Why Measurement and Evaluation is Necessary for Growth of PR Industry: A Nigerian Perspective
Business Post Contributor By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria,…
measurement and evaluation
The Importance of PR Measurement and Evaluation: Understanding the Impact of Your Efforts
By Gift Okafor Public relations (PR) is a critical component of any organization’s success. A well-executed PR strategy…