By Dipo Olowookere
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has introduced a new way for Nigerians and other visitors to enjoy the city’s exciting range of attractions, experiences and tours at discounted rates.
Announced Monday at the ongoing Arabian Travel Market (ATM), the Dubai Pass is an all-inclusive pre-paid card that grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from May 16, 2018.
Starting at AED399 ($108.65), the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include the Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50 percent discount on tickets to choice locations like La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.
The ‘Select’ package is priced at AED399. It allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools. The pass is valid over seven consecutive days, beginning with the first day of use.
Meanwhile the unlimited package is available for AED899 ($244.78). Users can choose unlimited events and activities, and the pass is valid for three days.
The year-round Dubai Pass has been introduced following the success of previous seasonal Dubai Summer Surprises and Dubai Shopping Festival passes. It will provide a streamlined way for people to experience Dubai, save money and make the most of their trip with family and friends.
Aduragbemi Omiyale 
Modupe Gbadeyanka