By Modupe Gbadeyanka
The Voice Nigeria Season 4 will experience a smooth and enjoyable ride with the announcement of JAC Motors (Elizade JAC Autoland) as the Official Automobile Partner.
On Friday, February 18, 2022, registration for the popular music talent show commenced, giving room for budding acts from 18 to 50 years residing in Nigeria to partake in the blind auditions.
The inclusion of JAC Motors as one of the sponsors will spice up the programme as the winner of the prestigious show will cruise home with a third-generation state-of-the-art vehicle from the company.
This was confirmed by the organisation during a briefing with journalists last Friday at the Ebony Life Place, Victoria Island, Lagos.
The Head of Brand Marketing & Development at JAC Motors, Mr Franklyn Okotie, stated that the auto firm decided to partner with The Voice Nigeria so as to contribute its quota to talent development and the growth of the music industry in Nigeria.
“The Voice Nigeria team are people who understand what they are doing, and because of that serious-mindedness, we are properly aligned.
“Therefore, it is a great privilege for us. We recognise the impact of The Voice Nigeria in developing the Nigerian entertainment industry, and we are proud to associate with this project.”
“We understand the huge talent in Nigerians and as our music and artistry are beginning to rule the world, the winner of The Voice Nigeria deserves nothing but the best of the third-generation automobile, which JAC Motors offers,” he said.
Mr Okotie further noted that not only will the vehicle brand be nurturing talents with its support for the show, it is also offering Nigerians a peep into its latest range of third-passenger vehicles and SUVs.
“We are introducing third-generation passenger vehicles into Nigeria in partnership with Volkswagen. This platform is an opportunity to showcase our brand further for what we represent; connect better with Nigerians along with their passion point, and importantly reward talent with the winner of this show going home deservedly as a pioneer owner of our third-generation state-of-the-art vehicle,” Mr Okotie concluded.
The Managing Director Unity 1 Limited and Executive Producer of The Voice Nigeria, Mr Akin Salami, expressed delight with the growth of Nigeria’s music industry and JAC Motors’ generous support.
“The Nigerian music industry has grown a lot in the past 18 months, with Wizkid, Davido, and Burna Boy setting records globally. We believe the right thing for this industry is to discover and nurture talents, and we will continue to do so,” he said.
Mr Salami also hailed JAC Motors’ support, saying, “We are pleased to have JAC Motors as Automobile Sponsor of the fourth season. They share our vision to continue providing a platform with international relevance for more talents and prepare them for the global stage. With our exceptional sponsors, we are set to deliver a season as you’ve never seen before.”
Speaking further on the contest, Mr Salami disclosed that the show’s winner would go home with prizes better than the previous season, including a brand-new JAC car.
Elizade JAC Autoland is the exclusive assembler, retailer and distributor for the JAC Motors brand of passenger vehicles, commercial vehicles and light-duty trucks, including the servicing and sales of spare parts for these vehicles.
Business Post Contributor