Media OutReach
Wildberries Sees Surging Consumer Demand for African Products
Sales of coffee from Ethiopia increased 2.3 times in 2025 and continues to grow at a similar pace in 2026. Another fast-growing Ethiopian product is amulets—bracelets, keychains, and brooches made from natural opal. Sales in this category increased eightyfold in 2025.
In 2025, sales of black seed oil from Egypt grew 2.7 times. This plant-based oil is valued for its anti-inflammatory and antibacterial properties and is also used in cooking. Apparel sales from Egypt rose 2.4 times in 2025 and surged elevenfold in January–February 2026.
Sales of tea from South Africa doubled year-on-year in 2025 and tripled in January–February 2026 compared to the same period last year. Sales of cosmetic creams from South Africa increased sixfold in 2025 and continued to grow in early 2026.
Sales of seeds from Morocco rose 2.4 times, driven by demand for rosemary, an aromatic plant used in cosmetics production and as a culinary spice. Moroccan boots are also popular on Wildberries, reflecting the country’s longstanding traditions in leather footwear craftsmanship.
Sales of fish products from Tunisia, such as anchovies, increased 2.7 times in January–February 2026, while olive oil sales from the country grew 6.6 times in the same period. Tunisia ranks among the leading exporters of these product categories.
Sales of Zambian jewelry and Senegalese kanekalon – an artificial fiber used for braiding hair in the African style – both doubled in 2025. From Tanzania, coffee is in demand, along with postage stamps, which recorded a sixfold sales growth in 2025. The stamps, depicting the country’s unique natural heritage – including Mount Kilimanjaro, savannas, wildlife, and the everyday life of local Maasai tribes – enjoy well-deserved popularity among stamp collectors.
Hashtag: #Wildberries
The issuer is solely responsible for the content of this announcement.
About Wildberries
Established in 2004 in Russia, Wildberries is a leading digital platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 135 facilities and more than 90,000 pickup points across its markets. As of 2025, Wildberries serves over 79 million customers.
Milestone run marking Pru Life UK’s 30 years of providing protection for Filipinos
MAKATI CITY, PHILIPPINES – Media OutReach Newswire – 27 July 2026 – The countdown begins as PRU Pop Run officially opens registration to the public. Marking Pru Life UK‘s 30th anniversary in the Philippines, the event invites runners of all levels to lace up, gather their crew, and join a vibrant celebration that blends movement, music, nostalgia, and Filipino pop culture.
Happening on 30 August at Ayala Triangle Gardens in Makati, PRU Pop Run will feature five race distances designed to challenge, inspire, and unite participants from all walks of life: 3K, 5K, 10K, 21K, and a special 30K category that pays tribute to Pru Life UK’s three decades of service to Filipinos.
Aptly named PRU Pop Run, the event brings to life Pru Life UK’s Promise of Protection, reflecting the company’s commitment to help Filipinos protect their future while taking active steps towards better health and well-being today. It underscores how protection is not only about financial security, but also about building the habits, confidence, and resilience to live life more fully.
“PRU Pop Run is all about encouraging Filipinos to take a more holistic approach to building a brighter future. At Pru Life UK, we believe that building a healthier and wealthier future starts with health insurance and is strengthened by the discipline to show up and make better, more responsible choices every day,” said Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer.
Adding more energy to the milestone event is a nostalgic celebration of pop culture through the decades. Runners and spectators can look forward to an immersive experience inspired by fashion, arts, music, cinema, and entertainment, showing how culture continues to evolve alongside people’s changing protection needs.
The race categories are structured to welcome every fitness level. Beginners can ease into the lifestyle with the 3K or 5K distance, while seasoned weekend runners can test their stamina in the 10K category. Regular runners and marathon trainees can take on the 21K route or the highly anticipated 30K challenge, a special distance in local running events and a symbolic nod to Pru Life UK’s 30-year journey in the country.
Beyond the physical challenge, PRU Pop Run serves as a timely call for healthier, more active living. In a digital age, it invites young Filipinos and families to step away from screens, step onto the pavement, and experience the real-world joy of movement, community, and personal achievement.
As Pru Life UK celebrates three decades of serving Filipinos, it remains committed to being the most trusted partner of every life and protector of every future. Through PRU Pop Run, the company reinforces that Filipinos can Count on PRU in championing their financial future, health, and overall well-being.
Join the celebration of movement, wellness, and a healthier future by registering at www.prupoprun.com.
Hashtag: #PruLifeUK
The issuer is solely responsible for the content of this announcement.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: 
co********@***********om.ph.
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use “Pru Life UK” when referring to the company.
Media OutReach
Propelrr Adopts Entrepreneurial Operating System (EOS) and AI-first Business Model to Scale 16 Years Of Operational Excellence
Award-winning Philippine digital marketing agency reinforces its proprietary growth framework with EOS to help finance, real estate, and ecommerce brands achieve sustainable business growth through greater operational discipline and experimentation.
MAKATI CITY, PHILIPPINES – Media OutReach Newswire – 27 July 2026 – As artificial intelligence rapidly transforms digital marketing, Philippine digital marketing agency Propelrr® has adopted the Entrepreneurial Operating System® (EOS®) to strengthen the operational foundation behind its proprietary growth methodology, enabling the agency to deliver more consistent, measurable business outcomes as it scales.
The move marks a significant milestone as Propelrr celebrates 16 years of being a digital marketing agency, helping organizations across the finance, real estate, ecommerce, and enterprise sectors navigate digital transformation through data-driven marketing, experimentation, and continuous optimization.
While AI has dramatically lowered the barriers to content creation, campaign management and audience targeting, many organizations continue to struggle with translating these technologies into sustained business performance. According to McKinsey & Company, although AI adoption has accelerated globally, only a relatively small proportion of organisations have successfully scaled AI initiatives to generate meaningful enterprise-wide value, highlighting that operational capabilities and not technology alone remain the defining factor for long-term success.
“AI allows businesses to execute faster, but speed alone doesn’t guarantee growth,” said Francis Gary Viray, Founder of Propelrr®. “The organizations that will lead in the next decade are those that build systems for continuous learning, experimentation, and disciplined decision-making. That’s exactly what EOS helps us strengthen.”
Addressing the Growth Challenges Businesses Face
Drawing from more than 16 years of client engagements across multiple industries, Propelrr identified three recurring growth challenges that organisations commonly encounter regardless of sector:
- Trust-Based Growth, where businesses operating in highly regulated industries such as finance must balance compliance requirements with marketing performance.
- Considered-Purchase Growth, where customers conduct extensive research before making purchase decisions, requiring brands to establish authority across search engines, AI platforms and digital touchpoints throughout the buyer journey.
- Optimization-Led Growth, where sustained business performance depends on systematic experimentation, continuous testing and incremental improvements rather than isolated campaign successes.
Proven Results Across Industries
Propelrr’s methodology has delivered measurable outcomes for organisations operating in highly competitive industries.
For the Palawan Pawnshop Group, the agency developed paid media campaigns that balanced strict privacy and compliance requirements for finance industries with performance objectives, contributing to award-winning marketing campaigns recognised at the Marketing Excellence Awards.
For DMCI Homes, Propelrr implemented a search-first content strategy centred on the questions prospective buyers ask during the property research process, helping the developer achieve sustained organic visibility of more than 63,000 monthly organic sessions while strengthening discoverability across AI-powered search platforms.
Primary Homes achieved a 619% increase in branded traffic, a 712% increase in total website visitors, and doubled new lead generation following a research-led digital transformation programme, earning recognition at the Asia-Pacific Stevie Awards.
Meanwhile, OSP International generated more than US$2 million in incremental sales after Propelrr tested 285 research-driven growth hypotheses through its Experimentation Program, resulting in conversion improvements of up to 78.12% and multiple international marketing awards.
Building Operational Excellence Through EOS
While Propelrr’s proprietary methodology has evolved over more than a decade, EOS introduces an additional layer of organisational discipline to ensure consistent execution across every client engagement.
The EOS framework establishes clear accountability through measurable scorecards, quarterly priorities, structured weekly leadership meetings and a shared organisational vision, enabling the agency to standardise decision-making while maintaining agility as it grows.
“We’ve spent years refining how we help organizations grow,” said Mitchelle Viray, Co-Founder of Propelrr®. “EOS strengthens the operational discipline behind our methodology so clients receive the same level of accountability, consistency and execution regardless of the size or complexity of their engagement.”
The adoption of EOS reflects Propelrr’s long-term commitment to building an organisation capable of delivering sustainable client outcomes amid rapidly evolving technologies, changing consumer behaviour and increasingly competitive digital markets.
As AI continues reshaping the marketing landscape, Propelrr believes the future belongs not simply to agencies with access to the latest technologies, but to those with the operational systems capable of consistently turning those technologies into measurable business growth.
Hashtag: #Propelrr
The issuer is solely responsible for the content of this announcement.
About Propelrr®
Founded in 2008, 
Propelrr® is an award-winning digital marketing agency headquartered in Makati City, Philippines. Specialising in finance, real estate and ecommerce, the agency helps organisations accelerate sustainable business growth through its proprietary Propelrr Digital Marketing Framework®, Experimentation Program and Integrated Growth Approach. Combining data, technology, customer insights and continuous optimisation, Propelrr serves clients across the Philippines, the United States, the United Kingdom and Australia.
For more information, visit www.propelrr.com.
Media OutReach
Alpro Group and NITORI Malaysia Collaborate to Promote Better Living Through Home & Preventive Healthcare
From left to right: Ph. Lim En Ni (Chief Pharmacist & Customer Engagement Director of Alpro Group), Ph. Wong Wen Jun (Procurement Director of Alpro Group), Mr. Maezawa Yuta (Country Store Manager of NITORI Malaysia), Mr. Wada Tsutomu (ASEAN Marketing & E-Commerce Manager)
Founded in Japan, NITORI is one of Asia’s leading home furnishing and lifestyle retailers, known for offering functional, thoughtfully designed, and quality products that enhance everyday living. Meanwhile, Alpro Group is one of Malaysia’s leading integrated healthcare groups with more than 300 touchpoints nationwide, focusing on preventive healthcare, personalized health support, and accessible healthcare solutions for Malaysian families.
As the first phase of the collaboration, both parties will focus on the growing topic of sleep health, in response to increasing concerns surrounding poor sleep quality and mental wellbeing among Malaysians.
According to findings from the National Health and Morbidity Survey (NHMS) 2023, approximately 2 in 5 Malaysians do not get enough sleep daily, while studies among Malaysian working adults reported that more than 50% sleep less than the recommended 7 hours per night. Sleep deprivation and poor sleep quality have also been associated with stress, anxiety, fatigue, poor concentration, emotional burnout, and long-term health risks such as cardiovascular disease and depression.
Hashtag: #AlproGroup #AlproPharmacy #Nitori #AlproxNitori #SleepHealth #HealthyLivingStartsAtHome
https://www.alpropharmacy.com
https://www.linkedin.com/company/alpro-pharmacy/
https://www.facebook.com/alpropharmacy
https://www.instagram.com/alpropharmacy.official
Nitori Website: https://www.nitori.my/
Nitori Facebook: https://www.facebook.com/nitorimalaysia
Nitori Instagram: https://www.instagram.com/nitorimalaysia
The issuer is solely responsible for the content of this announcement.
About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
About NITORI Malaysia
The NITORI Group began in 1967 as a small furniture store spanning approximately 30 tsubo (99 square meters) in Hokkaido, Japan. Over the decades, NITORI Group has expanded the reach to people not only in Japan but also globally to Taiwan in 2007 and China in 2014 respectively.
NITORI RETAIL ASEAN began its expansion in Southeast Asia, by opening its first store in Malaysia in January 2022. This was followed by Singapore in March 2022, Thailand and Vietnam in 2023, and the Philippines and Indonesia in 2024, successfully establishing a presence in six countries and regions in quick succession, with over 1,000 stores globally.
In February 2025, the NITORI Group revised its mission to: “Enrich the everyday lives of people all over the world.” This new mission embodies the unwavering resolve to enrich customers’ everyday lives more broadly, extending beyond just home furnishings, and broadened the business domains from furniture to home fashion, and further into apparel, home improvement, and home appliances.
The group’s growth is underpinned by a clear mission to create value through products and services that deliver the unexpected. By staying true to this philosophy, the company continues to enrich customers’ everyday lives and strengthen its presence in markets worldwide.
