By Dipo Olowookere
Leading French sport equipment and sportswear company, Decathlon, on Thursday, April 20, 2017, opened its first shop in Ghana in the presence of Minister of Trade and Industry, Mr Alan Kwadwo Kyerematen, and the Ambassador of France to Ghana, Mr François Pujolas.
Decathlon is also a world giant in sports goods and equipment retail and manufacturer and it is helping to develop sport and industry globally.
Decathlon operates in over 50 countries worldwide with over 1200 stores providing sport goods and equipment in 70+ sports disciplines and is among the few world class eco – friendly organizations. Their choice to set-up West Africa’s biggest sports store in Ghana is in appreciation of the many strides Ghana has chalked over the past 60 years.
The opening of the Decathlon store at the Junction Shopping Mall, Nungua in Accra marked the first of many. Decathlon intends to open over 50 stores and factories across the country in order to produce locally a major part of what will be sold in their shops.
The Minister of Trade and Industry Alan Kwadwo Kyerematen said: “I welcome Decathlon’s development prospects in Ghana which ties into the government’s ‘one district, one factory’ project.” The French ambassador extended: “I am pleased with the contribution of a French company to the development of added value and employment in Ghana.”
Decathlon’s sports for All campaign echoes France’s overall approach to sports and Paris’ bid for the 2024 Olympics
Decathlon is committed to making sports accessible and affordable to every Ghanaian by launching the Sports for All Campaign (#sports4all), a campaign dedicated to encouraging every Ghanaian to pick up sports as a lifestyle.
