Media OutReach
Wellcome and COFCO Hong Kong Announce Strategic Partnership Target First-Year Sales to Exceed HK$100 Million
Stabilising the Supply of Quality Food and Strengthening Price Competitiveness
HONG KONG SAR – Media OutReach Newswire – 26 March 2026 – Wellcome and COFCO Corporation Limited (“COFCO”) held a strategic cooperation agreement signing ceremony, announcing the establishment of a long-term partnership. The collaboration will strengthen cooperation across the supply of quality food products, brand and marketing initiatives, supply chain operations and elevating the overall customer consumption experience.
COFCO is an international agribusiness with a fully integrated food supply chain, underpinned by strong upstream sourcing capabilities and extensive supply chain management expertise. Wellcome is Hong Kong’s leading supermarket chain with the city’s largest store network. By leveraging their complementary strengths, the partnership aims to further enhance the supply of quality food products and offer customers a wider selection of fresh, great‑value choices.
Looking ahead, the two parties will focus on collaboration across four key areas:
- First, strengthening the direct supply of quality products, with a diverse range of premium food products under COFCO prioritised for listing across Wellcome’s sales channels. This will expand offerings in key categories such as rice, flour, edible oils, dairy products, meat, alcoholic beverages, tea and beverages.
- Second, enhancing supply chain efficiency by leveraging Wellcome’s local delivery and store network to accelerate the flow of fresh and fast‑moving consumer goods.
- Third, driving joint brand and marketing initiatives, including new product launches, festive promotions and campaigns promoting healthy eating.
- Fourth, strengthening food quality and safety management by strictly adhering to food safety standards and enhancing product traceability mechanisms, jointly safeguarding customers’ food safety.
At present, the key areas of cooperation include Mengniu dairy products, Fortune edible oil, Meilin canned food, and Joycome meat. In 2026, sales of COFCO’s products at Wellcome are expected to exceed HK$100 million. COFCO will prioritise supplying Wellcome with a broader range of quality products, while Wellcome will leverage its extensive local retail network to support COFCO with a stable and scalable sales channel in Hong Kong.
Through this partnership, both parties aim to provide customers with greater peace of mind and a wider range of quality food products, responding to Hong Kong families’ growing demand for better living. The first phase of the partnership’s promotional rollout features Joycome chilled pork, delivered fresh daily and offered at a long‑term promotional price of HK$28. Available from today at all Wellcome stores, the product is sourced directly from its origin, enabling Wellcome to offer customers produce of the highest quality.
Curtis Liu, Chief Executive Officer, Food, at DFI Retail Group, said: “This partnership between Wellcome and COFCO brings together the complementary strengths of both parties — COFCO’s robust food supply chain and Wellcome’s strong online and offline retail network. By combining these capabilities, we can further strengthen the stable supply of quality food products and offer customers a broader range of fresh products at great value.”
COFCO (Hong Kong) Limited’s spokesperson said: “The establishment of this long‑term strategic partnership with Wellcome fully leverages COFCO’s strengths in food supply chain capabilities and product resources, together with Wellcome’s territory‑wide retail network, enabling a wider range of quality food products to be supplied to the Hong Kong market more efficiently. COFCO will continue to provide Wellcome with a diverse and high‑quality product offering, working together to meet local households’ needs for food quality and supply stability.”
Hashtag: #WellcomeHK #COFCO
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Wellcome
Established in 1945, Wellcome is Hong Kong’s longest established supermarket chain with the largest store network. Since 1964, the company has been wholly owned by DFI Retail Group and serves as the Group’s key supermarket brand in its food business. Together with Market Place, 3hreesixty and Oliver’s, Wellcome operates a network of over 320 stores serving more than 14 million customers every month.
With the mission of ‘Always Fresh, Always Value and Always Here for You’, we take pride and passion in providing a quality range of fresh and grocery products, great value and an exciting shopping experience to help our customers save more and enjoy more. As a market-leading supermarket, Wellcome constantly innovates to serve our communities better. In 2021, it introduced a new format, Wellcome Fresh, which offers great value and high-quality fresh produce in an environment that combines the atmosphere of a wet market with the convenience of a supermarket. In 2025, Wellcome launched “Everyday Value” price commitment, locking prices on over 400 fresh & grocery essentials for customers. More recently, it has accelerated its e-Commerce development, enhancing the omnichannel customer journey by offering a more convenient, flexible and personalised grocery shopping experience. For more information about Wellcome, please visit http://www.wellcome.com.hk.
COFCO Corporation Limited
COFCO Corporation Limited, founded in 1949, is a major international agri-food enterprise with a global presence and an integrated value chain spanning the entire agricultural and food industry. In 2025, it ranked 133rd on the Fortune Global 500 list. At present, the COFCO’s annual revenue exceeds 600 billion RMB, and it ranks first nationwide in both the scale and volume of trading, processing, and manufacturing of major agricultural products. Its brands, including Fortune, Mengniu, Great Wall, China Tea, Joycome, Meilin, Jiugui, Lohas, and Xiangxue, are widely recognized and well regarded.
As a central state-owned enterprise that shares the same founding year as the People’s Republic of China, COFCO has enjoyed a deep and longstanding bond with Hong Kong over several decades. Since the 1960s, under the unified arrangements of the state, COFCO has borne full responsibility for organizing and securing the supply of fresh food as well as grain and oil products for Hong Kong through the “Three Express Trains” from the mainland. From the departure of the first train in 1962 to the retirement of the “Three Express Trains” in 2010, COFCO continuously overcame various difficulties to ensure a steady flow of fresh food, fruits, and vegetables from the mainland to Hong Kong, day in and day out. The “Three Express Trains” functioned like three major arteries, delivering a constant supply of fresh produce from the mainland to Hong Kong and Macao, which not only enriched the year‑round food baskets of local residents but also provided solid support for the economic development and social stability of both regions.
Media OutReach
Columbia Asia Hospital Tebrau Wins ESG Champion Award For Sustainable Healthcare At Sustainability & CSR Malaysia Awards 2026
The Sustainability & CSR Malaysia Awards 2026, supported by the Ministry of Women, Family and Community Development, is one of Malaysia’s recognized platforms for celebrating organizations that demonstrate excellence in sustainability, corporate social responsibility (CSR), and Environmental, Social and Governance (ESG) practices. The award ceremony was officiated in Kuala Lumpur by YB Lim Hui Ying, Deputy Minister of Women, Family and Community Development, underscoring the national significance of advancing sustainable and socially responsible business practices in Malaysia.
Columbia Asia Hospital Tebrau received the award for integrating sustainability into healthcare delivery while improving health outcomes for the Johor community. The national award recognizes the hospital’s leadership in environmental sustainability, responsible governance, community health programs and sustainable healthcare delivery in Malaysia.
The award recognizes Columbia Asia Hospital Tebrau’s unwavering commitment to integrating sustainability into healthcare delivery while creating meaningful and lasting value for the communities it serves. It reflects the hospital’s dedication to responsible governance, environmental stewardship and community well-being.
Over the years, Columbia Asia Hospital Tebrau has embraced its mission of “Caring Beyond Boundaries” by extending quality healthcare beyond the hospital walls through impactful Corporate Social Responsibility (CSR) initiatives, preventive health education, free health screening programmes and strategic community partnerships. These initiatives have empowered thousands of individuals to take charge of their health while improving access to quality healthcare in Johor Bahru and even across Johor.
Beyond its community outreach, Columbia Asia Hospital Tebrau has embedded green initiatives into its daily operations through energy-efficient practices, responsible waste management, recycling initiatives, digitalisation and paperless workflows to minimise its environmental footprint. These efforts reflect the hospital’s commitment to delivering high-quality, patient-centred care while fostering long-term healthcare sustainability.
Receiving the Company of the Year – ESG Champion for Health, Wellness and Sustainability Award reflects the hospital’s holistic approach to sustainability; balancing quality healthcare, environmental responsibility and good governance to create a healthier and more sustainable future.
“This recognition is a proud milestone for our entire team and reinforces our commitment to delivering not only quality healthcare but also lasting value to our communities,” said Dr. James Chong, Chief Executive Officer of Columbia Asia Hospital Tebrau. “Healthcare organizations have a responsibility beyond treating illness. We believe sustainable healthcare means improving community health, reducing environmental impact and strengthening responsible clinical governance. This recognition reflects how Columbia Asia Hospital Tebrau integrates these commitments into everyday patient care.”
The hospital attributes this achievement to the unwavering dedication of its doctors, nurses, allied health professionals and support staff, whose passion and commitment have enabled Columbia Asia Hospital Tebrau to consistently deliver compassionate, patient-centred care while championing ESG and sustainability initiatives.
Looking ahead, Columbia Asia Hospital Tebrau remains committed to strengthening community partnerships, embracing innovative healthcare solutions and further advancing sustainable healthcare through responsible environmental stewardship and digital transformation.
Hashtag: #ColumbiaAsiaHospitalTebrau #RightHereForYou #HealthcareExcellence #TeamTebrau #CommunityCare #HospitalCommunications #AwardWinningTeam #CSRMalaysiaAward #CSR #Sustainability #ESG
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About Columbia Asia
For 30 years, Columbia Asia Group of hospitals has been at the forefront of quality healthcare in the private healthcare industry. Established in 1996, it has evolved from its first hospital in Shah Alam to its latest in Penang, to date. As an international healthcare provider, its services span across 19 hospitals in the region; 13 in Malaysia, five in Indonesia, and one in Vietnam. Through the years, the company strategy has always been about making private healthcare accessible to all, hence its hospitals are strategically located in densely populated areas. Under the umbrella of private healthcare company, Asia OneHealthcare, the Columbia Asia group has expanded its reach to bring effective healthcare, closer to home.
Through the years, Columbia Asia’s emphasis has consistently been about early detection of diseases. This is achieved through advanced diagnostic technology that enables greater precision and supports minimally invasive procedures. To fulfil the typical healthcare needs of communities, Columbia Asia offers core disciplines such as obstetrics & gynecology, pediatrics, and general surgery. Today, it also provides tertiary healthcare addressing more complex fields of medicine such as neurosurgery, cardiac disease treatments, and integrated cancer care.
As it approaches a new decade, Columbia Asia continues to expand; adopting advanced technology to meet the ever-increasing needs of today’s discerning customers.
Upholding strict clinical governance and medical ethics, Columbia Asia is committed to deliver excellent patient outcomes in a safe and trusted environment.
Columbia Asia. Right Here For You.
About Asia OneHealthcare
Asia OneHealthcare (A1H) unites 32 hospitals across Malaysia, Indonesia, and Vietnam into one connected healthcare network with a shared purpose. Built on Columbia Asia’s strong community focused hospitals network and complemented by advanced tertiary and super-specialty centres, A1H is dedicated to caring for people during some of the most important moments of their lives — when they are most in need of trusted medical care.
Our network includes leading institutions such as Subang Jaya Medical Centre (SJMC) and super-specialty hospitals including ALTY Orthopaedic Hospital, Beacon Hospital, Cardiac Vascular Sentral Kuala Lumpur (CVSKL), Hospital Picaso, and Northern Heart Hospital Penang. Together, they provide access to advanced clinical expertise, specialised treatments, and modern medical technology, delivering the best care possible.
With over 4,000 beds across the region, A1H delivers seamless, coordinated care — from initial diagnosis and treatment to complex, life-saving procedures. Guided by our promise, Right Here For You, A1H is committed to standing alongside patients, families, and communities with compassionate, high-quality care when it matters most.
Media OutReach
Orbis Future Vision Leaders 2025/26 Mobilizes 330+ Hong Kong Tertiary Students to Serve Over 2,200 Community Beneficiaries
The campaign spans three core tracks:
- Heal the Future: Infusing medical blindness prevention with psychological empathy and public health outreach.
- Educator 2.0: Deep-diving into campus eye care education and fostering inclusive values in schools.
- Visionary Start-up: Exploring social enterprise models to deliver sustainable accessibility solutions.
Cross-Disciplinary Mobilization Across 10 Hong Kong Universities
Mary Lau, Executive Director of Orbis Hong Kong, praised the student cohorts for independently connecting with over 25 community partners. Through these grassroots collaborations, student teams designed and executed a wide range of interactive eye advocacy initiatives, including vision screenings, clinical escape rooms, AR eye disease simulations, and braille decoding workshops, directly serving more than 2,200 citizens.
The initiative rallied students from 10 major tertiary institutions across Hong Kong (listed in no particular order):
- The University of Hong Kong (HKU)
- The Chinese University of Hong Kong (CUHK)
- The Hong Kong University of Science and Technology (HKUST)
- The Hong Kong Polytechnic University (PolyU)
- Hong Kong Metropolitan University (HKMU)
- Lingnan University (LU)
- The Education University of Hong Kong (EdUHK)
- Hong Kong Baptist University (HKBU)
- The Hang Seng University of Hong Kong (HSUHK)
- City University of Hong Kong (CityU)
CEO Mentorship & Distinguished Judging Panel
To bolster the commercial viability and social impact of the Visionary Start-up track, Orbis engaged prominent corporate mentors to guide youth teams in market strategy and operational planning.
Participating Mentor Companies (in no particular order): Climate Incubator, Education for Good, HK Decoman Technology, Pet Space Group Limited, SOFE COFFEE, and V Cycle.
Grand Final Judging Panel:
- Ms. Mary Lau (Executive Director, Orbis Hong Kong)
- Dr. Vincent Lee Yau-wing (Orbis Volunteer Ophthalmologist & Specialist in Ophthalmology)
- Ms. Sharon Wang (Investment Manager, Beyond Ventures)
- Mr. Francis Ngai (Founder & CEO, Social Ventures Hong Kong)
- Mrs. Julie Ma (Principal, St. Stephen’s College)
Official Launch of the 2026/27 Campaign Cycle
The event concluded with a formal lighting ceremony led by the overall track champions, Orbis Executive Director Mary Lau, and academic representatives from participating universities. The ceremonial lighting of the stage centerpiece marked the conclusion of this cycle and signaled the official launch of the 2026/27 Future Vision Leaders Campaign.
Schools, academic faculties, and community institutions interested in co-curricular partnerships for the upcoming cycle can submit inquiries to [email protected]
Full List of Award Winners: Orbis Future Vision Leaders 2025/26
Overall Track Champions
Heal the Future Overall Champion: The University of Hong Kong
- Project: Created the AEyeChatbot and AEyeScreen Helper web tools via AI/AR to connect with 1,000+ users and boost literacy.
- Team Members: Chan Tsz Ching, Angelina Cheng, Lee Po Wa, Ng Man Lok, Ho Chak Fung.
Educator 2.0 Overall Champion: The Chinese University of Hong Kong
- Project: School workshops combining visual simulation and tactile painting to foster inclusive values among children.
- Team Members: Siu Yan Tung Valerie, Wu Pui Yi, Cheung Hei Long Chloe, Chui Wui
Visionary Start-up Overall Champion: The University of Hong Kong
- Project: Offline digital twin navigation system assisting visually impaired elderly residents in GPS dead zones such as MTR stations.
- Team Members: Sirot Inthasorn, Napat Arjananont, Virakarn Boonfahpratan, Nutnornont Chamadol, Apiwit Triwatana.
Category Winners
1. Heal the Future Track
Vision for theCommunity Award: Hong Kong Metropolitan University (Ng Tim Tim, Wu Nai Wan Rebecca, KeithYeung, Kung Huen Nok) — Launched a Braille workshop, AR senior simulations, and a nursing escape room to drive community blind awareness.
Medical In SightAward: The Hong Kong Polytechnic University (Wong Pak Hei, Choy Yan Lam, Wong Mei Sze, Chiu Sze Ching, Wong Hiu Lam) — Delivered bilingual workshops and tailored eye screenings that evaluated over 110 ethnic minority seniors and empowered their caregivers.
Innovative Perspectivesin Technology Award: The University of Hong Kong (Chan Tsz Ching, Angelina Cheng, Lee Po Wa,Ng Man Lok, Ho Chak Fung) — Created the AEyeChatbot and AEyeScreen Helper web tools via AI/AR to connect with 1,000+ users and boost literacy.
Inclusivity for the VisuallyImpaired Community Award: The University of Hong Kong (Ng Tsun Hin, Chan Chun Yin, Cherry Lam,Winston Lam, Lam Cheung Yeung) — Hosted a blindfolded running workshop alongside a visually impaired athlete to build critical empathy with medical students.
2. Educator 2.0 Track
Color Adventures Award: The Hong Kong Polytechnic University (Tsang Pok Hei, Wu Hoi Shan, Tong Chi Kit, Ng Yu Hei) — Deployed an interactive Inside Out themed workshop featuring Stroop tests, paper folding, and drawing sessions to teach primary school students about eye structures, color blindness, and the connection between emotions and colors.
Eye Health Mission Award: Lingnan University / The Education University of Hong Kong (Cheung Ka Wun, Chan Yat Yi, Chan Wing Sze, Gu Shu Ya) — Organised the zero-budget ‘Sight-athlon’ carnival for primary students using AR eye simulations and Braille decoding.
The Unseen World Award: Lingnan University / The Hang Seng University of Hong Kong / Hong Kong Baptist University (Pang Yu Fei, Lo Hoi Chiu, Fan Man Kit) — Implemented a low-cost simulation workshop using DIY glasses to let school children experience glaucoma and color blindness.
Defeating VisionMonsters Award: The Chinese University of Hong Kong (Siu Yan Tung Valerie, Wu Pui Yi, Cheung HeiLong Chloe, Chui Wui) — Managed a color-blindness simulation glasses painting workshop to foster youth STEAM literacy and active prevention awareness.
3. Visionary Start-up Track
Joyful Journeys toWellness Award: The Chinese University of Hong Kong (Chan Ching Tung, Chan Hau Ying, Deng Yu Hing, Au Wing Sze) — Developed ZIP, a gamified walking app utilizing commission-based models to promote lowcarbon urban wellness.
Tech Solutions forChallenges Award: The University of Hong Kong (Sirot Inthasorn, Napat Arjananont, Virakarn Boonfahpratan, Nutnornont Chamadol, Apiwit Triwatana) —Developed GUIDO, an AI-powered 3D SLAM navigation device mitigating urban transit barriers via a Device-as-a-Service framework.
Co-Creating Community Award: The Hong Kong Polytechnic University / The Hong Kong University of Science and Technology (Yue Yee Ting, Ng Chiu Yee, Chan Chin Yik, Ho Lok Hin) — Formed an ecosystem connector program that bridges schools and NGOs while empowering visually impaired individuals as instructors.
Visual Arts Unleashed Award: Hong Kong Metropolitan University (Fung Ying Ching, Chan Yui Man, Wong Tsz Yi,Li Tsam Yu) — Established a tactile 3D art ecosystem allowing visually impaired individuals to independently create and experience gallery exhibits.
Hashtag: #OrbisHongKong
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Media OutReach
AsianPLAS 2026 Connects Global Buyers with Plastics & Rubber Suppliers Through an Extended Online Exhibition
Organized jointly by AsianNet and the B2B marketplace TradeAsia, AsianPLAS 2026 provides participating companies with extended international exposure while enabling buyers to discover products, review supplier information, and submit sourcing inquiries online. Through TradeAsia’s B2B platform and digital matchmaking resources, the exhibition facilitates connections between global buyers and plastics and rubber suppliers, creating additional opportunities for international sourcing and cross-border business cooperation.
Expanding International Sourcing Opportunities Through Global Industry Exposure
To increase global visibility and sourcing opportunities, AsianPLAS 2026 aligns its exhibition period with several major international plastics and rubber industry events, including Expo Plast Peru, Taipei International Plastics and Rubber Industry Show, West Africa Plastprintpack, Fakuma, PLAST IMAGEN MEXICO, and IPF Japan. By running alongside major international industry exhibitions, AsianPLAS 2026 provides additional opportunities for participating suppliers to reach international buyers and expand their exposure across global markets.
Through AsianPLAS 2026, buyers can review supplier information, browse product catalogs, and directly contact exhibitors for sourcing inquiries. The platform gives international buyers convenient access to plastics and rubber manufacturers and suppliers across a wide range of materials, machinery, products, and related industry applications, while helping participating companies strengthen their international visibility and explore new business opportunities.
Comprehensive Product Categories and Industry Suppliers Across the Plastics & Rubber Sector
The exhibition brings together suppliers and manufacturers from across Asia’s plastics and rubber industry. International buyers can explore products and sourcing opportunities presented by companies including ELASTIN INTERNATIONAL, YI CHI HSIUNG, SHANG-YUH MACHINE, LIO CHENG KUNG, UNILONGENTERPRISECO and KAIPHONE TECHNOLOGY.
These exhibitors represent a diverse range of products and applications across the plastics and rubber supply chain, including plastic and rubber materials, processing machinery, plastic and rubber products, packaging and containers, polymers and resins, adhesives and sealants, coatings, chemical additives, and related industrial equipment.
Supporting Global B2B Trade Through Digital Sourcing Solutions
Powered by TradeAsia’s B2B platform, AsianPLAS 2026 provides exhibitors with online product showcases, supplier profiles, and digital e-catalogs designed to increase international exposure and sourcing opportunities.
International buyers can browse products and communicate with suppliers online regardless of location or time zone, making it easier to compare products, review supplier capabilities, and submit inquiries efficiently. The exhibition’s extended online format also enables participating companies to maintain continuous visibility throughout the more than four-month exhibition period.
By integrating online sourcing, digital promotion, and buyer-supplier matchmaking services, AsianPLAS 2026 creates an efficient digital environment for global B2B trade and international procurement across the plastics and rubber industry.
Start Sourcing Now
Explore suppliers, discover products, and connect directly with exhibitors through the official AsianPLAS 2026 online exhibition platform:
https://www.etradeasia.com/online-show/47/Asian-Plastics-Rubber-Industry-Online-Exhibition-2026.html
Hashtag: #TradeAsia
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About TradeAsia
TradeAsia, available at 
www.e-tradeasia.com, is a B2B digital marketplace connecting international buyers with suppliers across global markets. The platform brings together a broad network of buyers and suppliers with an extensive product database, helping procurement professionals discover products, identify potential suppliers, and initiate business inquiries online.
In addition to its digital platform, TradeAsia works with international trade organizations and industry exhibition organizers to connect online marketing resources with global industry events. By combining digital product exposure, international buyer reach, and industry marketing resources, TradeAsia helps suppliers strengthen their international visibility and create new opportunities for cross-border business development.
