier to compare products, review supplier capabilities, and submit inquiries efficiently. The exhibition’s extended online format also enables participating companies to maintain continuous visibility throughout the more than four-month exhibition period.
By integrating online sourcing, digital promotion, and buyer-supplier matchmaking services, AsianPLAS 2026 creates an efficient digital environment for global B2B trade and international procurement across the plastics and rubber industry.
Start Sourcing Now
Explore suppliers, discover products, and connect directly with exhibitors through the official AsianPLAS 2026 online exhibition platform:
https://www.etradeasia.com/online-show/47/Asian-Plastics-Rubber-Industry-Online-Exhibition-2026.html
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
About TradeAsia
TradeAsia, available at 
www.e-tradeasia.com, is a B2B digital marketplace connecting international buyers with suppliers across global markets. The platform brings together a broad network of buyers and suppliers with an extensive product database, helping procurement professionals discover products, identify potential suppliers, and initiate business inquiries online.
In addition to its digital platform, TradeAsia works with international trade organizations and industry exhibition organizers to connect online marketing resources with global industry events. By combining digital product exposure, international buyer reach, and industry marketing resources, TradeAsia helps suppliers strengthen their international visibility and create new opportunities for cross-border business development.
