Connect with us

Technology

Snapchat Appoints DMS as Advert Sales Rep for Egypt, Kuwait

Published

on

By Dipo Olowookere

The official digital arm of Choueiri Group, Digital Media Services (DMS), has been appointed as the sales representative for Snapchat advertising formats in Kuwait and Egypt.

Snapchat offers robust measurement and targeting for all advertisers. They receive metrics on their Snap Ads, showing impressions, completions, eCPM, eCPV etc., and metrics on their Filters showing swipes, views, shares, reach, share rate etc. Snapchat also offers multiple pre-defined audiences for advertisers, such as Snap Lifestyle Categories, Snap Audience Match, and age, gender, location, device, and carrier targeting.

According to the deal, DMS will offer four engaging formats to advertisers in Kuwait and Egypt.

Snap Ads offer sight, sound and motion in a format made especially for mobile: full-screen,100% viewable with sound on by default. Snap Ads with a video, GIF, or still image, also have the option to offer an interactive element – an app install page, long-form video or trailer, or pre-loaded website.

Lenses let Snapchatters apply real-time effects and sounds to their selfies – so brands can take part in the communication on Snapchat in the most fun way. Lenses are augmented reality, and a new form of advertising – an impression but also “play time,” or how long Snapchatters spend playing with a fun Lens.

Filters are artistic overlays that appear when a user takes a Snap in a specific location and swipe left or right. They allow brands to be where their product is bought, thought about, or consumed – driving awareness, advocacy and action. On average, more than a billion Snaps with Filters are viewed each day.

Story Ads offer brands the ability to enable viewers to swipe up to view products, sites or videos while viewing long-form content. Positioned alongside premium content they offer the possibility of extending reach as each ad impression comes from viewing directly as opposed to an ad sandwiched between content.

Commenting about the partnership, Michel Malkoun, DMS Chief Operating Officer said: “This move demonstrates that Egypt & Kuwait are important markets for Snapchat, and that they are investing in local support to help brands get the most out of the platform. We look forward to a long and mutually beneficial partnership”.

Hussein Freijeh, General Manager of Snap Inc. in the Middle East added: “It is a priority to ensure advertisers across the region are up to speed on what Snapchat has to offer. This partnership with DMS will help us better support brands in Kuwait and Egypt and we are excited for what the future holds.”

Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191 million daily active users.

It has also established itself as an essential medium for digital marketers all over the world. Its advertising products are driving incredible return on investment for marketers globally.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Advertisement
1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

TikTok Invests Fresh $200K in AI Media Literacy in Africa

Published

on

TikTok AI Media Literacy Tokunbo Ibrahim

By Modupe Gbadeyanka

An additional $200,000 will be invested in Artificial Intelligence (AI) media literacy initiatives across Sub-Saharan Africa, TikTok announced during its third annual Sub-Saharan Africa Safer Internet Summit in Nairobi, Kenya.

The platform hosted government officials, regulators, online safety partners and industry leaders for the event, reinforcing its commitment to collaborative approaches to online safety.

The funds will be provided in ad credits to help support local organisations in the region to expand AI media literacy.

This investment builds on the company’s initial $2 million AI Literacy Fund, launched in November 2025, which awarded 20 global non-profits to create content that boosts public understanding of AI.

In Sub-Saharan Africa, TikTok initially supported three organisations to advance digital literacy and combat misinformation.

“With the rapid advancement of AI, we are committed to educating our community online, so they feel empowered to have responsible experiences with AI, whether that’s as viewers or creators.

“We are partnering with trusted local organisations that communities already know and rely on, because their expertise and deep local connections are essential to making AI literacy programs truly impactful,” the Global Head of Partnerships, Elections and Market Integrity at TikTok, Mr Valiant Richey, stated.

Earlier, the Head of Government Relations and Public Policy for Sub-Saharan Africa at TikTok, Ms Tokunbo Ibrahim, said, “As we host the 3rd Annual Safer Internet Summit here in Kenya, our mission is clear: to share learnings, insights, tackle common challenges and collaboratively advance actionable solutions that protect citizens online.

“By bringing together a diverse coalition of policymakers, tech innovators, and creators, we are ensuring that the conversations we have at this Summit are all-inclusive and lead to a more resilient digital landscape.”

The summit featured expert panels and discussions on critical topics, including TikTok’s Trust and Safety efforts, protecting young people online, and policy frameworks for responsible AI governance.

A key highlight of the event was showcasing how TikTok uses AI to transform how people share their creativity and discover new passions, while ensuring the community remains safe through transparent and responsible AI practices.

The platform also shared more about how recent advancements in AI are helping the platform moderate content faster and more consistently at scale, by improving automated moderation and empowering human teams with better moderation tools.

With over 100 million pieces of content uploaded daily to TikTok, these advances, which work alongside human moderation teams, are helping get violative content down faster, reducing the likelihood of the community seeing it.

According to the latest Community Guidelines Enforcement Q3 2025, TikTok removed over 14 million videos across Sub-Saharan Africa, with 96.7 per cent detected and removed proactively using automated technology, underscoring TikTok’s commitment to proactive moderation and swift action.

Continue Reading

Technology

Interswitch Technovation 4.0 Hackathon Winners Share N10m

Published

on

Interswitch Technovation 4.0 Hackathon

By Modupe Gbadeyanka

The winners of the Technovation 4.0 Hackathon, themed The Wicked Hackathon, organised by Interswitch, have been given N10 million in cash prizes for their efforts.

At the one-day finale event, which took place on Wednesday, March 4, 2026, at the Interswitch Innovation Lab and Co-Working Space, the money was shared among the top teams whose innovative solutions stood out during the rigorous multiple phases of the competition.

Team Quickteller Fashion emerged as the overall winner, securing the grand prize of N4 million for a solution that impressed judges with its originality, practicality, and strong strategic relevance. Team Kampe claimed second position with N2.5 million, while Team Stable placed third, receiving N1.5 million. Up to N300,000 worth of cash prizes were also awarded to the fourth, fifth and sixth qualifying teams.

For nine months, cross-functional teams from across the organisation collaborated to conceptualise, validate, develop, and refine solutions, moving from raw ideas to minimum viable products (MVPs) with ready-to-market potential and deployment across the business.

The atmosphere at the grand finale reflected that of preparation and anticipation as the top 9 teams presented their innovations through live demonstrations and detailed pitches, fielding questions from a distinguished panel of judges before the top three winners were selected. Each presentation highlighted rigorous validation processes, thoughtful market considerations, and a strong emphasis on measurable impact.

While many of the solutions remain confidential due to their strategic relevance, the diversity and depth of ideas showcased during the hackathon’s final underscored the organisation’s growing culture of intrapreneurship and structured innovation. The projects illustrated how technology-driven thinking can unlock efficiencies, strengthen operational capabilities, and open new pathways for growth across the digital payments and commerce ecosystem.

“Technovation continues to reflect who we are as an organisation, bold, forward-thinking, and deeply committed to building impactful solutions from within. Over the years, we have seen ideas conceived during this programme evolve into meaningful capabilities that strengthen our ecosystem.

“The passion, discipline, and ingenuity demonstrated by our teams this year reinforce our belief in the power of African innovation to solve complex challenges and shape the future of technology on the continent,” the Chief Innovation Officer for Interswitch, Ms Adaobi Okerekeocha, stated.

Continue Reading

Technology

Google Introduces Yorùbá, Hausa Language Support for AI Search Features

Published

on

google AI Search

By Modupe Gbadeyanka

The language support for its AI Search features has been expanded by Google, with the inclusion of Yoruba and Hausa in Nigeria.

This is part of a broader effort to make AI more inclusive across the continent, with support now extending to a total of 13 African languages.

Under the AI Overviews and AI Mode, speakers of both Nigerian languages can utilise AI-powered Search experiences in their mother tongue for quick summaries and conversational exploration.

This means existing AI features in Google Search are now accessible to people like the student in Kano asking a question in Hausa, and the trader in Ibadan seeking advice in Yorùbá.

By addressing language barriers, this update ensures that technology reflects the identity and culture of the people it serves. With this expansion, more people can now use AI Mode to ask complex questions in their preferred language, while exploring the web more deeply and naturally through text or voice.

The 13 languages now supported across Africa include Afrikaans, Akan, Amharic, Hausa, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, Yorùbá, and isiZulu.

These languages were chosen based on the vibrant search activity across the continent, ensuring that our AI experiences reach the communities that need them most.

Commenting on the development, the Communications and Public Affairs Manager for Google in West Africa, Taiwo Kola-Ogunlade, said, “Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information.

“With the advanced multimodal and reasoning capabilities of our custom version of Gemini in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.

“This is about ensuring Nigerians can converse with Search in their mother tongues, making information more helpful for everyone.”

To use AI Overviews and AI Mode in the local language, users must open the Google app on an Android or iOS device, or via the Web. They are required to tap on AI Mode within the Search experience. Thereafter, they can type or speak the question in their preferred language, such as Hausa or Yorùbá, and let the AI guide the journey.

Continue Reading

Trending