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Israel Adesanya Among Most Instagram Influential MMA Fighters

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Israel Adesanya Instagram

By Modupe Gbadeyanka

The Nigerian-New Zealand professional mixed martial artist, Israel Adesanya, has been ranked among one of the most influential MMA fighters on Instagram, a popular video-sharing platform.

In a study conducted by Middle Easy, Israel Adesanya, fondly called Style Bender, was ranked fourth with about 7 million followers and the potential to earn $23,534 per sponsored post.

The 33-year-old Nigerian fighter recently reclaimed his middleweight title from long-time bitter rival, Alex Pereira, with a knockout at UFC 287 in Miami, Florida.

On top of the list is Conor McGregor, who boasts 46 million followers on the platform and earn over $150,000 per sponsored post, and was followed by Khabib Nurmagomedov with 34.1 million followers and earn almost $114,000 per post on Instagram, while the third on the list is MMA turned WWE wrestler, Ronda Rousey, with over 16 million followers can potentially earn almost $55,000 per post, and the final fighter making it into the top five is American MMA star, Jon Jones, known by his Instagram handle ‘jonnybones’. Famed for becoming the youngest UFC champion in history, he has 6.6 million followers on Instagram and an engagement rate of 1.16%. As a result, he can expect to earn $20,231 per sponsored post.

Middle Easy examined the Instagram profiles of every MMA fighter with a following of over one million, both past and present, to establish which star is the most influential and how much they can earn per sponsored Instagram post.

“The explosion in popularity of MMA across the globe over the past couple of decades has been quite phenomenal.

“These findings highlight how influential these Mixed Martial Artists are on social media, many of whom have followings on par with major film and music personalities.

“It is also great to see that both male and female MMA stars have made it into the top 10 list of the most influential on Instagram,” a spokesperson for Middle Easy commented on the findings.

Top 10 Most Influential Mixed Martial Artists 

Name 

Instagram handle 

Instagram engagement rate 

Instagram follower count 

How much they can earn per sponsored post ($) 

Conor McGregor 

thenotoriousmma 

0.44% 

46M 

152,576 

Khabib Nurmagomedov 

Khabib_nurmagomedov 

2.18% 

34.1M 

113,115 

Ronda Rousey 

rondarousey 

0.48% 

16.3M 

54,260 

Israel Adesanya 

stylebender 

1.93% 

7M 

23,534 

Jon Jones 

jonnybones 

1.16% 

6.6M 

20,231 

Nate Diaz 

natediaz209 

1.36% 

6M 

20,103 

Anderson Silva 

spiderandersonsilva 

0.10% 

4.7M 

15,691 

Khamzat Chimaev 

Khamzat_chimaev 

1.88% 

4.6M 

15,483  

Dustin Poirier 

dustinpoirier 

1.75% 

4.2M 

14,016 

Georges St-Pierre 

georgesstpierre 

0.37% 

4.1M 

13,805 

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Super Falcons in Group C for WAFCON

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Super Falcons

By Adedapo Adesanya

The Super Falcons of Nigeria have been drawn in Group C with Egypt, Zambia and Malawi for the defence of their Women’s’ Africa Cup of Nations (WAFCON) title in March, which will be hosted again in Morocco.

Last year, the Nigerian team won the record 10th tournament after defeating the host nation, Morocco, 3-2 in a spectacular final after going down 2-0.

The 2026 edition will be played in Morocco from March 17-April 3, eight months after the last tournament.

The last edition slated for 2024 was postponed by a year for logistical reasons as the Confederation of African Football (CAF) could not get interested hosts.

The next edition which will be the 14th edition and Nigeria will be hoping to win the women’s tournament for the 11th time.

Nigeria’s dominance is only rivalled by Equatorial Guinea which won as hosts of the 2008 and 2012 editions. South Africa won the 2022 edition to become the third African nation to ever win the tournament.

The next edition carries added importance because it serves as qualifying for next year’s Women’s World Cup, with the top four finishers taking up Africa’s slots in the global tournament to be hosted by Brazil.

GROUPS

Group A (Rabat Moulay Hassan Stadium): Morocco, Algeria, Senegal, Kenya,

Group B (Rabat Al Madina Stadium): South Africa, Ivory Coast, Burkina Faso, Tanzania

Group C (Casablanca): Nigeria, Zambia, Egypt, Malawi

Group D (Fes): Ghana, Cameroon, Mali, Cape Verde. 

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AFCON: BUA Chair to Redeem Super Eagles $500,000 Pledge Despite Loss

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super eagles morocco

By Adedapo Adesanya

The Chairman of BUA Group, Mr Abdul Samad Rabiu, has reaffirmed his commitment to reward the Super Eagles with the promised $500,000 despite losing the semi-final match against Morocco in the ongoing Africa Cup of Nations (AFCON) on Wednesday night.

The Nigerian senior national football team lost the tie against Morocco 4-2 on penalties after both sides failed to break the deadlock after 120 minutes.

In a post on his official Instagram on Thursday, the billionaire industrialist commended the football team for their determination and unity throughout the competition.

Mr Rabiu said the players displayed admirable grit and commitment on the field, adding that although the trophy eluded them, their performance inspired pride and admiration among Nigerians at home and abroad.

“To our brave Super Eagles, You fought with your hearts, gave your all, and showed true courage and determination on the pitch. Though it wasn’t meant to be this time, you have made every Nigerian proud.

“Sometimes, even our best efforts don’t bring the outcome we hope for, but the spirit, passion, and unity you displayed are what truly matter. You left everything on the field, and that is worthy of celebration.

“As a token of appreciation for your remarkable journey and effort, I am still going ahead to fulfill the pledge of $500,000. This is in recognition of your hard work, dedication, and the joy you have brought to our nation.

“Keep your heads high, Super Eagles – the experience, lessons, and spirit will fuel even greater success next time. Nigeria will always be proud of you, and we believe in your future victories!” the statement read.

Nigeria failed to advance to the final of the 2025 AFCON yesterday after losing to Morocco’s Atlas Lions in a tense penalty shootout, a result that sent the North African side through to the final.

Moroccan goalkeeper, Yacine Bounou saved kicks from both Samuel Chukwueze and Bruno Onyemaechi, allowing Youssef En-Nesyri to convert the winning kick and spark wild celebrations inside the Prince Moulay Abdellah Stadium in Rabat.

Nigeria will play Egypt in the bronze medal match on Sunday, January 18 while Morocco will face 2021 winners, Senegal for the chance to win the trophy for the first time in 50 years.

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Carabao Cup, AFCON Semi-Finals Take Centre Stage Live on SuperSport

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Carabao Cup AFCON Supersport

Midweek football delivers decisive moments across three competitions as the Carabao Cup reaches the semi-final in England, Serie A’s title contenders play their games in hand, and the Africa Cup of Nations narrows down to its final two. Fans can follow every fixture live on SuperSport across DStv and GOtv.

Carabao Cup: Semi-Final Second Legs Decide Wembley Places

The Carabao Cup semi-finals conclude with two heavyweight fixtures as clubs push for a place in the final at Wembley.

On Tuesday at 9:00 p.m., Newcastle  host Man City at St James’ Park. Newcastle enter the second leg as defending Carabao Cup champions and come into the tie in strong domestic form, having recorded three straight league wins and progressed in the FA Cup after a penalty shootout victory over Bournemouth.

City arrive after a heavy FA Cup win against Exeter City but are still searching for consistency in the league following a run of draws. Both sides have navigated the competition efficiently so far, setting up a finely balanced contest.

Wednesday’s second semi-final sees Chelsea host Arsenal at 9:00 p.m. Chelsea begin the second leg under new manager Liam Rosenior after a convincing FA Cup victory over Charlton, though league form has been less consistent following a recent defeat to Fulham.

Arsenal, meanwhile, arrive as Premier League leaders and remain active in all major competitions this season. Their FA Cup win over Portsmouth maintained momentum as they look to secure a return to Wembley.

Both Carabao Cup semi-final matches air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).

Serie A: Games in Hand Shape the Title Race

Serie A’s midweek programme features three fixtures involving clubs playing their game in hand, with implications at both ends of the table.

On Wednesday at 6:30 p.m., Napoli host Parma. Napoli were held to a draw by Inter Milan in their previous outing and sit fourth, level on points with Juventus. With other contenders also in action, a win could lift them further up the standings. Parma arrive after a narrow victory over Lecce and continue to look upward from mid-table.

Later on Wednesday at 8:45 p.m., leaders Inter Milan face Lecce at the San Siro. Inter saw their winning run halted by Napoli but remain three points clear at the top. Lecce arrive having suffered consecutive defeats and will be aiming to secure a positive result in a difficult away fixture.

Thursday’s action concludes at 8:45 p.m. as AC Milan travel to face Como. Milan sit second but have been held to back-to-back draws and will be seeking a return to winning form. Como, coached by Cesc Fàbregas, have impressed this season and sit sixth, boasting one of the league’s strongest defensive records.

All Serie A fixtures are broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).

AFCON 2025: Semi-Finals Decide Finalists

The Africa Cup of Nations reaches its penultimate stage with two semi-final clashes scheduled for Wednesday.

Senegal face Egypt at 6:00 p.m. in Tangier in a renewal of a recent AFCON rivalry. Senegal, winners of the 2021 edition, have progressed with control and balance, while Egypt have relied on resilience and decisive moments in the knockout rounds. The matchup once again brings together key figures from both sides as a place in the final is at stake.

Later at 9:00 p.m., Nigeria meet hosts Morocco in Rabat. Nigeria advanced after a disciplined quarter-final performance, while Morocco continue to combine defensive organisation with efficiency in attack. With home support behind them, Morocco face a Nigerian side that has shown attacking consistency throughout the tournament.

Both AFCON semi-finals air live on SS AFCON (GOtv Ch. 59, DStv Ch. 202).

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