By Modupe Gbadeyanka Nigeria's most customer-focused telecommunications company, 9mobile, has been named as the brand of the month for August in the #9jaSuperBrandOfTheMonth by BrandEscort. A statement from Brand Escort said it bestowed the honour on 9mobile for launching a campaign that promised to reward 90 lucky customers with N1 million daily. In July 2020, Dangote Cement Plc clinched the prize for launching a campaign that promised to make 1,000 Nigerians millionaires, not minding the challenges faced by businesses globally, as a result of the COVID-19 pandemic. Brand Escort said the moves by the companies were worthy of emulation and to encourage them and get others to take the step, it decided to honour them. For August, the firm said it was impressed with 9mobile\u2019s campaign, where it also promised give out smartphones every hour for 90 days and a grand prize of N10 million at the grand finale of the campaign tagged Mega Millions. According to the CEO of 9mobile, Mr Alan Sinfield, the promo was one of the company\u2019s ways of supporting and giving back to Nigerians during the uncertain and challenging times caused by the COVID-19 pandemic. \u201cWe realize the challenges faced by Nigerians during this period, and we have designed this promo to help cushion the effects of the COVID-19 in Nigeria as families and individuals continue to confront the economic impact of the pandemic. \u201cThis promo also demonstrates our philosophy that customers are at the core of our business, so we continue to prioritize them in our decisions. \u201cWe have made sure that everyone is covered from new to existing customers, including customers who have not used their lines for some time; there is something exciting for everyone,\u201d Mr Sinfield had said at the launch of the campaign. Customers are expected to simply recharge their lines with N200 or more to participant in the promo to win a smartphone every hour or top-up N1000 and above to win the N1 million daily prize. A cumulative recharge of N10,000 over the 90 days duration of the promo qualifies customers for a chance to win the N10,000,000 grand prize. Participants can increase their chances of winning with rapid and frequent recharges. New customers will also get up to 100% data bonus for 12 months with free 1GB and N500 airtime," he added. #9jaSuperBrandOfTheMonth is monthly awards initiated by BrandEscort to inspire innovation and creativity among brands, in a bid to enhance the lives of the Nigerian consumers.