By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the...
By Modupe Gbadeyanka Some experts in the public relations (PR) industry have been invited by a leading media intelligence agency, P+ Measurement Services, to share their...
By Modupe Gbadeyanka Players in the Nigerian insurance sector have thrown their full weight behind the measurement and evaluation of public relations and other related communications...