Showbiz
MaWhoo is Spotify EQUAL Africa Ambassador for July
South African singer and songwriter MaWhoo has stepped into her power as she’s been crowned Spotify’s EQUAL Africa Ambassador for July 2025. She joins a growing list of African women who are shaping the sound of now.
MaWhoo earned widespread acclaim for her soulful, spiritual sound that blends amapiano rhythms with deeply rooted Zulu influences. Her emotive vocal style and powerful storytelling have made her a standout voice in South Africa’s music scene, with collaborations alongside leading artists such as DJ Maphorisa, Kabza De Small, and Sam Deep.
The EQUAL Africa initiative is part of Spotify’s broader commitment to spotlighting woman creators and driving equity in the music industry by providing tools and resources to promote gender parity
“When you’re selected for something like this, it means your name is being mentioned in rooms even when you’re not there,” MaWhoo said. “It speaks to the growth of my career from being overlooked to now being recognised on such a powerful platform. I’m grateful and deeply honoured.”
Raised in KwaZulu-Natal, MaWhoo born Thandeka Ngema discovered her passion for music early in life. But it was the release of her first professional single “Umshado” in 2018 that confirmed her path. Despite facing creative suppression in the early days of her career, she refused to give up, instead choosing to follow her calling with purpose and determination
We sat down with MaWhoo to learn more about her and her music:
What is that one surprising thing your fans might not know about you?
People didn’t know I can cook really well until I started posting food content on my socials. I can also braid and plait hair. I know how to do different hairstyles. I used to do it a lot when I was younger and when I was in high school, people even used to pay me. Another thing is that I can design clothes from scratch. I’m a designer and I used to own a boutique store.
When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?
In 2018 when I released my first professional song “Umshado”, the positive feedback from people and the reception to the track made me realise that I can do this thing. But I’ve always been passionate about music from a young age.
There was a time when people used to make me do music and a sound that didn’t resonate with me; I couldn’t be creative fully and be expressive so people used to assume I couldn’t sing or that I wasn’t talented. I was often bullied and that made me stressed, but instead of leaving music I carried on and didn’t give up. I used that to push myself.
I believe the gift for music is a calling. I pursued music so I can express myself. I wanted to motivate, encourage and heal people with my voice. When I see genuine and heartfelt reactions from people, like seeing someone crying tears because of me and the lyrics that I write, it keeps me going.
Which African songs or artists did you grow up listening to?
I used to love Umgqumeni when I was younger. Umgqumeni is a late Maskandi artist that shaped the genre and inspired a lot of the artists making music right now.
I also used to listen to Thobekile, she makes traditional gospel music and is very spiritual.
To someone who has never heard your music, how would you describe the sound, tone, and style?
My voice is powerful, authentically African and bold. My writing is resonant. I would describe my sound as spiritual, emotive and versatile. I’m inspired by different African sounds and I’m not restricted to one genre or style of music.
Any advice for someone dreading following their dreams?
When you first start anything, it always feels impossible. So, if you have a dream, keep pushing and working towards it. Also, follow your heart – your heart will tell you if something is meant for you. Don’t do it for your family or friends, do it for you. They always say you don’t work a day when you do something you love, so it’s important to chase your dreams.
How do you navigate the music space as a woman artist and how does your unique perspective shape your artistry?
By empowering myself. I’m not afraid to take charge. I’m my own boss. I make decisions that make me happy. I don’t do things to please other people. I always put myself and my happiness first. I don’t do anything that’s going to make me feel uncomfortable. When I feel like the space I’m in or around is not working for me, I walk away.
I come from a very humble and loving family that has taught me a lot of things. My mother taught me that she can guide and tell me what’s right or wrong but she won’t control or dictate what I do with my life because I go out into the world on my own. She taught me that actions have consequences, good or bad, so I have to make my own decisions. Those teachings have taught me to respect everyone and treat people equally.
A quote from you about your experience navigating the male-dominated world of music and what being a part of the EQUAL programme means to you
As a woman, even beyond the music industry, there are challenges that we face. We are subjected to being wanted and approached by men promising us love or looking for intimacy, even in professional settings. As women, learn to stand your ground and say no. Teach people to respect you and your decisions. Don’t do things because you want to please others and want to be favoured, don’t sell your soul.
I believe that when you are selected for anything it means you are doing something right. It makes me happy, it means my name comes up in rooms even when I’m not there. It means there are people who think and consider me for such opportunities. It also speaks to the growth of my career over the years. When I first started I was a nobody, no one believed in me, including my own family because they were of the traditional belief of going to school and maybe becoming a teacher. But I persisted and pushed. I’m grateful and thankful for being recognised for such an important programme.
By Adedapo Adesanya
The All Africa Music Awards (AFRIMA) and the British High Commission in Nigeria have entered into a cultural partnership aimed at boosting creative exchange, strengthening cultural ties, and opening more international doors for African music as the 9th AFRIMA Awards is set to hold from January 7-11, 2026.
The collaboration, formalised through a newly signed Cultural Cooperation Agreement, also affirms that the British Deputy High Commission in Lagos will co-host the Welcome Soirée for the Nominees and Guests in Lagos, the official opening event of the 9th AFRIMA Awards Week.
The exclusive gathering will take place on January 7, 2026 and in attendance will be AU officials, AFRIMA delegates, jury members, international guests, nominees, creatives, and media professionals for an evening of networking and cultural connection.
Unarguably, Africa’s global music awards, the 9th AFRIMA, is organised by the International Executive Committee of AFRIMA in partnership with the African Union Commission and the Lagos State government as the Official Host City.
Speaking of the partnership, AFRIMA’s Chief Experience Officer (CXO), Mr Adenrele Niyi, described the collaboration as a strategic move to deepen cultural diplomacy through music.
“This partnership reflects AFRIMA’s mission to position African music as a global force,” she said. “Beyond the awards, we are committed to building spaces where creativity meets opportunity and where African talent can confidently engage the world. Working with the British High Commission expands our platform for industry innovation, collaboration, and meaningful cultural exchange.”
Mr Niyi added that this edition of AFRIMA will place strong emphasis on strengthening global creative-industry relationships.
“Partnerships like this show just how relevant African music has become on the world stage. We’re honoured to collaborate with such an important institution, and we believe the impact will go far beyond 2025.”
The agreement, signed by Mr Gill Lever OBE, Chargé d’Affaires, British High Commission Nigeria, aligns with the UK’s ongoing support for Nigeria’s creative industries through enhanced cultural exchange and innovation.
She said, “The UK is delighted to partner with AFRIMA to celebrate the extraordinary creativity and talent of Africa’s music industry. This collaboration reflects our commitment to strengthening cultural ties between the UK and Nigeria, and across the African continent. Our Jollof and Tea campaign has shown us the power of bringing people together through culture, and we’re excited to build on that spirit. We look forward to a week of celebration that showcases the very best of African music and opens new doors for creative exchange and collaboration.”
Across the five-day celebration, the 9th AFRIMA will deliver a lineup of key events including the Diamond Showcase (January 7–8), the Africa Music Business Summit (January 8), Host City Tour and CSR Visit, the Music Village Concert (January 9), the Nominees & Industry Party (January 10), and the Red Carpet and Grand Awards Night (January 11). The awards ceremony will be broadcast live to more than 84 countries, ensuring the excitement reaches audiences around the world.
The fight against content theft intensified on Thursday as MultiChoice Nigeria led stakeholders in a Walk Against Piracy from Ikeja City Mall, Lagos, drawing a powerful mix of Nollywood actors, filmmakers, directors, writers, media personalities, regulators, students, and members of the public.
The walk was part of a broader national advocacy campaign aimed at protecting Nigeria’s creative economy from the escalating damage of piracy. Participants marched through the Ikeja axis, distributing flyers, engaging passers-by, and educating the public on the dangers of piracy and its impact on livelihoods.
Veteran actor, Saidi Balogun, one of the leading voices at the walk, described piracy as “a silent killer draining the lifeblood of the creative industry.”
“People see the glamour but forget the sweat, months of work, and the hundreds of jobs behind a single film,” he said. “When you pirate a movie, you are killing someone’s dream, someone’s job, and the future of an entire industry. It must stop.”
Screenwriter and producer, Obi Emelonye, warned that piracy poses an existential threat to the next generation of creatives.
“Piracy is a menace eating deeply into the industry. If we do nothing, young creatives coming behind us will inherit an economy with no structure, no revenue, and no incentive to create,” he stated. “We cannot allow that future.”
The regulatory perspective came from Charles Amudipe, Deputy Director of Operations at the Nigerian Copyright Commission (NCC), who emphasised both the legal and personal risks tied to piracy.
“Piracy is a criminal offence under Nigerian law, punishable by fines and imprisonment,” he said. “Beyond the legal consequences, consumers who download illegal content expose their devices to malware, identity theft, and financial fraud. It is not worth the risk.”
During the outreach, members of the public raised questions about affordability and alternatives to pirated content. The team responded by highlighting accessible, cost-friendly, and legal platforms available to consumers, underscoring that entertainment can be enjoyed responsibly without breaking the law.
Caroline Oghuma, Executive Head, Corporate Affairs at MultiChoice Nigeria, explained that the walk was a continuation of MultiChoice’s long-standing commitments to consumer education. Last month, the company led a school sensitisation programme at Kuramo Senior College in Victoria Island, teaching students how piracy harms creators and how they can unknowingly participate in it.
“We want to catch them young, take this message into communities, and meet Nigerians where they are,” Oghuma said. “Today’s walk is a reminder that protecting intellectual property is everyone’s responsibility. What we are fighting for is the survival of Nigeria’s creative future.”
Other notable participants included members of the Intellectual Property Law Advocacy Network (IPLAN), lawyers, media executives, content creators, and fans of Nigerian entertainment.
MultiChoice Nigeria reaffirmed its commitment to working with regulators, industry bodies, and stakeholders to champion policies, education, and enforcement mechanisms that safeguard creative work and ensure creators receive fair reward for their labour.
By Modupe Gbadeyanka
The Association of Nigeria Theatre Arts Practitioners (ANTP) has debunked viral news reports that that the chairman of its board of trustees, Mr Olalere Osunpaimo, well known as Lere Paimo, was dead.
In a public notice from the national Public Relations Officer (PRO) of the organisation, Mr Adejonwo Oluwafemi Femson, it was disclosed that the veteran action is “alive and well.”
Members of the public were advised to disregard the death rumour.
“We would like to inform the public that reports circulating on Facebook about the passing of Chief Olalere OsunPaimo (MFR) are FALSE.
“We have confirmed with Baba Eda Onile Ola’s wife that he is alive and in good health.
“Please disregard these false reports and be aware that they are being spread by unscrupulous individuals.
“Chief Olalere OsunPaimo (MFR), Chairman Board of Trustee Association of Nigeria Theatre Arts Practitioners (ANTP), is alive and well.
“We urge everyone to verify information before sharing to avoid spreading misinformation,” the notice disclosed.
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