By Adeniyi Ogunfowoke Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page is critical. It\u2019s the final stop for people shopping on an eCommerce website. It\u2019s the place where they hand over their card information and finally part with their hard-earned cash.\u00a0 Here is how to make online payment easy for your customers. Provide a variety of payment methods It sounds obvious, but there are websites that offer only one payment method. This is not good as customers expect a variety of payment options on the checkout page. While it\u2019s not necessary to offer every conceivable payment method available, you\u2019ll want to take a look at your target audience to see which payment methods they use. Payment options may include bank transfer, card payment and of course payment on delivery. Ask for essential information only You want to limit the amount of information you request to the essentials! Nothing kills the morale of your customers more than having to fill out a form with information that\u2019s not necessary for making a purchase. And adding a long list of fields to fill out adds more hurdles for people to jump over in order to pay you. Keep distractions to a minimum It probably goes without saying, but your checkout page is the end of the sales cycle. It\u2019s the final step. And in an era when people have very short attention, you don\u2019t want anything to distract them from completing the checkout process. And that means, under no circumstances, should you put up any advertisements. Your objective here is to see people through to making the final payment. Have clear calls to action Don\u2019t leave people guessing what to do next! When someone adds an item to their basket, make it clear they can \u201cContinue to checkout\u201d or \u201cContinue Shopping.\u201d The idea is to make it specific and avoid being ambiguous with CTAs like \u201cContinue,\u201d \u201cCheckout,\u201d or \u201cApply.\u201d Make errors easy to fix It\u2019s a given that people make mistakes. Sometimes someone may omit \u201c@\u201d in their email address. In any case, your task here is to point out the error and get them to correct it.