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Nigeria, UK Launch Creative Industries Technical Working Group

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UK Nigeria

By Adedapo Adesanya

The United Kingdom and Nigeria have officially launched the Creative Industries Technical Working Group to deepen bilateral ties and create a robust framework for growth within the creative sectors of both nations.

According to a statement on Tuesday, the launch of this Working Group and a match-making event for UK-Nigeria creatives industries leaders in London represents a milestone in the UK-Nigeria relationship, designed to boost innovation, cross-border creative collaborations, and drive sustainable economic growth and development.

The events provided a dynamic platform to explore new opportunities and form commercial alliances within key creative subsectors such as film and TV, music, fashion and design, architecture, advertising, and gaming.

By prioritising collaboration and cultural exchange, the initiative is poised to foster long-term growth, enhance job creation, and unlock new pathways for creativity and innovation in both countries.

The statement added that a terms of Reference and joint work plan for 2025 were also agreed upon to guide the Group’s focus and efforts.

Speaking on the significance of the launch, Ms Florence Eshalomi MP, the UK’s Trade Envoy to Nigeria and Co-Chair of the UK-NG Creatives Technical Working Group, remarked that, “Our nations share a rich cultural bond and a deep belief in the transformative power of creativity, through music, film, fashion, and arts.

“This initiative, rooted in our landmark Enhanced Trade & Investment Partnerships (ETIP), will drive stronger trade ties, foster deeper collaboration, and unlock the full potential of our creative industries,” adding that, “By enhancing market access and investing in skills, we are opening doors to new opportunities that will create jobs and boost economic growth in the UK and in Nigeria.”

Emphasising the need for deeper creative and cultural ties, Mr Obi Asika, Director General of the National Council for Arts and Culture and Co-Chair of the UK-NG Creatives Technical Working Group in Nigeria, added “Nigeria’s creative economy is a global force, driven by our storytellers, musicians, designers, and digital innovators.

“From Nollywood to Afrobeats, fashion to gaming, our industries are reshaping global culture and commerce. However, to unlock the full potential of this sector, we need strategic investment and support not just in talent, but in the institutions and infrastructure that will sustain long-term growth.”

Representing Mr Asika from the Nigerian side, Prince Baba Agba, Special Assistant to the President of Nigeria on Creativity, underscored the importance of leveraging UK expertise for impactful collaborations.

“The UK’s creative industries stand as a global benchmark for institutional excellence, market distribution, and innovation. We are eager to tap into your expertise for meaningful partnerships. This Working Group isn’t just about discussions – it’s about taking concrete actions that will yield tangible outcomes for creators, businesses, and industry stakeholders on both sides,” he noted.

Also speaking on behalf of the music industry, Mr Adedayo Ayoade, Product Lead at Gbedu Labs, said, “The future of Nigeria’s music industry lies in live experiences, innovation, and global collaborations. The launch of the Creative Industries Technical Working Group, under the ETIP framework, represents a significant first step towards bridging cultures and amplifying the voices of the next generation.”

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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MTF’s Best Graduating Student Winner Achimugu Begins New York Film Academy NYFA Journey

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Winner Achimugu

Winner Achimugu,  the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.

Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.

These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.

The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.

Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.

This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.

As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.

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Quickteller Celebrates African Creativity in Lagos With InsomniaQ

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InsomniaQ

By Modupe Gbadeyanka

A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.

This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.

Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.

The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.

It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.

The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.

More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.

“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.

“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.

“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.

Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.

InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.

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Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

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Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

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