Sports
The Rise of Women in Nigeria’s Sports Betting Industry
In recent years, Nigeria’s sports betting industry has experienced exponential growth, becoming a multi-billion-dollar sector. However, like many tech and finance-related industries, it remains largely male-dominated.
In this article, SportsBoom explores the increasing participation and influence of women in this booming market, uncovering a narrative that’s rarely told but increasingly significant.
When looking at the ‘most valuable players’ in the Nigerian I-gaming industry, it’s largely impossible to overlook the renowned Olabimpe Akingba, who not only bagged the award for the most influential woman in gaming 2022 but remains on the list of the top 50 most influential women in i-gaming till date.
Even though she doesn’t view the i-gaming industry as an exception when it comes to male domination. Her mantra is ‘put in as much effort as my male counterparts and build a supportive ecosystem around my family.’ This outlook has contributed significantly to her empathetic leadership style.
The question is could the rise of women in sports betting potentially change the industry’s marketing strategies and target demographics? Akingba certainly thinks so.
She is confident that having more women in leadership positions in the i-gaming companies, would not only foster inclusion and diversity but could attract more female punters and customers. She also deems the general perception of women being emotionally- driven as an advantage that could enhance and promote responsible gaming.
Akingba is thrilled with the intentionality which has been displayed by betting operators in recent times when it comes to including more women in advertisements and the i-gaming workforce, as opposed to what was the case a decade ago.
The negative perception of i-gaming
Most African religions and cultures frown upon sports betting particularly the older generations or generation X who tend to view the industry through a ‘get rich quick scheme’ lens; generation Y appears to be more open-minded, while according to Akingba, generation Z views the i-gaming industry from an ‘entertainment perspective.’
She thinks a shift from the negative perception is possible if there is an increased awareness of the immense contribution which the industry makes to society:
”The regulators at the federal and state levels do a lot to promote societal causes with the tax remitted from the sports betting industry including security support and healthcare. If more light is shone upon gestures like this, it could significantly help reshape the negative perception,” Akingba told betting news site SportsBoom.com.
Speaking of impact, Akingba also thinks that if there is an inclusion of women in leadership roles in the i-gaming industry, it will have a profound effect on the nature of corporate social responsibility initiatives which i-gaming companies engage in:
“Having more women in leadership roles is crucial in terms of how it can translate to CSR, due to our natural wiring, we could push for causes that are more humane in nature and move towards causes that are not necessarily related to sports. The men are doing a great job, but if more women are given leadership roles, I think that’s where the shift will happen.”
The gift and curse of being a woman in the i-gaming industry
The i-gaming industry has been a significant vehicle for women’s empowerment through the employment of more women in the retail space to take up positions like agents and other roles in various sports betting companies.
Akingba is impressed with the level of inclusion of women being displayed by the industry in recent times, as opposed to what was the case a decade ago.
Being a part of the industry has also afforded her numerous opportunities like wearing the ambassadorial hat for the ‘Women in Gaming- the Africa Chapter’, which launched a few months ago and boasts of 350 female members. Akingba explains that the peculiar challenge of data in Nigeria does not allow for an accurate reflection of the number of women in the industry.
In spite of this, she insists that the significant level of female inclusion in the industry through employment, cannot be refuted.
Like numerous industries, the sports betting industry comes with its fair share of challenges, especially for women who go through monthly challenges and difficult choices at various stages of their lives.
Akingba recalls her first time as a mother, which was accompanied by health challenges that necessitated having to put in a request with her employer to work from home:
‘When I was pregnant, I worked with a brand that I had been with for a couple of years. After 3 years of working with them, I was allowed some time off due to a difficult pregnancy. I made 2 requests, an extension of my maternity leave and remote work, based on my doctor’s orders. Both requests were rejected, and I resigned.”
“That decision affected me negatively, I was delighted to have a child, but didn’t want to lose my job. I would’ve liked to have both, and I would have loved to have been extended more empathy. But, if you view it from a different perspective, the company is not running a charity organization. However, I don’t apologize for being a woman and I’m delighted that more companies are now open to remote work, post-COVID.”
Akingba also condemns work environments that enable sexual harassment and normalize sexual innuendos. She states that women who refuse such advances should have their decisions respected and not have to walk on eggshells when they are around bosses who might choose to make the work environment hostile after such advances are rejected.
The future of women in the sports betting industry
When it comes to the alignment of the i-gaming industry to support women’s sports locally and globally, Akingba thinks that the same intentionality which i-gaming operators put into male sports needs to be channelled in the direction of female sports even if male sports tend to be more popular with their customers.
Akingba is hopeful that the next decade will usher in more women in leadership positions in the i-gaming industry, which would significantly place women in strategic positions to be decision-makers. This gesture will boost inclusivity and boost the growth of the industry, as opposed to deterring it. She also foresees a rapid improvement in technology which would translate to more innovative products and tools.
Conclusion
The dice have been rolled, and women are changing the game in Nigeria’s sports betting industry. From reshaping corporate cultures to championing responsible gaming, trailblazers like Olabimpe Akingba are not just playing the odds – they’re rewriting them.
As the industry evolves, it’s clear that diversity isn’t just a winning ticket; it’s the jackpot that could propel Nigerian sports betting into a more inclusive, innovative future. In this high-stakes arena, women aren’t just placing bets; they’re raising the bar, proving that when it comes to success in I-gaming, gender equality is the safest bet of all.
The innovation of online casinos has transformed how people enjoy leisure and gaming activities. From anywhere and at any time, online casinos have opened their doors to literally everyone, ensuring that the most convenient and exciting kinds of entertainment are within reach.
Whether spinning the reels in popular slot games or plotting out the next move in poker, online casinos bring a virtual get-away like none other. For a deeper understanding of strategies, tips, and insights, one can look to resources such as blog.20bet.com, which provides very valuable information to make your gaming experience even better. Now, let’s get a closer look at the fascinating world of online casinos.
Online Casino Evolution
The journey of online casinos began in the mid-1990s with the advent of the Internet. Fast forward to today, and the industry has mushroomed into a multi-billion-dollar global phenomenon. But to what can its phenomenal popularity be attributed?
Ease of Access and Convenience
One of the major reasons why online casinos have prospered is the convenience they offer. It means that with a smartphone, tablet, or computer, players can play any time, anywhere.
Multitude of Games
Unlike land-based casinos, online casinos offer a plethora of games on their roster. From classic table games like blackjack and roulette, to creative slots with engaging themes, there’s something for every gamer’s taste.
Slot Games: Entertainment for All
Slot games are the most enjoyed amusement in the world of online casinos. The simplicity of the game, combined with appealing graphics and lucrative bonuses, has made it a favorite both for amateur and professional players.
Why Slots Are a Favorite Among People
Easy to Play: Slots are the easiest casino game to play, and there is absolutely no need for experience or strategies.
Creative Themes: Starting from mythology to adventure, slot games are designed with various themes that attract players.
Jackpots: Progressive slots boast of life-altering jackpots which grow with each new spin.
Features of the Best Slots
High RTP: Games with high RTP percentages offer a very good chance of winning.
Bonus Rounds: Look out for slots offering free spins, multipliers, and more.
Mobile Compatibility: Make sure it works on your device.
Table Games: Where Strategy and Entertainment Meet
Table games will satisfy those who want to feel some strategy with their luck. In these games, players will need more engagement and are particularly rewarding when well played.
Popular Table Games
Blackjack: A game of skill and strategy, players try to outdo the dealer without going over 21. Roulette: A very exciting game of chance in which gamblers bet on where the ball will land on a spinning wheel. Poker: From Texas Hold’em to Omaha, poker is all about bluffing, strategy, and calculated risks. Tips for Table Games Success Understand the Rules: First, understand the rules and strategies of the game.
Free Games to Practice: Many sites offer free versions to hone your skills.
Bankroll Management: Set limits and stick to them to avoid overspending.
Live Casino Games: Bringing Realism to Your Screen
The introduction of live dealer games has narrowed the gap between traditional casinos and online casino games. In these games, real dealers host the games, and it is broadcast in real-time for an authentic experience right in your living room.
Advantages of Live Dealer Games
Real-Time Interaction: Chat with dealers and other players to create a social atmosphere.
High Stakes: Many live games cater to high rollers looking for more intense gaming sessions.
Variety: Enjoy games like live blackjack, baccarat, and game show-inspired titles like “Crazy Time.”
Bonuses and Promotions: Maximizing Your Experience
Online casinos often attract players with enticing bonuses and promotions. These offers can significantly enhance your gameplay if used wisely.
Common Types of Bonuses
Welcome Bonus: A reward for signing up, often including deposit matches and free spins.
No Deposit Bonus: Get a small bonus without making an initial deposit.
Loyalty Programs: Earn points with every wager and redeem them for rewards.
How to Choose the Best Bonus
Read the Terms and Conditions: Understand the wagering requirements beforehand.
Check the Validity Period: Make sure that the time given by the bonus is sufficient enough to meet its requirements.
Focus on Your Favorite Games: Some bonuses are game-specific. Choose ones that suit your interests.
Responsible Gaming: A Key Aspect of Enjoyment
While online casinos are a source of entertainment, it’s essential to practice responsible gaming to ensure a positive experience.
Tips for Responsible Gaming
Set a Budget: Decide on a spending limit before you start playing.
Take Breaks: Avoid long gaming sessions to maintain a healthy balance.
Know your Limits: Don’t chase losses; it’s better to walk away and try another day.
Tools at the Player’s Aid
Most online casinos include features for self-exclusion, setting deposit limits, and reality checks that may enable responsible gaming.
Future of Online Casinos
With technology Burke, the online casino industry is bound to reach newer heights. Following are a few trends that are going to shape its future:
Virtual Reality Casinos
Just imagine being inside a virtual casino playing games and communicating with other players, as if you were sitting across from each other. This is the reality that VR technology is bringing into being.
Cryptocurrency and Blockchain
Cryptocurrencies, such as Bitcoin, are becoming increasingly popular. They provide quicker transactions with added security. Fairness in gaming is ensured through the transparency provided by blockchain technology.
By Dipo Olowookere
The former manager of Mali’s national football team, Mr Eric Chelle, has been appointed as the new head coach of Nigeria’s Super Eagles.
The appointment of Mr Chelle was announced on Tuesday night by the Nigeria Football Federation (NFF).
The first job of the new coach will be to guide the home-base Super Eagles team to victory at the 2024 CAF African Nations Championship (CHAN) co-hosted by the trio of Kenya, Uganda, and Tanzania from February 1–28, 2025.
He will work with the current Super Eagles B coaching staff, which includes Daniel Ogunmodede, Fidelis Ilechukwu, and Olatunji Baruwa, who successfully guided the team through CHAN qualifiers.
The biennial football tournament is organised by the Confederation of African Football (CAF) and sponsored by an oil giant, TotalEnergies.
Mr Chelle would be expected to deploy his tactics to ensure a successful outing of the home-based Super Eagles at the competition and also revive the main team, according to the president of the NFF, Mr Ibrahim Gusau.
“We want whoever takes charge of the team to begin immediately, which is why the same coach will manage the CHAN Eagles.
“This allows us to identify promising home-based players who can contribute to the senior national team,” he stated.
Business Post reports that the new coach was favoured for the new job by the Technical and Development Sub-Committee of the federation and endorsed by the executive committee.
One of his biggest tasks will be to qualify the Super Eagles for the 2026 FIFA World Cup to be hosted by Canada, Mexico and the United States of America (USA).
At the moment, Nigeria occupies fifth position and will play the next qualifiers in two months’ time.
Mr Chelle led the Mali national team to quarterfinals of the 2023 Africa Cup of Nations. He is the latest foreign coach appointed by the NFF to manage the country’s national team.
The race for the first silverware of the 2024/25 season intensifies as Premier League leaders Liverpool and second-placed Arsenal will be in Carabao Cup semifinal action this midweek.
Arsenal will host Newcastle United in the first leg at the Emirates Stadium on Tuesday, while Liverpool travel to the Tottenham Hotspur Stadium on Wednesday. Both matches will be broadcast live on GOtv Channel 65 at 9 PM.
Fresh from their impressive 2-1 victory over Tottenham on Saturday, Newcastle will aim to build on their momentum and secure a favorable result ahead of the second leg at St. James’ Park. The Magpies have already defeated Arsenal 1-0 earlier this season, and another strong performance could leave the Gunners with a steep hill to climb in the second leg.
Newcastle will be without their influential captain, Bruno Guimarāes due to suspension, while Arsenal battle with illness issues in the squad which has seen Kai Havertz miss the last two matches.
Arsenal, who haven’t lifted the Carabao Cup in 31 years, view this competition as a vital chance for silverware, especially with their league title hopes fading.
On the other side of North London, Tottenham Hotspur face defending champions Liverpool, hoping to avoid a repeat of their 6-3 thrashing by their visitors just 17 days ago. Spurs have managed just one win in their last eight matches at home in all competitions—a narrow 4-3 victory over Manchester United in the quarterfinal. Their last taste of silverware came 17 years ago when they won this competition.
Meanwhile, Liverpool, who have lost just one match all season, are chasing an ambitious quadruple. A victory over Spurs on Wednesday would put them on the brink of securing a spot in the final at Wembley.
Football fans can enjoy all Carabao Cup matches, Premier League, Serie A, Laliga and Champions League action live by reconnecting or upgrading to the GOtv Super Plus package. Simply dial *288# to renew or upgrade your subscription.
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