The Nigeria Immigration Service is reported to have queried its officers, who participated in a music video challenge. According to Assistant Comptroller General of the NIS, Iam Haliru, \u201cthe viral video clip tagged #BopDaddyChallenge, has caused the organisation a lot of embarrassment\u201d. https:\/\/www.youtube.com\/watch?vLZJVMwzwvxs. Public Relations practitioner, Mr Anthony Elikene ANIPR, is one of those who do not agree with the decision to use punitive actions against the officers involved. Mr Elikene said he believes rather the agency should tap into this rare opportunity to position the NIS as an organisation with a human face. According to him, \u201cAll over the world, you will find videos of the military, not even paramilitary, using music and dancing to share their humanity, to show they are also one of us. \u201cBecause you are now on the uniform, it doesn\u2019t mean you cease being human. This is just one of the ways to express love for the job. \u201cSo many people have been complaining about how they are treated by immigration officers and the police and an opportunity like this falls on your lap and your decision is to punish the people that made it happen. \u201cCheck out this link and you will see soldiers from America, Israel, Britain, India, and countries in Africa dancing with their uniforms because they love their job and they are celebrating their humanity, https:\/\/www.youtube.com\/watch?vktQVTBd8YIs. Some danced to Michael Jackson\u2019s \u2018They Don\u2019t Care About Us\u2019. \u201cIn London, during the Nottingham Carnival, Daniel Graham, a police officer for many years, showcased his talent at the carnival. \u201cHe was proud to be a talented policeman and dances while putting on his uniform to the circular music every other person including those he protects dance to. https:\/\/www.youtube.com\/watch?vSNLi_q8g23k. \u201cHe also participated in \u2018Britain\u2019s Got Talent\u2019 with his uniform and people loved and voting him into the semi-final.\u201d He continued further, \u201cAnother set of policemen in London also used dancing to calm and entertain a large crowd https:\/\/www.youtube.com\/watch?vRuyxEJPAk5A and during the Running Man Challenge in the UK, a set of Police Personnel in Kingston Police danced on YouTube and it trended with 156 million views, the police department got involved https:\/\/www.youtube.com\/watch?vTaZtUn4oPsQ and took ownership of the campaign which was initially started by just two new police recruits. Imagine if the recruits and other officers that participated were Nigerians.\u201d In Panama, the Police sang and danced in the streets to entertain and support the people as the lockdown continued https:\/\/www.youtube.com\/watch?vEAkZQUDZ4xs, while in Spain, a policeman played the guitar to entertain people as they remained indoors due to the coronavirus https:\/\/www.youtube.com\/watch?vmEpkUawiLKA. \u201cI watched a video of a black American policeman sparing (boxing) with a teenager in the ghetto and the video went viral. The policeman was called by neighbours because some young men were having a barbecue and playing music and when the policeman got there one of the boys challenged him to a boxing match and they both wore gloves and everyone had fun and someone captured it on video, uploaded to YouTube and it trended. The policeman was rewarded, not punished, for showing a human side in policing as the police department stole the show by rewarding the policeman as it claimed it\u2019s a force that loves the community https:\/\/www.youtube.com\/watch?vKJV5PDmua80. Remember the police department didn\u2019t start this but found a way to benefit from it.\u201d \u201cDoctor Philip Adler, former Georgia Tech and management professor, said as I paraphrase how you react to a problem determines if it will get better or get worse. \u201cThe management of the NIS must learn how to benefit from crisis and how to de-escalate issues through strategic decisions. \u201cThe decision to punish this obvious brand loving staff is not great. If you become very punitive you will lose opportunities for blending with the public and even employee relations.\u201d \u201cI have watched the NIS staff video several times and fail to understand what this is all about as the officers were well dressed, well cover and no one was nude. I can say it is a progressive content and shows they are proud of their brand. Any proactive organisation would key into the acceptance generated by this content to promote the organization itself.\u201d \u201cI expect any PR to make this to an organisational campaign by doing another version involving the big bosses in the establishment. This video is a goldmine for building goodwill and instead of rewarding this love for brand displayed by the staff we are making them scapegoats for loving their job and being human,\u201d Mr Elikene concludes.