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Budweiser to Replace Heineken as Champions League Beer Sponsor

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budweiser beer UCL

By Adedapo Adesanya

AB InBev, which brews Budweiser, is set to replace Heineken as the beer sponsor of the UEFA Champions League, ending a partnership that began in 1994.

The competition’s new global sales agent, Relevent, is in exclusive talks with AB InBev and will be looking at a six-year deal starting in 2027, according to UC3, the joint business venture between Champions League organizer, the Union of European Football Associations (UEFA) and the European Football Clubs (EFC) group.

The potential deal would be global and cover all UEFA men’s club competitions for six seasons, UC3 said in a statement. It would likely be worth close to €200 million ($232 million) each season.

“Our selection by UC3 reflects our commitment to football and our mega-platform strategy,” AB InBev said in a statement. “We look forward to becoming a great partner to UC3 for years to come.”

This will also be the first major deal lined up by Relevent since it was picked this year by the EFC group and UEFA to drive up the value of commercial deals and raise prize money for hundreds of clubs who enter the Champions League, Europa League and Conference League each season.

The target is at least 5 billion euros ($5.8 billion) in gross revenue each season from 2027. Current gross revenue is at least 4.4 billion euros ($5.1 billion), which pays almost 2.5 billion euros ($2.9 billion) into the prize fund shared by the 36 Champions League teams.

AB InBev sealing the Champions League deal would add another feather in its hat as it has longstanding World Cup partnership with FIFA and a three-Olympics deal with the International Olympics Committee (IOC) that started last year in Paris and runs through the 2028 Los Angeles Summer Games.

Heineken’s beer brands have had exclusive Champions League rights since 1994 and the Netherlands brewer’s latest renewal expires in 2027. It was closely tied to UEFA’s longtime Switzerland-based sales agency TEAM Marketing which has been dropped in favor of Relevent.

The deal also spotlights possible changes with other long-term Champions League backers, which include Sony, PepsiCo, and Mastercard.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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AFCON 2025: Beat Morocco, Get $500k—Abdul Samad Rabiu Tells Super Eagles

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rabiu Abdul Samad BUA Group

By Adedapo Adesanya

Nigerian billionaire industrialist and philanthropist, Mr Abdul Samad Rabiu, has announced a generous financial reward for the Super Eagles following their impressive 2–0 victory over Algeria, which secured Nigeria a spot in the semi-finals of the ongoing Africa Cup of Nations (AFCON).

The win has reignited national enthusiasm, with the team widely praised for their composure, teamwork, and determination on the continental stage.

In a statement celebrating the victory, Mr Rabiu congratulated the players for lifting the spirit of the nation and reaffirmed his confidence in their ability to go further in the competition.

To motivate the squad ahead of the semi-finals, he pledged $500,000 to the players upon winning the semi-final match against Morocco, with an additional $50,000 for every goal scored.

If the Super Eagles advances to the final and clinch the AFCON title, Mr Rabiu has pledged a further $1 million, plus $100,000 for each goal scored in the final.

As the Nigerian team prepare for the semi-finals, the backing from Mr Rabiu adds to the growing sense of belief that the team can go all the way and restore AFCON glory to Nigeria, carrying the hopes of millions of fans across the country and the diaspora.

Nigeria produced a statement win against the Desert Foxes of Algeria on Saturday to power their way to the last four. The team faces the host nation, Morocco, next Wednesday.

Nigeria produced a stellar first half performance but failed to convert plenty of chances including Algerian defender forced  a goal-line clearance in the 29th minute to deny Nigeria’s Calvin Bassey.

Nigerian attacker Akor Adams blasted another clear chance over  the bar in the 37th minute of play.

However, Nigeria started the second half on a stronger foot with top striker Victor Osimhen producing a trademark leap in the to head the first goal past goalkeeper Lucas Zidane following a cross from Bruno Onyemaechi in the 47th minute.

The Nigerian gunman laid off the second goal for his counterpart Akor Adams to round the Algeria goalkeeper and slot home the second 10 minutes later, following a fine pass from Alex Iwobi.

Nigeria could have scored more, with Adams missing a late chance, but until the final whistle, it was a dominant performance from the Super Eagles.

Senegal defeated Mali by a lone goal on Friday and awaits the winner of the match between Egypt and Ivory Coast currently ongoing at the time of filing this report. Morocco put two past Cameroon yesterday.

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SuperSport Serves up Key FA Cup and Serie A Battles This Weekend

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Club football continues across Europe this weekend with the FA Cup third round bringing Premier League sides into action, alongside a pivotal round of fixtures in Serie A. Fans can follow every key moment live on SuperSport across DStv and GOtv.

FA Cup: Premier League Sides Enter the Competition

The FA Cup third round marks the entry point for Premier League clubs, with several top-flight sides facing lower-league opposition and a handful of all-Premier League encounters also on the schedule.

Manchester City open their campaign at home to Exeter City on Saturday at 4:00 p.m. City were held to a draw by Brighton in their last league outing and will look to secure a place in the fourth round against League One opposition.

Later on Saturday, Tottenham Hotspur host Aston Villa at 6:45 p.m. Spurs arrive after a defeat at Bournemouth, while Villa were held to a goalless draw by Crystal Palace. Both sides will be aiming for a positive start to their FA Cup runs.

Chelsea travel to face Charlton Athletic at 9:00 p.m. The match marks the beginning of a new managerial era for Chelsea, who were recently beaten by Fulham and will be looking to regain momentum against Championship opposition.

On Sunday, Arsenal travel to Fratton Park to face Portsmouth at 3:00 p.m. The Premier League leaders played out a draw with Liverpool in their most recent match and are expected to rotate their squad as they begin their FA Cup campaign.

Manchester United host Brighton at Old Trafford at 5:30 p.m. United drew away at Burnley last time out, while Brighton also come into the tie following a league draw against Manchester City.

The round concludes on Monday night as Liverpool welcome Barnsley to Anfield at 8:45 p.m. Liverpool remain winless in 2026 following a draw with Arsenal and will look to progress against League One opposition.

All FA Cup fixtures air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).

Serie A: Inter vs Napoli Headlines Crucial Round

Serie A returns with a full slate of fixtures, headlined by a major top-of-the-table clash at the San Siro as Inter Milan host Napoli.

Roma begin the weekend at home to Sassuolo on Saturday at 6:00 p.m. Roma secured a win away at Lecce in their last match and will look to build consistency as they push toward the top four. Sassuolo arrive after a heavy defeat to Juventus.

Atalanta host Torino later on Saturday at 8:45 p.m. Atalanta were convincing winners away at Bologna last time out, while Torino suffered a home defeat to Udinese.

On Sunday at 3:00 p.m., AC Milan travel to face Fiorentina. Milan were held to a draw by Genoa in their previous fixture, while Fiorentina earned a point away at Lazio.

The weekend’s standout Serie A fixture takes place on Sunday night at 8:45 p.m. as leaders Inter Milan face Napoli. Inter come into the match following a win at Parma, while Napoli were held to a draw by Verona in midweek.

Juventus round off the Serie A action on Monday at 8:45 p.m. when they host Cremonese. Juventus recorded a comfortable away win against Sassuolo last time out, while Cremonese drew with Cagliari.

All Serie A matches will be broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).

Weekend Highlights

FA Cup

  • Manchester City vs Exeter City — Sat, 4:00 p.m.

  • Tottenham Hotspur vs Aston Villa — Sat, 6:45 p.m.

  • Charlton Athletic vs Chelsea — Sat, 9:00 p.m.

  • Portsmouth vs Arsenal — Sun, 3:00 p.m.

  • Manchester United vs Brighton — Sun, 5:30 p.m.

  • Liverpool vs Barnsley — Mon, 8:45 p.m.

Serie A

  • Roma vs Sassuolo — Sat, 6:00 p.m.

  • Atalanta vs Torino — Sat, 8:45 p.m.

  • Fiorentina vs AC Milan — Sun, 3:00 p.m.

  • Inter Milan vs Napoli — Sun, 8:45 p.m.

  • Juventus vs Cremonese — Mon, 8:45 p.m.

Where to Watch

All FA Cup matches air live on SS Premier League (DStv Channel 203, GOtv Channel 65). Serie A fixtures are broadcast on SS Africa 2 (DStv Channel 208, GOtv Channel 64). Fans can also stream every match live via the DStv Stream and GOtv Stream apps

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Larong Baraha ng mga Pinoy Nandito sa GameZone

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Pinoy GameZone

Ang Larong Baraha ng mga Pinoy ay nananatiling mahalagang bahagi ng tradisyunal na paglalaro sa Pilipinas, at ngayon ay aktibong sinusuportahan ng GameZone gamit ang modernong digital platforms. Ang mga larong ito ay sumasalamin sa matagal nang mga tradisyon na naipapasa sa pamamagitan ng pamilya, mga pagtitipon, at pang-araw-araw na social interactions. Ang Tongits, halimbawa, ay isang reference point para sa maraming manlalarong nag-eexplore ng classic card formats online. Ang mga bagong presentation ng mga larong ito ngayon ay nagbibigay-daan para maisama ang mga tradisyon sa accessible na digital environments. GameZone bridges offline memories to modern accessibility habang pinapanatili ang respeto sa cultural roots ng larong baraha. Ito ang dahilan kung bakit nananatiling relevant ang Filipino card games sa lumalagong online gaming communities.

Kultural na Ugat ng Larong Baraha ng mga Pinoy

Ang mga larong baraha ng mga Pilipino ay hindi nakabatay sa official rules o ni isang nakasulat na patnubay. Ito ay informal na naipasa sa bawat henerasyon sa pamamagitan ng paglalarong magkasama ng mga pamilya sa tuwing may selebrasyon o simpleng pagtitipon sa bahay. Mga laro tulad ng Tongits at Pusoy ay nagdadala ng social aspects na bumubuo ng koneksyon sa pagitan ng mga manlalaro. Bukod sa kasiyahan, tinuturuan din ng mga larong ito ang pagiging pasensiyoso at ang pagpapahalaga sa bonding kaysa sa pagiging mabilis o competitive.

Mayroong simbolikong halaga ang mga larong baraha sa ating kultura—madali itong laruin kaya’t nagiging simbolo ito ng leisure o kasiyahan para sa maraming Pilipino. May malalim din itong emosyonal na koneksyon dahil hindi lang ito laro ng kalaban-kalaban kundi ng pagkakaintindihan at suporta. Card games represent familiarity and comfort, not just competition. Dahil sa cultural na pinagmulan nito, nananatili pa rin itong popular kahit sa modernong panahon. Ang GameZone ay nagbibigay-pugay sa mga kultural na halaga ng mga larong ito sa pamamagitan ng simplified presentations na nananatiling totoo sa tradisyon.

GameZone: Digital na Tahanan ng Tradisyunal na Larong Baraha

Ang GameZone ay nag-aalok ng maayos na platform para sa mga Larong Baraha ng mga Pinoy, na pinapanatili ang tradisyunal na anyo ng mga ito. Ang kanilang user-friendly interface ay tumutulong sa mga manlalaro upang madaling makilala ang pamilyar na layouts. Dahil mas schedule-friendly na ang digital playing, maraming manlalaro ang pinipiling lumipat sa online format. GameZone replicates the slow playing pace of traditional games habang nagbibigay ng mas stable na system para sa mas maayos na karanasan.

Bukod dito, ang platform ay naiwasan ang mga distracting features na maaaring makasira sa natural na flow ng laro. Ang simpleng GameZone PH login systems ay pinapanatili ang consistent performance, na nagbibigay sa manlalaro ng tiwala habang bumabalik sila para maglaro nang paulit-ulit. Ang ganitong klaseng consistency mula sa GameZone ay isang pangunahing dahilan kung bakit ang Larong Baraha ng mga Pinoy ay napapanatili ang kaginhawahan ng mga orihinal nitong features kahit sa digital settings.

Social Interaction sa Larong Baraha ng mga Pinoy Online

Ang Larong Baraha ng mga Pinoy ay nakasentro sa social aspect, kaya’t hindi lamang ito larong pang-solo. Sa pamamagitan ng GameZone, mas naipapalaganap ang shared experiences sa paglalaro. Players converse more about their shared interaction rather than competition. Ang bonding moments na ito ay nagpapanatili ng magandang takbo ng laro kahit paulit-ulit na ina-access ng mga manlalaro.

Ang dynamics ng digital card games ng GameZone ay iniayon sa tradisyunal na feel ng mga card games sa mga bahay ng mga Pilipino. Kahit nawala na ang pisikal na paglalaro para sa iba, ang digital version ay nagbabalik ng koneksyon ng mga manlalaro sa laro. Dahil dito, ang Larong Baraha ng mga Pinoy ay nagiging mas accessible sa mas maraming tao habang nananatili ang social significance nito.

Filipino Card Game Traditions

Digital Tools: Preservation ng Filipino Card Game Traditions

May mahalagang papel ang GameZone sa pangangalaga at pagpapalaganap ng mga tradisyunal na larong baraha. Kahit hindi na kayang maglaro ng pisikal ng iba, naibabalik nila ang parehong mga karanasan online. Ang mga digital tools na ito ay hindi lang naglilingkod bilang entertainment, kundi paraan din upang maipasa ang tradisyong ito sa susunod na henerasyon.

Para sa mga bagong henerasyon, nagbibigay-daan ang digital version upang ma-expose sila sa tradisyon. Samantalang para sa mga matatanda, hindi nila nararamdaman ang pressured adjustment sa bagong sistema. Ang inobatibong paraan ng GameZone ay nagsisiguro na ang kultura ng Filipino card games ay patuloy na magiging buháy.

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