Feature/OPED
Navigating Nigeria’s $1 Trillion Roadmap: Growth Indexes and PR Intelligence That Define Success in 2026
By Nosa Iyamu
As we navigate the threshold of 2026, the Nigerian economic landscape is finally shedding the “survivalist” skin that defined the previous two years. The data from 2025 paints a compelling picture of a nation pivoting toward stability. Headline inflation, which sat at a staggering 34.8% in December 2024, underwent a significant decline through 2025, cooling to 14.45% by November. This disinflationary trend, paired with economic reforms such as the Nigerian Electricity Regulatory Commission’s (NERC) aggressive reforms and strategic shifts in the Oil and Gas sector, has effectively reopened the floodgates for Foreign Direct Investment (FDI). The narrative has shifted from a desperate scramble for survival to a strategic quest for sustainability. Investors who were once hesitant are now looking at Nigeria not as a volatility risk, but as a market undergoing profound structural re-engineering. This transition is marked by a renewed focus on transparency and a commitment to market-driven policies that reward institutional resilience and long-term planning.
Building on the stability achieved last year, 2026 is projected to be a period of “Growth Consolidation.” With GDP expansion forecasted between 4.1% and 4.2% and headline inflation expected to settle into a manageable range of 12.5% to 20%, the mandate for brands should shift. It is no longer about merely surviving the storm of volatility; it is about scaling within high-impact corridors that have been cleared by these macroeconomic reforms. Strategic opportunities are ripening in four key sectors: Energy, driven by the Electricity Act 2023 and NERC’s cost-reflective market reforms; Healthcare, anchored by the landmark $5.1B Bilateral MOU between the U.S. and Nigeria; Financial Services, fueled by post-recapitalization lending power; and the Digital Economy, accelerated by the 5G rollout and the maturity of social commerce. Brands playing in these spaces and other industries must recognize that the consumer of 2026 is more discerning, having been refined by the economic hardships of the past, and will only reward businesses that offer clear value and authentic connection.
Perhaps the most pivotal anchor for 2026 is that $2 billion bilateral health Memorandum of Understanding (MOU) signed between the U.S. and Nigeria. This five-year agreement, which began its full implementation cycle in early 2026, is far more than a healthcare play; it is a massive economic stimulus and a resounding vote of global confidence in Nigeria’s institutional reforms. It signals that Nigeria is ready for high-level international cooperation and that the groundwork for a stable, productive economy is being laid. As we march toward the ambitious goal of a $1 trillion economy by 2030, visibility is no longer the endgame for any serious brand. To survive and thrive during this transition from subsistence to high productivity, brands must be deeply understood. It is about moving from the “top of mind” awareness to “top of heart” resonance, where the brand’s purpose aligns with the aspirations of a nation on the move.
In the fast-evolving communications landscape of 2026, visibility has become a cheap commodity, but clarity is a premium asset. The Public Relations industry has officially entered the era of Narrative Intelligence. Traditional Search Engine Optimization (SEO) is being rapidly superseded by Generative Engine Optimization (GEO). As consumers increasingly rely on AI agents and large language models (LLMs) rather than scrolling through pages of search results, brands must ensure they aren’t just “present” on the web—they must be cited as authoritative, credible voices by AI models. This requires a shift from keyword stuffing to high-context storytelling and data-backed authority. If an AI agent cannot summarize your brand’s value proposition accurately in two sentences, you are effectively invisible to the next generation of digital consumers. Narrative Intelligence is about ensuring your brand’s story is coherent, consistent, and machine-readable across all digital touchpoints.
However, this AI-driven world brings a darker side – the proliferation of Deepfakes and hyper-realistic misinformation. As the 2027 political cycle begins to warm up in late 2026, the Nigerian digital space could become a minefield of synthetic media designed to manipulate public opinion. For brands, this represents a significant reputational risk. PR professionals must now act as “Narrative Bodyguards,” deploying advanced AI detection tools to monitor, detect, and neutralize synthetic media before it erodes brand equity. Authenticity is no longer a buzzword or a marketing slogan; it is a defensive necessity. Brands must lean into “Responsible Communication,” ensuring that every piece of content is verifiable and that their response mechanisms for crisis management are faster than the speed of a viral deepfake. Trust, once lost in this high-speed environment, is nearly impossible to regain.
The era of the “Press Release for the sake of it” is officially dead. In 2026, Nigerian boardrooms are demanding a direct, quantifiable line between PR activity and business impact. This marks the definitive death of vanity metrics. Success is no longer measured by the thickness of a press clipping file or the number of generic “likes” on a social media post. Instead, we are seeing a shift from volume to impact, where the primary KPIs are how a campaign drives customer acquisition, increases investor interest, or improves employee retention. Measurement has shifted focus to quality over quantity; it is about the sentiment of the conversation and the conversion rate of the audience. If your PR strategy does not move the needle on the set measurable objectives, it is considered mere noise. PR is now a performance-driven discipline, integrated deeply into the sales and growth funnels of the modern Nigerian enterprise.
The age of the N100 million celebrity brand ambassador is also rapidly fading. Battle-hardened by years of economic shifts and broken promises, Nigerian consumers are increasingly skeptical of high-gloss, low-substance celebrity endorsements. In 2025, the Creator Economy has professionalized and matured. We will see the ascendancy of Niche Creators—the personal finance expert on TikTok, the sustainable farmer on YouTube, or the tech-policy analyst on Instagram. These voices offer what traditional celebrities cannot: community, deep credibility, and a mastery of their craft. Brands in 2026 will pivot toward long-term “Responsible Communication” partnerships with these creators who speak the hyper-local language of their audience. The “next big creator” is no longer a movie star; they are a subject matter expert with a loyal, high-intent community that values authentic insight over superficial fame.
While we must continue to support and prioritize independent media platforms to maintain democratic health, the reality is that traditional newsrooms continue to shrink under the weight of digital disruption. In response, savvy brands are increasingly becoming their own media houses. “Owned Media”—newsletters, podcasts, proprietary research reports, and custom-built community platforms—is the new frontier for brand storytelling. By owning the platform, brands can ensure their story is not diluted or lost in the noise of a fragmented media landscape. This allows for Direct Empathy, speaking to the consumer’s daily reality without a third-party filter. It provides Narrative Control, which is essential in an era of deepfakes, and grants Data Ownership, allowing brands to deeply understand who is engaging with their story and why. Owned media is the bridge that moves a brand from being seen to being truly understood and must be a strategy for 2026.
The 2026 landscape is a high-stakes arena of immense complexity and opportunity. With the active involvement of global powers like China, Russia, and the USA in trade and commerce, and a renewed national commitment to fighting insecurity to protect the $1 trillion goal, Nigeria is a land of profound transformation. But for a brand to capture this opportunity, it must move beyond the surface-level metrics of the past. Brands must empathize through genuine partnerships, drive cross-sector collaboration, and tell stories that resonate with the Nigerian spirit of resilience. The verdict for the year is clear: Trust is the new currency. In a world of AI-generated noise and economic restructuring, the brands that win will be those that have spent the time to build a foundation of understanding. The mandate for 2026 is simple: Don’t just show up. Ensure your audience knows exactly who you are, what you stand for, and why you are essential to their future.
Nosa Iyamu is the CEO of IVI PR
Feature/OPED
Preparing Bank Security Operations for Scale, Change, and Long-Term Resilience
By Quintin Roberts
When banks and financial institutions upgrade their physical security systems, they are making decisions that will affect operations for years. Branch formats are changing, cyber risks are increasing, and security teams are being asked to support more sites, more data, and more business functions. The challenge is keeping pace with change in a way that holds up over time.
A modern physical security strategy needs to go beyond protection. It needs to give teams a clearer view across branches, support consistent governance, and provide the flexibility to adapt as technology and operational needs change. The following considerations focus on foundational choices that help banks build security operations that are resilient and can grow with the business.
Choose open architecture to preserve long-term flexibility
Banks and financial institutions often manage a mix of legacy systems, newer technologies, and location-specific requirements. A proprietary system can limit scalability, options for devices, and which systems can connect across the organisation. Over time, this can increase costs and make it harder to modernise without replacing infrastructure that still has value.
Open architecture gives decision-makers more choice and preserves flexibility. It allows financial institutions to select the cameras, access control devices, sensors, analytics, and other technologies that best fit each location and adapt them as their needs change.
This allows teams to modernise in phases. For example, an institution may standardise video management across many sites while keeping existing cameras in place, then replace hardware over time.
Decide how to deploy your security system
Some banks want to keep core systems on-premises at major sites. Others prefer cloud-managed services for smaller branches, remote locations, or new sites that need faster deployment and less local infrastructure. Many need a mix of both. Deployment flexibility gives them the freedom to choose where systems run, how data is stored, and how services are managed.
This is especially important for institutions with different regulatory requirements, bandwidth limitations, and internal IT policies. A flexible deployment model helps banks modernise at their own pace while maintaining control over performance, cybersecurity, compliance, and cost.
Unify operations to improve visibility across branches
Managing video surveillance, access control, intrusion, and other systems separately slows down response time and makes investigations harder. Operators may need to sign into different applications, search through data in different ways, and manually piece together what happened. Across hundreds of branches, these inefficiencies can add up quickly.
A unified security platform gives teams one operating picture across systems and sites. A local team can respond faster to an incident at a single location, while a central security operations centre can monitor trends, support remote sites, and apply consistent procedures across the network.
A unified system that creates a shared context makes incorporating analytics or AI-driven capabilities more effective, further accelerating searches, identifying patterns, and reducing overall investigation time.
Put cybersecurity and governance at the forefront
Physical security systems are connected to the broader IT environment. Devices all need to be managed as part of the bank’s cyber risk profile. If systems are outdated or inconsistently configured across branches, they can create unnecessary exposure and make long-term management harder. When cybersecurity and governance are a foundational part of the system, encryption, authentication, user permissions, system updates, audit trails, retention policies, and privacy controls are applied consistently across locations.
A centralised approach makes this consistency sustainable. It provides accountability for banks, helping teams keep track of who accessed which systems, who changed permissions, how long video is retained, and how evidence is shared. This is important for meeting regulatory expectations and adapting security operations over time. Further, consistent policies make organisational risk management more effective by standardising how risk is handled across the organisation, adding to future resilience.
Automate workflows for better risk mitigation and investigations
Investigations often involve information from several systems and locations. A suspicious ATM transaction may need to be matched with video, or an access event may need to be reviewed alongside intrusion activity. If that information sits in separate systems, investigations take longer and are harder to document.
Unified systems connect the relevant context across video, access control, license plate recognition, and other systems. This supports faster investigations and helps teams share evidence internally or with law enforcement while maintaining the chain of custody.
Improve business operations using physical security data
Physical security systems collect valuable operational data every day, from occupancy levels to device health. A unified platform can turn this data into useful insights, helping security teams identify recurring issues and improve resource planning. Other departments can use the same information to improve customer experience, branch operations, and facility management.
For example, occupancy and queue data help banks understand when branches are busiest. Device health monitoring enables teams to identify maintenance needs before systems fail. And with centralised reporting, leadership can see patterns across the full branch network rather than relying on isolated site-level reports.
Making the right choices for the long term
As banks modernise their physical security infrastructure, long-term resilience will depend on foundational choices. Strategies based on open architecture, deployment flexibility, unification, cybersecurity, governance, and data all help financial institutions build systems that can adapt well into the future.
Quintin Roberts is the Regional Sales Manager for Genetec Africa
Feature/OPED
Strengthening Partnerships Through Dialogue: Okomu’s Engagement with Extension 1 Communities
Corporate organisations have been described as an Open Social System wherein the input of the organisations comes from the environment and the output goes back to the environment. In this equation, therefore, proactive and socially responsible organisations must constantly interface with its environment where the surrounding communities are significant stakeholders.
In line with this thought, Okomu Oil Palm Company constantly engages with all its neighbouring communities on a quarterly basis to discuss issues of mutual concern and to resolve any issues that may degenerate into grievances. Through regular stakeholder meetings, the company continues to foster open communication, address concerns, and strengthen relationships with communities within the company’s concessions. Recently, the company engaged communities around its Extension 1 plantation, including Okomu village, Udo, Madagbayo, Safarogbo, Gbelebu, Inikorogha, and Ofunama, Gbole-Uba.
These engagement meetings serve as an important platform for community leaders, youth representatives, women’s groups, and company representatives to discuss matters affecting the well-being and development of the communities. The sessions reflect Okomu’s commitment to maintaining a transparent and mutually beneficial relationship with its host communities.
During the meetings, representatives from the various communities highlighted issues of importance to residents, including infrastructure needs, educational support, employment opportunities, environmental concerns, and community welfare. Company representatives listened attentively to these concerns, provided updates on ongoing initiatives, and outlined measures being taken to address identified challenges.
A key feature of the engagements was the emphasis on collaboration. Community leaders acknowledged the importance of maintaining open channels of communication and working closely with the company to achieve shared development goals. Discussions focused not only on challenges but also on opportunities for greater partnership and community participation in development initiatives.
One of the key highlights of the meetings was the discussion surrounding Okomu’s collaboration with the Foundation for Partnership Initiatives in the Niger Delta (PIND) an NGO that is focused on human capital development Community members were briefed again on the objectives of the partnership, and the areas of PIND intervention and its potential to create meaningful opportunities for economic empowerment, skills development, and improved livelihoods within host communities.
Health, Safety and Environment (HSE) awareness sessions were also conducted during the meetings. Community members received valuable information on safety practices, environmental stewardship, and measures aimed at promoting healthier and safer communities. The sessions encouraged residents to play an active role in maintaining a safe environment while supporting sustainable practices within their communities.
The meetings also provided an opportunity for the company to share updates on ongoing projects and interventions designed to improve the quality of life within the host communities. Through these engagements, Okomu reaffirmed its dedication to responsible corporate citizenship and its long-standing commitment to supporting the growth and development of neighbouring communities.
As the discussions concluded, participants expressed appreciation for the opportunity to engage directly with company representatives and contribute to conversations that impact their communities. The meetings reinforced the value of dialogue, mutual respect, and partnership in building stronger and more resilient communities.
Okomu remains committed to sustaining these engagements and working alongside its neighbouring communities to create lasting social and economic value. By listening, responding, and collaborating, the company continues to strengthen the bonds that support shared progress and sustainable development across the Extension 1 communities.
Feature/OPED
The Almajiri Question: A Stream Now Watering Northern Nigeria’s Insecurity
By Sani Abdulrazak, PhD
Every civilisation carries within it traditions that define its identity and shape its collective memory. Some traditions withstand the test of time because they continue to serve the purpose for which they were conceived. Others gradually lose their essence, becoming shadows of their original intent, until they begin to produce consequences diametrically opposed to the ideals they once espoused. Wisdom therefore demands that societies periodically interrogate their customs, not with the intention of erasing them, but of preserving their virtues while courageously confronting their deficiencies. Few institutions in Northern Nigeria embody this paradox more markedly than the almajiri system.
For centuries, the system represented discipline, scholarship and spiritual refinement. Young boys travelled from distant communities in pursuit of Islamic knowledge under the tutelage of learned scholars whose influence extended beyond religious instruction to moral formation. Communities embraced the responsibility of caring for these pupils, while the teachers regarded them as their children rather than burdens to be managed. The almajiri system, in its pristine form, produced jurists, judges, administrators, scholars and community leaders whose intellectual contributions shaped the social and religious landscape of Northern Nigeria. What confronts us today, however, is scarcely a reflection of that noble heritage.
It is germane to aver that what many now defend in the name of tradition is, in reality, a tragic mutation of the original institution. Thousands of children roam our streets barefoot, hungry and vulnerable, not because Islam prescribes destitution as a pathway to knowledge, but because decades of poverty, rapid population growth, weak public institutions and societal neglect have gradually transformed an educational model into a humanitarian crisis. We have retained the name but abandoned the substance. We celebrate the tradition while ignoring the conditions that have stripped it of its dignity. The consequences have become too glaring to ignore. Across Northern Nigeria, one encounters children of school age at traffic intersections, markets, motor parks and major highways, stretching out tiny hands for alms instead of reaching for books. Their classrooms have become the streets. Their libraries are the pavements. Their lessons are often dictated not by teachers but by the harsh realities of survival. Every help dropped into their bowls may momentarily satisfy hunger, but it does little to nourish the mind that should ultimately liberate them from the cycle of dependence.
Perhaps the gravest implication of this unfortunate reality lies in its intersection with the insecurity that has continued to plague the region. It would be intellectually dishonest to suggest that every almajiri becomes a criminal. Such a proposition would be unfair, insensitive and patently false. Many have risen from humble beginnings to become respected scholars, professionals and public servants. Yet it would be equally dishonest to deny that large populations of abandoned, uneducated and economically vulnerable children provide fertile ground for recruitment into criminal enterprises. Bandits, terrorists, kidnappers and violent extremists rarely manufacture vulnerability; they exploit it. A hungry child is easier to manipulate than a satisfied one. An ignorant youth is easier to deceive than an educated one. A boy who has never experienced the dignity of opportunity may readily embrace the illusion of belonging offered by criminal networks. This is the painful arithmetic confronting Northern Nigeria today. The stream that once irrigated scholarship is gradually watering insecurity, not because its foundation was defective, but because society abandoned its responsibility to sustain it. The security crisis engulfing Arewa cannot therefore be divorced from the educational crisis confronting the region. Every out-of-school child represents not merely a statistic but a potential casualty of failed governance, economic deprivation and collective negligence. The region has the highest number of out of school children in the world. This frightening population of children outside formal education should disturb every parent, every traditional ruler, every religious leader and every public office holder. It is not simply an educational emergency; it is a national security emergency disguised as a social challenge.
Poverty compounds this tragedy in alarming proportions. Families struggling to secure their next meal often perceive education as a luxury rather than a necessity. Parents burdened by economic hardship relinquish responsibilities they are ill-equipped to shoulder, while many Qur’anic teachers themselves grapple with inadequate resources. The result is a vicious cycle in which deprivation reproduces deprivation across generations. Children born into poverty frequently inherit not only economic disadvantage but educational exclusion, creating an endless conveyor belt of vulnerability.
Culture, too, demands honest interrogation: Respect for tradition is a virtue, but no culture should become impervious to reform when overwhelming evidence demonstrates that its present manifestation inflicts avoidable suffering upon those it was originally designed to uplift. Our forefathers were products of wisdom, not rigidity. They adapted to changing realities without compromising their fundamental values. We dishonour their legacy when we mistake resistance to reform for fidelity to tradition.
The path forward therefore lies neither in abolishing Qur’anic education nor in preserving the status quo. Both extremes are fundamentally flawed. What Northern Nigeria requires is thoughtful integration; an educational model that harmonises religious scholarship with modern knowledge, allowing children to acquire sound Islamic education alongside literacy, numeracy, science, technology and vocational skills. Faith and formal education are not adversaries. They are complementary instruments for developing complete human beings capable of contributing meaningfully to society.
The responsibility for rescuing the North from this precipice cannot be placed upon government alone, though government undoubtedly bears the greatest burden. Parents must reclaim their primary role as the first custodians of their children’s future. No society can outsource parental responsibility indefinitely without paying a devastating price. Bringing children into the world is not merely a biological accomplishment; it is a lifelong commitment to nurturing them intellectually, morally and emotionally. Every father who abandons that sacred obligation contributes, however unintentionally, to the reservoir from which insecurity continually draws its recruits. Religious scholars equally occupy a position of profound influence. The reverence they command across Northern Nigeria places upon them an enormous moral responsibility to champion reforms capable of restoring the dignity of Qur’anic education. There is nothing inherently contradictory about a child memorising the Qur’an while simultaneously learning mathematics, science, languages and digital literacy. Indeed, the earliest Muslim civilisations flourished because they pursued revealed knowledge alongside intellectual inquiry, producing physicians, mathematicians, astronomers, philosophers and jurists whose contributions transformed human civilisation. The false dichotomy between religious and western education has inflicted immeasurable damage upon our society and deserves to be discarded with urgency.
Traditional institutions must also become active participants in this transformation. Emirs, district heads, village chiefs and community leaders remain the custodians of values and possess the moral authority to mobilise their people in ways government policies alone cannot achieve. Throughout history, the North has relied upon these institutions to preserve peace, resolve disputes and safeguard communal interests. The educational future of our children should command the same level of commitment.
Government, on its part, must continue to expand access to free, compulsory and qualitative basic education. Building schools alone will not suffice. Schools must be adequately staffed, properly equipped and strategically located to ensure that no child is denied education simply because of geography or poverty. Teachers must receive continuous professional development and appropriate welfare, for no educational reform can surpass the competence and motivation of those entrusted with delivering it. Beyond infrastructure lies the equally important responsibility of making education attractive enough for parents to embrace and accessible enough for every child to benefit from. Poverty alleviation must accompany educational reforms if lasting success is to be achieved. It is unrealistic to expect families struggling to provide a single daily meal to prioritise education without meaningful economic support. Social investment programmes, school feeding initiatives, conditional cash transfers and vocational empowerment schemes all possess the capacity to reduce the economic pressures that often compel parents to withdraw children from school. The fight against insecurity is therefore inseparable from the fight against poverty. One reinforces the other, just as their solutions complement one another.
Equally imperative is the need for governments at all levels to treat the alarming number of out-of-school children as a national emergency rather than an inconvenient statistic recited during conferences. Every child roaming the streets today represents a future that remains unwritten. Within that child may reside an accomplished surgeon, an innovative engineer, an exceptional teacher or a visionary leader whose potential may never find expression if society continues to look away. Nations are diminished not only by the talents they fail to produce but by the opportunities they fail to provide. Technology, too, offers unprecedented opportunities to bridge educational inequalities. Digital learning platforms, community learning centres and innovative teaching methods can complement conventional classrooms, particularly in underserved rural communities. While technology cannot replace teachers, it can significantly expand access to knowledge and reduce educational disparities if deployed thoughtfully and equitably.
Perhaps the greatest obstacle confronting meaningful reform is neither finance nor policy but our collective reluctance to confront uncomfortable truths. For too long, conversations surrounding the almajiri system have oscillated between sentimental nostalgia and political correctness. We have feared that honest criticism may be interpreted as hostility towards religion or Arewa culture. It is neither. On the contrary, the greatest expression of love for any tradition is the courage to preserve its strengths while correcting its weaknesses. A physician who diagnoses an illness does not hate the patient; he seeks to save him.
Northern Nigeria now stands at a defining moment in its history. The region can continue to watch generations of children drift through lives circumscribed by ignorance, poverty and vulnerability, or it can summon the courage to embrace reforms that reconcile faith with modern education, tradition with progress and cultural identity with contemporary realities. Neutrality is no longer an option. Every year of hesitation condemns another generation to circumstances they did not choose. History is replete with societies that transformed themselves through education. They discovered that classrooms are stronger than prisons, that books are cheaper than bullets and that teachers often accomplish what soldiers cannot. Security agencies can arrest criminals, but only education can reduce the number of those willing to become criminals. Military victories may restore temporary peace, yet enduring peace is cultivated in schools where children are taught not merely to read and write but to think, innovate and hope.
Northern Nigeria has produced some of Africa’s finest scholars, administrators and statesmen. It possesses an enviable intellectual heritage that should inspire confidence rather than despair. Our challenge is therefore not one of capacity but of commitment. We must refuse to surrender our future to a cycle that has already extracted too heavy a toll on our people. We owe our children more than sympathy; we owe them opportunity. We owe them more than charity; we owe them dignity. Above all, we owe them an education capable of liberating both their minds and their circumstances. The almajiri question is not fundamentally about children begging on our streets; it is about the future of Northern Nigeria itself. Every neglected child diminishes our collective tomorrow, while every educated child expands it. The choice before us is remarkably simple, though decisively consequential. We may continue to irrigate the fertile fields of insecurity through neglect, or we may redirect that same stream towards the cultivation of knowledge, productivity and hope. Posterity will judge us not by how passionately we defended inherited systems, but by how courageously we reformed them for the benefit of generations yet unborn.
Long Live Northern Nigeria, Long Live the Federal Republic of Nigeria.
Sani Abdulrazak, PhD, is a researcher, writer and public commentator based in Zaria, Kaduna State.
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