Media OutReach
YTL Cement Pledges 70,000 Trees and Appointed as Local Agenda 21 Strategic Partner
Building on a 70-year legacy, YTL Cement’s ‘Beyond 70’ Initiative Invests in a Sustainable Future for the City and the Community.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 November 2025 – YTL Cement Group has pledged to donate 70,000 trees to Dewan Bandaraya Kuala Lumpur (DBKL) for planting across Kuala Lumpur city. The initiative reinforces YTL Cement Group’s commitment to creating cleaner, more liveable and sustainable cities, a reflection of its aspiration of Helping Nations Build Greener.
This initiative was officially announced during the KL Park Festival 2025 held recently at Taman Tasik Titiwangsa, where YTL Cement was also appointed a Strategic Partner of Local Agenda 21 Kuala Lumpur (LA21KL). The event was graced by YBhg. Dato’ Seri TPr. Dr Maimunah Mohd Sharif, then Mayor of Kuala Lumpur alongside senior representatives from YTL Cement Group.
Through this partnership, YTL Cement will contribute to DBKL’s sustainability efforts in two key ways. The first is the donation of 70,000 trees, supporting the city’s climate action and biodiversity goals. The second is through the Bintang Cemerlang programme, a collaboration between YTL Cement, DBKL and UCSI University, which provides enrichment opportunities for students from 22 schools in Sentul. The programme includes academic coaching, teacher training and creative learning initiatives designed to nurture long-term potential among underserved children.
Local Agenda 21 Kuala Lumpur (LA21KL) embodies collaboration between local government, the private sector and the community to co-design and co-manage Kuala Lumpur’s urban environment. YTL Cement’s appointment as a Strategic Partner underscores its alignment with the United Nations Sustainable Development Goals (UNSDGs) particularly Goal 11: Sustainable Cities and Communities, Goal 13: Climate Action, Goal 15: Life on Land, and Goal 17: Partnerships for the Goals.
The initiative also reflects the 4P model: Public, Private, People, Partnership, championed under LA21KL, where collaboration and community participation drive lasting positive change.
Both the tree donation and the Bintang Cemerlang programme are part of BUILDS, YTL Cement Group’s Corporate Social Responsibility (CSR) arm. Together, they demonstrate the Group’s ongoing commitment to nation building, developing Malaysia’s infrastructure while uplifting communities and advancing environmental stewardship for generations to come.
Hashtag: #YTLCement
The issuer is solely responsible for the content of this announcement.
About YTL Cement Group
YTL Cement is Malaysia’s pioneer and largest building materials group. With a network of cement plants, terminals, ready mixed concrete batching facilities, drymix operations and aggregate quarries, YTL Cement is recognised as a partner in nation building. Over its 70 year legacy, the Group has contributed to iconic developments including the Petronas Twin Towers, Merdeka 118, SMART Tunnel and the nation’s airports and bridges.
The Group has expanded its footprint regionally and recently introduced the ECO Product Range, offering low carbon alternatives including ECOCem low carbon cement, ECOConcrete, ECOSand and ECODrymix to support the construction industry’s transition toward more sustainable solutions.
About BUILDS
BUILDS is a Corporate Social Responsibility commitment from YTL Cement Group to build together with and for the communities we live and work in. BUILDS is dedicated to supporting causes which extend beyond business objectives. Its goals are centred around ensuring and contributing to the wellbeing of people, the environment, and the making of sustainable and worthwhile progress.
Media OutReach
Swiss-Belhotel International Unveils Mobile App, Advancing its Integrated Digital Ecosystem
The launch of the Swiss-Belhotel International Mobile App completes a strategic technology upgrade initiated last year, which included the implementation of a new booking engine, the transition to an enhanced website, and the introduction of an advanced Customer Relationship Management (CRM) system. With the addition of the mobile app, Swiss-Belhotel International now offers a fully connected digital ecosystem, ensuring a seamless journey from discovery to booking and beyond.
Commenting on the launch, Matthew Faull, Executive Director and Senior Vice President – Information Technology, E-commerce and Distribution, said: “The launch of the Swiss-Belhotel International Mobile App represents the completion of a carefully structured digital transformation programme. By aligning our booking engine, website, CRM and now mobile platform into one connected ecosystem, we are able to deliver a more efficient, responsive and guest-centric experience. This is not simply about technology adoption, but about creating meaningful value through integration.”
Adding to this, Priyanka Kapoor, Group Director – Sales, Marketing, Branding and Communications, said: “At the heart of this launch is our commitment to our loyal guests. The Swiss-Belhotel International Mobile App allows us to offer greater value, more personalised engagement, and exclusive member benefits. It reinforces our focus on direct relationships with our guests, ensuring they receive the best rates, the best privileges, and a seamless brand experience.”
Built around the principle of ‘One App, Many Benefits,’ the Swiss-Belhotel International Mobile App enables guests to book directly at the best available rates while unlocking exclusive member privileges. Users can easily sign up or log in to access personalised offers, ensuring that loyal guests are consistently recognised and rewarded.
More than a booking tool, the app is designed to simplify the entire travel journey, offering a streamlined, intuitive interface that enhances both convenience and engagement. By integrating its core digital platforms into a single environment, Swiss-Belhotel International strengthens its ability to deliver a consistent and elevated guest experience across all touchpoints.
As digital expectations continue to evolve, Swiss-Belhotel International remains focused on investing in technologies that enhance accessibility, strengthen guest relationships, and support long-term growth. The Swiss-Belhotel International Mobile App stands as a key step in this direction – bringing together innovation, efficiency, and guest-centricity within a single, unified platform.
Hashtag: #SwissBelhotelInternational #HospitalityTechnology #Hospitality
https://www.swiss-belhotel.com/
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The issuer is solely responsible for the content of this announcement.
Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, LinkedIn, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
From September 2025 to April 2026, the program combined consistent distributions with practical assistance. During this time, more than 1,700 food boxes were delivered, helping ensure access to essential nutrition for elderly residents.
The initiative also included healthcare support. Around 300 people received vision checks, with 152 of them receiving eyeglasses based on the results. In addition, approximately 300 people received medicines each month, supporting the management of common health conditions.
Additional assistance included the distribution of first aid kits, hygiene kits, and prepared meals, helping cover both daily needs and immediate care.
Members of the Olymptrade community also took part in the initiative, joining two distribution days to help with the process and spend time with elderly residents.
The eight-month program marks an important milestone in the partnership, but not its conclusion. Olymptrade plans to continue supporting local communities through similar initiatives, guided by a simple principle: Care that counts.
Hashtag: #Olymptrade
The issuer is solely responsible for the content of this announcement.
Media OutReach
Paymentology and Change Financial join forces to fast-track next-generation payments in Australia
The collaboration combines Paymentology’s cloud-first processing platform with Change Financial’s local BIN sponsorship, regulatory expertise and in-market presence – enabling fintechs, digital banks and programme managers to launch and scale debit, credit and prepaid programmes more efficiently in the Australian market.
Change Financial is a Mastercard Principal Issuer in Australia, providing local scheme connectivity and compliance support. Together with Paymentology’s real-time, multi-cloud processing infrastructure, the partnership creates a streamlined pathway for fintechs looking to enter or expand in the country.
Australia represents one of the world’s most advanced digital payments markets. The national payments market was valued at USD 849.1 billion in 2025 and is projected to reach USD 1.35 trillion by 2034, growing at a CAGR of 5.09% between 2026 and 2034. Cards and mobile wallets now sit at the centre of everyday transactions, as digital adoption continues to accelerate. Australians made approximately AUD 160 billion in mobile wallet payments in the past year alone, with billions of transactions recorded annually, highlighting strong demand for digital-first, contactless and mobile-enabled payment experiences.
Minh Ha Truong, Head of Growth Asia Pacific at Paymentology commented: “Australia is one of the most sophisticated payments ecosystems globally, with strong consumer adoption of digital, contactless and mobile-first experiences. By partnering with Change Financial, we’re combining next-generation issuing infrastructure with trusted local BIN sponsorship and expertise, unlocking faster payment method adoption for fintechs and helping them scale confidently in the Australian market.”
Change Financial brings deep experience supporting fintechs and financial institutions through local sponsorship, scheme relationships and programme enablement.
Jennifer Mateer, Chief Commercial Officer at Change Financial added: “We collaborate closely with fintechs and programme managers every day to launch innovative payment solutions with speed and confidence. Our partnership with Paymentology combines our local market expertise with global-scale issuing infrastructure, enabling innovators to accelerate time to market and deliver compelling card payment experiences to Australian consumers and businesses.”
Hashtag: #Paymentology #Fintech
The issuer is solely responsible for the content of this announcement.
About Paymentology
Paymentology is the leading next-generation issuer processor, empowering fintechs, digital banks and retail banks to effortlessly launch and manage innovative payment solutions on a global scale. The company drives greater customer choice and value through easy-to-use, integrated platforms and services that help clients to disrupt the status quo, accelerate time to market, and achieve growth.
With a superior multi-cloud platform offering a vast global footprint, and enhanced real-time data, Paymentology distinguishes itself as a leader in the payments industry. Its team of payments experts, with deep local market knowledge, operates across 50 countries and 14 time zones, providing 24/7 support. Paymentology is deeply committed to expanding financial inclusion globally, changing lives and positively impacting the communities in which it operates.
For more information, visit https://www.Paymentology.com.
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