Media OutReach
Wellcome and COFCO Hong Kong Announce Strategic Partnership Target First-Year Sales to Exceed HK$100 Million
Stabilising the Supply of Quality Food and Strengthening Price Competitiveness
HONG KONG SAR – Media OutReach Newswire – 26 March 2026 – Wellcome and COFCO Corporation Limited (“COFCO”) held a strategic cooperation agreement signing ceremony, announcing the establishment of a long-term partnership. The collaboration will strengthen cooperation across the supply of quality food products, brand and marketing initiatives, supply chain operations and elevating the overall customer consumption experience.
COFCO is an international agribusiness with a fully integrated food supply chain, underpinned by strong upstream sourcing capabilities and extensive supply chain management expertise. Wellcome is Hong Kong’s leading supermarket chain with the city’s largest store network. By leveraging their complementary strengths, the partnership aims to further enhance the supply of quality food products and offer customers a wider selection of fresh, great‑value choices.
Looking ahead, the two parties will focus on collaboration across four key areas:
- First, strengthening the direct supply of quality products, with a diverse range of premium food products under COFCO prioritised for listing across Wellcome’s sales channels. This will expand offerings in key categories such as rice, flour, edible oils, dairy products, meat, alcoholic beverages, tea and beverages.
- Second, enhancing supply chain efficiency by leveraging Wellcome’s local delivery and store network to accelerate the flow of fresh and fast‑moving consumer goods.
- Third, driving joint brand and marketing initiatives, including new product launches, festive promotions and campaigns promoting healthy eating.
- Fourth, strengthening food quality and safety management by strictly adhering to food safety standards and enhancing product traceability mechanisms, jointly safeguarding customers’ food safety.
At present, the key areas of cooperation include Mengniu dairy products, Fortune edible oil, Meilin canned food, and Joycome meat. In 2026, sales of COFCO’s products at Wellcome are expected to exceed HK$100 million. COFCO will prioritise supplying Wellcome with a broader range of quality products, while Wellcome will leverage its extensive local retail network to support COFCO with a stable and scalable sales channel in Hong Kong.
Through this partnership, both parties aim to provide customers with greater peace of mind and a wider range of quality food products, responding to Hong Kong families’ growing demand for better living. The first phase of the partnership’s promotional rollout features Joycome chilled pork, delivered fresh daily and offered at a long‑term promotional price of HK$28. Available from today at all Wellcome stores, the product is sourced directly from its origin, enabling Wellcome to offer customers produce of the highest quality.
Curtis Liu, Chief Executive Officer, Food, at DFI Retail Group, said: “This partnership between Wellcome and COFCO brings together the complementary strengths of both parties — COFCO’s robust food supply chain and Wellcome’s strong online and offline retail network. By combining these capabilities, we can further strengthen the stable supply of quality food products and offer customers a broader range of fresh products at great value.”
COFCO (Hong Kong) Limited’s spokesperson said: “The establishment of this long‑term strategic partnership with Wellcome fully leverages COFCO’s strengths in food supply chain capabilities and product resources, together with Wellcome’s territory‑wide retail network, enabling a wider range of quality food products to be supplied to the Hong Kong market more efficiently. COFCO will continue to provide Wellcome with a diverse and high‑quality product offering, working together to meet local households’ needs for food quality and supply stability.”
Hashtag: #WellcomeHK #COFCO
http://www.wellcome.com.hk
https://www.linkedin.com/company/wellcome-hong-kong/
https://www.facebook.com/wellcome.supermarket
https://www.instagram.com/hkwellcome/
The issuer is solely responsible for the content of this announcement.
Wellcome
Established in 1945, Wellcome is Hong Kong’s longest established supermarket chain with the largest store network. Since 1964, the company has been wholly owned by DFI Retail Group and serves as the Group’s key supermarket brand in its food business. Together with Market Place, 3hreesixty and Oliver’s, Wellcome operates a network of over 320 stores serving more than 14 million customers every month.
With the mission of ‘Always Fresh, Always Value and Always Here for You’, we take pride and passion in providing a quality range of fresh and grocery products, great value and an exciting shopping experience to help our customers save more and enjoy more. As a market-leading supermarket, Wellcome constantly innovates to serve our communities better. In 2021, it introduced a new format, Wellcome Fresh, which offers great value and high-quality fresh produce in an environment that combines the atmosphere of a wet market with the convenience of a supermarket. In 2025, Wellcome launched “Everyday Value” price commitment, locking prices on over 400 fresh & grocery essentials for customers. More recently, it has accelerated its e-Commerce development, enhancing the omnichannel customer journey by offering a more convenient, flexible and personalised grocery shopping experience. For more information about Wellcome, please visit http://www.wellcome.com.hk.
COFCO Corporation Limited
COFCO Corporation Limited, founded in 1949, is a major international agri-food enterprise with a global presence and an integrated value chain spanning the entire agricultural and food industry. In 2025, it ranked 133rd on the Fortune Global 500 list. At present, the COFCO’s annual revenue exceeds 600 billion RMB, and it ranks first nationwide in both the scale and volume of trading, processing, and manufacturing of major agricultural products. Its brands, including Fortune, Mengniu, Great Wall, China Tea, Joycome, Meilin, Jiugui, Lohas, and Xiangxue, are widely recognized and well regarded.
As a central state-owned enterprise that shares the same founding year as the People’s Republic of China, COFCO has enjoyed a deep and longstanding bond with Hong Kong over several decades. Since the 1960s, under the unified arrangements of the state, COFCO has borne full responsibility for organizing and securing the supply of fresh food as well as grain and oil products for Hong Kong through the “Three Express Trains” from the mainland. From the departure of the first train in 1962 to the retirement of the “Three Express Trains” in 2010, COFCO continuously overcame various difficulties to ensure a steady flow of fresh food, fruits, and vegetables from the mainland to Hong Kong, day in and day out. The “Three Express Trains” functioned like three major arteries, delivering a constant supply of fresh produce from the mainland to Hong Kong and Macao, which not only enriched the year‑round food baskets of local residents but also provided solid support for the economic development and social stability of both regions.
Media OutReach
Asian Sports and Leisure Online Exhibition 2026: Connecting Global Buyers with the Future of Sports and Leisure
The exhibition focuses on connecting Asian suppliers with global importers and exporters, streamlining cross-border procurement processes, enhancing supply-demand matching efficiency, and enabling businesses to expand into international markets more effectively.
Since its debut in 2022, ASLE, co-organized by AsianNet and TradeAsia (www.e-tradeasia.com), has consistently attracted high-quality international buyers. With strong performance in precise matchmaking, inquiry conversion, and actual order generation, it has become one of Asia’s most representative online B2B trade exhibitions.
Global Exhibition Synergy and Expanded Scale
The 2026 edition will feature a significant scale upgrade and run concurrently with several leading international exhibitions, including the FIBO Germany International Fitness and Wellness Expo, Techtextil Frankfurt, the Outdoor Retailer and Outdoor Design and Innovation Expo in the USA, ISPO USA, and the India International Sports Goods Expo.
By aligning with global exhibition schedules and integrating cross-platform resources, ASLE 2026 consolidates international buyer traffic and enables procurement professionals to efficiently complete supplier selection, product comparison, and sourcing decisions. This approach significantly shortens decision-making cycles and improves procurement accuracy.
Centered on high-efficiency matching, targeted traffic, and conversion-driven results, the exhibition establishes a comprehensive B2B business connection ecosystem. It enhances exhibitors’ global exposure, improves inquiry quality, and effectively drives order conversion and market expansion.
Showcasing Verified Suppliers and Diverse Product Categories
ASLE 2026 will feature a strong lineup of leading Asian manufacturers, demonstrating the depth and innovation of the region’s sports and leisure industry. Participating companies include JIH KAO ENTERPRISE, FLYWELL INTERNATIONAL, YI CHI HSIUNG, and HSIN HAO HEALTH MATERIALS.
These suppliers will showcase a wide range of products, including fitness equipment, sports gear, functional textiles, outdoor and camping products, and health-related solutions, providing buyers with diverse sourcing options across multiple categories.
ASLE 2026 highlights core sports categories such as Sports and Game Equipment, Sport Ball Equipment and Gear, Fitness and Body Building, Skateboarding and Skating Equipment, and Water Sports Equipment and Supply. The exhibition also features sports accessories, sportswear, and technical textiles, as well as lifestyle segments including Outdoor and Camping Recreation, Sporting and Travel Goods, and Indoor Games and Leisure. Health and Wellness and health food products further extend the exhibition’s cross-industry integration.
By integrating technological innovation with practical applications, ASLE 2026 provides a high-efficiency B2B sourcing environment that enables global buyers and industry partners to expand markets, accelerate procurement decisions, and establish long-term business relationships.
Digital Features Enhancing Efficient Sourcing
The Asian Sports and Leisure Online Exhibition 2026 introduces a range of advanced digital features, including dedicated exhibitor pages, e-catalogs, and integrated online exhibition interfaces. Fully integrated with the TradeAsia platform, these tools significantly enhance supplier visibility and maximize sourcing efficiency.
In addition, the exhibition incorporates an efficient business matching mechanism, enabling buyers to quickly identify suitable suppliers based on their sourcing needs. International buyers can access the exhibition anytime, explore detailed supplier information, and utilize online inquiry functions to accelerate procurement decision-making.
This hybrid model effectively eliminates time and geographical barriers while delivering a cost-efficient and results-driven global sourcing experience.
Start Sourcing Now
Explore suppliers, discover products, and send inquiries directly through the official exhibition platform:
https://www.e-tradeasia.com/online-show/44/Asian-Sports-and-Leisure-Online-Exhibition-2026.html
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
About TradeAsia
TradeAsia (
www.e-tradeasia.com) is a leading B2B international trade platform dedicated to delivering high-efficiency, conversion-driven business matching services. The platform connects millions of members, over 600,000 suppliers, and extensive up-to-date product listings, forming a highly active global supply-demand network.
In addition, TradeAsia has established strategic partnerships with hundreds of trade organizations and exhibition entities worldwide, integrating both online and offline marketing resources to maximize international exposure. Exhibitors benefit from stable, high-quality buyer traffic and expanded global reach, enhancing brand visibility and increasing conversion opportunities.
Media OutReach
IMPEX 2026 returns as Hong Kong’s largest immigration and property expo on 18-19 April, expanding its focus on global mobility and asset planning
Headline Seminars: Shih Wing-Ching On Capital Flows, Wu Kwok Wai On Overseas Property Pitfalls
Experts Tackle Migration Myths, Wealth-Transfer Risks And Low-Cost Retirement Options
Free Admission And Seminar Seats Are Limited – Register Now
HONG KONG SAR – Media OutReach Newswire – 16 April 2026 – Hong Kong’s migration and overseas asset-planning landscape is undergoing a marked shift, with more residents rethinking where and how they hold wealth. The 7th IMPEX International Immigration & Property Expo will take place on April 18 – 19 at the Hong Kong Convention and Exhibition Centre, featuring three headline speakers — founder of Centaline Group Mr. Shih Wing-ching, veteran media professional and columnist Ms. June Lam and co-founder of WuChatProp Mr. Wu Kwok Wai, to share insights on global capital flows, risk management and practical overseas property strategies. The expo will also bring together more than 100 exhibitors from over 40 countries and regions, including property developers, relocation consultants, legal advisers and wealth management firms from the UK, North America, Australia, Japan, Dubai, Thailand, Malaysia and the EU, covering overseas residency, international property investment, admissions to top schools and wealth planning. More than 50 expert seminars will be held, alongside complimentary one-on-one consultations.
High-net-worth visitors and over-60s drive sharp rise in interest
A survey conducted by the organiser with online registrants suggests strong cross-generational demand. Registrations from people aged 60 and above have doubled year on year, underscoring rising interest in retirement planning and long-term residence, while interest in migrations from young generations has also surged, showing increasing demands in early life planning and wealth management. Sign-ups from those with net assets of more than HK$30 million have also doubled, pointing to faster overseas asset deployment among high-net-worth individuals. Industry observers said immigration and offshore asset planning are no longer seen as a one-off life decision, but as part of a broader strategy spanning wealth growth, retirement and family planning.
Southeast Asia demand more than doubles, with Malaysia breaking into the top tier
Interest in Southeast Asia has more than doubled, with Malaysia emerging as a major draw. According to the survey, the most popular migration destinations are Australia at 38 per cent, Britain at 36 per cent and Southeast Asia at 35 per cent; interest in Southeast Asia rose from 17 per cent a year earlier to 36 per cent. Interest in the Middle East and the United Arab Emirates also rose sharply, nearly quadrupling, suggesting capital is moving more quickly towards Asia and other emerging markets. Malaysia’s relatively low living costs and flexible long-stay policies have helped lift Southeast Asia into the top tier of preferred destinations.
Australia overtakes Britain as top migration destination
Australia also climbed sharply to become the top migration choice, overtaking Britain. Interest in Australia rose from 29 per cent to 38 per cent, while Britain slipped from 45 per cent to 36 per cent. Interest in the United States and Canada also eased slightly, reflecting a waning appeal for traditional migration markets and a reassessment of policy stability, living costs and long-term planning considerations.
Headline seminar 1: Middle East Tensions and the Global Asset Reordering — In-Depth Dialogue: Mr Shih Wing-ching & Ms. June Lam
As geopolitical tensions, shifting interest rate cycles and volatile energy markets are reshaping capital movements worldwide, investors face growing uncertainty in navigating the financial landscape. Mr Shih Wing-ching, founder of Centaline Group, will join Ms. June Lam, veteran media professional and columnist, to discuss the influence on global finance and key investment decisions, from macro trends to practical strategies, offering actionable insights to help investors seize opportunities at uncertain times.
Event highlights:
- In‑depth analysis of how Middle East developments impact global finance and energy markets
- Uncovering shifts in safe‑haven assets and capital flow forecasts for the next 6–12 months
- Practical asset‑allocation advice: how to optimize equities, bonds, cash, and property in a high‑rate environment
- Focus on Hong Kong property opportunities: student housing, co‑living, and commercial repurposing trends
Date: 19 April (Sunday)
Time: 11am – 12nn
Venue: Stage A
Headline seminar 2: Ask the Experts – The Overseas Property Survival Guide, Wu Kwok Wai x 3 senior experts
Hosted by Mr Wu Kwok Wai, co-founder of WuChatProp alongside three senior specialists, the seminar will focus on practical due diligence for property buyers in Japan, the UK and Thailand, decoding risks and commonly overlooked issues through firsthand market experience, helping investors to avoid pitfalls in overseas property buying.
Highlights:
- In earthquakes, who safeguards homeowners’ interests?
- Will higher immigration thresholds lift demand and rents in local housing markets?
- What should buyers look out for when inspecting a property themselves?
- When tenants turn troublesome, do the police offer any real remedy? And is there insurance that covers damage?
- Can property ownership help secure a long-stay visa? And what happens if an application is turned down?
- Does a beachfront home carry an edge in long-stay visa approval over a city property?
Date: 18 April (Saturday)
Time: 11am – 12nn
Venue: Stage A
Experts debunks common migration myths and key decisions behind
As more Hongkongers consider relocation or cross‑border investment, misunderstandings persist about migration planning and asset handling. Experts at the expo will tackle common misconceptions around migration, tax and asset management, including whether people need to sell property before emigrating, liquidate stocks and funds, or make special arrangements for insurance claims and MPF. Industry experts emphasize that migration should be seen not as asset liquidation, but as a chance to restructure wealth more efficiently across jurisdictions.
At the expo, international law firms, family offices, accountants and wealth managers will offer complimentary one‑on‑one consultations to help attendees clarify key concerns about cross-border assets and identity planning.
Migration does not necessarily mean “splitting the family wealth”
Popular destinations such as Australia, Canada and the United Kingdom impose combined income, capital gains and inheritance taxes that can reach up to 50 per cent, far exceeding Hong Kong’s top rate of 17 per cent. Proper tax planning and asset structuring before relocation can therefore significantly reduce exposure and improve wealth transfer outcomes.
Visitors will have access to three complimentary advisory services covering asset and tax assessment, insurance portfolio review and MPF consultation, along with practical seminars on trust formation and cross‑border tax strategies.
Asia gains ground as a lower-cost retirement destination
Beyond migration, the desire for low‑cost, high‑quality retirement options is also shaping investment trends. The Philippines and Malaysia have emerged as leading choices thanks to their relatively modest living costs and long‑term residence schemes. The Philippines has lowered the qualifying age for its Special Resident Retiree’s Visa (SRRV) to 40, while Malaysia’s Malaysia My 2nd Home (MM2H) programme continues to attract global retirees, ranking second in Asia on the 2026 Global Retirement Index .
Both markets will be showcased at the expo, where Mr Yoganthiran Manikam, Consulate General (Tourism), Malaysia Tourism Promotion Board and Mr Bob Zozobrado, General Manager of the Philippine Retirement Authority, will present the latest visa policies, real‑estate developments and lifestyle planning strategies for Hong Kong investors exploring long‑term or early‑retirement options.
Positioned as Hong Kong’s leading platform for global mobility and international assets, IMPEX is sharpening its purpose in 2026. Rather than simply promoting “migration”, the expo now focuses on strategic optionality and residency planning: not just selling “properties”, but revealing new horizons and investment opportunities. Under the theme “Beyond Your Horizons”, IMPEX aims to move beyond migration‑centric messaging and become a comprehensive platform for global mobility and cross‑border asset planning, reflecting the evolving needs of Hongkongers seeking to future‑proof their lives and portfolios. IMPEX empowers individuals to architect a legacy and design a life without borders.
The 7th International Immigration & Property Expo
Date:18-19 April, 2026
Venue:Hong Kong Convention and Exhibition Centre Hall 5G
Website:https://immigration-expo.com/en/ (Free Entry, Register Now)
Hashtag: #IMPEX2026 #第七屆國際移民及置業博覽
https://immigration-expo.com/
https://www.instagram.com/impex_official/
The issuer is solely responsible for the content of this announcement.
IMPEX
IMPEX is the definite gateway for global mobility and international asset curation in Hong Kong and Greater Bay Area connecting over 230,000 high intent expo visitors to date. IMPEX 2026 will bring together over 100 exhibitors from more than 40 countries – including the UK, US, Canada, Australia, Japan, Dubai, Thailand, Malaysia, and across the EU, providing complimentary one‑on‑one consultations, alongside 50+ expert seminars and unlimited investment opportunities – empowering individuals to architect a legacy and design a life without borders.
Media OutReach
VinUniversity Launches Global Academic Recruitment Tour 2026 to Engage Leading Scholars Worldwide
The tour, taking place from April to August, will include visits to major academic hubs in the United Kingdom, the United States, Europe, Japan, South Korea and South East Asia. Through a series of academic exchanges, faculty dialogues, and participation in leading international conferences—including IEEE International Conference on Acoustics, Speech, and Signal Processing (IEEE); the Conference on Computer Vision and Pattern Recognition (CVPR), the International Conference on Machine Learning (ICML); The 17th Asian Conference on Arts & Humanities (ACAH); and The Annual Meeting of the Academy of Management (AOM). VinUni seeks to foster meaningful engagement with scholars working at the forefront of research, particularly in artificial intelligence and emerging technologies.
This initiative reflects VinUni’s evolving approach to academic recruitment, characterised by sustained international engagement and an emphasis on scholarly collaboration. The University aims to attract individuals of high academic distinction who are committed not only to advancing disciplinary knowledge, but also to contributing to the broader societal application of research.
Central to this effort is the VinUniversity Assistant Professorships (VAP), established to support exceptional early-career scholars. The programme provides a comprehensive academic environment, including significant research funding, access to dedicated laboratory space, and advanced research infrastructure. Scholars are further supported through institutional mechanisms for research development, grant acquisition, and academic administration.
In addition to internal resources, VAP appointees may pursue competitive funding opportunities through established national and international channels, including the Vingroup Innovation Foundation and the National Foundation for Science and Technology Development (NAFOSTED), thereby enabling the sustained growth and international visibility of their research programmes.
Professor Ling San, Senior Deputy President of VinUniversity, noted:
“The VinUniversity Assistant Professorships program is designed to attract exceptional early-career scholars who want to do more than follow traditional academic pathways. With up to $1M in research funding, dedicated lab support, and strong industry partnerships, VinUni provides the conditions for scholars—particularly in AI and emerging technologies—to move quickly from ideas to real-world impact.
What makes VinUni distinctive is the rare opportunity to help build a world-class university in a rapidly evolving economy. For many scholars, this is not just a career move, but a chance to shape the future of research and innovation in a new global hub.”
Established as Vietnam’s first private, not-for-profit university founded on international standards, VinUni has developed strategic partnerships with leading global institutions, including Cornell University, the University of Pennsylvania, and Nanyang Technological University (Singapore). These collaborations contribute to the University’s academic development and its integration within the international higher education landscape.
Supported by Vingroup, VinUni operates within a broader ecosystem that connects academic inquiry with industry and innovation. This environment offers faculty the opportunity to extend the reach of their research beyond the academy and engage with questions of practical and societal significance.
Through the Global Academic Recruitment Tour 2026, VinUni affirms its commitment to academic excellence and international engagement, and extends an invitation to scholars who seek to contribute to the advancement of knowledge within a dynamic and globally connected setting.
Hashtag: #VinUniversity
The issuer is solely responsible for the content of this announcement.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
