By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of their public image,...
By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern...
By Philip Odiakose The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). This industry, through...
By Philip Odiakose Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides...
By Queen Nwabueze Please allow. Let’s start this article by drawing the conclusion: Only Media Monitoring and Intelligence Services were able to foresee the level of uncertainty...
By Covenant Umoru During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate...
By Modupe Gbadeyanka Some communications professionals from Nigeria and outside will converge on Friday to discuss the importance of media monitoring and measurement in Public Relations....
