By Dipo Olowookere As part of efforts to enhance customer access to its quality banking services through the mobile platform, Unity Bank has announced the introduction of its unique *7799# code. The lender explained in a statement that the quick code was intended to boost alternate banking channels currently being offered in the market; especially in terms of greater control and access which the customer are able to exercise on the Bank\u2019s USSD platform. Also, it noted that the Unstructured Supplementary Service Data (USSD) short code was part of efforts to strengthen retail banking offering and expand channels for financial inclusion penetration. With the *7799# code, customers can perform with their phones account opening, funds transfer, balance enquiry, airtime recharge and payment of utility bills. In addition, account holders are equally able to verify their BVN on the platform. The *7799# service is one of the platforms riding on bank\u2019s Retail Banking strategy to further drive financial inclusion. \u201cUnity Bank\u2019s USSD (*7799#) code is the first 4 digit code to be introduced to the banking market and it is designed not only for the fast, secure and mobile banking experience, but also offers high performance service options and appreciable degree of flexibility that enable customers bank the easy way,\u201d Unity Bank explained in the statement. Commenting on the development, General Manager of Products & Channels Directorate at Unity Bank, Mr Bonaventure Okhaimo, stated that the unique 4-digit code is easier to position in the mind of our customers. While attesting to the security of the platform, he noted that the mechanism for resolving challenges which sometimes are associated with mobile banking platforms has been enhanced by increased automation.