Technology
Digital Inequality is a Major Threat to Africa’s Economic Future
By Sean Riley
It’s no secret that Africa suffers from incredibly high levels of economic inequality, with South Africa taking the top spot on a global level. In terms of wealth inequality, seven in ten of the world’s most unequal countries are located in Africa.
Moreover, Marie Francoise Marie-Nelly, World Bank Country Director for Botswana, Eswatini, Lesotho, Namibia, and South Africa points out that despite many African countries “undertaking some of the most redistributive spendings in the world, particularly on education and health, inequality remains extremely high”. This suggests that in order for the continent’s population to thrive economically in the future, it must also address digital inequality.
While many articles have been written about the continent’s ability to ‘leapfrog’ stages of economic development, through the likes of cellular technology, for instance, this isn’t universally true. Even though cities in some of Africa’s biggest markets embrace 5G, access still remains a major barrier for many.
If Africa is to reach its full potential and secure the economic future that so many believe it is capable of, it is imperative that digital inequality is addressed immediately.
Promising growth, but still room for improvement
There is, however, promising growth especially when it comes to internet access. According to Statista, Nigeria is set to add 35 million new users by 2026. In Ghana, World Bank figures show that 58% of the population is now online, with the number of new internet users also increasing by 6% between 2020 and 2021.
Yet, there is still significant room for additional growth. Focusing on Sub-Saharan Africa, upwards of 800 million people are not yet connected to mobile internet. A comparatively small proportion of those people (270 million) are not connected because they do not have the required coverage. However, of greater concern are the 520 million people across the region who could theoretically access the mobile internet but still don’t. This comes down to a number of interconnected reasons, including cost, lack of skills, education, age, and location.
As connectivity becomes cheaper and more ubiquitous, those numbers should organically decrease, presenting some economic benefits on its own, but it won’t be enough to ensure that Africa reaches its full potential.
After all, 50% of the Global Gross Domestic Product (GDP) is already digitalised, a percentage that is expected to only increase in the coming years. However, unless the right skills are developed to complement increasing connectivity, and enable the continent to effectively compete in the global digital arena, Africa risks becoming a net consumer in that economy, as organisations and entrepreneurs who fall into the other 50% will benefit.
Wide-scale skills development is needed
In order for Africa to truly reach its digital economic potential, it also needs to address the unequal spread of digital skills across the continent. This is true both for those entering the job market and those looking to become entrepreneurs, for which it is important to remember that a broad range of skills will be increasingly required. Furthermore, those able to develop software, or build and repair digital infrastructure will of course remain sought after, but those who can effectively market businesses to growing online consumers will also be of high importance. According to a study by The International Finance Corporation, 230 million jobs across the continent will in fact require a level of digital skills by 2030, Included in that number are HR, marketing, sales, and operations roles.
Newly online consumers represent a lucrative target audience for businesses around the globe. As such, they are largely targeted via major social platforms including Twitter, Snapchat, and Spotify. Thus, it is also imperative for businesses across Africa to understand how to effectively reach their audience organically and through platform advertisements. This is something we at Ad Dynamo and the wider Aleph Group fundamentally understand, which is why we want to be part of the solution. This is why we recently launched our Digital Ad Expert educational programme in Nigeria and Ghana. The free online programme aims to educate, certify, and connect thousands of people across Africa with the necessary digital skills to succeed in a rapidly digitalising economy.
While some people in these markets have the resources needed to build up these skills on their own, we believe it’s critical to narrow the gap and reduce inequality as much as possible.
Now is the time
Thus, it is time to truly bridge the divide, and close the gaps evident across the African continent, so we can ensure its digital future. Fortunately, there is a growing number of prospects opening up to people in Africa, and with the help of solutions such as those provided by Digital Ad Expert, the opportunity to discover the world of digital marketing, and the potential it holds for you, or your business is unparalleled.
Sean Riley is the CEO of Ad Dynamo by Aleph
By Modupe Gbadeyanka
An additional $200,000 will be invested in Artificial Intelligence (AI) media literacy initiatives across Sub-Saharan Africa, TikTok announced during its third annual Sub-Saharan Africa Safer Internet Summit in Nairobi, Kenya.
The platform hosted government officials, regulators, online safety partners and industry leaders for the event, reinforcing its commitment to collaborative approaches to online safety.
The funds will be provided in ad credits to help support local organisations in the region to expand AI media literacy.
This investment builds on the company’s initial $2 million AI Literacy Fund, launched in November 2025, which awarded 20 global non-profits to create content that boosts public understanding of AI.
In Sub-Saharan Africa, TikTok initially supported three organisations to advance digital literacy and combat misinformation.
“With the rapid advancement of AI, we are committed to educating our community online, so they feel empowered to have responsible experiences with AI, whether that’s as viewers or creators.
“We are partnering with trusted local organisations that communities already know and rely on, because their expertise and deep local connections are essential to making AI literacy programs truly impactful,” the Global Head of Partnerships, Elections and Market Integrity at TikTok, Mr Valiant Richey, stated.
Earlier, the Head of Government Relations and Public Policy for Sub-Saharan Africa at TikTok, Ms Tokunbo Ibrahim, said, “As we host the 3rd Annual Safer Internet Summit here in Kenya, our mission is clear: to share learnings, insights, tackle common challenges and collaboratively advance actionable solutions that protect citizens online.
“By bringing together a diverse coalition of policymakers, tech innovators, and creators, we are ensuring that the conversations we have at this Summit are all-inclusive and lead to a more resilient digital landscape.”
The summit featured expert panels and discussions on critical topics, including TikTok’s Trust and Safety efforts, protecting young people online, and policy frameworks for responsible AI governance.
A key highlight of the event was showcasing how TikTok uses AI to transform how people share their creativity and discover new passions, while ensuring the community remains safe through transparent and responsible AI practices.
The platform also shared more about how recent advancements in AI are helping the platform moderate content faster and more consistently at scale, by improving automated moderation and empowering human teams with better moderation tools.
With over 100 million pieces of content uploaded daily to TikTok, these advances, which work alongside human moderation teams, are helping get violative content down faster, reducing the likelihood of the community seeing it.
According to the latest Community Guidelines Enforcement Q3 2025, TikTok removed over 14 million videos across Sub-Saharan Africa, with 96.7 per cent detected and removed proactively using automated technology, underscoring TikTok’s commitment to proactive moderation and swift action.
By Modupe Gbadeyanka
The winners of the Technovation 4.0 Hackathon, themed The Wicked Hackathon, organised by Interswitch, have been given N10 million in cash prizes for their efforts.
At the one-day finale event, which took place on Wednesday, March 4, 2026, at the Interswitch Innovation Lab and Co-Working Space, the money was shared among the top teams whose innovative solutions stood out during the rigorous multiple phases of the competition.
Team Quickteller Fashion emerged as the overall winner, securing the grand prize of N4 million for a solution that impressed judges with its originality, practicality, and strong strategic relevance. Team Kampe claimed second position with N2.5 million, while Team Stable placed third, receiving N1.5 million. Up to N300,000 worth of cash prizes were also awarded to the fourth, fifth and sixth qualifying teams.
For nine months, cross-functional teams from across the organisation collaborated to conceptualise, validate, develop, and refine solutions, moving from raw ideas to minimum viable products (MVPs) with ready-to-market potential and deployment across the business.
The atmosphere at the grand finale reflected that of preparation and anticipation as the top 9 teams presented their innovations through live demonstrations and detailed pitches, fielding questions from a distinguished panel of judges before the top three winners were selected. Each presentation highlighted rigorous validation processes, thoughtful market considerations, and a strong emphasis on measurable impact.
While many of the solutions remain confidential due to their strategic relevance, the diversity and depth of ideas showcased during the hackathon’s final underscored the organisation’s growing culture of intrapreneurship and structured innovation. The projects illustrated how technology-driven thinking can unlock efficiencies, strengthen operational capabilities, and open new pathways for growth across the digital payments and commerce ecosystem.
“Technovation continues to reflect who we are as an organisation, bold, forward-thinking, and deeply committed to building impactful solutions from within. Over the years, we have seen ideas conceived during this programme evolve into meaningful capabilities that strengthen our ecosystem.
“The passion, discipline, and ingenuity demonstrated by our teams this year reinforce our belief in the power of African innovation to solve complex challenges and shape the future of technology on the continent,” the Chief Innovation Officer for Interswitch, Ms Adaobi Okerekeocha, stated.
By Modupe Gbadeyanka
The language support for its AI Search features has been expanded by Google, with the inclusion of Yoruba and Hausa in Nigeria.
This is part of a broader effort to make AI more inclusive across the continent, with support now extending to a total of 13 African languages.
Under the AI Overviews and AI Mode, speakers of both Nigerian languages can utilise AI-powered Search experiences in their mother tongue for quick summaries and conversational exploration.
This means existing AI features in Google Search are now accessible to people like the student in Kano asking a question in Hausa, and the trader in Ibadan seeking advice in Yorùbá.
By addressing language barriers, this update ensures that technology reflects the identity and culture of the people it serves. With this expansion, more people can now use AI Mode to ask complex questions in their preferred language, while exploring the web more deeply and naturally through text or voice.
The 13 languages now supported across Africa include Afrikaans, Akan, Amharic, Hausa, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, Yorùbá, and isiZulu.
These languages were chosen based on the vibrant search activity across the continent, ensuring that our AI experiences reach the communities that need them most.
Commenting on the development, the Communications and Public Affairs Manager for Google in West Africa, Taiwo Kola-Ogunlade, said, “Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information.
“With the advanced multimodal and reasoning capabilities of our custom version of Gemini in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.
“This is about ensuring Nigerians can converse with Search in their mother tongues, making information more helpful for everyone.”
To use AI Overviews and AI Mode in the local language, users must open the Google app on an Android or iOS device, or via the Web. They are required to tap on AI Mode within the Search experience. Thereafter, they can type or speak the question in their preferred language, such as Hausa or Yorùbá, and let the AI guide the journey.
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