Why Measurement and Evaluation is Necessary for Growth of PR Industry: A Nigerian Perspective
Business Post Contributor By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria,…
measurement
Experts to Discuss Synergy Between PR and Measurement
Modupe Gbadeyanka By Modupe Gbadeyanka Some experts in the public relations (PR) industry have been invited by a leading media…
Insurers Back Measurement, Evaluation of PR Campaigns
By Modupe Gbadeyanka Players in the Nigerian insurance sector have thrown their full weight behind the measurement and…