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Budweiser to Replace Heineken as Champions League Beer Sponsor

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budweiser beer UCL

By Adedapo Adesanya

AB InBev, which brews Budweiser, is set to replace Heineken as the beer sponsor of the UEFA Champions League, ending a partnership that began in 1994.

The competition’s new global sales agent, Relevent, is in exclusive talks with AB InBev and will be looking at a six-year deal starting in 2027, according to UC3, the joint business venture between Champions League organizer, the Union of European Football Associations (UEFA) and the European Football Clubs (EFC) group.

The potential deal would be global and cover all UEFA men’s club competitions for six seasons, UC3 said in a statement. It would likely be worth close to €200 million ($232 million) each season.

“Our selection by UC3 reflects our commitment to football and our mega-platform strategy,” AB InBev said in a statement. “We look forward to becoming a great partner to UC3 for years to come.”

This will also be the first major deal lined up by Relevent since it was picked this year by the EFC group and UEFA to drive up the value of commercial deals and raise prize money for hundreds of clubs who enter the Champions League, Europa League and Conference League each season.

The target is at least 5 billion euros ($5.8 billion) in gross revenue each season from 2027. Current gross revenue is at least 4.4 billion euros ($5.1 billion), which pays almost 2.5 billion euros ($2.9 billion) into the prize fund shared by the 36 Champions League teams.

AB InBev sealing the Champions League deal would add another feather in its hat as it has longstanding World Cup partnership with FIFA and a three-Olympics deal with the International Olympics Committee (IOC) that started last year in Paris and runs through the 2028 Los Angeles Summer Games.

Heineken’s beer brands have had exclusive Champions League rights since 1994 and the Netherlands brewer’s latest renewal expires in 2027. It was closely tied to UEFA’s longtime Switzerland-based sales agency TEAM Marketing which has been dropped in favor of Relevent.

The deal also spotlights possible changes with other long-term Champions League backers, which include Sony, PepsiCo, and Mastercard.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Easter Weekend Football Feast Takes Centre Stage on SuperSport

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Easter Weekend on SuperSport

The international break gives way to a packed Easter weekend of football across Europe, headlined by FA Cup quarter-final drama in England and high-stakes league action in Spain, Italy and France. With titles, European places and silverware all on the line, the margin for error is rapidly disappearing.

FA Cup: Heavyweights Collide in Quarter Finals

Saturday’s action is headlined by a blockbuster at 1:45 PM as Man City face Liverpool in a clash between two of England’s dominant forces. City arrive with momentum after their Carabao Cup triumph, while Liverpool will be eager to respond after a recent dip in form.

At 6:15 PM, Chelsea host Port Vale in a tie that carries enormous pressure for the Blues. Chelsea’s season has unravelled in recent weeks, while Port Vale continue to embrace their giant-killing run.

The quarter-finals continue at 8:00 PM as Southampton face Arsenal under the lights. Arsenal will be desperate to respond after their cup final disappointment, while Southampton will look to capitalise on home advantage.

Sunday rounds off the action at 5:30 PM with West Ham vs Leeds in an all-Premier League encounter, with both sides seeking momentum in an evenly matched contest.

 All FA matches air live on SS Premier League (DStv Ch. 203, GOtv Ch. 65).

La Liga: Title Race Intensifies, Madrid Derby Looms

Saturday begins at 3:15 PM with Real Madrid travelling to Mallorca, aiming to maintain pressure at the top. The headline fixture follows at 8:00 PM as Atletico Madrid host Barcelona in a crucial meeting that could shape both the title race and the battle for the top four.

Sunday’s action features Getafe vs Athletic Club at 1:00 PM and Valencia vs Celta Vigo at 3:15 PM, before Monday night sees Girona take on Villarreal at 8:00 PM, with Villarreal looking to protect their position in third.  La Liga matches air live on SS La Liga (DStv Ch. 204, GOtv Ch. 62).

Serie A: Pressure Mounts on Inter as Rivals Close In

Sunday night’s standout fixture comes at 7:45 PM as Inter host Roma, with the league leaders seeking to halt a dip in form.

Monday delivers a full schedule, beginning at 11:30 AM with Udinese vs Como, as the in-form visitors look to extend their remarkable run. Juventus face Genoa at 5:00 PM under mounting pressure, before Napoli host AC Milan at 7:45 PM in a decisive clash between Inter’s closest challengers.  Serie A fixtures will be shown on SS Africa 2 (DStv Ch. 208, GOtv Ch. 64).

Ligue 1: Title Chase Heats Up Across France

Friday night opens at 7:45 PM with PSG hosting Toulouse, as the leaders balance domestic priorities with looming European commitments.

Saturday’s headline fixture at 8:05 PM sees Lille take on Lens in a high-stakes northern derby with title implications.

Sunday features Angers vs Lyon at 2:00 PM, before Monaco host Marseille at 7:45 PM in a crucial encounter that could reshape the race for Champions League qualification.

Ligue 1 matches air on SS Football (DStv Ch. 205, GOtv Ch. 61), with selected fixtures on SS Africa 1 (DStv Ch. 207, GOtv Ch. 63).

Weekend Highlights

FA Cup

  • Man City vs Liverpool — Sat, 1:45 PM

  • Chelsea vs Port Vale — Sat, 6:15 PM

  • Southampton vs Arsenal — Sat, 8:00 PM

  • West Ham vs Leeds — Sun, 5:30 PM

La Liga

  • Mallorca vs Real Madrid — Sat, 3:15 PM

  • Atletico Madrid vs Barcelona — Sat, 8:00 PM

  • Getafe vs Athletic Club — Sun, 1:00 PM

  • Valencia vs Celta Vigo — Sun, 3:15 PM

  • Girona vs Villarreal — Mon, 8:00 PM

Serie A

  • Inter vs Roma — Sun, 7:45 PM

  • Udinese vs Como — Mon, 11:30 AM

  • Juventus vs Genoa — Mon, 5:00 PM

  • Napoli vs AC Milan — Mon, 7:45 PM

Ligue 1

  • PSG vs Toulouse — Fri, 7:45 PM

  • Lille vs Lens — Sat, 8:05 PM

  • Angers vs Lyon — Sun, 2:00 PM

  • Monaco vs Marseille — Sun, 7:45 PM

Watch Every Game

Catch all the action live on SuperSport on DStv and GOtv. Matches are also available via DStv Stream and GOtv Stream.

Manage or upgrade your subscription via the MyDStv or MyGOtv apps, visit www.dstv.com or www.gotvafrica.com, or dial *288# to stay connected.

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World Cup 2026 African Players Watchlist

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Easywin Nigeria

As anticipation builds toward the 2026 FIFA World Cup, African football continues to command global attention with a new generation of stars and established leaders ready to shine on the biggest stage. The World Cup 2026 African Players Watchlist highlights a blend of elite talent and rising influence, with key players expected to carry their nations deep into the tournament.

Leading the spotlight is Mohamed Salah, whose consistency, speed, and goal-scoring ability remain crucial for Egypt’s ambitions. Salah’s experience in high-pressure matches and his leadership role make him one of Africa’s most dependable performers heading into the tournament.

Nigeria’s hopes will heavily rely on Victor Osimhen, a striker known for his explosive pace, aerial strength, and clinical finishing. Osimhen has developed into one of Europe’s most feared forwards, and his ability to deliver in decisive moments could be key for the Super Eagles on the global stage. From Cameroon, Bryan Mbeumo brings versatility and attacking intelligence. His ability to operate across the front line, combined with his creativity and work rate, makes him a valuable asset in breaking down organized defenses.

Meanwhile, Hannibal Mejbri represents the new wave of African midfield talent. Known for his energy, technical skill, and vision, Mejbri adds dynamism and unpredictability to Tunisia’s setup, especially in high-tempo matches. These players reflect the tactical diversity and growing strength of African football. From attacking firepower to midfield creativity, their performances will shape not only their national teams’ success but also the overall competitiveness of African nations at the World Cup.

Tracking top-performing players and key moments gives you a sharper edge when breaking down fixtures and spotting winning opportunities. Easywin Nigeria makes it simple to turn that insight into real value, offering competitive odds, live match updates, fast payout systems, instant withdrawal options, cashback rewards, and a rewarding double deposit offer that keeps you in control.

Step into the excitement of World Cup 2026 with Easywin Nigeria. Stay ahead with smart predictions, explore upcoming matches, and unlock cashback benefits alongside the double deposit offer, all on a secure and seamless platform built for a winning experience. The World Cup 2026 African Players Watchlist showcases the continent’s growing influence in global football. With stars like Salah, Osimhen, Mbeumo, and Mejbri leading the charge, Africa is set to deliver excitement, quality, and unforgettable moments on football’s biggest stage.

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Roberto De Zerbi Joins Tottenham as New Head Coach

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Roberto De Zerbi

By Dipo Olowookere

Italian professional manager and former player, Roberto De Zerbi, has returned to England to serve as the new Head Coach of Tottenham Hotspur’s football team.

He will fight to ensure the London team does not play in the Championship next season, as the team currently sits one point from relegation.

The former Brighton manager is taking over from Igor Tudor, who parted ways with Tottenham a few days ago.

In a statement, Spurs said the appointment of De Zerbi is subject to a work permit.

The club’s Sporting Director, Mr Johan Lange, said, “Roberto was our number one target for the summer and we are very pleased to be able to bring him in now.

“He is one of the most creative and forward-thinking coaches in world football, and brings with him a wealth of experience at the highest level, including in the Premier League.”

Reacting to his choice for the job, De Zerbi said, “I am delighted to be joining this fantastic football club, which is one of the biggest and most prestigious in the world.

“In all my discussions with the club’s leadership, their ambition for the future has been clear – to build a team capable of reaching great achievements, and to do that playing a style of football that excites and inspires our supporters. I am here because I believe in that ambition and have signed a long-term contract to give everything to deliver it.

“Our short-term priority is to climb the Premier League table, which will be the complete focus until the final whistle of the last game of the season. I’m looking forward to getting out on the training pitch and working with these players to achieve that.”

De Zerbi earned almost 300 appearances in his playing career across 15 years. He began coaching in his native Italy and in June 2018, joined Serie A side Sassuolo, earning recognition for his exciting, attack-minded and possession-based approach.

He took charge of Shakhtar Donetsk in May 2021, leading them to the UEFA Champions League group stage and the Ukrainian Super Cup – his first piece of silverware as a coach.

Heading to East Sussex to join Brighton & Hove Albion in September 2022, De Zerbi helped secure the Seagulls’ highest-ever Premier League finish in his debut season, earning European qualification for the first time in the club’s history.

In his most recent role at Marseille, the Ligue 1 side finished as runners-up in 2024/25, earning a spot in the UEFA Champions League.

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