Media OutReach
UA Finance Launch Iconic “UA SUNBAY Arm” 3D Installation at Causeway Bay SOGO Citybus Flagship Domination Shelter
Largest 3D Shelter Execution Brings the “UA SUNBAY Arm“ and Bold Slogan “Go big, Go UA. The Largest in Hong Kong” to Life
At the heart of this high-impact campaign is the “UA SUNBAY Arm” – a bold, larger-than-life 3D installation that powerfully visualizes UA’s empowering brand message. The campaign not only reinforces UA’s long-standing slogan “Helping you with a helping hand, easing your mind” but also introduces its new positioning statement – “Go big, Go UA. The Largest in Hong Kong”.
The massive 3D SUNBAY arm extends dramatically from the top of the shelter, transforming the space into a striking, high-visibility landmark. As the largest 3D bus shelter installation ever produced on a Citybus shelter, it vividly symbolizes UA’s promise to provide strength, support, and relief to Hongkongers when they need it most.
From concept to execution, Bravo Media played a pivotal role in bringing the vision to life. This landmark project stands as a testament to the close creative partnership between UA and Bravo Media – blending bold ideas with technical excellence to deliver a truly unique urban advertising experience.
A Prime Landmark for Maximum Exposure
Located directly in front of SOGO Department Store in Causeway Bay, this flagship shelter is situated in one of Hong Kong’s busiest commercial zones, with millions of pedestrians, commuters, and shoppers passing by. The campaign leverages this premium location through a combination of shelter domination, 3D creativity, and branded Citybus wraps, ensuring citywide visibility and lasting brand impact.
Mr. Elvis Yan, Chief Marketing Officer of UA, expressed his excitement for the campaign: “The UA SUNBAY Arm is a powerful representation of our brand spirit. As the largest money lender in Hong Kong, UA is proud to introduce our new campaign theme – “Go big, Go UA. The Largest in Hong Kong”. By leveraging the city’s largest 3D bus shelter installation, we bring our brand message to life in a bold and impactful way, right in front of the public. Positioned at the high-traffic Citybus Flagship Shelter outside SOGO in Causeway Bay, this campaign is set to capture attention and deliver a highly resonant brand experience.”
Mr. Richard Pétignaud, Managing Director of Bravo Media, shared his thoughts: “We’re thrilled to see this campaign making such a strong impact. From day one, our goal was to help UA bring their creative vision to life – from concept to full execution. The UA SUNBAY Arm, as the largest 3D shelter installation we’ve done, is not just visually impressive; it’s a powerful storytelling piece that fully reflects UA’s brand promise. We’re proud to have played a part in turning this bold idea into reality. Bravo Media remains committed to pushing creative boundaries and delivering innovative advertising experiences throughout our Citybus Advertising Network.”
Hashtag: #BravoMedia
The issuer is solely responsible for the content of this announcement.
About Bravo Media Limited
Founded in November 2021, Bravo Media is a premier out-of-home media company based in Hong Kong, specializing in transit advertising. As the exclusive advertising agency for the Bus Body advertising of Citybus and managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, Bravo Media leverages its team of media veterans, creatives, and industry professionals to deliver innovative and effective advertising solutions that connect brands with their target audiences and achieve significant business impact. With the recent expansion into Citybus Bus Shelter, Bravo Media now also holds exclusive advertising rights for Citybus Bus Shelter, further solidifying its leadership in the public transport advertising sector.
Special Event for F2P Game Developers Launches Alongside the Announcement
SINGAPORE- Media OutReach Newswire – 17 August 2026 – With the global game market grown to an approximate value of US$200 billion annually, JUNEiNTER unveils a model designed to estimate the future revenue of individual games.
JUNEiNTER announced the release of the “LCP Model,” which estimates future revenue based on operating data from live service games and a public event of a free-trial marking its launch.
Whereas games generate recurring monthly cash flows and function as digital assets, the industry has lacked established standards to calculate the future revenue of individual titles — making their revenue streams difficult to be utilized as measurable financial assets.
The LCP Model was developed from the fundamental question: “How much revenue will our game generate?” The S66 Engine, which applies the LCP Model, analyzes actual service data accumulated from launch to calculate potential future revenue. Accordingly, it has been simulated about 90,000 times, confirming its consistency and reproducibility.
To mark the unveiling of the LCP Model, JUNEiNTER is holding a public event for developers to get revenue estimations for their own games. Eligible participants are games that use the F2P model monetized through in-app purchases (IAP) or combining in-app purchases with in-app advertising. Steam and console games are excluded.
Participating developers will also be offered additional special benefits for future usage. Eligibility requirements and details of the benefits are available on JUNEiNTER’s official website (https://gv.juneinter.com).
A JUNEiNTER spokesperson said, “Revenue estimates generated by the S66 Engine are not intended to be investment solicitation, fundraising, or a guarantee of returns. The results are estimates based on the data submitted by developers and the model’s criteria, and may differ from actual revenue.”
Media Contact
Teresa Lee / Business Operations Team / [email protected] / +82-10-2144-4979 /
Hashtag: #LCPmodel #S66 #JUNEinTER #gamerevenueestimation #mobilegaming #gamedevelopers #B2B #F2P #gamevaluation #live-service #gaming
The issuer is solely responsible for the content of this announcement.
JUNEiNTER Co., Ltd
Founded in 2002, JUNEiNTER Co., Ltd. is a South Korean game company that has developed, serviced, and published online and mobile games, best known for publishing GetAmped (PC) and My Oasis (mobile). The company has expanded its lineup through in-house development, co-development, and investment over the years.
A Shift From Distribution to Brand Ownership
Since its founding, The Cocoa Trees has operated primarily as a retailer and distributor, offering more than 60 international confectionery brands across more than 20 stores in Singapore.
Kaki’s marks the company’s first move into developing and producing its own branded product line, in addition to distributing existing third-party brands such as Ritter Sport and Lindt.
A Range Built Around Everyday Singaporean Flavours
Kaki’s flavours draw on Singapore’s daily food rituals, from kopitiam mornings to late-night gatherings over local delicacies.
The range includes Nanyang Kopi, also referred to as Bittersweet Symphony, a coffee-flavoured chocolate capturing the taste of traditional freshly brewed coffee. Pandan Kaya is inspired by the slow-cooked, hand-stirred kaya used in a classic Singapore breakfast. Teh Tarik and Tropical Notes draws on the pulled-tea beverage alongside regional fruit profiles, including sunny mango, lychee, and a Singapore Sling-inspired blend.
Packaging Includes Local Storytelling
Kaki’s is designed as an everyday snack, a thoughtful gift for friends and family, and a corporate gift snack option for the workplace, as well as a culturally rooted souvenir for visitors to Singapore. Each bar comes wrapped in limited-edition artwork, with local fun facts and short, down-to-earth stories printed on the back. The bars come in a multi-piece format meant for sharing, rather than single-serve wrapping.
“Kaki’s was never meant to just be a snack on a shelf. It was built around the small, everyday moments Singaporeans already share with each other, over coffee, over breakfast, over the little rituals we return to again and again. This is the first time we have built a brand from the ground up, and we wanted it to feel like something that brings people closer, not just something they eat alone,” said Pamela Loo, Deputy CEO, The Cocoa Trees.
Kaki’s is available at The Cocoa Trees stores across Singapore and online at www.thecocoatrees.com.
Hashtag: #TheCocoaTrees
https://www.thecocoatrees.com/
https://sg.linkedin.com/company/the-cocoa-trees
https://www.facebook.com/TheCocoaTreesSG/
https://www.instagram.com/thecocoatreessg/?hl=en
The issuer is solely responsible for the content of this announcement.
The Cocoa Trees
The Cocoa Trees brand represents a dynamic and trustworthy image, while maintaining approachability and a commitment to high-quality products. Since its establishment, the brand has focused on delivering exceptional and exquisite chocolates. Focus Network Agencies (FNA Group International) was founded on 1 October 1991, and has grown from a distributor of two agency lines to a leading player in the distribution and retailing of chocolate and confectionery in the Asia-Pacific region. With more than 20 stores in Singapore and a commitment to expansion, FNA Group International offers a wide selection of beloved international brands. Representing more than 60 renowned confectionery brands, FNA Group International is committed to providing customers with the best choices in the confectionery category.
Media OutReach
Garvee Spotlights Home & Garden Essentials for the Late-Summer to Early-Autumn Transition
Seasonal Highlights & Product Features:
1. Indoor Organization & Aesthetics for “La Rentrée”
- Natural Rattan & Wood-Grain Sideboard: Bringing warm, cozy textures indoors as cooler autumn days approach, this sideboard seamlessly blends natural woven rattan doors with modern wood grain. Designed with a spacious double-door compartment and fixed interior shelf, it easily organizes tableware, coffee essentials, or books.
- Quiet-Close Stainless Steel Dual Trash Can: Ideal for getting kitchen routines back in order for the new season. Featuring two independent removable inner buckets with foot pedals, it makes separating dry and wet waste effortless.
2. Late-Summer Garden Relaxation & Early-Autumn Prep
- 360° Swivel Papasan Chair: This oversized round egg-style chair delivers an ergonomic, immersive wrap-around feel. Equipped with a thick, high-rebound removable cushion and a 360° smooth rotation base, it lets you seamlessly adjust your angle to catch the sunset or enjoy a book.
- Heavy-Duty Convertible Garden Cart: Designed for heavy autumn garden cleanup, fruit harvesting, and firewood transport. Boasting a massive load capacity and a rugged steel mesh frame, its four removable side guardrails instantly transform it from a fenced utility cart into a flatbed carrier.
3. End-of-Summer Outdoor Adventures for Kids
- Dual-Control Blue Ride-On Tractor with Trailer: Perfect for helping kids make the most of late-summer outdoor playtime. Featuring realistic tractor styling with a push-button start and 3-speed settings, it supports both child driving and 2.4G parental remote control for added safety.
- All-Terrain Pink Ride-On ATV: Built for kids craving off-road thrills before school starts.Parents can easily take control via remote, while kids enjoy an entertainment cockpit loaded with Bluetooth, LED lights, and power display.
Hashtag: #Garvee
The issuer is solely responsible for the content of this announcement.
About Garvee：
GARVEE is a lifestyle brand dedicated to enhancing everyday life through a diverse catalog of home, garden, and outdoor products. We are committed to providing durable, affordable, and family-friendly solutions that turn every corner of your home into a space where you can truly relax and thrive, making every day feel just a little more effortless.
