P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded in 2015 at the brink of...
By Philip Odiakose Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return on investment (ROI)...
By Philip Odiakose Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade...
By Modupe Gbadeyanka A worldwide campaign recently launched by the International Association for Measurement and Evaluation of Communication (AMEC) tagged ‘Say No to AVEs’ has received...
