Media OutReach
Vietnam: The New Destination for Billion-Dollar Events
The convergence of progressive policies and large-scale infrastructure developed by Vingroup is positioning Vietnam as a rising hub for the global events and experience economy.
HANOI, VIETNAM – Media OutReach Newswire – 28 May 2026 – Across the Asia-Pacific region, the experience economy is undergoing a major shift. In many established destinations, rising venue and accommodation costs are forcing 73% of event organizers to tighten budgets, according to Mordor Intelligence. At the same time, political uncertainties in several markets are prompting international investors to take a more cautious approach toward long-term commitments.
Against this backdrop, Vietnam is increasingly drawing attention as a new destination for global exhibitions, live entertainment, and large-scale experiential events. Political stability, sustained economic growth, a young population with rising spending power, and coordinated efforts from both the government and the private sector are contributing to the country’s growing appeal.
This is “a golden opportunity” for Vietnam’s cultural industries, said Dr. Cấn Văn Lực, Chief Economist at BIDV, during the 2026 Exhibition, Event and Advertising Summit held at the Vietnam Exposition Center (VEC) on May 8.
According to Dr. Lực, Vietnam has maintained an average annual growth rate of 6.4% over four decades of the Doi Moi economic reform without experiencing a major economic crisis. Per capita income has now surpassed USD 5,000 and is projected to reach USD 8,500 by 2030, fueling demand for entertainment, sports, and live events.
Vietnam’s growing profile is also reflected in its position among the world’s Top 20 trading economies, Top 15 destinations for foreign direct investment, and its 29-place rise in the Index of Economic Freedom. These macroeconomic advantages are increasingly translating into tangible momentum for the country’s event industry.
Vietnam’s MICE sector is currently valued at approximately USD 6 billion, while the advertising market has reached USD 3.5 billion. The live entertainment industry alone has generated more than USD 50 million in revenue, supported by over 700 large-scale events annually and more than USD 1 billion in economic spillover from international visitors, according to data presented at the summit.
Much of this momentum is being driven by parallel advances in policy reform and infrastructure development.
Policy Reforms Open New Opportunities
As Vietnam enters a new phase of development, culture is increasingly being positioned as a strategic growth driver.
“Culture is not only the spiritual foundation of society, but is increasingly becoming an intrinsic resource, a development driver, and a source of national soft power,” Minister of Culture, Sports and Tourism Lâm Thị Phương Thanh said at the summit.
Earlier this year, the Politburo issued Resolution No. 80 on the development of Vietnamese culture, setting targets for cultural industries to contribute 7% of GDP by 2030 and 9% by 2045. The National Assembly also passed Resolution No. 28/2026/QH16, widely viewed as a significant step toward easing restrictions in the cultural, exhibition, and performance sectors by reducing barriers related to taxation, land access, and administrative procedures.
Key measures include a commitment to allocate at least 2% of the annual state budget to culture, establish a cultural venture investment fund, reduce VAT to 5%, and introduce tax incentives for exhibitions, performances, and sports-related activities. Policies encouraging the development of creative complexes with dedicated land and infrastructure incentives are also expected to accelerate industry growth.
If policy reforms are laying the groundwork, infrastructure is becoming the decisive factor in Vietnam’s ability to compete for international mega-events.
“You cannot attract ministers, government representatives, or the world’s 5,000 largest corporations by chance. They come because of deliberate planning and infrastructure development,” said Geoff Dickinson, CEO of dmg events, one of the world’s leading energy event organizers.
Infrastructure Scales Up
The rapid development of Vietnam’s event industry is increasingly being shaped by major private-sector investments.
Among the most prominent projects is the Vietnam Exposition Center (VEC) in Hanoi, developed by Vingroup. Covering 900,000 square meters, VEC has been positioned as one of Southeast Asia’s largest all-in-one exposition and event complexes.
Vingroup’s world-class organization and operational excellence have already been proven through legendary mega-events, most notably bringing G-Dragon’s “Übermensch” World Tour to Vietnam under the 8Wonder brand. Leveraging this proven expertise, VEC is designed to seamlessly execute the next generation of large-scale activations. Looking ahead, this operational blueprint will further expand across the Vingroup ecosystem, notably with the upcoming VEC Can Gio project in Ho Chi Minh City, the Blue Wave Theater—a 60,000-capacity venue set to become the largest in Southeast Asia.
Jason Yan, Partner at M Square Capital, the investment fund behind the Ultra Worldwide EDM festival franchise, said VEC’s physical infrastructure and operational model meet the requirements for hosting global-scale productions.
“We are no longer only looking at festival organization. Success in this industry also depends on artist management and venue operations. Vingroup has clearly invested in building those capabilities,” he said.
Further ahead, the group is investing in mega-projects designed to elevate Vietnam’s position in the global event infrastructure landscape. These include the planned Hùng Vương Stadium, expected to open in 2028 with a capacity of 135,000 seats and designed to meet FIFA and international entertainment standards.
Another project, the 60,000-seat PVF Stadium, will feature a PTFE retractable roof capable of opening and closing within 12 to 20 minutes, addressing weather-related challenges for outdoor concerts and sporting events.
Beyond venue development, Vingroup has also assembled a broader ecosystem supporting the event industry.
Green SM operates more than 186,000 electric taxis and motorbikes across 34 provinces and four countries, helping support transportation and logistics for large-scale events and international delegations.
Vinpearl provides more than 16,100 hotel rooms and villas across major tourism and economic centers, alongside golf courses and VinWonders entertainment complexes, contributing integrated hospitality capacity for large events.
The ecosystem is further complemented by V-Spirit, an international event organizer; V-Culture Talent, a talent development organization; and VinPalace, a network of convention and culinary centers.
Together, policy reforms, private capital, and large-scale infrastructure investments are creating conditions that could significantly reshape Vietnam’s role in the global events industry.
“We believe this is Vietnam’s moment,” Dickinson said. “The combination of national ambition and world-class infrastructure has the potential to transform the country into a major destination for global events.”
Hashtag: #VEC
The issuer is solely responsible for the content of this announcement.
About the Vietnam Exposition Center (VEC)
The Vietnam Exposition Center (VEC) is Southeast Asia’s largest exhibition complex, covering more than 90 hectares. As a destination for major national and international events, VEC pursues the mission of “Bring Vietnam to the world and bring the world to Vietnam,” serving as a gateway where global excellence converges and Vietnamese identity reaches audiences worldwide, while contributing to the growth of key economic sectors and strengthening Vietnam’s position on the global stage.
Website: 
https://vec.global/en
Email: in*****@*ec.global
At SIM Global Education (SIM GE), campus life is designed to complement academic learning by helping students develop networks, soft skills, career awareness and a stronger sense of community. SIM GE’s holistic learning approach and culturally diverse environment aim to equip students with an all-rounded global education, while student life, career development and networking activities help students build competencies needed to thrive in the real world.
This is increasingly important in higher education. UNESCO’s International Institute for Higher Education notes that student wellbeing is critical to academic success and personal development, and that inadequate support can affect learning outcomes, career readiness and students’ ability to contribute meaningfully to society.
Addressing student concerns beyond the classroom
Students exploring higher education often face several practical concerns. They may wonder whether they will make friends, whether they will be supported if they struggle, whether they will have opportunities to develop leadership skills, and whether they can access career guidance before entering the workforce.
SIM GE addresses these concerns through a campus ecosystem that combines student clubs, leadership development, peer support, wellbeing programmes and career services. Through Project 1095, SIM GE highlights that education extends beyond books, exams and qualifications, encompassing knowledge, skills and activities both inside and outside the classroom. This approach supports students who want a fuller higher education experience to grow personally, socially and professionally.
Building networks through clubs and co-curricular activities
Student clubs and co-curricular activities are among the first ways SIM GE students build connections on campus. SIM offers nearly 80 student clubs across areas such as arts and culture, international student clubs, student councils, special interest groups, sports and fitness. These activities allow students to broaden their interests, discover new talents and interact with peers beyond their academic programmes.
For students, these communities can make networking feel more natural. Instead of viewing networking only as a formal career activity, students can begin by working with peers on events, competitions, club projects and leadership initiatives. These experiences help students develop communication, teamwork, confidence and relationship-building skills that are valuable in both campus life and the workplace.
Developing leadership and workplace-ready skills
Leadership opportunities are another important part of the SIM GE student experience. Project 1095 states that SIM aims to prepare every student to be a leader, with opportunities ranging from leadership positions in clubs, to workshops that help students take charge of their learning journey.
These experiences are relevant to students who want to strengthen their employability before graduation. By organising activities, leading teams, managing projects and engaging with different student groups, students can develop confidence and practical skills that support their future careers. Such skills are increasingly valued by employers. The World Economic Forum’s Future of Jobs 2025 report identifies skills such as analytical thinking, resilience, flexibility, agility, leadership and social influence as important for the future workforce.
Connecting students with career guidance and industry networks
For students seeking more direct career support, SIM Career Connect helps students develop a competitive edge, build industry networks and professional connections, and align their career aspirations with real-world opportunities. This is a key part of helping students transition from academic learning to career readiness. Through career guidance, networking opportunities and employer engagement, students can better understand industry expectations and explore potential career pathways.
SIM’s Employer Engagement team also works with industry partners to connect employers with SIM GE students, supporting employers in finding the right fit from its pool of talent, and provides. For students, this access to industry networks can help reduce uncertainty about life after graduation. It also gives them opportunities to gain exposure to professional environments, employer expectations and potential career directions while still studying.
The role of mentoring in student career development
Mentoring and professional guidance are important because students often need perspective as much as information. Research on employability-oriented higher education programmes has highlighted that higher education has increasingly focused on developing students’ employability competences through mentoring programmes.
Within SIM GE’s broader campus life and career ecosystem, students can connect with peers, student leaders, career advisors, employers and industry opportunities. These touchpoints help students build confidence, ask the right questions, learn from others’ experiences and make more informed decisions about their future.
Helping students make a more confident higher education choice
As students consider their higher education options, many are looking for more than a classroom experience. They want to know whether they will be supported, whether they can build friendships, whether they will have access to career resources, and whether they can connect with people who can help them understand the world of work. At SIM Global Education, student life plays an important role in addressing these concerns. Through clubs, co-curricular activities, student leadership, peer support, wellbeing services, career guidance and employer engagement, SIM GE provides students with opportunities to build meaningful connections and develop future-ready skills.
For students choosing their next step in higher education, these experiences can make a significant difference. They help you move from uncertainty to confidence, from participation to leadership, and from academic learning to stronger career readiness.
Reference
- SIM Global Education – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/sim-ge
- New insights on countries’ objectives to support student well-being in higher education – https://www.iesalc.unesco.org/en/articles/new-insights-countries-objectives-support-student-well-being-higher-education
- Project1095 – https://project1095.simge.edu.sg/
- Future of Job Report – https://www.weforum.org/publications/the-future-of-jobs-report-2025/
- SIM Career Service – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- Measuring mentoring in employability-oriented higher education programs: scale development and validation – https://pmc.ncbi.nlm.nih.gov/articles/PMC10170025/
- Wellness and Counselling – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/student-care
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg
Media OutReach
Thailand’s “trust capital” a potential strategic advantage amid global realignment: NUS Business School Dean
Speaking to the media during a visit to Bangkok, Professor Rose said economies with deep international trust and stable regional relationships are increasingly well positioned as businesses rethink where they invest, manufacture and expand.
“In a world where global alignments are shifting and supply chains are being redrawn, trust becomes a strategic asset,” said Professor Rose. “Thailand has spent decades building strong relationships across Asia and beyond. That foundation becomes more valuable in periods of uncertainty.”
A pivotal moment for Thailand
Thailand’s current environment is demanding, and the International Monetary Fund’s World Economic Outlook (April 2026) projects growth of 1.5 per cent in 2026.
Professor Rose noted that rising energy costs, softer long-haul tourism demand and rapid AI adoption are creating near-term pressure across key sectors of the Thai economy. However, he said periods of disruption often create the conditions for long-term competitive repositioning.
“The economies that emerge stronger are usually the ones that adapt earliest,” as Professor Rose. “Leadership capability, agility and the ability to navigate change will determine who captures the next decade of growth.”
The comments come as businesses across Southeast Asia accelerate investment in AI, digital transformation and workforce reskilling amid growing global economic fragmentation.
A 2026 Milieu Insight study of 3,000 workers across six Southeast Asian markets including Thailand found that 53 per cent ranked over-dependence on AI as their top concern, ahead of privacy risks and job displacement. This suggests that organisations in Thailand and across the region must do more to guide, not just deploy, new technology.
Building regional leadership capability
Addressing these challenges requires more than a policy response alone. Professor Rose emphasised that both multinationals and SMEs must build their adaptation strategies around talent and leadership development to power Thailand’s growth engine.
Ms Usa Skulkerewathana, Senior Lecturer at NUS Business School, said Thai organisations should consider focusing on strengthening talent development and practical AI readiness rather than treating technology as a standalone solution.
“This is not a wait-and-see moment,” said Ms Skulkerewathana. “Thai businesses that invest early in leadership, digital capability and workforce resilience will be better positioned to compete regionally and internationally.”
Singapore’s role as Asia’s financial and educational hub offers Thai professionals and organisations a natural gateway to build regional leadership capability. Thai professionals and executives have, for decades, benefitted from NUS Business School’s MBA, MSc and executive education programmes, including the Stanford–NUS Executive Programme and other senior leadership initiatives developed with global academic and industry partners. Thai enrolment has remained steady over the past five years as professionals seek regional exposure and globally benchmarked leadership training.
Thailand’s “trust capital” is intact, and its position within a reorganising ASEAN is reinforced by the changes underway. The Thai institutions and business leaders that treat “trust capital” as a competitive asset, and build the leadership depth to deploy it, will define the country’s next chapter of growth.
Hashtag: #NUSBusinessSchool
https://bschool.nus.edu.sg/
https://www.linkedin.com/school/nus-business-school/
https://x.com/NUSBizSchool
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The issuer is solely responsible for the content of this announcement.
About NUS Business School
With 50,000 alumni and 60 global chapters, the National University of Singapore (NUS) Business School is known for providing management thought leadership from an Asian perspective, enabling its students and corporate partners to leverage global knowledge and Asian insights.
The school has consistently ranked first in Asia by independent publications and agencies, such as The Financial Times and Quacquarelli Symonds, in recognition of the quality of its programmes, faculty research and graduates.
The school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System), endorsements that the school has met the highest standards for business education.
For more information about NUS Business School, please visit bschool.nus.edu.sg.
To discover our MBA, MSc or Executive Education courses, visit https://mscbiz.nus.edu.sg/, https://mba.nus.edu.sg/ or https://executive-education.nus.edu.sg/
Media OutReach
Dayos Releases Athena: Agentic Replacement for Oracle and Workday AMS Contracts, Now Generally Available
Hero performs full end-to-end report development, Application configuration, and token management, closing tickets at no marginal cost on top of the platform fee while customers keep their existing systems, controls, and access model.
SINGAPORE –
The release addresses four structural problems with the AMS model that enterprises running Oracle and Workday have lived with for two decades.
Time to deploy. Traditional AMS engagements take months to scope, onboard, and ramp to full coverage. Athena Starter deploys in two weeks – from contract execution to production agents running inside the customer’s Oracle or Workday tenant.
Quality of work. Hero’s agents reason through tickets in the customer’s actual tenant – exploring, planning, and validating before posting. Report development tickets, historically the worst offenders on enterprise SLA reports, complete 70% faster on Hero. Plain English in, validated SQL out, executed inside the tenant.
Long-term support drag. Hero reduces Oracle ticket backlogs by 50% in the first 30 days for Starter customers, with a sustained 60% reduction in the active ticket queue by the end of year one for Pro customers. SLAs across customer engagements run 50% faster. Every ticket Hero closes is a ticket the customer’s AMS provider does not bill for.
Proof. Dayos used Hero internally to retire its own ServiceNow ITSM environment in 45 days, with 60% of Tier 1 tickets now resolved autonomously. The deployment is documented as a reference case in Section 2.1 of the IMDA Model AI Governance Framework for Agentic AI, published by Singapore’s Infocomm Media Development Authority at ATxSG in May 2026, alongside case studies from AWS, DBS, Google, Workday, OCBC, Tencent, PwC, and GovTech.
“AMS providers bill per ticket or per hour. Hero closes tickets at no marginal cost on top of the platform fee. Every ticket Hero closes is one your AMS provider doesn’t bill for,” said Brad McElhannon, Founder and CEO of Dayos.
AVAILABLE NOW AND AHEAD
Athena Starter is available at USD 60,000 per year, delivering 50% Oracle ticket backlog reduction in 30 days, 70% faster report development, and 50% faster SLAs. Athena Pro is available at USD 150,000 per year, adding custom agent development and a contractually committed 60% sustained reduction in the active ticket queue by the end of year one. Plan details and outcome breakdowns by tier are at dayos.com/plans (https://www.dayos.com/plans).
The Athena Hero release ships with full support for Oracle and Workday. SAP availability is targeted for January 2027.
Hero is built on Google’s Agent Development Kit (ADK) with Gemini as the lead reasoning model, and operates under ISO 42001-aligned governance with SOC 2 Type II controls. Athena enters general availability, with active enterprise deployments across the Asia-Pacific region.
Hashtag: #AgenticAI #Oracle #Workday #SAP #EnterpriseAI #AMS
https://www.dayos.com
https://www.linkedin.com/company/dayos/
https://www.youtube.com/watch?v=GnCEgiDBw1g
The issuer is solely responsible for the content of this announcement.
About Dayos
Dayos is an AI-native platform company headquartered in Singapore. Its platform, Hero, automates the Oracle and Workday application-managed services work that enterprises have historically outsourced, including configuration, report development, reconciliations, transaction entry, monitoring, and incident resolution. Rather than replacing a customer’s systems, Hero works inside their existing Oracle and Workday environments and respects their established controls and role-based access model.
Dayos is ISO 42001 and SOC 2 Type 2 certified and was published as a reference deployment in the IMDA Model AI Governance Framework for Agentic AI. The company was founded by Brad McElhannon, who spent more than 20 years in enterprise Oracle implementation across 200+ clients and led Finance Engineering at Robinhood through its IPO. Learn more at www.dayos.com.
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