Media OutReach
Vietnam Rises From A Consumer Market To A Global Tour Destination
A “strategic destination” on the global world tour map
G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank, turned Ocean City into the music epicenter of Asia last weekend. More than 100,000 fans from around the world gathered to live in the rhythm of G-DRAGON, the King of Kpop and a global cultural icon.
“I have attended many concerts in Thailand and Singapore, but nowhere has given me the intense excitement and emotional high like in Vietnam. Experiencing a world-class tour right in my home country is truly unmatched,” shared Khanh Trang, a concert-goer from Hanoi.
More than just a music party, G-DRAGON’s concert proved world-class organizational capability, allowing Vietnamese audiences to experience a true world tour at home for the first time. From sound, lighting, stage, security, and logistics to activities such as VIP soundcheck and send-off, every detail was operated smoothly and professionally.
“Kpop concerts, especially those of G-DRAGON, are always considered the golden standard in the Asian performance industry due to the perfect harmony of artistry, technology, and professionalism,” said Nguyen Ha Linh, Master of Cultural and Arts Management at Chung Ang University (Korea), lecturer at Diplomatic Academy of Vietnam.
To bring the world tour of the Asian icon G-DRAGON to Vietnam, 8WONDER, the music festival brand founded by Vingroup, played the role of key organizer and had to overcome numerous strict selection standards.
Meanwhile, V-Spirit, a new member company under Vingroup’s Culture pillar, directly organized the event, ensuring all aspects from technical operations and artist hospitality to audience experience met global world tour standards.
The success of this first world tour marks an important milestone, affirming the capacity of Vietnamese enterprises to host international-level events and raising performance standards across the domestic industry.
“This event demonstrates two things: Vingroup’s international organizational capability, and Vietnam’s new position on the global performance map. From being a ‘consumer market’, Vietnam has risen to become a ‘performance destination’ where artists consider it a key part of their cultural exchange strategy,” emphasized expert Ha Linh.
From the 8WONDER series hosting Maroon 5, Charlie Puth, Imagine Dragons, J Balvin, The Kid Laroi to the G-DRAGON world tour, Vietnam has truly proven it can “play in the big league”. If in the past, international stars looked at Vietnam as a test stop, now the global performance map welcomes a new strategic destination where artists do not just “drop by” but truly establish a meaningful presence.
A springboard for the era of Vietnam’s cultural and tourism industry
If G-DRAGON 2025 WORLD TOUR [Übermensch] proves world-class organizational capability, the lasting influence of the event reveals enormous potential for the integrated tourism – entertainment – cultural model that Vingroup is building.
Even after the two nights of concerts ended, Ocean City continues to “resonate”. From performance clips to crowd check-in moments, food, resorts, and entertainment, all have created the organic spread of a global music destination where visitors do not only come to watch concerts but to immerse in a full cultural experience.
“This is my first time in Vietnam. Ocean City is very clean, beautiful, and convenient. I rented a homestay right near the stage. There are cafes, restaurants, and shopping centers around. It really feels like a true festival city. I will definitely come back for future concerts,” shared Tori Lawrence, a visitor from the UK.
According to expert Nguyen Ha Linh, the destination concert model, where concerts are tied to tourism experiences, has long been applied in countries with developed cultural industries. The combination of tourism, arts, and services in an all-in-one ecosystem expands the service value chain and positions Vietnam as a creative entertainment hub in the region.
Not only boosting tourism, Vingroup is also contributing to setting long-term standards for Vietnam’s cultural industry.
Together, V-Spirit, V-Culture Talents and V-Film form the trifecta supporting Vingroup’s Culture pillar. They work to preserve traditional values, promote artistic creation, and build an ecosystem where Vietnamese artists can grow their talent, earn a sustainable living, and devote themselves to their craft.
According to expert Ha Linh, this long-term investment strategy reflects the cultural industry cluster model, where artistic creativity, technology, and the service economy work together. This approach is essential for developing a modern cultural industry.
“Corporations like Vingroup play a leading role by investing in high-quality infrastructure, technology, and services. This turns cultural soft power into economic strength, helping Vietnam become a new center of entertainment and cultural exchange in Asia,” she said.
Musician Huy Tuan has also previously noted that: “Culture reflects a country’s identity and success. The fact that Vingroup and major corporations are working with the government to develop the cultural industry is not only positive for Vietnamese music, but also for the nation as a whole.”
The success of G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank, not only affirms the international organizational capacity of Vietnamese enterprises to organize international-level events. It also sets the foundation for a new era of performance and cultural tourism in Vietnam. The country is no longer just a place for audiences. It has stepped confidently onto the world stage.
Hashtag: #Vingroup
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CUHK’s Academic Excellence and Global Research Impact
CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).
CUHK: Where Bold Ideas Become Impactful Research
CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.
Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.
Nurturing the Next Generation of Scientific Innovators
Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.
At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.
Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.
Hashtag: #CUHK
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About CUHK
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.
Media OutReach
HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations
Immersive experiences fuel collectible merchandise craze and extend magical memories
HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.
Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.
David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’
David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center
This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.
Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit
Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.
More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up
New Pixar and Marvel Experiences on the Way
Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.
Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.
Hashtag: #HongKongDisneylandResort
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The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
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