By Philip Odiakose Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return on investment (ROI)...
By Lorraine Landon Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many Chief Marketing Officers...
By Kenneth Horsfall To begin with, what is storytelling generally? According to wikipedia.org, storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture...
By Kenneth Horsfall Why brands should aim to tell a story, to live a purpose (and not just sell products) Storytelling enables marketers to develop a...
By Dipo Olowookere Do you have a passion for writing? Do you want to tell a story? Are you a Social Media Guru? Heirs Holdings, an...
