Media OutReach
Wake Up to a Symphony of Flavour as Popeyes® Singapore Launches First-Ever Breakfast Menu
New “Breakfast Symphony” menu celebrates indulgent mornings with bold Louisiana soul and local comfort
SINGAPORE – Media OutReach Newswire – 26 May 2025 – Breakfast lovers in Singapore, set your alarms for deliciousness! Popeyes Singapore is proud to announce the launch of its first-of-its-kind breakfast menu, rolling out island wide across all 19 outlets starting 28 May 2025.
Unique to Asia, the breakfast lineup, themed “Breakfast Symphony: Perfectly Tuned Flavours for Your Palate,” promises an indulgent start to your day with bold Louisiana flair blended seamlessly with beloved local favorites.
“This marks a major milestone for us and a significant step forward for the brand across the region. This innovative menu represents our vision to become more than just a meal option – it’s about creating memorable morning experiences that resonate with diverse tastes and lifestyles. Whether it is families gathering for a hearty breakfast, kids delighting in playful dishes, or individuals seeking comforting local flavours, our thoughtfully crafted items promise quality, indulgence, and authenticity in every bite,” shared Jedrick Tan, CEO of Popeyes Singapore.
Signature Breakfast Creations: Bold, Balanced, Unmistakably Popeyes
Leading the breakfast symphony are two perfectly composed signature items:
- Poppy Cajun Stack: Layers of fluffy brioche buns, Popeyes Special Sauce, smoky turkey bacon, herb-infused sausage, Cajun-spiced hashbrown, freshly cracked egg, and luscious melted cheese from $8.90.
- Chicken & Waffles Platter: Made fresh to order, Golden waffles, crispy outside and fluffy inside, served fresh with your choice of juicy chicken thigh or aromatic sausage, accompanied by turkey bacon and eggs from $9.90.
More breakfast delights include:
- Customisable Breakfast Platters featuring buttermilk pancakes or brioche buns, thick-cut sausage or fresh chicken thigh, egg, and more from $8.90.
- Muffins and Poppy Junior Pancakes: The Junior Pancakes are paired with wholesome sides like corn and milk – a great options for little ones to start the day right from $5.50.
- Poppy Cereal and Chicken Porridge: Silky porridge, crispy Buttermilk Chicken Tenders, crunchy You Tiao—a comforting local breakfast from just $2.90!
Celebrate our breakfast launch on 28 May from 7.30am at selected outlets! From 28 May to 24 June 2025, enjoy exclusive offers including vouchers for Café Americano, Cajun Hashbrown, and weekly deals with up to 54% savings.
New Breakfast Hours:4am–11am (24-hour outlets) | 7:30am–11am (selected outlets)
From Fried Chicken Favourite to All-Day Dining Destination
Since joining hands with Restaurant Brands International, parent company of Popeyes, in 2022, Fei Siong Fastfood has transformed Popeyes Singapore into an all-day dining sensation. The breakfast launch, along with café-style beverages and indulgent soft serves, marks Popeyes’ bold evolution beyond its beloved fried chicken offerings.
With strong momentum, the brand is also expanding its footprint, with its 21st outlet opening soon at KINEX.
Hashtag: #Popeyes
The issuer is solely responsible for the content of this announcement.
About Popeyes Singapore
Founded in New Orleans in 1972, Popeyes® Famous Louisiana Chicken is one of the world’s most iconic chicken brands, known for its bold Cajun and Creole flavours and signature fried chicken. In Singapore, Popeyes is operated by Fei Siong Fastfood Pte Ltd, part of Fei Siong Group.
Popeyes Singapore has grown its islandwide presence while expanding beyond its fried chicken roots to offer indulgent café-style beverages, desserts, and Asia’s first Popeyes breakfast menu. The brand continues to serve soulful, flavourful meals for every part of the day.
GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers
MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.
As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.
Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.
Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.
The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.
Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”
The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.
Hashtag: #Paymentology
https://www.paymentology.com/
https://www.linkedin.com/company/paymentology/
https://x.com/Paymentology
The issuer is solely responsible for the content of this announcement.
Media OutReach
New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia
Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.
Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.
Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.
Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.
Hashtag: #Discovery
The issuer is solely responsible for the content of this announcement.
About Discovery Channel
The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.
The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings
https://www.trimt-nsa.gov.tw/zh-tw/
The issuer is solely responsible for the content of this announcement.
