By Modupe Gbadeyanka A $25 million loan (over N8 billion) has been obtained by Promasidor Nigeria Limited (PNL) from the IFC, a member of the World Bank Group, to inject into its production with a view to increasing efficiency and to produce more products for the benefit of Nigerian populace. Promasidor Nigeria produces Cowbell, Onga, Toptea and Loya Milk. According to Managing Director of the company, Mr Olivier Thiry, the capital injection would be used to support purchases of new machinery that will enable PNL to increase efficiency, expand production and develop new products, leading to greater availability of nutritious food products in Nigeria at competitive prices. \u201cThis is a very competitive market for food products. We expect that this investment will help us optimize production costs, enabling us to reach and nourish more consumers with our affordable range of quality products. \u201cWe will also target our portfolio extension by gradual integration of more locally sourced raw materials from producers in Nigeria and widening our network of distributors,\u201d Mr Thiry explained. According to him, the investment became necessary in view of the numerous business opportunities in the Nigerian market. He disclosed that Promasidor Nigeria is currently faced with production limitations as it could not produce enough quantity of its nutritious products to service the demand for them from different parts of the country. Meanwhile, Mary-Jean Moyo, IFC Head of Manufacturing, Agribusiness and Services for sub-Saharan Africa said, \u201cAgribusiness is Nigeria\u2019s largest employer. Increasing investment in food-processing companies like PNL will help diversify Nigeria\u2019s economy and improve nutrition by expanding the supply of affordable food.\u201d IFC said it invests in Agribusiness to enhance productivity with the goals of greater food security, higher rural incomes, and improving environmental and social sustainability. Today, it added, the average African farm performs at just 40 percent of potentials.\u00a0 The organization said by 2030, Africa\u2019s agriculture and agribusiness market is expected to triple in value to reach $1 trillion. Africa needs more than $10 billion in new investment annually to achieve this aspired expansion of output. In the fiscal year ended in June 2016, IFC\u2019s overall, long-term investments in sub-Saharan Africa totalled nearly $3.7 billion, including more than $1.8 billion mobilized from other investors. IFC clients provided 240,000 jobs, supported nearly 1.2 million farmers, and treated nearly 960,000 patients. PNL is a subsidiary of Promasidor Holdings limited, a leading Pan-African consumer goods company operating in 25 countries across the continent. The company was founded in 1979 in the Democratic Republic of Congo by Mr Robert Rose, who pioneered formulations and packaging of dairy products which extended shelf life and made them more accessible and affordable for millions of low-income consumers.