Transcending mere apparel or accessories, the fashion showcased in this TVC serves as a platform where fashion intricately interweaves emotions, sentiments, and the beauty of Thai culture. Through a seamless blend of contemporary design and traditional Thai heritage, attires and accessories worn by “LISA”—crafted by Thai designers and brands—present the charm of stylish, modern Thai fashion into the spotlight.

Epitomising simplicity and Harmony with the surrounding vistas through a White Ensemble from Muscovy Studio
Defined by its graceful lines and fluid silhouette, the look evokes a sense of seamless integration with the landscape, poised for new horizons in travel. Muscovy Studio has re-envisioned traditional “Thai wickerwork”, incorporating its structural essence into the sleeves and shoulders to create a modern, commanding, and charming aesthetic. The addition of tie-dye detailing at the hem introduces a sense of motion, while the ensemble’s versatile design allows it to transition from a functional mini-dress to a sophisticated mermaid-cut gown. This layered approach, combined with a palette of white and warm undertones, offers a fresh perspective on contemporary Thai fashion.

Radiating An Eternal Brilliance with A Golden Gown from UNKUNIYA
This masterpiece of craftsmanship features a palette of gold woven with exquisite precision, highlighting graceful, intricate curves. The upper bodice is designed with an elegant bateau neckline, adorned with meticulously layered sequins that shimmer with every movement. This is perfectly complemented by a fluid, sweeping skirt that drapes with effortless elegance. The result is a look of profound luxury and enchantment, designed to radiate with a captivating, multi-dimensional glow even in the softest candlelight.

Presenting a new dimension of Thai attire with an ASAVA Golden Silk Strapless Ensemble
This is a reimagination of traditional textile charms through a contemporary lens. ASAVA masterfully integrates international fashion structures with Thai silk, featuring a bodice meticulously crafted with corset-inspired tailoring that reflects the precision of Western haute couture. The lower half is defined by a striking balloon skirt, which provides sophisticated volume and depth, while a layered golden cape adds a final touch of luxury and fluid elegance.

Translating Thai Wickerwork into Contemporary Fashion, resonating with Creative Energy, through A Cream Ensemble by VASSANA
This ensemble elegantly reflects the refinement of Thai wisdom and craftsmanship through intricate three-dimensional detailing on both the bodice and skirt. By reinterpreting ‘wickerwork’—a precious local handicraft—through a contemporary lens, the design creatively transforms bamboo into a sophisticated fashion statement. The upper bodice features a strapless design crafted from ‘Tok’ (bamboo strips), traditionally used for weaving farmers’ hats, which are meticulously tailored and arranged. Meanwhile, the skirt incorporates bamboo fibres woven into a minimalist yet striking pattern, adding depth and a modern identity to the look. The entire ensemble harmoniously weaves together artistic value and cultural narrative, while the natural bamboo-inspired palette further accentuates the charm of Thai wickerwork. The ensemble is completed with a ‘Khanom Jeeb’ (pleated dumpling) style wicker bag, inspired by traditional ‘Uba’ floral tassels, offering an elegant and stylish take on applied Thai heritage.

LISA’s fashion looks are elevated to perfection by glowing golden accessories from SARRAN
These pieces convey the vibrancy and vitality of nature, inspired by the beauty of Thai flora, specifically a symbol of faith like ‘Dok Rak’ (Crown Flower). The collection reflects a narrative of a journey that brings Thai beauty, culture, and identity to the global stage. Inspired by the historic voyages of Thai ambassadors during the Ayutthaya period—an era when Siamese representatives crossed oceans to forge international alliances—the collection translates the Thai spirit into wearable art. By reinterpreting traditional ‘Phuang Malai’ (garlands) and ‘Uba’, it seamlessly bridges Thai cultural heritage with a contemporary global context.”

In addition to the fashion, eye-catching items featured in the TVC, though simple, possessed rich narratives, and were well-sourced from Thai communities. They were meticulously selected to establish an authentic atmosphere as well as to vividly reflect the local way of life and identity. These items include:

Palm Leaf Fans: Handicraft Heritage from Buriram Province – A Breeze of Simplicity that Evokes Emotion
Traditional handheld fans, still in use in many homes, are considered staples. They symbolise calmness, gentleness, and an unhurried pace of life. The “Phat Bai Tan” (Palm Leaf Fans) from Ban Non Ma-Nga, Sakae Sub-District, Satuek District, Buriram Province is an ancient Thai folk wisdom heritage passed down through generations. These hand fans are crafted locally from “Bai Tan” (Palmyra Palm leaves) and they are distinguished by their unique, striking colour schemes achieved through a meticulous arrangement of young and mature leaves. These ‘Phat Bai Tan” evidently demonstrate Thai artisanal skills at every stage, from material selection and sorting, product shape development, to the creation of diverse patterns to elevate both product values and local wisdom. Praised as a cherished household item for many to this day, a Palm leaf fan is known to be a widely accessible and highly affordable Thai handicraft which possesses exquisite and beautiful details.

Chang Moi Rattan Chairs and Basketry Crafts, Chiang Mai Province – The Allure of Thai Artisanship
Concurrently, wicker chairs epitomise the comfort and warmth characteristic of Thai homes. They are considered among the foremost handcrafted furniture pieces, frequently employed as primary decorative items in both residential settings and cafes, thereby imparting a relaxing and warm ambience to interior spaces. Specifically, “Chang Moi Rattan Chairs” represent a distinctive local handicraft from Chiang Mai province. These chairs, with their innovative forms, are a distinctive integration of natural “Honey Rattan” and unique techniques of skilled artisans. A diverse range of designs is available spanning from traditional artistry to modern styles that cater to contemporary preferences. They reveal an inherent charm of simplicity, classic appeal, and natural beauty, coupled with durability and practicality. Furthermore, they reflect the intrinsic value of natural materials and the long-inherited artistry of Thai communities.

Pakakayo Shoulder Bag, A Local Wisdom from Mae Hong Son Province – Ethnic Identity in Textile Handicrafts
The hand-woven shoulder bags of the Pakakayo community are distinguished by their “traditional weaving techniques,” which represent the inherited wisdom and culture of the tribe, passed down through generations. Each textile piece embodies the community’s spirit, merging with nature through the creation of patterns and colours that not only add visual depth to the scene but also harmoniously narrate the profound connection between people and the land. This encompasses natural dyeing, weaving, and the meticulous creation of patterns using unique techniques, all performed by the villagers’ own hands. The continuation of the Pakakayo people’s weaving wisdom has also been extended to contemporary fashion products, perfectly catering to the lifestyles of the younger generation. For both Thai and international visitors, these Pakakayo shoulder bags are not merely handicraft items available for purchase, but they also offer a travel experience rich in cultural narratives, an opportunity to learn about community life, and to immerse oneself in the beauty of textiles that truly convey the tribe’s history and identity.

Rooster Bowl, a Renowned Product of Lampang Province – A Return to Memories on the Thai Dining Table
Just mentioning the Rooster Bowl, it evokes images of steaming hot rice. The “Rooster Bowl” has been a symbol of Thai households for over a century and it is also a significant historical evidence of Chinese porcelain. Furthermore, it has been registered as a Geographical Indication (GI) in Thailand, owing to the exceptionally suitable properties of Lampang’s white clay for ceramic production. These ceramic bowls possess distinctive quality and patterns, typically hand-painted with a chicken alongside peonies and banana trees. In Chinese culture, the “chicken” symbolises diligence and abundance. Despite the closure of numerous Rooster Bowl factories and a growing preference among younger generations for alternative tableware, a passionate group remains dedicated to the preservation of the Lampang Rooster Bowl, having established the Lampang Ceramic Association to safeguard this cultural heritage. For both Thai and international visitors, the “Rooster Bowl” is not just a rare collectible item, but it also offers a cultural journey experience, allowing one to appreciate the beauty of porcelain, learn about traditional craftsmanship, and immerse oneself in the perfectly integrated Thai-Chinese cultural heritage and local way of life.

Bo Sang Umbrella, San Kamphaeng District, Chiang Mai Province – The Vibrant Artistry of Lanna Handicrafts
The “Bo Sang Umbrella,” a handmade umbrella made by Saa paper, has become a global icon from San Kamphaeng District of Chiang Mai province. For more than a century, the district has been known as the world-renowned origin and production hub for Saa paper umbrellas. The legendary and distinctive manufacturing process also represents Thai wisdom passed down through many generations. Characterised by its distinctive, vibrant, and beautiful Lanna art patterns, combined with thorough attention to every detail, the “Bo Sang Umbrella” transcends its function as a sunshade or rain protector; it is a living work of art that vividly reflects the spirit of the Northern Thai people. The essence of the “Bo Sang Umbrella” lies in its delicate production process, from the selection of high-quality natural materials such as Saa paper, to its assembly with precisely carved and shaped bamboo frames. Three distinct types are available: Saa paper umbrellas, silk umbrellas, and cotton umbrellas. Presently, this classic beauty continues to serve as a notable inspiration for new artists and designers who adapt it into contemporary works that seamlessly integrate with modern lifestyles. Beyond its artistic aesthetic value and practical utility, the “Bo Sang Umbrella” is an integral component of the community’s culture and economy, having provided livelihoods and income for local residents for decades. The craftsmanship is also celebrated annually through the “Bo Sang Umbrella and San Kamphaeng Handicrafts Festival,” held every January, which attracts both Thai and international visitors to observe the traditional production process, purchase umbrellas as souvenirs, and experience the charm of this vibrant handicraft village.

The TVC “feel all the feelings“ is therefore not merely an invitation to embark on a journey through Thailand to encounter a myriad of experiences and emotions waiting to be discovered by visitors, but it also presents an opportunity for Thais to experience and appreciate the inherent value of everyday objects and community items that reflect the foundation of Thai identity as perceived through the eyes of Lalisa “LISA” Manobal, the Amazing Thailand Ambassador.

The behind-the-scenes VDO of ” feel all the feelings ” is currently available at official Amazing Thailand channel: https://www.youtube.com/watch?v=2hbFUwU5z98

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org

Reference Link: https://www.tatnews.org/2026/04/tat-unveils-the-inspiration-behind-feel-all-the-feelings-showcasing-lisas-attire-and-local-artisanal-products-intertwining-thai-heritage-and-culture-within-every-scene/

Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

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https://www.youtube.com/watch?v=2hbFUwU5z98

The issuer is solely responsible for the content of this announcement.

The AI Compute Continuum: from intelligent endpoints to advanced AI workloads

SINGAPORE – Media OutReach Newswire – 22 April 2026 – Dell Technologies (NYSE: DELL) today outlined how enterprise AI adoption across Asia Pacific (APAC) is moving from experimentation to implementation, with 48% of organisations with more than 500 employees in the region already deploying AI PCs and 95% expecting workstations to play a critical or important role in AI initiatives over the next two years. Together, these trends point to a more distributed AI environment – one that brings intelligence closer to users while supporting increasingly complex and compute-intensive workloads.

Two IDC InfoBriefs, commissioned by Dell Technologies and Intel reinforce this shift – Future-Ready Workforce: The Strategic Case for AI PC Adoption and Powering Future-Ready Computing with Workstations: Built for AI. Built for You. The research highlights growing enterprise momentum behind both intelligent endpoints and higher-performance systems as organisations shape the next phase of AI adoption.

For Dell, this shift reflects a broader industry trend toward aligning the right compute resources with specific workload requirements, as organisations balance intelligent endpoints for everyday productivity with high-performance systems designed for advanced AI and professional use cases. Enterprise AI deployments are increasingly spanning client devices, edge environments and the data centre, reflecting a more distributed approach across the IT environment.

AI PCs: Bringing intelligence closer to everyday work

AI PCs are becoming a core component of the modern workplace, enabling AI workloads to run directly on the device to deliver faster, more responsive user experiences while reducing reliance on continuous cloud connectivity. This approach also supports enhanced data privacy and security, provides IT teams with greater control over deployment and management across device fleets, and enables more consistent scaling of AI capabilities across the workforce.

The IDC research commissioned by Dell Technologies and Intel underscores this momentum. As AI becomes embedded in day-to-day work, device strategy is shifting accordingly. 89% of APAC organisations now consider AI capabilities a very important factor in future PC purchasing decisions.

In Singapore, 54% of organisations have already deployed AI PCs – 12% higher than the regional average – highlighting strong early adoption momentum. Southeast Asia’s AI PC adoption is outpacing the regional average by 6%, driven by the ability to adopt new technologies without legacy constraints, strong infrastructure in markets like Singapore, favourable market conditions and supportive government initiatives.

APAC Organisations with over 50% AI PCs in their fleet report saving 2.17 hours per employee per day, a 30% productivity increase compared to using AI on traditional PCs. AI PCs are enabling a new class of enterprise use cases – from real-time collaboration and report generation to natural language search and content creation – delivering tangible productivity gains.

In practical terms, this can translate into faster proposal turnaround for sales teams, quicker analysis cycles for finance and operations, streamlined drafting for HR, faster document review for engineering teams, and more responsive support for customer-facing employees. As organisations prepare for more autonomous and agentic AI in hybrid work environments, AI PCs are increasingly becoming the governed way to scale intelligent experiences across the workforce – safely, consistently, and with clearer business impact.

Four out of five APAC organisations expect AI PCs to drive adoption of agentic AI, with the same proportion agreeing they enhance control and security for these applications. The broader momentum is clear: within APAC, 84% of organisations expect AI PCs to increase employee productivity, while 78% cite security benefits and 77% highlight cost advantages of running AI locally.

This shift is leading to a tangible investment. Across APAC, 65% of organisations are willing to pay a premium of 10% or more for AI PCs, reflecting their role as core infrastructure for enterprise AI.

Workstations: Powering advanced AI and specialised workloads

While AI PCs distribute intelligence across the workforce, workstations continue to serve as the performance backbone for more demanding workloads – particularly as organisations shift more AI development on-premise. Developers, engineers, designers, and data teams rely on workstation-class systems for AI model development, simulation, rendering, data preparation, and other compute-intensive activities that require reliability, low latency, and sustained performance.

The IDC research on workstations reflects this reality. 95% of organisations across APAC expect workstations to play a critical or important role in AI initiatives over the next two years, while 50% would choose a workstation as their preferred device for AI development, and 97% of organisations agree workstations are high-performance devices that fuel innovation for the organisation by empowering teams to explore cutting-edge technology like AI and Machine Learning models.

Across Southeast Asia, 92% of organisations surveyed reported higher productivity among workstation users, while 52% expect the share of workstations in their fleet to grow over the next five years. Organisations in this part of the region also reported workstation use for data preparation (66%), model fine-tuning (62%), and foundational model training (55%), underscoring the role of high-performance systems in advanced AI and professional workloads.

Use cases vary by sector – from engineering and architecture workflows in manufacturing, to content rendering in media, software development in technology, and risk modelling in financial services. AI has become the top technical computing use case for workstations, supporting the full lifecycle from data preparation (62%) and model training (60%) to fine-tuning (59%), deployment (44%) and inference (29%).

This also shifts the conversation from upfront device price to total cost of ownership – including lifecycle longevity, scalability, performance consistency, and risk reduction. As AI initiatives move closer to production, workstations are increasingly seen as long-term platforms that can scale with evolving workloads, rather than short-term tools for experimentation.

Toward an AI compute continuum that supports the next phase of enterprise AI

Together, AI PCs and workstations form an AI compute continuum, supporting everything from everyday productivity to advanced AI development and professional workloads across the enterprise.

For organisations across Asia Pacific, the next phase of AI will not be defined by a single environment or device category, but by the ability to place the right workload on the right compute. AI PCs are extending AI into everyday workflows, while workstations are helping organisations industrialise more advanced, compute-intensive, and specialised AI use cases. Combined, they give leaders a more practical foundation for scaling AI with greater speed, control, and long-term value.

Perspectives:

“AI is changing where work happens and where intelligence needs to live,” said Jacinta Quah, vice president, client solutions group, Asia Pacific, Japan and Greater China (APJC), Dell Technologies. “AI PCs and workstations are not simply device categories in a refresh cycle – they are foundational platforms built for the next phase of enterprise AI era. AI PCs bring intelligence to everyday workflows, at the fingertips of employees where data is generated. Meanwhile, workstations provide the performance and control needed for more specialised, compute-intensive workloads. Together, they enable organisations to scale AI more effectively, strengthen security and privacy, and drive meaningful business outcomes.”

“AI is placing new demands on compute, requiring both local intelligence and high-performance processing to work seamlessly together,” said Jack Huang, regional sales director, PC client commercial and channel, Asia Pacific and Japan, Intel. “As AI workloads become more diverse, organisations need silicon innovations and platforms that can support both efficient on-device experiences and more demanding workstation use cases. Together with Dell, we are helping to enable the next phase of enterprise AI with technologies built for responsiveness, efficiency and scale.”

“The speed at which AI models are being compressed to run on-device has been remarkably fast,” said Bryan Ma, vice president, client devices, IDC. “In the next year or two, very robust models will run on PCs that far exceed today’s capabilities. At the same time, organisations continue to depend on high-performance workstations for advanced AI development and specialised workloads, reinforcing a more distributed AI environment across the enterprise.”

Research Methodology:
The findings are based on two IDC InfoBriefs:

• IDC InfoBrief, sponsored by Dell Technologies and Intel, Future-ready Workforce: The Strategic Case for AI PC Adoption, Doc. #AP242547IB, January 2026
• IDC InfoBrief, sponsored by Dell Technologies and Intel, Powering Future-Ready Computing with Workstations: Built for AI. Built for You, Doc. #AP242550IB, February 2026

Future-ready Workforce: The Strategic Case for AI PC Adoption is based on a survey of 720 IT and business decision-makers across Asia Pacific organisations with more than 500 employees. Powering Future-Ready Computing with Workstations: Built for AI. Built for You surveyed 960 IT and business decision-makers in the region to assess workstation adoption, usage, and their role in enterprise AI strategies.
Hashtag: #DellTechnologies

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About Dell Technologies

Dell Technologies (NYSE: DELL) helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the AI era.

Earth Week brings together students and sustainability practitioners through 26 workshops; culminates in a Service and Sustainability Summit to explore how early action can shape a more sustainable future

SINGAPORE – Media OutReach Newswire – 22 April 2026 – Climate change increasingly calls for shifts in behaviour and collective responsibility, and education is taking on a more central role in shaping how individuals understand and respond to environmental challenges from a young age.

At North London Collegiate School (NLCS) (Singapore), this conversation comes to life through its annual Earth Week, where students, educators and sustainability practitioners come together to explore how knowledge and community engagement can contribute to meaningful environmental and social impact.

Held from 20 April to 24 April 2026, the week-long programme culminates in the Service and Sustainability Summit, a platform designed to connect students with real-world perspectives on climate action. It brings together members of the school community alongside environmental organisations and advocates, such as Waterways Watch Society of Singapore, Plastify, and SPCA Singapore, creating space for dialogue, reflection and practical learning.

Two of Malaysia’s beloved and renowned artists, Lee Oscar and Celine Tan from CO2–Karbondioxida, will lead a keynote presentation as well as a hands-on workshop where students will be able to create the Singapore skyline using fabrics from pre-loved clothing. It becomes a meaningful way to weave in the stories of the clothing items to channel their creativity sustainably.

The Earth Week initiatives reflect a growing recognition that sustainability education must extend beyond awareness. As environmental issues become more complex and immediate, there is increasing emphasis on equipping students not only with knowledge, but also with the ability to make informed decisions and take responsibility for their actions.

During the summit, students will be able to choose from 26 workshops spanning waste management, water sustainability, circular systems and environmental stewardship, with sessions led by external partners, teachers, Senior School students and members of the parent community. Topics range from Singapore’s water journey and plastic recycling systems to composting, urban farming and e-waste, with many workshops designed to be hands-on. Beyond this, students are also leading their own initiatives, with the school’s sustainability society, Greenwave, driving projects from renewable energy awareness to supporting local environmental and animal welfare organisations, reflecting a growing sense of ownership over the issues they study.

“Schools have always been places where knowledge is built, but increasingly, they must also be where values are formed and tested. Sustainability is not something students will only encounter in the future, it is already shaping the world they are growing into. Our role is to give them the space to engage with these issues early, to think critically, and to understand that their actions, however small, carry weight,” said Sophie Davies, Vice Principal, Safeguarding and Inclusion, NLCS (Singapore).

The Service and Sustainability Summit serves as the focal point of the week, featuring keynote sharing sessions, discussions and student-led engagements that encourage participants to reflect on the role individuals and communities play in shaping a more sustainable future.

“For many students, environmental issues can feel distant or overwhelming. What programmes like Earth Week and the summit aim to do is make these challenges more tangible and relatable, while ensuring that every student feels they have a role to play. It is also about inclusion, creating an environment where different perspectives are valued, and where students can build confidence in contributing to conversations that affect their communities and their future,” said Agathe Avila, Environment and Sustainability coordinator, NLCS (Singapore).

As Singapore continues to advance its sustainability agenda, initiatives such as Earth Week highlight the role that schools can play in nurturing a sense of responsibility and long-term thinking from an early age. Grounding learning in real-world contexts and encouraging active participation reflects a broader approach to education, one that prepares students not only academically, but as informed and engaged members of society.

The week concludes with a reminder that meaningful progress on environmental issues will depend not only on systems and policies, but also on individuals who are prepared to act with awareness and intent.
Hashtag: #NLCS

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About North London Collegiate School (Singapore)

Founded in August 2020, North London Collegiate School (Singapore) is a British international school offering the academically ambitious NLCS curriculum, followed by the International Baccalaureate’s Middle Years Programme and culminates in the IB Diploma Programme.

Drawing upon 175 years of educational heritage from its founding school in the UK, NLCS (Singapore) nurtures individuals to be intellectually curious, socially confident, and grounded in compassion. Every student is known, challenged, and celebrated through a rigorous academic framework, rich co-curricular opportunities, and exceptional pastoral care.

Situated on Depot Road, the school is part of a global family of schools committed to educational excellence and developing global citizens.