Media OutReach
Wellcome and COFCO Hong Kong Announce Strategic Partnership Target First-Year Sales to Exceed HK$100 Million
Stabilising the Supply of Quality Food and Strengthening Price Competitiveness
HONG KONG SAR – Media OutReach Newswire – 26 March 2026 – Wellcome and COFCO Corporation Limited (“COFCO”) held a strategic cooperation agreement signing ceremony, announcing the establishment of a long-term partnership. The collaboration will strengthen cooperation across the supply of quality food products, brand and marketing initiatives, supply chain operations and elevating the overall customer consumption experience.
COFCO is an international agribusiness with a fully integrated food supply chain, underpinned by strong upstream sourcing capabilities and extensive supply chain management expertise. Wellcome is Hong Kong’s leading supermarket chain with the city’s largest store network. By leveraging their complementary strengths, the partnership aims to further enhance the supply of quality food products and offer customers a wider selection of fresh, great‑value choices.
Looking ahead, the two parties will focus on collaboration across four key areas:
- First, strengthening the direct supply of quality products, with a diverse range of premium food products under COFCO prioritised for listing across Wellcome’s sales channels. This will expand offerings in key categories such as rice, flour, edible oils, dairy products, meat, alcoholic beverages, tea and beverages.
- Second, enhancing supply chain efficiency by leveraging Wellcome’s local delivery and store network to accelerate the flow of fresh and fast‑moving consumer goods.
- Third, driving joint brand and marketing initiatives, including new product launches, festive promotions and campaigns promoting healthy eating.
- Fourth, strengthening food quality and safety management by strictly adhering to food safety standards and enhancing product traceability mechanisms, jointly safeguarding customers’ food safety.
At present, the key areas of cooperation include Mengniu dairy products, Fortune edible oil, Meilin canned food, and Joycome meat. In 2026, sales of COFCO’s products at Wellcome are expected to exceed HK$100 million. COFCO will prioritise supplying Wellcome with a broader range of quality products, while Wellcome will leverage its extensive local retail network to support COFCO with a stable and scalable sales channel in Hong Kong.
Through this partnership, both parties aim to provide customers with greater peace of mind and a wider range of quality food products, responding to Hong Kong families’ growing demand for better living. The first phase of the partnership’s promotional rollout features Joycome chilled pork, delivered fresh daily and offered at a long‑term promotional price of HK$28. Available from today at all Wellcome stores, the product is sourced directly from its origin, enabling Wellcome to offer customers produce of the highest quality.
Curtis Liu, Chief Executive Officer, Food, at DFI Retail Group, said: “This partnership between Wellcome and COFCO brings together the complementary strengths of both parties — COFCO’s robust food supply chain and Wellcome’s strong online and offline retail network. By combining these capabilities, we can further strengthen the stable supply of quality food products and offer customers a broader range of fresh products at great value.”
COFCO (Hong Kong) Limited’s spokesperson said: “The establishment of this long‑term strategic partnership with Wellcome fully leverages COFCO’s strengths in food supply chain capabilities and product resources, together with Wellcome’s territory‑wide retail network, enabling a wider range of quality food products to be supplied to the Hong Kong market more efficiently. COFCO will continue to provide Wellcome with a diverse and high‑quality product offering, working together to meet local households’ needs for food quality and supply stability.”
Hashtag: #WellcomeHK #COFCO
http://www.wellcome.com.hk
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The issuer is solely responsible for the content of this announcement.
Wellcome
Established in 1945, Wellcome is Hong Kong’s longest established supermarket chain with the largest store network. Since 1964, the company has been wholly owned by DFI Retail Group and serves as the Group’s key supermarket brand in its food business. Together with Market Place, 3hreesixty and Oliver’s, Wellcome operates a network of over 320 stores serving more than 14 million customers every month.
With the mission of ‘Always Fresh, Always Value and Always Here for You’, we take pride and passion in providing a quality range of fresh and grocery products, great value and an exciting shopping experience to help our customers save more and enjoy more. As a market-leading supermarket, Wellcome constantly innovates to serve our communities better. In 2021, it introduced a new format, Wellcome Fresh, which offers great value and high-quality fresh produce in an environment that combines the atmosphere of a wet market with the convenience of a supermarket. In 2025, Wellcome launched “Everyday Value” price commitment, locking prices on over 400 fresh & grocery essentials for customers. More recently, it has accelerated its e-Commerce development, enhancing the omnichannel customer journey by offering a more convenient, flexible and personalised grocery shopping experience. For more information about Wellcome, please visit http://www.wellcome.com.hk.
COFCO Corporation Limited
COFCO Corporation Limited, founded in 1949, is a major international agri-food enterprise with a global presence and an integrated value chain spanning the entire agricultural and food industry. In 2025, it ranked 133rd on the Fortune Global 500 list. At present, the COFCO’s annual revenue exceeds 600 billion RMB, and it ranks first nationwide in both the scale and volume of trading, processing, and manufacturing of major agricultural products. Its brands, including Fortune, Mengniu, Great Wall, China Tea, Joycome, Meilin, Jiugui, Lohas, and Xiangxue, are widely recognized and well regarded.
As a central state-owned enterprise that shares the same founding year as the People’s Republic of China, COFCO has enjoyed a deep and longstanding bond with Hong Kong over several decades. Since the 1960s, under the unified arrangements of the state, COFCO has borne full responsibility for organizing and securing the supply of fresh food as well as grain and oil products for Hong Kong through the “Three Express Trains” from the mainland. From the departure of the first train in 1962 to the retirement of the “Three Express Trains” in 2010, COFCO continuously overcame various difficulties to ensure a steady flow of fresh food, fruits, and vegetables from the mainland to Hong Kong, day in and day out. The “Three Express Trains” functioned like three major arteries, delivering a constant supply of fresh produce from the mainland to Hong Kong and Macao, which not only enriched the year‑round food baskets of local residents but also provided solid support for the economic development and social stability of both regions.
Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
Media OutReach
ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models
As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.
800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum
Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.
In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.
Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.
Dual Flagship 9-Series Models Showcase ZEEKR’s Technology-Luxury Vision
At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.
The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.
The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.
The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.
Expanding Global Capabilities and Opening a New Chapter of Technology Luxury
As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.
As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.
Hashtag: #ZEEKR
The issuer is solely responsible for the content of this announcement.
About Zeekr
Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.
Media OutReach
A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture
Over the past nine years, Chinese Restaurant has traveled across multiple countries and regions, including Thailand, France, Italy, and Hungary. Looking back on its journey of cultural exchange, the program launched a dedicated Chinese food truck in France, allowing local residents and visitors to conveniently experience authentic Chinese flavors. In Hungary, food served as a unique language that fostered deeper intercultural understanding. During the 50th anniversary of diplomatic relations between China and Italy, the program actively responded to the Belt and Road Initiative, using cultural interaction and culinary exchange to strengthen friendship between the two nations.
Now, standing at the threshold of its second decade, Chinese Restaurant: Nanyang Memories Season returns to Thailand, drawing upon the longstanding cultural, tourism, and people-to-people ties between China and Thailand. Through food and storytelling, the program once again brings Chinese culture to life on Southeast Asian soil.
The new season introduces an innovative business model inspired by traditional Chinese agricultural wisdom, creating a distinctive experience that combines pastoral ecology with the aesthetics of contemporary Chinese dining. New service concepts, including the “Chef’s Table” and “Chef at Home,” offer guests diverse culinary experiences while naturally integrating Chinese cuisine into everyday local life.
For ten years, Chinese Restaurant has remained committed to its original vision: telling authentic and heartfelt Chinese stories while showcasing the unique appeal of Chinese cuisine to global audiences. Through food, the program has helped narrow cultural distances, deepen international understanding, and highlight the confidence, vitality, and inclusiveness of Chinese culture.
The premiere episode of Chinese Restaurant: Nanyang Memories Season coincides with the Dragon Boat Festival, as the seven partners begin a brand-new entrepreneurial adventure in Chiang Mai, Thailand. From unexpected operational challenges and cultural differences to the dynamic interactions among team members with diverse personalities, the journey promises a wealth of memorable moments and compelling stories for viewers.
Over the years, the Chinese Restaurant franchise has consistently used authentic Chinese cuisine as a bridge connecting people across cultures. Every dish reflects the traditions and warmth of Chinese daily life, while every shared meal conveys the spirit and values of Eastern culture. Set against real-world international backdrops, the program vividly presents the depth and richness of Chinese civilization.
Today, Chinese Restaurant is far more than a culinary reality show. It has become a platform for cultural dialogue, mutual understanding, and friendship between China and the world. Through the universal language of food, the program continues to bring people closer together, allowing Chinese flavors and Chinese stories to resonate across borders and leave a lasting impression on audiences worldwide.
Hashtag: #MGTV
The issuer is solely responsible for the content of this announcement.
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