By Modupe Gbadeyanka

Over N58 billion was paid to Nigerian artists by popular audio streaming platform, Spotify, in 2024, the company disclosed in a statement made available to Business Post on Thursday.

It was revealed that this monumental financial milestone recorded by Nigerian music last year doubled what was generated as royalties in the preceding year.

Also, the number of Nigerian artists generating N10 million in royalties from Spotify has more than doubled since 2023 and more than tripled the amount recorded in 2022, according to Spotify’s 2024 Loud & Clear report, underscoring the explosive commercial growth of Nigerian music globally.

In addition, this unprecedented financial success reflects the dynamic creativity emerging from Nigeria’s music scene and signals Spotify’s ongoing commitment to supporting artistic talent across the region.

The report also stated that Nigerian artists were discovered by first-time listeners over one billion times on Spotify in 2024, with over 1,900 Nigerian artists added to Spotify editorial playlists—33 per cent more than in 2023.

Further, a significant portion of the N58 billion in royalties earned by Nigerian artists came from listeners outside Nigeria, with global listeners on average spending more than 1.1 million hours streaming Nigerian artists.

It was observed that users have created approximately 250 million playlists featuring Nigerian artists worldwide as Nigerian artists have seen a 49 per cent export growth over the past three years amid a 206 per cent year-on-year growth in local consumption of Nigerian content and a remarkable 782 per cent increase over the past three years.

Commenting on this development, Spotify’s Sub-Saharan Africa Managing Director, Jocelyne Muhutu-Remy, said, “We remain committed to empowering Nigerian artists to earn from their art whilst maintaining transparency with artists and stakeholders.

“The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”

Get ready to stream the hottest Showmax Nigerian Originals, international hit series, and blockbuster movies at a steal! For a limited time, Showmax is offering access for just ₦1,000 on mobile or ₦2,000 on multiple devices with the Shikini Season deal. With a deal this good, there’s no excuse not to dive into these must-watch titles.

The Forge| Now Streaming

A young man, stuck at a crossroads after high school, finds himself struggling to carve out a future. With no clear path ahead, he’s challenged by his mother and a successful businessman to take control of his life. Through faith, mentorship, and self-discovery, he comes to realize that his potential is far greater than he ever imagined.

From the creators of War Room, this inspirational drama has resonated with audiences and critics alike, earning over $40 million at the box office against a $5 million budget. A must-watch for anyone looking for a story about purpose, perseverance, and second chances.

Watch the trailer here: https://www.youtube.com/watch?v=iAt_j6zEeF0

Between Worlds| New Episodes Thursdays

One moment, Olamide is a fraudster navigating the streets of modern-day Nigeria, and the next, he’s thrust into the ancient kingdom of Ilu Aarin. Ruled by the powerful Oba Ajitoni (Femi Branch) and watched over by the enigmatic Yoruba deity Esu, Olamide finds himself at the center of palace intrigue and supernatural forces beyond his understanding.

Meanwhile, in the present, detective Ifetozamiwa investigates a case that seems to hold mysterious ties to the events unfolding in Ilu Aarin. Rooted in mythology and mystery, Between Worlds is a Showmax Original that redefines fantasy storytelling with a cultural twist.

Watch the trailer

Kabiyesi| New episodes Fridays

On what should have been the happiest day of her life, Princess Aderiyife’s world is turned upside down by a shocking betrayal. With her kingdom on the brink of chaos, she must decide, will she let fate control her destiny, or will she rise to claim the power that is rightfully hers?

An epic tale of honor, duty, and ambition, Kabiyesi is a gripping drama that explores the weight of leadership, the cost of betrayal, and the fight for a throne that will not be easily won.

Watch the trailer

Under the Influence| Now Streaming

Dami thought graduating from university would be the start of a new chapter. But after an argument with his older brother, Ayo, he finds himself on an unexpected path, one that leads him straight into the chaotic, fast-paced world of social media fame.

This Showmax Nigerian Original drama stars Iremide Adeoye (WURA), Bobby Ekpe, Eva Ibiam, Dante Okere, Isioma Oke-Nwosu, and Funmbi Oguntoye. Directed and written by Wande Thomas (Lara of Lagos, Napped, The Smart Money Woman 2), Under the Influence is a gripping look at social media’s impact on identity and relationships.

Watch the trailer

The Day of the Jackal S1 | Mondays until the 17 March finale

Imagine being the best at what you do, so good that no one knows your name, your face, or where you’ll strike next. That’s the Jackal. A ghost and a myth. But someone is watching. Tracking his every move. Connecting the dots no one else has. And for the first time, the hunter is at risk of becoming the hunted.

Eddie Redmayne delivers a chilling performance as the ruthless hitman, while Lashana Lynch plays the relentless intelligence officer determined to stop him. The stakes? Sky-high. The chase? Nonstop. The tension? You’ll be holding your breath. This isn’t just another spy thriller; it is a spy thriller. Catch it while you can.

Watch the trailer

Mr. Robot S1-4 | Now Streaming

A hoodie. A laptop. A plan to take down the entire financial system. Elliot is a genius hacker, but his mind is just as dangerous as the world he’s trying to expose. What starts as a simple cyber attack quickly turns into something way bigger, and soon, he’s questioning everything, including himself.

This show doesn’t just have plot twists; it is a plot twist. The kind that makes you sit there in shock, rewatching scenes like, “Wait… WHAT?” If you love psychological thrillers, conspiracy theories, and stories that mess with your head, you need to watch this.

Watch the trailer

A Very Royal Scandal | Now Streaming

Imagine walking into a room, confident you’re about to set the record straight. The cameras roll, the questions come, and within minutes, everything unravels. That was Prince Andrew in 2019. What was meant to be a carefully managed interview with journalist Emily Maitlis turned into a royal disaster, a conversation so shocking it made headlines around the world.

This three-part series pulls you into the tension of those final days before the interview, the desperate attempts at damage control, and the fallout that followed. With Michael Sheen as Prince Andrew and Ruth Wilson as the journalist who asked the questions no one could ignore, it’s a gripping look at power, privilege, and the moment it all went wrong.

Watch the trailer

Bonus: Award-winning and Blockbuster Hits

If you’re looking for more great shows, these are worth watching. The Ringleader: The Case of the Bling Ring streams from March 19 and follows Rachel Lee, the teenager behind Hollywood’s celebrity burglaries, as she finally shares her story. Taylor Mac’s 24-Decade History of Popular Music streams from March 26 and is a unique concert that tells 240 years of American history through music. Gangs of London returns for Season 3 on March 25, with the city’s underworld thrown into chaos after a deadly drug shipment.

So get ready for a month of nonstop entertainment! Whether you’re in the mood for drama, action, or a mind-blowing thriller, Showmax has you covered. And with the Showmax Shikini Season deal, you can stream for just ₦1,000 on mobile or ₦2,000 on all devices. So, what’s first on your watchlist? Sign up now at www.showmax.com/deals.

South African pop artist Demi Lee Moore has been announced as Spotify EQUAL Africa’s Artist for March 2025, highlighting her powerful voice and significant contribution to the Afrikaans music scene.

Demi Lee emerges as the first South African artist to join this year’s Spotify EQUAL Africa programme – a global initiative that supports women’s music through education, inspiration and networking opportunities, showing the platform’s support for female artists all year round.

Her album, “Mis Eet Slaap Herhaal”, quickly achieved Gold status, selling over 15,000 copies in 14 days. 2018 marked a pivotal year in Demi Lee’s destiny when she entered “Die Kontrak” – a competition that began with 2 000 participants – and emerged victorious.

Demi Lee Moore’s impact on Spotify is undeniable; in 2023 she was recognised as one of the top artists in the Afrikaans music category. “Being a part of the EQUAL campaign means the world to me,” says Moore. “To be in a position to inspire women in the industry and little girls growing up with big dreams is such a blessing!”

“Spotify’s EQUAL Africa programme is dedicated to empowering female voices in Africa, spotlighting artists who continue to push boundaries with their artistry,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu. “Demi Lee exemplifies the calibre of talent the programme aims to support. Spotify is proud to be associated with her and will continue to use the EQUAL Africa programme to provide support for women in music, amplifying their voices and helping showcase their incredible talents to a global audience.”

We sat down with Demi Lee to learn more about her and her music:

⁠What is that one surprising thing your fans might not know about you?

I absolutely LOVE cooking, I love my dogs more than anything and I love to wakeboard. I also worked as an air hostess straight after school and later became a nail technician as a side job from home, all while I was working my way up in the music industry.

⁠When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?

I had a connection to music from a very young age. I was always part of the theatre and performing in school. I loved the feeling that music and being on stage gave me. Being able to be creative and share it with people is so fulfilling. After school, I just decided that I’m gonna go for it. My why has always been ‘WHY NOT’. I do not believe in losing, I believe in learning and growing. How could I not use the talent God has given me? If I can make someone experience emotion through my music, uplift them and make them forget in dark moments, I am truly fulfilling my calling. Music is the soundtrack to our lives, every heartbreak, wedding, birthday – every memory is connected to music and it is the greatest gift to be part of just a moment in someone’s life.

⁠Which African songs or artists did you grow up listening to?

My biggest influence from Africa has been Mango Groove, I always wanted to play with a band and I remember the first time I had the opportunity, we sang a Mango Groove Medley. Naturally, as an Afrikaans artist, the artists I listen to most growing up in Africa have been from the Afrikaans music scene.

⁠To someone who has never heard your music, how would you describe the sound, tone and style?

My sound has definitely changed over the years and I always try something new with every album, but one aspect that has remained is my ‘country’ influence. I have a very organic approach while still keeping it pop with a country feel to it. With the new album we coloured outside the lines, bringing in some saxophone elements with a jazzy sound on the one song but still remaining true to Demi.

⁠Any advice for someone dreading following their dreams?

I believe the biggest part of being successful is believing in yourself. If you don’t believe in yourself, how will you convince other people to?

⁠How do you navigate the music space as a female artist and how does your unique perspective shape your artistry?

Being a woman in a male-dominated industry is extremely challenging but having confidence in your purpose is key. I think being female is my super power. I can tap into my emotions and really connect with females listening to my music and inspire young women to not stray away from who they are. I only put out music that portrays a message that I want to share and is true to who I am. I want to inspire the next generation of female artists to follow their dreams and believe that they, too, can dominate a male-dominated industry.

⁠A quote from you about your experience navigating the male-dominated world of music and what being a part of the EQUAL programme means to you”

I believe in always having perspective in every situation. There is a Jane Fonda quote from an old movie –

“There are watchers in this world and there are doers. The watchers sit around watching the doers, do”

We need to be both. Watchers first, to learn, observe and then apply what we have seen.  Then we need to become doers. And the only way you can be a doer is to do and try everything you possibly can to get your name heard, to never allow your own ego or opinions of others to ever stand in your way.

If you’re not putting in the work, it’s never going to happen for you. Even if you are better, you will need to work harder. Purpose should be the centre of your focus.