By Modupe Gbadeyanka
The classic drama thriller, Living in Bondage–Breaking Free, is now airing on the Airtel TV platform, the leading telecommunications services provider, Airtel Nigeria, has announced.
This development was made possible as a result of its partnership with Trace Content Distribution, a new division within the Trace TV Group.
Commenting on the inclusion of the movie on Airtel TV, Dinesh Balsingh, Chief Commercial Officer, Airtel Nigeria, said Airtel will always go the extra-mile to deliver top-notch and quality content for telecommunications consumers on the Airtel TV platform.
“Airtel is revolutionizing the television viewing experience for all its customers. With Airtel TV, we bring the best shows, best movies and the best of Live TV to our customers, engaging them with premium content as well as bringing joy, happiness and laughter to everyone regardless of location, entry fee and income level,” Balsingh said.
Managing Director of Trace, Sam Onyemelukwe, while commenting, stated that, “Airtel TV represents a revolution for movies and series in Nigeria and beyond, Trace Content Distribution (TCD, a new division within Trace) saw Airtel TV as a massive opportunity for the industry, so as a key aggregator for Airtel TV, we are excited to bring Living in Bondage onto the platform and look forward to continuing the trend with other blockbuster Nollywood movies.”
The drama thriller is a sequel to the 1990’s blockbuster ‘Living in Bondage’. The new version was directed by veteran actor, Ramsey Nouah and it featured Kanayo O. Kanayo, Kenneth Okonkwo and Enyinna Nwigwe, among others.
‘Living in Bondage: Breaking Free,’ which had Charles Okpaleke as its executive producer, has received critical acclaim, taking home 11 awards (a landslide) at the 2020 Africa Magic Viewers’ Choice Awards (AMVCA) and numerous positive reviews from critics, reviewers and movie lovers, with many praising the cinematography, setting and performances from the cast, especially Ramsey Nouah, Muna and Kanayo.
The movie has gone to break box office records, ranking 11th overall on the list of highest-grossing Nigerian films of all time.
Customers of the telco have thousands of other Nollywood and Hollywood blockbusters to choose from on the Airtel TV app at no subscription cost. They can also enjoy data-free access to movies on the app for the first 7 days after download.
To enjoy Airtel TV, customers can download the app on Google Play Store and Apple Store- then, launch and click “register”. Once registration is complete, customers can browse through the catalogue and stream any content or channel of choice.
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